Author: Charlie Lawrance

Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

Why Use the Facebook Campaign Reach Objective?
The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

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Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently?

In this article, you'll discover how to use Facebook's automated rules to save time managing Facebook ad performance.

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Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance?

In this article, you'll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns.

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Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?

In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.

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Are your once-successful Facebook ad campaigns no longer effective?

Wondering if ad fatigue is responsible?

In this article, you'll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance.

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Do you want better results from your Facebook campaigns?

Looking for tactics to help you get more out of your investment in Facebook ads?

In this article, you'll discover seven advanced tips to improve the performance of your Facebook advertising campaigns.

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Are you taking full advantage of Facebook custom audiences?

Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages?

In this article, you'll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic.

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Need to increase the effectiveness of your Facebook ads?

Want to target better-quality audiences with your ads?

In this article, you'll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value.

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