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    Author: Ruth M. Shipley

    Facebook Marketing in Only An Hour a Day?

    When fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign.

    So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!

    “I can understand using Facebook for a fifth-grade science project,” I hear you saying. “But how do I use Facebook to market my business? I keep hearing that I should include social media in my marketing campaigns, but I don’t have a clue how to do that.”

    Continue Reading about Facebook Marketing in Only An Hour a Day? →

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    Event Promises 16 Ways to Master Facebook Marketing

    When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”

    Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.

    But he literally had to be dragged kicking and screaming onto Facebook.

    Continue Reading about Event Promises 16 Ways to Master Facebook Marketing →

    Are You Looking to Track Social Media Metrics?

    When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

    “None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

    Continue Reading about Are You Looking to Track Social Media Metrics? →

    How to Grow Your Business With Live Video Broadcasts

    Three 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.

    Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.

    But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and

    Continue Reading about How to Grow Your Business With Live Video Broadcasts →

    Socialnomics: It’s a People-Driven Economy

    An Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.

    And he used social media to do it.

    His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.

    A famous rapper made a promotional video that gave him even more free publicity.

    At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On

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