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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Tim Ware

    How to Optimize Your Facebook Page for Visual Branding

    March 28, 2011

    Are you wondering how to visually optimize the new Facebook page layout?

    As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT of screen real estate!

    Essentially, the new page layout gives over two-thirds of the available screen space to brands (see the red boxes in the image below), with Facebook reserving only its narrow

    Continue Reading about How to Optimize Your Facebook Page for Visual Branding →

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    8 New Facebook Page Changes: What You Need to Know

    February 21, 2011

    Are you wondering what to do about the new Facebook page changes? This article will explore the important changes and what it means for your business.

    On Thursday, February 10, Facebook finally pulled the trigger and announced the updated layout of Facebook pages. They made the change to bring them more in line with the recently redesigned personal profiles and to provide a more consistent user experience.

    As with any major change to the Facebook user experience, the new design and features were accompanied by complaints, but overall,

    Continue Reading about 8 New Facebook Page Changes: What You Need to Know →

    How to Add a Like Button to Your Facebook Tabs

    December 13, 2010

    Have you ever wondered how certain Facebook pages add Like buttons to their custom tabs? Look no further.

    Many have asked me how sites like Threadless are able to add multiple Like buttons and comments to their Fan page, allowing visitors to buy, Like and comment on any t-shirt on their Shop tab.

    Well, it turns out it's actually quite easy, using the fb:comments FBML tag.

    Using fb:comments, you can add a Like button and comment boxes in multiple places on your Facebook tabs and, optionally, each can be accompanied by a user comments

    Continue Reading about How to Add a Like Button to Your Facebook Tabs →

    How to Sell Products via Your Facebook Page

    October 26, 2010

    Ever wished you could directly sell your products and services from within Facebook? If so, this post is for you.

    I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle.

    It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with "Add to cart" buttons, imply e-commerce functionality.

    But when

    Continue Reading about How to Sell Products via Your Facebook Page →

    How to Create Fan-only Facebook Content with the Reveal Tab

    September 9, 2010

    Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further.

    (Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button - viola! - the non-fan content disappears and the fans-only content replaces it. As a method of motivating a

    Continue Reading about How to Create Fan-only Facebook Content with the Reveal Tab →

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