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    Author: Charlie Lawrance

    How to Create Customized Reports in Facebook Ads Manager

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    Need to get a better grip on your Facebook ads' performance? Do you know which metrics in Facebook Ads Manager to monitor?

    In this article, you'll discover how to set up a Facebook Ads Manager report that quickly reveals which ads are working well and which you need to adjust.
    Why On-Going Analysis of Your Facebook Campaigns Is Important
    One common mistake that advertisers make is launching a Facebook campaign and doing no analysis while it's running. It's the analysis of your campaigns and the subsequent actions you take based on your

    Continue Reading about How to Create Customized Reports in Facebook Ads Manager →

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    7 Ways to Target Website Visitors With Facebook Custom Audiences

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    Are you taking full advantage of Facebook custom audiences?

    Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages?

    In this article, you'll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic.

    Continue Reading about 7 Ways to Target Website Visitors With Facebook Custom Audiences →

    How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

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    Do you split test your Facebook ads?

    Looking for a more effective way to test Facebook ad variations?

    The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.

    In this article, you'll discover how to use Facebook's Dynamic Creative feature to reveal the optimal ad for your audience.

    Continue Reading about How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads →

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    4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting

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    Do you want to reach more consumers with your Facebook ads?

    Looking for creative ways to reach more people like your ideal customers?

    Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.

    In this article, you'll discover how to use Facebook lookalike audiences to successfully scale your ad targeting.

    Continue Reading about 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting →

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