Author: Charlie Lawrance

10 Facebook Ad Metrics Marketers Must Track

by Charlie Lawrance / October 13, 2021

Overwhelmed by all of the metrics inside Facebook Ads Manager? Wondering which ones to focus on?

In this article, you'll find 10 important metrics to use when analyzing your Facebook ads. Plus, you'll discover how to track them with a custom report.

Tracking Facebook Ads Metrics in a Custom Report
When it comes to Facebook ad metrics, you can broadly categorize them into two buckets: default and custom. The default metrics already exist in Ads Manager and you simply select them when

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How to Scale Your Facebook Ads: Two Proven Methods

by Charlie Lawrance / September 17, 2021

Is your Facebook ad campaign generating a good return on ad spend? Want to know how to scale it to get more sales?

In this article, you’ll discover two different scaling methods for campaigns that are already effective so you can generate more purchases and grow your business faster.

About Scaling Facebook Ads Campaigns
There are two phases to running successful Facebook ad campaigns that can occur independently or run simultaneously depending on your Facebook ad strategy.

The first phase is testing. The goal here is to figure out

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How to Exit the Facebook Ads Learning Phase Quicker

by Charlie Lawrance / July 13, 2021

Do your Facebook ads get stuck in Facebook’s dreaded learning phase? Wondering how to quickly move your campaigns beyond the “learning limited” status?

In this article, you’ll discover three ways to rapidly push your Facebook ads out of the learning phase so your campaign performance improves.

What Is the Facebook Ads Learning Phase?
At their core, all Facebook and Instagram advertising campaigns function in the same way, regardless of how much you spend or what your business is. When you launch a new campaign, the ad sets within that

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How to Increase Return on Ad Spend for Facebook Ads

by Charlie Lawrance / June 23, 2021

Want more profit from your Facebook ads? Wondering how to improve your return on ad spend (ROAS)?

In this article, you'll discover four ways to improve your Facebook return on ad spend.

Why Increasing Return on Ad Spend Is Important
Before diving into ways to increase your Facebook ROAS, we first need to define what exactly it is and why it's the most important Facebook advertising metric.

ROAS is a measure of your Facebook advertising success and how profitable your advertising is. It's the online advertising equivalent of return

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How to Write Facebook Ads That Reduce the Barrier to Purchase

by Charlie Lawrance / September 7, 2020

Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

In this article, you'll discover how to create Facebook and Instagram ads that generate sales.

#1: How to Write Discount Ad Copy to Prompt Purchases
Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

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