Want to target better-quality audiences with your ads?
In this article, you’ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value.
How to Use Customer Lifetime Value to Clone a Facebook Audience by Charlie Lawrance on Social Media Examiner.
Looking for a more effective way to test Facebook ad variations?
The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.
In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience.
How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads by Charlie Lawrance on Social Media Examiner.
Interested in remarketing to your email subscribers?
In this article, you’ll discover how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales.
How to Use Facebook Ads to Grow and Monetize Your Email List by Charlie Lawrance on Social Media Examiner.
Wondering how video can best move people through your sales funnel?
In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time.
How to Use Facebook Video Ads to Move People Through Your Sales Funnel by Charlie Lawrance on Social Media Examiner.
