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    Author: Charlie Lawrance

    Facebook Lookalike Audience Changes: What Marketers Need to Know

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    Do you use Facebook lookalike audiences?
 Are you aware of Facebook's recent changes to lookalike audiences?

    In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

    Changes to Facebook Lookalike Audience Creation
    Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've

    Continue Reading about Facebook Lookalike Audience Changes: What Marketers Need to Know →

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    How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

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    Want Facebook's AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions?

    In this article, you'll learn how to use Facebook's Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.

    About Multiple Text Options in Facebook Ads
    Multiple text options (or multiple text optimization) is a new dynamic feature found at the ad level of the Facebook campaign structure where you create the ads you want to show your target

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    How to Customize Facebook Ads for the Customer Journey

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    Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience?

    In this article, you'll discover how to use six types of Facebook ads to move people further along the customer journey.

    2 Facebook Ad Types That Work With Cold Audiences
    Cold audiences contain new people who don't know your business yet. They're the foundation of sustainable Facebook advertising and the starting point for the majority of people who'll become your customers from your ad campaigns.

    Cold audiences

    Continue Reading about How to Customize Facebook Ads for the Customer Journey →

    How to Retarget Ads to Engaged Instagram and Facebook Fans

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    Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you?

    In this article, you'll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.

    Why Engagement Remarketing Ad Campaigns Work
    Before diving into how to create this type of campaign, you need to understand where this campaign type exists in your ad funnel.

    There are three stages to a successful Facebook ad funnel: awareness (level 1),

    Continue Reading about How to Retarget Ads to Engaged Instagram and Facebook Fans →

    Facebook Campaign Budget Optimization: What Marketers Need to Know

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    Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads?

    In this article, you'll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option.

    Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers
    Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means

    Continue Reading about Facebook Campaign Budget Optimization: What Marketers Need to Know →

    Facebook Ad Placements for Marketers: How to Make the Right Choices

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    Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance?

    In this article, you'll find a guide to all of Facebook's advertising placements and discover how to edit your placements to deliver the best results for your campaign.

    What Is Facebook Ad Placement?
    Facebook calls the different places in which they can show your ads placements. You set your placement at the ad set level of your campaign, and depending on your campaign objective, your ads can appear on Facebook,

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    5 Overlooked Facebook Audiences to Improve Your Ad Results

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    Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads?

    In this article, you'll learn how to create five valuable Facebook audiences in Ads Manager.

    Why Target Multiple Facebook Audiences?
    The effectiveness your Facebook ad campaigns are depends on which audience you're targeting. However, just running ads to one audience type won't deliver sustainable results. Here's why.

    If you just run ad campaigns to hot audiences of website traffic and don't run any

    Continue Reading about 5 Overlooked Facebook Audiences to Improve Your Ad Results →

    How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

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    Wondering how to appear consistently in your audience's Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model?

    In this article, you'll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every touchpoint.

    Why This Type of Facebook Ad Campaign Is Different
    This type of campaign differs from a regular Facebook campaign in that it only uses the Reach objective and you're not looking for

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    3 Ways to Use Facebook Ads to Promote Your Products

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    Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with?

    In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook.

    #1: Advertise to People Who Visit Your Website
    If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign.

    This is an "easy win" campaign because you're targeting

    Continue Reading about 3 Ways to Use Facebook Ads to Promote Your Products →

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    How to Create Facebook Reach Ads

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    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

    In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

    Why Use the Facebook Campaign Reach Objective?
    The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

    Continue Reading about How to Create Facebook Reach Ads →

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