Wondering, can you schedule Instagram posts?
Whether you're in the middle of an event or on the road, there are tools to help you schedule Instagram posts.
In this article I'll share four tools you can use to schedule Instagram posts.
Why Use Tools to Schedule Instagram Posts?
Instagram was designed primarily as a mobile tool, so that's where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, creating and publishing a complete post on-the-go doesn't work for everyone at all times.
If you're using the native version of Instagram on a desktop, you can view Instagram content and interact with people you're following, but you can't upload anything.
While there are a few options available to upload photos and videos to Instagram from a computer, it's important to note that that there isn't an end to end Instagram scheduler that will auto post for you. That said, these tools can help you compose your posts in full and have them ready for publishing in advance.
Remember, scheduling or automating posts to your Instagram channel should not be the primary way you keep your Instagram channel updated. It should be part of your company’s Instagram strategy for those times when you know you'll be unavailable.
Let's take a look at the tools below, and see how to schedule Instagram posts.
#1: Scheduling Instagram Posts With ScheduGram
Schedugram will let you upload single photos, multiple photos and videos.
Once you upload, edit your photos. Tools available include cropping, retouching, adding effects and enhancing your images.
When your photos or videos are ready for Instagram, schedule them and request notification via email once they've gone out.
Manage multiple Instagram accounts and give access to as many users as you need. Cost: Various packages available, which start at $13 per month with a 7-day free trial.
#2: Schedule Instagram Posts With Later
Use Later (formerly Latergramme) to schedule posts from a browser or use the mobile iOS app. A couple of things to note: With this tool, you can only upload individual images. Plus, while you can schedule and organize your Instagram posts, Latergramme does not post them for you.
The Conference You've Been Waiting For
As a small business marketer, you can probably only pick one or two events to attend each year. Get an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.
🔥 As a valued reader, you can save $650 on an All-Access ticket if you act now! Sale Ends Tuesday! 🔥CLICK HERE TO LEARN MORE
Later sends a reminder at the scheduled time, which you can open and post via Instagram.
Later is kind of like a glorified editorial calendar for Instagram, since you still need to post the photos yourself. Cost: Free. Paid accounts start at $9.
#3: Explore Instagram Post Scheduler Onlypult (Formerly Instapult)
With Onlypult (formerly Instapult), you can manage multiple Instagram accounts and invite other administrators to post, as well as upload single or multiple images on this web-based tool.
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
Onlypult also gives you the ability to edit your images and apply filters. Once you add the image, schedule it to post.
The web functionality makes it easy to delete scheduled updates.
Cost: Free to sign up and get a weeklong trial. Four premium packages available, starting at $12 per month.
#4: Schedule Posts on Instagram With TakeOff
Part of the JustUnfollow app, TakeOff is similar to Latergramme with a few exceptions. For one thing, TakeOff has both an Android and iOS mobile app. Plus, you can only schedule images; they don't actually post them for you. This is because of the way Instagram allows companies to access their API. TakeOff offers hashtag suggestions and a recommended time to post when your followers are most engaged.
One important difference: TakeOff doesn't apply filters and effects within their app. Instead, when you schedule a photo to go out, it reminds you and then gives you the option to open it in Instagram or another editor to apply any additional filters. The interface for TakeOff is easy to use. Also, you can manage multiple Instagram accounts and team members. Cost: Free, with premium options $9.99 and up.
When deciding what to use to schedule Instagram content, think about which tool will help you get the job done right.
If you're glued to your mobile device 24/7, you might prefer a tool that schedules, but doesn't post your updates for you. If you're always on the go and want the convenience of having some of your updates automatically post for you, you might prefer another option.
Remember, Instagram is supposed to be used “in the moment,” so don't schedule everything. The people who follow you don't expect you to be on Instagram all the time, but they do expect you to have a consistent posting schedule.
What do you think? When do you schedule Instagram posts? What Instagram tools do you use? Please share your recommendations in the comments.
3 Days of World-Class Training—Zero Travel!
Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.