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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    Influencer Marketing Strategy: How to Scale a Business

    Wondering if influencers can help you grow your business? Wondering how to work with influencers?

    To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast.

    Adi is an influencer marketing expert. She's the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.

    You'll learn Adi's strategy for working with both micro- and macro-influencers, find out how to research and reach out to influencers, and discover what types of offers work best

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    YouTube Ad Targeting: What Marketers Need to Know

    Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences?

    To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast.

    Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. He also developed the YouTube Ads Workshop.

    Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your

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    TikTok Content Marketing: How to Grow Your Business With TikTok

    Want to grow your business? Wondering if TikTok can help?

    To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast.

    Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She's the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, and host of the Keenya Kelly Podcast.

    You'll discover four different types of TikTok content and how you can use them to serve your marketing objectives, how long your content should be, and

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    Google Analytics 4: What Marketers Need to Know

    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

    To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

    Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

    You'll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible

    Continue Reading about Google Analytics 4: What Marketers Need to Know →

    Launching With Facebook Ads: How to Sell More With Facebook

    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

    To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast.

    Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. She hosts the Hirsh Marketing Underground podcast and her course is called Ignite: Marketing for Influencers.

    You'll learn how the five

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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