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    Author: Charlie Lawrance

    How to Convert Website Traffic With Facebook Ads

    July 20, 2020

    Wondering how to re-engage website visitors who don't convert? Looking for Facebook ad types that work?

    In this article, you'll discover how to convert your site traffic with two types of Facebook and Instagram ads.

    Understanding Where These Campaigns Sit in the Facebook Ad Funnel
    Before we dive into ad creation, you first need to understand where these campaigns sit in your Facebook ad funnel and their role in generating new leads or sales for your business.

    This type of campaign is known as website remarketing and it sits at the

    Continue Reading about How to Convert Website Traffic With Facebook Ads →

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    How to Retarget Facebook Ad Traffic for Conversions

    May 19, 2020

    Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign?

    In this article, you'll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals.

    Understanding Facebook Ads Traffic and Conversions Objectives
    The objective you choose when you create your Facebook campaign has a huge impact on your results. It's what defines the outcome of your campaigns and is therefore the most important element to get right.

    The two most popular

    Continue Reading about How to Retarget Facebook Ad Traffic for Conversions →

    Beginner’s Guide to Successful Facebook Ads

    April 29, 2020

    Thinking of diving into Facebook ads? Wondering what the common pitfalls are?

    In this article, you'll discover three important considerations when starting your first Facebook ad campaign.

    #1: Commit to a Facebook Funnel Implementation
    All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the fastest time.

    You want to implement a Facebook advertising

    Continue Reading about Beginner’s Guide to Successful Facebook Ads →

    6 Costly Facebook Ad Mistakes and How to Fix Them

    March 16, 2020

    Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

    In this article, you'll discover six Facebook advertising mistakes and how to fix them.

    #1: Mistake: Facebook Ads Aren't Aligned With a Funnel
    The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there's no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided

    Continue Reading about 6 Costly Facebook Ad Mistakes and How to Fix Them →

    How to Use Facebook Ads to Generate Sales and Leads Quickly

    February 17, 2020

    Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives?

    In this article, you'll learn how to create Facebook ad campaigns that can greatly increase your chances of success.

    #1: Create Hot and Super-Hot Facebook Website Custom Audiences
    With the advertising goal of generating fast results for your business, whether that's leads or sales, you want to target hot or super-hot audiences in your campaigns.

    There are four audience types when it comes to Facebook advertising: cold,

    Continue Reading about How to Use Facebook Ads to Generate Sales and Leads Quickly →

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