Charlie Lawrance, Author at Social Media Examiner

social media how toNeed to get a better grip on your Facebook ads’ performance? Do you know which metrics in Facebook Ads Manager to monitor?

In this article, you’ll discover how to set up a Facebook Ads Manager report that quickly reveals which ads are working well and which you need to adjust.

Why On-Going Analysis of Your Facebook Campaigns Is Important

One common mistake that advertisers make is launching a Facebook campaign and doing no analysis while it’s running. It’s the analysis of your campaigns and the subsequent actions you take based on your findings that deliver exceptional return on ad spend (ROAS).

How to Create Customized Reports in Facebook Ads Manager by Charlie Lawrance on Social Media Examiner.

How to Create Customized Reports in Facebook Ads Manager by Charlie Lawrance on Social Media Examiner.

Continue Reading

social media how toWant to improve your sales using Facebook ads? Looking for different ad formats to try?

In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales.

3 Facebook Ad Types That Improve Sales by Charlie Lawrance on Social Media Examiner.

3 Facebook Ad Types That Improve Sales by Charlie Lawrance on Social Media Examiner.

Continue Reading

social media how toAre your once-successful Facebook ad campaigns no longer effective?

Wondering if ad fatigue is responsible?

In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance.

How to Recognize and Overcome Facebook Ad Fatigue by Charlie Lawrence on Social Media Examiner.

How to Recognize and Overcome Facebook Ad Fatigue by Charlie Lawrence on Social Media Examiner.

Continue Reading

social media how toDo you want better results from your Facebook campaigns?

Looking for tactics to help you get more out of your investment in Facebook ads?

In this article, you’ll discover seven advanced tips to improve the performance of your Facebook advertising campaigns.

7 Advanced Facebook Advertising Tips to Improve Your Campaigns by Charlie Lawrance on Social Media Examiner.

7 Advanced Facebook Advertising Tips to Improve Your Campaigns by Charlie Lawrance on Social Media Examiner.

Continue Reading