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    Author: Caroline McCullough

    How to Write Effective Facebook Sponsored Posts

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    Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

    In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

    Why Use Long-Form Facebook Sponsored Posts?
    A long-form Facebook sponsored post is simply a blog post or landing page within the body of your sponsored post.

    Instead of sending readers to blog content on your website and retargeting them with ads to

    Continue Reading about How to Write Effective Facebook Sponsored Posts →

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    How to Find Your Ideal Customers on Facebook

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    Do you want to connect with the right customers on Facebook?

    Are you using buyer personas to identify your target customers and fans?

    With some detective work, you can determine whom you want to reach and how you're going to engage them on Facebook.

    In this article I'll share five questions to help you identify and connect with your target customers on Facebook.
    #1: Do Our Target Customers and Fans Align?
    Buyer personas are an integral part of any successful marketing, whether traditional or social, because they

    Continue Reading about How to Find Your Ideal Customers on Facebook →

    How to Speed Up Your Content Curation Process

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    Do you want to share helpful content, but don’t know where to find it?

    Are you looking for tools to speed up your content curation process?

    In this article I'll show you how to find and share relevant content in a snap.
    Why Content Curation?
    If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

    Modern marketing has changed

    Continue Reading about How to Speed Up Your Content Curation Process →

    4 Fun Ways to Improve Your Facebook Engagement

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    Do you need to increase the visibility of your Facebook page posts?

    Are you looking for fresh ideas to quickly create engagement on your Facebook page?

    In this article, you'll discover four ways you can create better engagement on your Facebook page using social game.
    Why Games?
    If you're tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a

    Continue Reading about 4 Fun Ways to Improve Your Facebook Engagement →

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