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    Author: Lynsey Fraser

    How to Reduce Facebook Ad Costs With Manual Bidding

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    Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding?

    In this article, you'll discover three ways to control your Facebook advertising costs with manual bid strategies.

    Understand How Facebook's Ad Delivery System Works
    Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid for their customers' attention; the more bids you win, the more impressions of your ad get shown and the more chances

    Continue Reading about How to Reduce Facebook Ad Costs With Manual Bidding →

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    5 Facebook Tools to Optimize Your Facebook Ad Campaigns

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    Want better results from your Facebook ads? Looking for ways to optimize your ads?

    In this article, you'll explore five free Facebook tools to help you improve your Facebook ads' performance.

    #1: Facebook Creative Hub Tool
    The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good your offer or copy is, if your ad creative doesn't grab your audience's attention in the news feed, you're unlikely to get any traction.

    Facebook's Creative Hub is designed to help you improve your ad creative and build

    Continue Reading about 5 Facebook Tools to Optimize Your Facebook Ad Campaigns →

    How to Set Up Facebook Analytics and Facebook Attribution

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    Want to better understand what is and isn't working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers?

    In this article, you'll learn how to set up Facebook Analytics and Facebook attribution.

    How to Set Up Facebook Analytics
    The Facebook Analytics platform is a free tool for tracking and analyzing how people interact with your pages, website, and apps. It's similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels.

    Here's how

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    How to Get Started With Facebook Business Manager

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    Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

    In this article, you'll discover how to give people access to your Facebook business assets in Facebook Business Manager.

    Create a Facebook Business Manager
    Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions to, and link your different Facebook properties and data sources (i.e. ad accounts and pixels). It's a fast and safe way to grant team members

    Continue Reading about How to Get Started With Facebook Business Manager →

    How to Improve Your Facebook Group Community

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    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations?

    In this article, you'll discover five Facebook Groups features you can use to guide engagement and conversations among your members.

    #1: Use Rules and Moderators to Keep Group Content On-Topic
    When you set up your Facebook group, it's important to share the group's purpose and make sure group members are aware of it when they join.

    Continue Reading about How to Improve Your Facebook Group Community →

    How to Promote Your Live Event on Facebook

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    Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees?

    In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.

    #1: Design a Facebook Frame for Your Event
    Facebook allows you to upload your own branded frame for Facebook stories and it can be timed and geo-pinned to activate in your event location. When event attendees open their Facebook Camera to create a story, they'll be able to apply your event frame to

    Continue Reading about How to Promote Your Live Event on Facebook →

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