Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?
In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.
Why Use the Facebook Campaign Reach Objective?
The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on
Want to generate more leads from your Facebook marketing? Have you tried Messenger ads?
In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business.
Continue Reading about How to Get Leads With Facebook Messenger Ads →
Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently?
In this article, you'll discover how to use Facebook's automated rules to save time managing Facebook ad performance.
Continue Reading about How to Use Facebook Automated Rules to Manage Facebook Ads →
Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance?
In this article, you'll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns.
Continue Reading about How to Measure Your Facebook Return on Ad Spend →
Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?
In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.
Continue Reading about How to Create Profitable Facebook Targeting Audiences →
Want to better understand your customer's journey across devices and channels? Have you heard of the Facebook Attribution tool?
In this article, you'll learn how to use Facebook's new Attribution tool to measure the effectiveness of your ads.
Continue Reading about How to Use the Facebook Attribution Tool to Measure Your Marketing Impact →
Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help?
In this article, you'll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.
Need to get a better grip on your Facebook ads' performance? Do you know which metrics in Facebook Ads Manager to monitor?
In this article, you'll discover how to set up a Facebook Ads Manager report that quickly reveals which ads are working well and which you need to adjust.
Why On-Going Analysis of Your Facebook Campaigns Is Important
One common mistake that advertisers make is launching a Facebook campaign and doing no analysis while it's running. It's the analysis of your campaigns and the subsequent actions you take based on your
Continue Reading about How to Create Customized Reports in Facebook Ads Manager →
Want to improve your sales using Facebook ads? Looking for different ad formats to try?
In this article, you'll discover how three Facebook ad types can help you better present your products and drive sales.
Continue Reading about 3 Facebook Ad Types That Improve Sales →
Are your once-successful Facebook ad campaigns no longer effective?
Wondering if ad fatigue is responsible?
In this article, you'll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance.
Continue Reading about How to Recognize and Overcome Facebook Ad Fatigue →
Do you want better results from your Facebook campaigns?
Looking for tactics to help you get more out of your investment in Facebook ads?
In this article, you'll discover seven advanced tips to improve the performance of your Facebook advertising campaigns.
Continue Reading about 7 Advanced Facebook Advertising Tips to Improve Your Campaigns →
Are you taking full advantage of Facebook custom audiences?
Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages?
In this article, you'll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic.
Continue Reading about 7 Ways to Target Website Visitors With Facebook Custom Audiences →
Need to increase the effectiveness of your Facebook ads?
Want to target better-quality audiences with your ads?
In this article, you'll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value.
Continue Reading about How to Use Customer Lifetime Value to Clone a Facebook Audience →
