Author: Charlie Lawrance

Do your Facebook ads get stuck in Facebook’s dreaded learning phase? Wondering how to quickly move your campaigns beyond the “learning limited” status?

In this article, you’ll discover three ways to rapidly push your Facebook ads out of the learning phase so your campaign performance improves.

What Is the Facebook Ads Learning Phase?
At their core, all Facebook and Instagram advertising campaigns function in the same way, regardless of how much you spend or what your business is. When

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Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

In this article, you'll discover how to create Facebook and Instagram ads that generate sales.

#1: How to Write Discount Ad Copy to Prompt Purchases
Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

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Wondering how to re-engage website visitors who don't convert? Looking for Facebook ad types that work?

In this article, you'll discover how to convert your site traffic with two types of Facebook and Instagram ads.

Understanding Where These Campaigns Sit in the Facebook Ad Funnel
Before we dive into ad creation, you first need to understand where these campaigns sit in your Facebook ad funnel and their role in generating new leads or sales for your business.

This type of campaign is known as website remarketing and it sits at the

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