Author: Charlie Lawrance

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign?

In this article, you'll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals.

Understanding Facebook Ads Traffic and Conversions Objectives
The objective you choose when you create your Facebook campaign has a huge impact on your results. It's what defines the outcome of your campaigns and is therefore the most important element to get right.

The two most popular

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Thinking of diving into Facebook ads? Wondering what the common pitfalls are?

In this article, you'll discover three important considerations when starting your first Facebook ad campaign.

#1: Commit to a Facebook Funnel Implementation
All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the fastest time.

You want to implement a Facebook advertising

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Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

In this article, you'll discover six Facebook advertising mistakes and how to fix them.

#1: Mistake: Facebook Ads Aren't Aligned With a Funnel
The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there's no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided

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Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives?

In this article, you'll learn how to create Facebook ad campaigns that can greatly increase your chances of success.

#1: Create Hot and Super-Hot Facebook Website Custom Audiences
With the advertising goal of generating fast results for your business, whether that's leads or sales, you want to target hot or super-hot audiences in your campaigns.

There are four audience types when it comes to Facebook advertising: cold,

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Want Facebook's AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions?

In this article, you'll learn how to use Facebook's Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.

About Multiple Text Options in Facebook Ads
Multiple text options (or multiple text optimization) is a new dynamic feature found at the ad level of the Facebook campaign structure where you create the ads you want to show your target

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Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads?

In this article, you'll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option.

Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers
Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means

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Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads?

In this article, you'll learn how to create five valuable Facebook audiences in Ads Manager.

Why Target Multiple Facebook Audiences?
The effectiveness your Facebook ad campaigns are depends on which audience you're targeting. However, just running ads to one audience type won't deliver sustainable results. Here's why.

If you just run ad campaigns to hot audiences of website traffic and don't run any

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