Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results?
In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager.
Continue Reading about How Google Analytics Attributes Traffic From Facebook →
Want a better way to evaluate your website's performance? Wondering how to set goals to mark key points in your customer's journey?
In this article, you'll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals.
Do you know if your social media efforts are working? Wondering how to track link clicks from social traffic?
In this article, you'll discover how to use UTM tags to measure your social media traffic with Google Analytics.
Continue Reading about How to Track Social Media Traffic Using Google Analytics →
Do you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro?
In this article, you'll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.
