Author: Caroline McCullough

How to Write Effective Facebook Sponsored Posts

by Caroline McCullough / March 25, 2019

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

Why Use Long-Form Facebook Sponsored Posts?
A long-form Facebook sponsored post is simply a blog post or landing page within the body of your sponsored post.

Instead of sending readers to blog content on your website and retargeting them with ads to

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The Secret to Cutting Your Facebook Ad Spend

by Caroline McCullough / July 26, 2016

Are your Facebook ads costing you too much money?

Do you want to run successful campaigns and not break the bank on advertising?

The answer is not so obvious. And it starts with creative use of your blog.

In this article, you'll discover how to reduce your ad spend on Facebook.

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6 Ways to Use Periscope for Your Business

by Caroline McCullough / August 25, 2015

Want to use mobile live-streaming to market your business?

Have you tried Periscope?

Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses.

In this article you'll discover six ways to use Periscope for your business.

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How to Find Your Ideal Customers on Facebook

by Caroline McCullough / November 4, 2014

Do you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you're going to engage them on Facebook.

In this article I'll share five questions to help you identify and connect with your target customers on Facebook.
#1: Do Our Target Customers and Fans Align?
Buyer personas are an integral part of any successful marketing, whether traditional or social, because they clearly define your

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