Need some new ideas to freshen up your Facebook page posts? Need to improve engagement?
In this article, you’ll discover 14 ideas for organic Facebook posts. Plus, you’ll see some examples to inspire your creativity.
#1: Ask Followers to Choose This or That
When you want to get your audience talking on Facebook, asking them to choose between two or more options is an easy way to start a conversation. You might ask them which product or style they prefer. Or you might take the opposite approach and ask them which they’d rather eliminate.
You can use this type of post to generate engagement or reinforce your customer community. If you ask followers to choose among some of your existing or potential products, you can also use this kind of post to conduct informal market research.
For example, the @CalifiaFarms Facebook post below asks the page’s audience to choose from four different amounts of coffee creamer. In addition to asking followers to express their preference, the post creates a dynamic conversation about coffee creamer, one of the brand’s main products.
#2: Offer a Product Walkthrough
How well do your Facebook followers know your products or services? If they’re new to your brand, it can be helpful to walk them through your offerings. If your product line is on the smaller side, you might offer a brief overview or a short introduction to each item.
If your business sells dozens or hundreds of products, you may need a simpler approach. Rather than trying to pack too many details into a single Facebook post, focus on one aspect per post. For example, you might show all of the categories, designs, or colors your company offers. Either way, this kind of post can keep your brand top of mind.
#3: List Pros and Cons
If you want to introduce new products and services to your audience or increase awareness of existing offerings, listing pros and cons can give your content much-needed structure. This type of post helps position your products and encourages followers to identify the best option for them—especially if they’re on the fence about a purchase.
Try focusing on one product or service per post so you can cover all the key points. You might share pros or cons of the:
- Potential uses
- Unique benefits
For example, the @bluebottlecoffee Facebook post below introduces a new coffee-brewing device by comparing it to the process customers already know from visiting the company’s cafes. The post increases awareness by listing the pros of the end result—a cup of coffee brewed with a French press—and includes a video to walk people through the brewing process.
#4: Provide a Quick Win
In some cases, your audience may be interested in your brand and open to a purchase. But they can’t puzzle out how to get started—and that holds them back from converting.
Maybe your audience can’t figure out what dishes they’d make with your cooking device. Or perhaps they aren’t sure how to incorporate your skincare product into their routine. Offering quick tips or a super-simple guide to getting started can help things click into place.
For example, the @SilkUS Facebook post below shares two simple steps customers can use to brew an oat latte. The post includes an 8-second video that illustrates how easy it is to use the brand’s oat products, inspiring customers to try them out.
#5: Reshare a Customer Testimonial
Not every Facebook post needs to be in your company’s own words. In some cases, it’s a good idea to let your customers do the talking—especially since their words can appear more trustworthy than your branded content.
The Conference You've Been Waiting For
As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.
🔥🔥 As a valued reader, you can save $770 if you act now! Sale Ends Tuesday!CLICK HERE TO LEARN MORE
Sharing customer reviews and testimonials to Facebook helps prospects understand exactly what people love about your brand. If they can identify with the goals, challenges, and preferences in the review, they may be inclined to make a purchase, too.
For example, the @SHEEX Facebook post below features a five-star review from a happy customer. The review mentions several qualities that other customers may be seeking and helps overcome objections by assuring them that “these sheets are well worth the cost.”
#6: Show a Before and After
Another way to convey how your products and services can help your audience is to show them the difference they can make. By displaying before-and-after images side by side, you can create an effective visual that your audience can aspire to.
Think about the end result your audience wants to achieve. For a cooking device, the desired result might be an appetizing meal on the table with plenty of time to spend with family. For a business coach, the “after” image might be a snapshot of the revenue a client generated after a series of consultations.
For example, the @BobbiBrown Facebook post below puts a spin on this idea. The images capture attention by showing a model during and after skincare application. Then the caption quantifies the impressive results a test group noticed after using the brand’s skincare product.
#7: Spotlight a Client or Vendor
Why not take the “before-and-after” concept a step further and go into detail about how your business has helped a customer? You might share a snippet of a case study or produce a video to spotlight your client.
Alternatively, consider featuring a vendor or another partner that’s important to your business. This kind of post is ideal for showing appreciation for the businesses you work with while offering a glimpse behind the scenes of your brand.
For example, the @IntelligentsiaCoffee Facebook post below highlights the farm that produced the company’s newest coffee offering. The caption celebrates the farm’s award-winning coffee, and the image depicts the newly released product during the brewing process.
#8: Feature a Team Member
Another way to give people a behind-the-scenes glimpse is to feature an employee or team member. That way, you can introduce followers to the humans who run your business and help them form more personal connections to your brand.
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition and learn how to diversify your social marketing strategy?
Learn from the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, California.CLICK TO LEARN MORE
If you manage social media for a brick-and-mortar business, you might feature someone your followers interact with regularly in the office or store. If your company is a digital-first or B2B business, you can help followers get to know the people who keep things running behind the scenes.
For example, the @counterculturecoffee Facebook post below introduces one of the coffee company’s account managers. The interview-style caption lets the account manager share her coffee routine and explain how she got started in the industry, effectively bringing to life the company’s passion for coffee.
#9: Tell a Client Story
In addition to sharing team members’ or clients’ personal experiences, you can ask them to share stories about the company. Think of this kind of post as an opportunity to weave a larger narrative about your brand.
For example, you might get perspectives from executives, junior employees, and new hires to capture what your company is all about. In addition to text and image posts, you can consider incorporating Facebook Live videos to give your content an added touch of authenticity.
#10: Answer an FAQ or Two
No matter what your business sells, there’s a good chance you field a lot of repeat questions. Although you may have saved replies set up to respond to comments and DMs quickly, it can also be helpful to feature these questions in your content.
This type of post is an easy way to provide value to your audience. After all, answering a question they’ve been wondering about can save them time and help them make a purchase decision. This kind of content also offers a great opportunity to highlight what makes your products or services unique.
For example, this @bitetoothpastebits Facebook post tackles a common question among the natural products company’s customers: “Why do I smell when using natural deodorant?” The images provide a quick answer to the question before going into detail about how to manage the issue and positioning the company’s natural products against alternatives.
#11: Highlight Causes That Matter to Your Customers
Does your business champion causes, support charities, or give back to local organizations? Highlighting them on your company’s Facebook page is a great way to give them extra love while also clarifying your company’s values.
For example, the @whollyveggie Facebook post below features a text overlay that calls out the cheese sticks’ “upcycled crust.” The caption details the brand’s partnership with @OutcastMission, an organization dedicated to decreasing food waste by repurposing rejected produce and helping it avoid the landfill.
#12: Post User-Generated Content From Your Customers
No matter how stunning your team’s photos, videos, and graphics may be, user-generated content (UGC) often outperforms branded content. People tend to view UGC as more authentic and less salesy, which can compel them to trust the content and your brand more.
To find great UGC to share, watch your social media mentions or search your branded hashtag. Check with the original creator for permission to reshare and tag them in the caption to give them credit.
For example, this @Fabletics Facebook post features a customer-created video. The video shows how the athletic wear brand’s clothing fits on people of different sizes, which can help Facebook followers decide which fit to purchase for themselves.
#13: Share a New or Time-Sensitive Offer
Not every Facebook post needs a strong call to action (CTA) or a link to purchase. Your followers may become immune to endless sales pitches and sometimes CTAs just don’t fit with the nature of the post.
But when you have a great offer to share, a strong CTA is essential. When you post an offer, discount, or limited-time special on Facebook, be sure to tell your audience exactly how they can get it.
For example, the @FieldRoast Facebook post below highlights the plant-based meat brand’s partnership with fast-food chain Wienerschnitzel. The post includes a CTA with a link, prompting customers to find a participating location nearby.
#14: Highlight Content Related to Your Customers’ Other Interests
Most of the content you post on your company’s Facebook page is probably going to focus on your business, your team, your products, and your customers. But it’s also a good idea to create content on topics that your customers like, even if they aren’t directly related to your business.
For example, this @SheetsLaundryClub Facebook post discusses growing edible herbs in the kitchen. Although that isn’t a product the laundry detergent brand offers, it is a topic of interest to customers of the eco-friendly, sustainability-minded company.
Once you’ve found how to adapt these post ideas for your business, you can recycle them every month. Keep the same general calendar layout while incorporating new trends, causes, offers, and UGC, and you can create Facebook content efficiently for months to come.
Get More Advice on Facebook Marketing
- Optimize your Facebook strategy for leads and conversions.
- Improve your Facebook marketing with nine organic tactics.
- Sell your products in a Facebook shop.
Curious about NFTs, DAOs, and Web3?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.