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    Author: Lynsey Fraser

    Ad Fatigue: Bringing New Life to Your Facebook and Instagram Ads

    Are your Facebook or Instagram ads losing their momentum? Want to fix that problem?

    In this article, you'll learn how to spot, diagnose, and remedy ad fatigue on Facebook and Instagram.

    What Is Ad Fatigue and Why Does It Happen?
    Have you run Facebook ad campaigns that seem to be going well but then take a nosedive? Your cost per result is increasing and the volume of your results is falling but you haven't made any changes to an ad that was once delivering well. This can be caused by ad

    Continue Reading about Ad Fatigue: Bringing New Life to Your Facebook and Instagram Ads →

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    How to Repurpose Audio and Video Content for Social Media: 5 Ways

    Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media?

    In this article, you'll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

    Have Your Tech in Place
    Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

    When an opportunity arises to

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    How to Run Instagram Ads on a Small Budget: 4 Tips

    Do you have a limited ad budget? Wondering how to use your ad spend more wisely on Instagram?

    In this article, you'll discover four ways to make your Instagram ad spend go further.

    #1: Repurpose Organic Posts for Top-of-Funnel Instagram Ads
    Quite simply, if you do a good job with your Instagram organic content and your customers find it engaging, Facebook is more likely to show your Instagram ads to your desired customers and prospects.

    Your organic content will also show you what your Instagram audience is interested in. The best

    Continue Reading about How to Run Instagram Ads on a Small Budget: 4 Tips →

    5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

    Want to make sure your Facebook ads account isn't shut down? Are you sure you're not violating Facebook's ad policies?

    In this article, you'll discover common reasons why Facebook ads accounts are suspended and learn how Facebook's tools can help you better monitor your account's status.

    #1: Repeated Declined Payments
    If you consistently have payment methods declined for your ad account, Facebook will see this as a red flag and may suspend your account if the pattern continues. Your ad account gets seen as a "bad debtor" and too many

    Continue Reading about 5 Reasons Your Facebook Ads Manager Account Could Get Shut Down →

    Facebook Power 5 Ad Tools: What Marketers Need to Know

    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

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    How to Reduce Facebook Ad Costs With Manual Bidding

    Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding?

    In this article, you'll discover three ways to control your Facebook advertising costs with manual bid strategies.

    Understand How Facebook's Ad Delivery System Works
    Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid for their customers' attention; the more bids you win, the more impressions of your ad get shown and the more chances your ads will get in front of the right

    Continue Reading about How to Reduce Facebook Ad Costs With Manual Bidding →

    5 Facebook Tools to Optimize Your Facebook Ad Campaigns

    Want better results from your Facebook ads? Looking for ways to optimize your ads?

    In this article, you'll explore five free Facebook tools to help you improve your Facebook ads' performance.

    #1: Facebook Creative Hub Tool
    The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good your offer or copy is, if your ad creative doesn't grab your audience's attention in the news feed, you're unlikely to get any traction.

    Facebook's Creative Hub is designed to help you improve your ad creative and build

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    How to Set Up Facebook Analytics and Facebook Attribution

    Want to better understand what is and isn't working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers?

    In this article, you'll learn how to set up Facebook Analytics and Facebook attribution.

    How to Set Up Facebook Analytics
    The Facebook Analytics platform is a free tool for tracking and analyzing how people interact with your pages, website, and apps. It's similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels.

    Here's how

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    How to Get Started With Facebook Business Manager

    Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

    In this article, you'll discover how to give people access to your Facebook business assets in Facebook Business Manager.

    Create a Facebook Business Manager
    Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions to, and link your different Facebook properties and data sources (i.e. ad accounts and pixels). It's a fast and safe way to grant team members

    Continue Reading about How to Get Started With Facebook Business Manager →

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