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    Author: Chris Mercer

    How to Get Started With Marketing Analytics: A 5-Step Framework

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    Want to better understand if your marketing is working? Need to do more with marketing analytics?

    In this article, you'll discover a five-step framework for marketing analysis. You'll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

    #1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
    Perhaps you've been plagued by this in your own business: You know a ton of numbers but you're

    Continue Reading about How to Get Started With Marketing Analytics: A 5-Step Framework →

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    How to Analyze Your YouTube Channel Performance in Google Analytics

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    Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?

    In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.

    Why Use Google Analytics to Track YouTube Channel and Link Traffic
    Google Analytics can track your YouTube traffic in two ways. You can track users who visit your YouTube channel as well as users who visit your website from YouTube.

    When you track YouTube channel

    Continue Reading about How to Analyze Your YouTube Channel Performance in Google Analytics →

    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

    Continue Reading about How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced →

    How to Track Awareness, Completion, and Engagement Goals With Google Analytics

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    Want a better way to evaluate your website's performance? Wondering how to set goals to mark key points in your customer's journey?

    In this article, you'll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals.

    Continue Reading about How to Track Awareness, Completion, and Engagement Goals With Google Analytics →

    YouTube Marketing Summit

    How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

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    Do you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro?

    In this article, you'll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.

    Continue Reading about How to Easily Install Tracking Pixels on Your Website With Google Tag Manager →

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