Your Guide to the Marketing Jungle
In this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.
Michael is also the SVP of Social Business Planning at Edelman Digital.
Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Big Businesses Can Manage Social Media →
In this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.
Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Online Video Can Grow Your Business and Your Brand →
In this video I interview Becky Carroll, who is the author of the great new book, The Hidden Power of Your Customers.
Becky shares the story and meaning behind her "ROCK" strategy and why it is so important to focus on your existing customers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Generate More Opportunity From Existing Customers →
In this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.
Robert shares the story and strategy behind the company's successful social media activities. You'll also learn how Johnson & Johnson's social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Johnson & Johnson Uses YouTube to Create Awareness →
In this video I interview Scott Monty, head of social media at Ford Motor Company.
Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Ford Engages Customers With Social Media →
