Author: Lynsey Fraser

Ad Fatigue: Bringing New Life to Your Facebook and Instagram Ads

by Lynsey Fraser / May 31, 2021

Are your Facebook or Instagram ads losing their momentum? Want to fix that problem?

In this article, you'll learn how to spot, diagnose, and remedy ad fatigue on Facebook and Instagram.

What Is Ad Fatigue and Why Does It Happen?
Have you run Facebook ad campaigns that seem to be going well but then take a nosedive? Your cost per result is increasing and the volume of your results is falling but you haven't made any changes to an ad that was once delivering well. This can be caused by ad

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How to Run Instagram Ads on a Small Budget: 4 Tips

by Lynsey Fraser / April 14, 2020

Do you have a limited ad budget? Wondering how to use your ad spend more wisely on Instagram?

In this article, you'll discover four ways to make your Instagram ad spend go further.

#1: Repurpose Organic Posts for Top-of-Funnel Instagram Ads
Quite simply, if you do a good job with your Instagram organic content and your customers find it engaging, Facebook is more likely to show your Instagram ads to your desired customers and prospects.

Your organic content will also show you what your Instagram audience is interested in. The best

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5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

by Lynsey Fraser / February 10, 2020

Want to make sure your Facebook ads account isn't shut down? Are you sure you're not violating Facebook's ad policies?

In this article, you'll discover common reasons why Facebook ads accounts are suspended and learn how Facebook's tools can help you better monitor your account's status.

#1: Repeated Declined Payments
If you consistently have payment methods declined for your ad account, Facebook will see this as a red flag and may suspend your account if the pattern continues. Your ad account gets seen as a "bad debtor" and too many

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Facebook Power 5 Ad Tools: What Marketers Need to Know

by Lynsey Fraser / October 28, 2019

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

What Are the Facebook Power 5 Tools?
Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

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