Author: Michael Stelzner

6 Blog Add-Ons That Spur Social Media Activity

October 27, 2009

Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?

Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I've used them all—many on this very site.

An aside... The key to encouraging social activity is making it easy for people to act. The less friction there is between desire

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Top Tips for Using Facebook for Business (Video)

October 21, 2009

The topic of this show is Facebook—and how it can help your business.

And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

VIEW VIDEO HERE NOW:

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Is Social Media Marketing Measurable? The Big Debate.

October 20, 2009

I'm sure you've come across these objections… "Where's the money?" "Prove to me social media marketing works." "Show me the metrics!" If you're just getting started with social media marketing, get ready—these challenges are coming. Perhaps you've asked them yourself.

"It's not possible to quantify social media marketing," says one pundit. "Anything can be measured," says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly.

If you're a

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Coach Deb Talks Twitter in Video Interview

October 12, 2009

The topic of this show is Twitter—and how it can help your business.

And the special guest is Deborah Cole Micek, better known as 'Coach Deb." She's the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

Deb has tens of thousands of followers at Twitter.com/coachdeb, and she's been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

VIEW VIDEO HERE NOW:

What did you think about the video? What are your thoughts on

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The Marketing Power of the Retweet: An Interview With Dan Zarrella

October 12, 2009

I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He's also the author of the brand-new book coming out called The Social Media Marketing Book by O'Reilly.

What's really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what's going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also

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6 Blog Add-Ons That Spur Social Media Activity

Social Media Marketing