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    Category: Expert Interviews

    YouTube Updates Marketers Need to Know

    Did you miss the latest changes to YouTube? Wondering which new features matter for marketers?

    In this article, we explore updates from YouTube that are important to marketers.

    #1: YouTube Shorts

    Shorts Friends

    YouTube #ShortsFriends aims to connect creators who produce shorts with others who create similar short-form content on YouTube so each party can cross-promote the other’s content to their respective audiences.

    You must be part of the YouTube Shorts Creator Community to participate. To apply, add the hashtag

    Continue Reading about YouTube Updates Marketers Need to Know →

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    Creating Immersive Experiences in Web3

    Want to differentiate your business? Wondering how to give people an unforgettable Web3 experience?

    In this article, you’ll discover how to create immersive experiences in Web3.

    Immersive Experiences in Web3: Why Do The Matter and What Are They?

    The relational dynamic between newer audiences and brands has changed. Today, people want more than to watch an ad that features your product or brand. They expect to be immersed in a phenomenal experience presented by your brand. 

    In fact, Sandy Carter quotes Gartner as saying that

    Continue Reading about Creating Immersive Experiences in Web3 →

    Getting Started With GA4: A Practical Approach

    Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you?

    In this article, you’ll discover how to get started with GA4.

    Why Has Google Analytics Changed?

    It's official: from July 2023, Google has shut down Universal Analytics in favor of the newer platform. Even if you had a Universal account in the past, it will be deactivated, and its data will disappear soon, too. 

    You might be wondering what was wrong with Universal Analytics. It all comes down to one word:

    Continue Reading about Getting Started With GA4: A Practical Approach →

    TikTok Updates Marketers Need to Know

    Did you miss the latest changes to TikTok? Wondering which new features are important to marketers?

    In this article, we explore updates from TikTok that matter for marketers.

    #1: TikTok Tools

    TikTok AI-Powered Scripting Tool

    TikTok recently added an AI-powered scripting tool in the Creative Center to help marketers develop better video ads. 

    Based on your inputs, the tool generates three unique scripts that contain a headline or hook, scripted lines for the voiceover, cues for how and when to appear on camera during the

    Continue Reading about TikTok Updates Marketers Need to Know →

    Emerging Web3 Business Frameworks

    Wondering if Web3 offers an advantage to your business? Curious about what you can learn from other businesses that are leading the way? 

    In this article, you’ll explore innovative NFT projects and discover how they form frameworks for future Web3 projects.

    Business in Web3: What, Why, and How

    You might be overwhelmed if you are at the beginning of your journey to explore Web3. A lot is happening in this space, and almost everyone gets overwhelmed regardless of how long they’ve been involved. 

    Thomas Pan’s advice for

    Continue Reading about Emerging Web3 Business Frameworks →

    Social Media Marketing Podcast

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    Social Marketing Trends

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