Social Media Examiner

Your Guide to the Marketing Jungle

  • Search
    • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasDISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    How to Add Retweet Buttons in Your PDF Documents

    Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

    Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

    Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

    Continue Reading about How to Add Retweet Buttons in Your PDF Documents →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How Comcast Supports Customers With Social Media (Video)

    In this interview I talk with Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.

    You may have heard that Comcast is on Twitter, but Frank talks about the channels Comcast monitors and how they engage customers. Frank mentions a concept called "peers helping peers." In the video Frank also talks about what types of employees are best for handling Twitter support. Frank shares how Twitter helped Comcast rapidly identify a problem during the NHL playoffs in less than three minutes. He

    Continue Reading about How Comcast Supports Customers With Social Media (Video) →

    6 Blog Add-Ons That Spur Social Media Activity

    Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?

    Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I've used them all—many on this very site.

    An aside... The key to encouraging social activity is making it easy for people to act. The less friction there is between desire

    Continue Reading about 6 Blog Add-Ons That Spur Social Media Activity →

    Top Tips for Using Facebook for Business (Video)

    The topic of this show is Facebook—and how it can help your business.

    And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

    This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

    VIEW VIDEO HERE NOW:

    Continue Reading about Top Tips for Using Facebook for Business (Video) →

    Is Social Media Marketing Measurable? The Big Debate.

    I'm sure you've come across these objections… "Where's the money?" "Prove to me social media marketing works." "Show me the metrics!" If you're just getting started with social media marketing, get ready—these challenges are coming. Perhaps you've asked them yourself.

    "It's not possible to quantify social media marketing," says one pundit. "Anything can be measured," says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly.

    If you're a

    Continue Reading about Is Social Media Marketing Measurable? The Big Debate. →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report: