Author: Charlie Lawrance

Is your Facebook ad campaign generating a good return on ad spend? Want to know how to scale it to get more sales?

In this article, you’ll discover two different scaling methods for campaigns that are already effective so you can generate more purchases and grow your business faster.

About Scaling Facebook Ads Campaigns
There are two phases to running successful Facebook ad campaigns that can occur independently or run simultaneously depending on your Facebook ad strategy.

The first phase is testing. The goal here is to figure out

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Do your Facebook ads get stuck in Facebook’s dreaded learning phase? Wondering how to quickly move your campaigns beyond the “learning limited” status?

In this article, you’ll discover three ways to rapidly push your Facebook ads out of the learning phase so your campaign performance improves.

What Is the Facebook Ads Learning Phase?
At their core, all Facebook and Instagram advertising campaigns function in the same way, regardless of how much you spend or what your business is. When you launch a new campaign, the ad sets within that

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Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

In this article, you'll discover how to create Facebook and Instagram ads that generate sales.

#1: How to Write Discount Ad Copy to Prompt Purchases
Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

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