Author: Charlie Lawrance

How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

by Charlie Lawrance / June 3, 2019

Wondering how to appear consistently in your audience's Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model?

In this article, you'll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every touchpoint.

Why This Type of Facebook Ad Campaign Is Different
This type of campaign differs from a regular Facebook campaign in that it only uses the Reach objective and you're not looking for

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3 Ways to Use Facebook Ads to Promote Your Products

by Charlie Lawrance / May 8, 2019

Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with?

In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook.

#1: Advertise to People Who Visit Your Website
If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign.

This is an "easy win" campaign because you're targeting

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How to Create Facebook Reach Ads

by Charlie Lawrance / April 8, 2019

Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

Why Use the Facebook Campaign Reach Objective?
The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

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How to Get Leads With Facebook Messenger Ads

by Charlie Lawrance / February 18, 2019

Want to generate more leads from your Facebook marketing? Have you tried Messenger ads?

In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business.

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How to Use Facebook Automated Rules to Manage Facebook Ads

by Charlie Lawrance / January 28, 2019

Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently?

In this article, you'll discover how to use Facebook's automated rules to save time managing Facebook ad performance.

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How to Measure Your Facebook Return on Ad Spend

by Charlie Lawrance / December 20, 2018

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance?

In this article, you'll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns.

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How to Create Profitable Facebook Targeting Audiences

by Charlie Lawrance / December 3, 2018

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?

In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.

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How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences

by Charlie Lawrance / October 24, 2018

Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help?

In this article, you'll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.

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How to Create Customized Reports in Facebook Ads Manager

by Charlie Lawrance / September 24, 2018

Need to get a better grip on your Facebook ads' performance? Do you know which metrics in Facebook Ads Manager to monitor?

In this article, you'll discover how to set up a Facebook Ads Manager report that quickly reveals which ads are working well and which you need to adjust.
Why On-Going Analysis of Your Facebook Campaigns Is Important
One common mistake that advertisers make is launching a Facebook campaign and doing no analysis while it's running. It's the analysis of your campaigns and the subsequent actions you take based on your

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