Author: Jordan Bucknell

The Facebook Attribution Window: How Facebook Tracks Conversions

by Jordan Bucknell / July 30, 2018

Confused by the Facebook attribution model for ads?

Wondering which ad should receive credit for a conversion?

In this article, you'll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns.

by Jordan Bucknell / June 11, 2018

Wondering how to sell more products on Facebook?

Looking for tips to target people throughout the customer journey?

In this article, you'll discover an actionable plan to build an effective sales funnel on Facebook.

by Jordan Bucknell / May 28, 2018

Want to retarget website visitors with ads for products they viewed but didn't purchase?

Wondering how to set up dynamic product ads for Facebook and Instagram?

In this article, you'll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager.

by Jordan Bucknell / May 1, 2018

Want better results from your Facebook lookalike audiences?

Wondering which custom audiences yield the best-performing lookalike audiences?

In this article, you'll discover how to create three highly tuned Facebook lookalike audiences from your most valuable custom audiences.