Category: Expert Interviews

In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.

Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.

You'll learn what you need to know to create a strong customer-service culture on social media.

Be sure to check out the takeaways below after you watch the

Continue Reading about How Social Media Has Changed Customer Service →

In this video I interview Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing.

Anita shares how social media impacts small businesses. You'll discover which small businesses are slow to adopt social media and where social media brings the best results.

Be sure to check out the takeaways below after you watch the video.

Continue Reading about Social Media Trends for Small Businesses →