Want to better understand if your marketing is working? Need to do more with marketing analytics?
In this article, you'll discover a five-step framework for marketing analysis. You'll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.
#1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
Perhaps you've been plagued by this in your own business: You know a ton of numbers but you're not able to use them. This happens all too often in