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    Author: Chris Mercer

    How to Get Started With Marketing Analytics: A 5-Step Framework

    by Chris Mercer / August 31, 2020

    Want to better understand if your marketing is working? Need to do more with marketing analytics?

    In this article, you'll discover a five-step framework for marketing analysis. You'll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

    #1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
    Perhaps you've been plagued by this in your own business: You know a ton of numbers but you're not able to use them. This happens all too often in

    Continue Reading about How to Get Started With Marketing Analytics: A 5-Step Framework →

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    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    How to Analyze Your YouTube Channel Performance in Google Analytics

    by Chris Mercer / June 4, 2019

    Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?

    In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.

    Why Use Google Analytics to Track YouTube Channel and Link Traffic
    Google Analytics can track your YouTube traffic in two ways. You can track users who visit your YouTube channel as well as users who visit your website from YouTube.

    When you track YouTube channel

    Continue Reading about How to Analyze Your YouTube Channel Performance in Google Analytics →

    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

    by Chris Mercer / March 27, 2019

    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

    Continue Reading about How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced →

    How Google Analytics Attributes Traffic From Facebook

    by Chris Mercer / January 23, 2019

    Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results?

    In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager.

    Continue Reading about How Google Analytics Attributes Traffic From Facebook →

    How to Track Awareness, Completion, and Engagement Goals With Google Analytics

    by Chris Mercer / November 29, 2018

    Want a better way to evaluate your website's performance? Wondering how to set goals to mark key points in your customer's journey?

    In this article, you'll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals.

    Continue Reading about How to Track Awareness, Completion, and Engagement Goals With Google Analytics →

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