Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Need to increase the effectiveness of your Facebook ads?
Want to target better-quality audiences with your ads?
In this article, you'll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value.
Continue Reading about How to Use Customer Lifetime Value to Clone a Facebook Audience →
Do you split test your Facebook ads?
Looking for a more effective way to test Facebook ad variations?
The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.
In this article, you'll discover how to use Facebook's Dynamic Creative feature to reveal the optimal ad for your audience.
Continue Reading about How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads →
Do you want more leads and sales from Facebook?
Interested in remarketing to your email subscribers?
In this article, you'll discover how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales.
Continue Reading about How to Use Facebook Ads to Grow and Monetize Your Email List →
Are you using video in your Facebook ad campaigns?
Wondering how video can best move people through your sales funnel?
In this article, you'll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time.
Continue Reading about How to Use Facebook Video Ads to Move People Through Your Sales Funnel →
Do you need to use Facebook ads more effectively?
Have you considered narrowing the goal for each of your ads?
In this article, you'll discover 11 examples of results-oriented Facebook ads you can use as models for your own business.
Continue Reading about 11 Effective Ways to Use Facebook Ads →
Are you considering Facebook ads?
Wondering how to set up a successful Facebook ad campaign?
Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money.
In this article, you'll discover how to create an effective Facebook advertising campaign.
Continue Reading about How to Set Up an Effective Facebook Ad Campaign →
Want more ways to retarget people on Facebook?
Have you heard about Facebook's latest custom audience features?
Facebook's newest custom audiences let you target people based on their engagement with your Facebook page.
In this article, you'll discover how to build six new custom audiences based on Facebook page engagement.
Continue Reading about How to Use Facebook Page Engagement Custom Audiences →
Do you want to reach more consumers with your Facebook ads?
Looking for creative ways to reach more people like your ideal customers?
Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.
In this article, you'll discover how to use Facebook lookalike audiences to successfully scale your ad targeting.
Continue Reading about 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting →
Do you track the results of your Facebook campaigns?
Are you using the old conversion code that's about to be phased out?
Setting up Facebook's conversion tracking will let you track your return on investment (ROI) down to the penny.
In this article, you'll discover how to set up and install conversion tracking using the new Facebook pixel.
Continue Reading about How to Track Facebook Conversions After February 2017 →
