Author: Chris Mercer

How to Analyze Site Visitor Engagement With Google Analytics Reports

by Chris Mercer / December 14, 2020

Wondering if the people you send to your website find what they're seeking? Want insights to improve the customer journey?

In this article, you'll discover how to analyze your website visitor engagement in Google Analytics. You'll also learn how to see which audience segments spend more time on your website and find opportunities to adjust what visitors see when they first land on your site.

To learn how to use three Google Analytics reports to discover how people engage with your

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How to Create a Google Data Studio Dashboard

by Chris Mercer / November 25, 2020

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards?

In this article, you'll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You'll also discover how to quickly create an entire Google Analytics dashboard in a single click.

To learn how to build reports in Google Data Studio, read the article below for an easy-to-follow walkthrough or watch this video:

Why Use Google

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Getting Started With Google Tag Manager: A Beginner’s Guide

by Chris Mercer / November 17, 2020

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website?

In this article, you'll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You'll also discover how to set up pixel tracking for Facebook standard events.

To get started with Google Tag Manager, read the article below for an easy-to-follow walkthrough or watch this video:

What Is

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How to Create Custom Reports in Google Analytics

by Chris Mercer / October 13, 2020

Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports?

In this article, you'll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You'll also learn how to find out where you're losing valuable traffic via 404 pages and get a tip for reclaiming that traffic.

To learn how to create custom reports in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:

Note: This article assumes you

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Google Analytics Goals: How to Analyze Customer Journey Goals

by Chris Mercer / October 7, 2020

Using Google Analytics to track your marketing? Want more insight into the customer journey?

In this article, you'll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn't working with your marketing.

To learn how to analyze customer journey goals in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:

3 Types of Google Analytics Goals for the Customer Journey
Before we jump into Google Analytics to figure out which goals are working and

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