Author: Charlie Lawrance

10 Facebook Ad Metrics Marketers Must Track

October 13, 2021

Overwhelmed by all of the metrics inside Facebook Ads Manager? Wondering which ones to focus on?

In this article, you'll find 10 important metrics to use when analyzing your Facebook ads. Plus, you'll discover how to track them with a custom report.

Tracking Facebook Ads Metrics in a Custom Report
When it comes to Facebook ad metrics, you can broadly categorize them into two buckets: default and custom. The default metrics already exist in Ads Manager and you simply select them when

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How to Scale Your Facebook Ads: Two Proven Methods

September 17, 2021

Is your Facebook ad campaign generating a good return on ad spend? Want to know how to scale it to get more sales?

In this article, you’ll discover two different scaling methods for campaigns that are already effective so you can generate more purchases and grow your business faster.

About Scaling Facebook Ads Campaigns
There are two phases to running successful Facebook ad campaigns that can occur independently or run simultaneously depending on your Facebook ad strategy.

The first phase is testing. The goal here is to figure out

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How to Exit the Facebook Ads Learning Phase Quicker

July 13, 2021

Do your Facebook ads get stuck in Facebook’s dreaded learning phase? Wondering how to quickly move your campaigns beyond the “learning limited” status?

In this article, you’ll discover three ways to rapidly push your Facebook ads out of the learning phase so your campaign performance improves.

What Is the Facebook Ads Learning Phase?
At their core, all Facebook and Instagram advertising campaigns function in the same way, regardless of how much you spend or what your business is. When you launch a new campaign, the ad sets within that

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How to Increase Return on Ad Spend for Facebook Ads

June 23, 2021

Want more profit from your Facebook ads? Wondering how to improve your return on ad spend (ROAS)?

In this article, you'll discover four ways to improve your Facebook return on ad spend.

Why Increasing Return on Ad Spend Is Important
Before diving into ways to increase your Facebook ROAS, we first need to define what exactly it is and why it's the most important Facebook advertising metric.

ROAS is a measure of your Facebook advertising success and how profitable your advertising is. It's the online advertising equivalent of return

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How to Write Facebook Ads That Reduce the Barrier to Purchase

September 7, 2020

Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

In this article, you'll discover how to create Facebook and Instagram ads that generate sales.

#1: How to Write Discount Ad Copy to Prompt Purchases
Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

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How to Convert Website Traffic With Facebook Ads

July 20, 2020

Wondering how to re-engage website visitors who don't convert? Looking for Facebook ad types that work?

In this article, you'll discover how to convert your site traffic with two types of Facebook and Instagram ads.

Understanding Where These Campaigns Sit in the Facebook Ad Funnel
Before we dive into ad creation, you first need to understand where these campaigns sit in your Facebook ad funnel and their role in generating new leads or sales for your business.

This type of campaign is known as website remarketing and it sits at the

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How to Retarget Facebook Ad Traffic for Conversions

May 19, 2020

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign?

In this article, you'll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals.

Understanding Facebook Ads Traffic and Conversions Objectives
The objective you choose when you create your Facebook campaign has a huge impact on your results. It's what defines the outcome of your campaigns and is therefore the most important element to get right.

The two most popular

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Beginner’s Guide to Successful Facebook Ads

April 29, 2020

Thinking of diving into Facebook ads? Wondering what the common pitfalls are?

In this article, you'll discover three important considerations when starting your first Facebook ad campaign.

#1: Commit to a Facebook Funnel Implementation
All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the fastest time.

You want to implement a Facebook advertising

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6 Costly Facebook Ad Mistakes and How to Fix Them

March 16, 2020

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

In this article, you'll discover six Facebook advertising mistakes and how to fix them.

#1: Mistake: Facebook Ads Aren't Aligned With a Funnel
The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there's no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided

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