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    Author: Chris Mercer

    How to Analyze Site Visitor Engagement With Google Analytics Reports

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    Wondering if the people you send to your website find what they're seeking? Want insights to improve the customer journey?

    In this article, you'll discover how to analyze your website visitor engagement in Google Analytics. You'll also learn how to see which audience segments spend more time on your website and find opportunities to adjust what visitors see when they first land on your site.

    To learn how to use three Google Analytics reports to discover how people engage with your

    Continue Reading about How to Analyze Site Visitor Engagement With Google Analytics Reports →

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    How to Create a Google Data Studio Dashboard

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    Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards?

    In this article, you'll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You'll also discover how to quickly create an entire Google Analytics dashboard in a single click.

    To learn how to build reports in Google Data Studio, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why Use Google

    Continue Reading about How to Create a Google Data Studio Dashboard →

    Getting Started With Google Tag Manager: A Beginner’s Guide

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    Trying to understand Google Tag Manager? Looking for an easier way to install code on your website?

    In this article, you'll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You'll also discover how to set up pixel tracking for Facebook standard events.

    To get started with Google Tag Manager, read the article below for an easy-to-follow walkthrough or watch this video:
    
    What Is

    Continue Reading about Getting Started With Google Tag Manager: A Beginner’s Guide →

    How to Create Custom Reports in Google Analytics

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    Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports?

    In this article, you'll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You'll also learn how to find out where you're losing valuable traffic via 404 pages and get a tip for reclaiming that traffic.

    To learn how to create custom reports in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:
    

    Note: This article assumes you

    Continue Reading about How to Create Custom Reports in Google Analytics →

    Google Analytics Goals: How to Analyze Customer Journey Goals

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    Using Google Analytics to track your marketing? Want more insight into the customer journey?

    In this article, you'll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn't working with your marketing.

    To learn how to analyze customer journey goals in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:
    
    3 Types of Google Analytics Goals for the Customer Journey
    Before we jump into Google Analytics to figure out which goals are working and

    Continue Reading about Google Analytics Goals: How to Analyze Customer Journey Goals →

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    How to Get Started With Marketing Analytics: A 5-Step Framework

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    Want to better understand if your marketing is working? Need to do more with marketing analytics?

    In this article, you'll discover a five-step framework for marketing analysis. You'll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

    #1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
    Perhaps you've been plagued by this in your own business: You know a ton of numbers but you're not able to use them. This happens all too often in

    Continue Reading about How to Get Started With Marketing Analytics: A 5-Step Framework →

    How to Analyze Your YouTube Channel Performance in Google Analytics

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    Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?

    In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.

    Why Use Google Analytics to Track YouTube Channel and Link Traffic
    Google Analytics can track your YouTube traffic in two ways. You can track users who visit your YouTube channel as well as users who visit your website from YouTube.

    When you track YouTube channel

    Continue Reading about How to Analyze Your YouTube Channel Performance in Google Analytics →

    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

    Continue Reading about How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced →

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    How to Track Awareness, Completion, and Engagement Goals With Google Analytics

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    Want a better way to evaluate your website's performance? Wondering how to set goals to mark key points in your customer's journey?

    In this article, you'll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals.

    Continue Reading about How to Track Awareness, Completion, and Engagement Goals With Google Analytics →

    How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

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    Do you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro?

    In this article, you'll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.

    Continue Reading about How to Easily Install Tracking Pixels on Your Website With Google Tag Manager →

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