Author: Ruth M. Shipley

Is Your Business Maximizing Facebook?

by Ruth M. Shipley / August 2, 2011

Facebook recently announced more than 750 million active users worldwide. That's ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!

So let me ask you a question. Is your business leveraging the power of Facebook?

Keep reading to learn what's changed with Facebook and to find out about a special event (from Social Media Examiner) just for businesses.
How Has Facebook Changed?
Facebook has changed a lot in the

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Do You Have Social Media Clout?

by Ruth M. Shipley / May 4, 2011

When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

"Well, of course," I hear you saying. "Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate."

Exactly.

So why would you want to broadcast your online message to millions of people who couldn't care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

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How to Create Content That Engages Prospects and Customers

by Ruth M. Shipley / April 6, 2011

When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.

He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or

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