Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • Search
    • Sell More!Improve Your Marketing Results...LEARN MORE NOW

    Author: Ruth M. Shipley

    Is Your Business Maximizing Facebook?

    by /

    Facebook recently announced more than 750 million active users worldwide. That's ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!

    So let me ask you a question. Is your business leveraging the power of Facebook?

    Keep reading to learn what's changed with Facebook and to find out about a special event (from Social Media Examiner) just for businesses.
    How Has Facebook Changed?
    Facebook has changed a lot in the

    Continue Reading about Is Your Business Maximizing Facebook? →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Do You Have Social Media Clout?

    by /

    When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

    "Well, of course," I hear you saying. "Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate."

    Exactly.

    So why would you want to broadcast your online message to millions of people who couldn't care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

    Continue Reading about Do You Have Social Media Clout? →

    How to Create Content That Engages Prospects and Customers

    by /

    When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.

    He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

    The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or

    Continue Reading about How to Create Content That Engages Prospects and Customers →

    Social Media Has Changed: Are You Ready?

    by /

    When Michael Stelzner started Social Media Examiner in October 2009, he never dreamed it would become so successful so quickly.

    As of March 2011, Social Media Examiner has 59,000 email subscribers, 33,000 Facebook fans, over 60 writers and half a million page views per month.

    In addition, the site has generated almost $2 million in sales; ranks among the top 12 websites on two Technorati lists – business and small business; and ranks among the top 1,500 websites in the entire United States, according to Alexa.

    "We didn't do anything

    Continue Reading about Social Media Has Changed: Are You Ready? →

    UnMarketing: Stop Pushing and Praying, Start Pulling and Staying

    by /

    When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.

    But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!

    “How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.

    Does this sound familiar? Stratten

    Continue Reading about UnMarketing: Stop Pushing and Praying, Start Pulling and Staying →

    Social Video Summit

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    [title="I WANT MY FREE COPY"]
    [title="I WANT MY FREE COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="I WANT THESE SECRETS"]
    [title="I WANT THESE SECRETS"]
    [title="I Want These Secrets"]
    [title="I Want These Secrets"]