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    Author: Caroline McCullough

    How to Write Effective Facebook Sponsored Posts

    March 25, 2019

    Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

    In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

    Why Use Long-Form Facebook Sponsored Posts?
    A long-form Facebook sponsored post is simply a blog post or landing page within the body of your sponsored post.

    Instead of sending readers to blog content on your website and retargeting them with ads to

    Continue Reading about How to Write Effective Facebook Sponsored Posts →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    How to Build a Social Media Marketing Funnel for Bloggers

    June 8, 2017

    Are you using your blog for business?

    Wondering how to combine blog posts with social media content to move people through the sales cycle?

    In this article, you'll discover how to use blog posts to create social media content at every stage of your marketing funnel.

    Continue Reading about How to Build a Social Media Marketing Funnel for Bloggers →

    The Secret to Cutting Your Facebook Ad Spend

    July 26, 2016

    Are your Facebook ads costing you too much money?

    Do you want to run successful campaigns and not break the bank on advertising?

    The answer is not so obvious. And it starts with creative use of your blog.

    In this article, you'll discover how to reduce your ad spend on Facebook.

    Continue Reading about The Secret to Cutting Your Facebook Ad Spend →

    6 Ways to Use Periscope for Your Business

    August 25, 2015

    Want to use mobile live-streaming to market your business?

    Have you tried Periscope?

    Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses.

    In this article you'll discover six ways to use Periscope for your business.

    Continue Reading about 6 Ways to Use Periscope for Your Business →

    How to Find Your Ideal Customers on Facebook

    November 4, 2014

    Do you want to connect with the right customers on Facebook?

    Are you using buyer personas to identify your target customers and fans?

    With some detective work, you can determine whom you want to reach and how you're going to engage them on Facebook.

    In this article I'll share five questions to help you identify and connect with your target customers on Facebook.
    #1: Do Our Target Customers and Fans Align?
    Buyer personas are an integral part of any successful marketing, whether traditional or social, because they clearly define your

    Continue Reading about How to Find Your Ideal Customers on Facebook →

    Social Media Marketing World
    Social Media Marketing Podcast
     Social Media Marketing Talk Show

    How to Speed Up Your Content Curation Process

    February 12, 2014

    Do you want to share helpful content, but don’t know where to find it?

    Are you looking for tools to speed up your content curation process?

    In this article I'll show you how to find and share relevant content in a snap.
    Why Content Curation?
    If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

    Modern marketing has changed significantly. It’s less

    Continue Reading about How to Speed Up Your Content Curation Process →

    4 Fun Ways to Improve Your Facebook Engagement

    November 6, 2013

    Do you need to increase the visibility of your Facebook page posts?

    Are you looking for fresh ideas to quickly create engagement on your Facebook page?

    In this article, you'll discover four ways you can create better engagement on your Facebook page using social game.
    Why Games?
    If you're tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a deeper level.

    The good news is that

    Continue Reading about 4 Fun Ways to Improve Your Facebook Engagement →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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