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  • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    Organic LinkedIn Marketing: Proven Techniques for Marketers

    January 8, 2021

    Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

    To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

    Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

    You'll learn what kind of content works best in the LinkedIn feed and how

    Continue Reading about Organic LinkedIn Marketing: Proven Techniques for Marketers →

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    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Get More Views on YouTube: Strategy From a Top Creator

    January 1, 2021

    Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model?

    To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast.

    Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. His program is called Primal Video Accelerator. His YouTube channel has more than 800,000 subscribers.

    You’ll learn five strategic elements that encourage people to watch videos longer and

    Continue Reading about How to Get More Views on YouTube: Strategy From a Top Creator →

    Social Media Video Made Simple: How to Easily Make Great Videos

    December 25, 2020

    Want to use more video in your social marketing? Wondering how to get started?

    To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast.

    Pelpina is a video expert who helps businesses grow their visibility with online video. She's the author of Video Smart: Make Smartphone Videos Like a Pro and her course is called How to Make Smartphone Videos like a Pro.

    You'll discover how to set up and record your video and how to include branding. You'll also find

    Continue Reading about Social Media Video Made Simple: How to Easily Make Great Videos →

    How to Create YouTube Video Ads That Convert

    December 18, 2020

    Want to advertise on YouTube? Wondering how to create YouTube ads that work?

    To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast.

    Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. He's also founder of The Ad Buyers Club, a done-with-you model designed to help marketers succeed with YouTube video ads.

    You'll learn what types of YouTube ad formats marketers should consider and find a

    Continue Reading about How to Create YouTube Video Ads That Convert →

    Why Clubhouse App Might Be the Next Major Social Media Platform

    December 15, 2020

    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

    Continue Reading about Why Clubhouse App Might Be the Next Major Social Media Platform →

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    Social Marketing Trends

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