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    Category: Expert Interviews

    Building for the Long Term: DeGods and Dust Labs

    Thinking of launching an NFT project to build a business? Wondering how to launch a Web3 business that has long-term potential?

    In this article, you’ll find out how the DeGods and y00ts projects launched and discover business lessons for project founders.

    Web3 Tech Is a Conduit for Deep Connection, Cost Savings, and More

    If you’re building or selling anything, you need to build an audience for it.

    In Web2, that’s happening at scale in two ways. By running ads across Google and social media or by partnering with an influencer

    Continue Reading about Building for the Long Term: DeGods and Dust Labs →

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    Using Story the Right Way: Theory and Practice for Marketers

    Need better stories to improve your marketing? Wondering why customers connect with some stories and not others?

    In this article, you’ll discover the theory and practice of using stories in your marketing.

    What Is Narrative Marketing

    Narrative marketing is when you use narratives—stories—in your content marketing. You can use them in videos, blog posts, text posts, a carousel of photos, whatever you want to post!

    When you're creating social media content, you'll often focus on key points. Have you mentioned the product features?

    Continue Reading about Using Story the Right Way: Theory and Practice for Marketers →

    DAOs in NFT Projects: The OnChainMonkey Story

    Want to create a social good initiative in Web3? Curious how to use a DAO within an NFT project?

    In this article, you’ll discover business lessons from the OnChainMonkey project.

    Why Use NFTs to Fund Ongoing Community Initiatives

    Two features of NFTs make them especially suited to organizations that center on community.

    First, NFTs live on a blockchain so it’s easy to establish whether an asset is genuine and who has or owns an asset. 

    Second, because NFTs are programmable assets, the smart contract can be coded so anytime

    Continue Reading about DAOs in NFT Projects: The OnChainMonkey Story →

    Developing Shows: Behind the Scenes at Social Media Examiner

    Want to launch a new podcast or video series? Wondering how Social Media Examiner does it?

    In this article, you’ll discover how Social Media Examiner conceived and launched a new show in 9 weeks.

    Why Does Social Media Examiner Produce Shows?

    We started making podcasts back in 2012. Since then, the Social Media Marketing Podcast has aired over 500 episodes and become one of the top marketing podcasts in the world. And we've added several new shows, too.

    What's it all for?

    We believe in long-form, linear media. It gives us the

    Continue Reading about Developing Shows: Behind the Scenes at Social Media Examiner →

    Lessons From Cool Cats: From Creative to Business and Beyond

    Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned?

    In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success.

    How the Cool Cats NFT Project Developed

    In 2021, Evan Luza was working as Senior Brand Designer for Megaport when he noticed a lot of chatter about Bored Apes on Twitter. 

    He'd been in the crypto space since 2017, and while he didn't fully understand why everyone

    Continue Reading about Lessons From Cool Cats: From Creative to Business and Beyond →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

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