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social media how to

Do you have a Facebook page?

Are you using Facebook to its fullest?

There are many ways to use a Facebook page beyond simply posting updates.

In this article you’ll discover seven ways to use your Facebook page for business.

seven ways facebook pages help your business

Discover seven ways your Facebook Page can help your business.

Listen to this article:

#1: Collect Testimonials and Reviews

If you set up your Facebook page as a local business, you have the option to collect testimonials and reviews from your customers. While you can’t encourage customers to review your business for incentives, you can put up a sign at your business that lets customers know they can review your business on your Facebook page.

local business on facebook

Collect reviews for your business.

In addition to having a Facebook page full of reviews, you can add the best reviews to your website. To add a review, click on the timestamp of the review, click the drop-down arrow at the top right and select the Embed Post option. (In most cases, the Embed Post option will be hiding under the More Options link in that drop-down menu.)

facebook review on a website

Add reviews from your Facebook page to your website.

Use the Embed Post code to add your best Facebook reviews to your website’s testimonials page to boost their value to your business.

#2: Engage With Your Audience

The most important way to use your Facebook page for business is to engage with your audience. Your audience is composed of a variety of people–fans of your content, fans of your business, potential customers, current customers and former customers. With this in mind, create posts and content that engage these groups of people.

The traditional rule for audience engagement is 80/20. Eighty percent of your content should be for your audience, and 20% should be for your business (sales, marketing, self-promotion, etc.).

This means that the majority of your posts should be aimed at getting your audience to engage with your page. You can do this by encouraging audience participation and sharing content relevant to your niche or industry.

engaging facebook post

Create engaging updates that get your audience to participate.

If the majority of your posts fall within these lines, you’ll create an engaged and loyal audience that will be more receptive to the 20% of posts that promote your business, products and services.

#3: Take Advantage of News Feed Ad Placement

Facebook allows you to place ads in the right column and within the news feed. The catch is that you must link your ad to a Facebook page to display it in the news feed. Without a Facebook page, you’re limited to ad placement in the right column only.

news feed ad on facebook

Use your page to get ads in the news feed.

In news feed ads, Facebook uses your page as the source of the ad. Your target ad audience will have the option to like your page in addition to engaging with your main advertising objective.

#4: Ask for Audience Feedback

Want some insight into what your potential or current customers want? Survey them on Facebook. A survey not only encourages them to engage with your page, but can also help you discover what products or services they need.

poll on facebook

Find out what your customers want by polling them.

Poll your audience with a standard post to your page (for free) or use Facebook polling apps. Your choice depends on if you want to compile the answers yourself or have the app compile the answers for you, and if you want to collect additional information (like email addresses) that you can’t collect publicly on your page.

#5: Use Your Page for Blog Comments

If you’re tired of dealing with spam on your business blog, your Facebook page can be a great alternative to blog comments. Add a link to discuss the post on Facebook at the end of each blog post.

blog comments on a facebook post

Use your Facebook page as an alternative to blog comments.

The link should point to a post on your Facebook page wall about that post. This not only allows you to turn off comments on your blog, but also helps you build a fan base and organic engagement on your page. Plus, the people who see a great discussion developing around a post on your Facebook page will likely click through to read the blog post.

#6: Share Opinions as Your Business

Speaking of blog comments, there are over 128,000 websites using Facebook comments as an alternative to standard comment platforms built into content management systems like WordPress.

If you’re commenting on a blog that relates to your business, use your Facebook page to leave the comment instead of your personal profile. From the drop-down menu next to the Comment button, select your page and then leave a valuable comment.

comment from a facebook page

Post comments on blogs using Facebook comments as your page.

By using your Facebook page, you invite people who like your comment to like your business page, as opposed to connecting with your personal profile. Anyone who is in the role of moderator or admin of your business page can use your page to comment on blogs using Facebook comments.

Note that when you post comments as your personal profile, your business page is automatically linked next to your name and your position if you’ve added it as your current employer in the Work and Education section.

comment linked to a facebook page

Post comments with your personal profile, which links to your page.

You can also tag other Facebook pages within your comment, as shown in the comment above. While you don’t want to use this feature to spam, you can use it when applicable.

#7: Combat Negative Results on Search Engines

If your business is struggling with negative results in searches for your name on search engines, your Facebook page can help. Facebook is a strong domain, so a page with your business name will rank well in search results.

facebook page in search results

Use your Facebook page to create positive entries about your business in search.

While your Facebook page may not rank immediately after your website, it will likely be in the first ten search results. This means that one fewer negative result will be on the first page of search results for your business name.

Conclusion

As you can see, there are a lot of great ways to use your Facebook page. If you haven’t already, be sure to create your page today. If you have one, start using it in additional ways.

What do you think? How do you use your Facebook page for business? Please share your thoughts in the comments below!

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  • Rich Spaulding

    Nice article, Kristi. Would you suggest a local business try to garner a Facebook page review or a Yelp review? I love the idea of suggesting local businesses try for reviews, but I’m conflicted on where to send the customer – Yelp or Facebook. Any thoughts?

  • treb072410

    Great post shared here Kristi. Very informative and very useful. Thanks for sharing.

  • great job kristi

  • I miss the poll feature that Facebook used to have. I know you can use an app but it was convenient to click on ‘poll’ and get feedback from your community. Sometimes, I don’t understand the changes that FB makes.

  • Tameka (BloggerPoet)

    This is a very helpful post Kristi. Thank you. I had a question about #5. How would you link to a post on your Facebook page? I understand how to do it for Twitter. I would like to suggest this for a client.

  • Tameka (BloggerPoet)

    I agree! I loved that poll feature. I wish they would ask their users opinions first sometimes to gauge the value of features before they get rid of them.

  • Absolutely! Each time I log in to Facebook, I wonder how it will look and what changes they’ve made. Kind of like Tom Hanks in “Forrest Gump” with his box of chocolates. You never know what you’re going to get. 🙂

  • adamwebber

    Hey Rich, interesting question. What would you think about doing a mixture of both? Sending a handful of customers to Yelp and another group over to FB reviews… this way your reviews gain the benefit of added content from more activity from each influential social media platforms.

  • Thanks Rich! It’s good to spread them out so that you can have an overall positive rating average across Yelp, Facebook, and Google+. That way, no matter what platform your customers trust, they’ll see that your business has good reviews.

  • Thanks! 🙂

  • Thanks Ram! 🙂

  • Sometimes makes you wonder if Facebook stopped their built in one so the third-party vendors could start selling theirs. 🙂

  • For #5, what I would suggest is once your post is published, you go to your Facebook page and share it. In the comment above the link, just add a sentence that asks your audience a question, as shown in the example below. Then click on the timestamp on your Facebook post to get the direct link to the post on your Facebook page and link that at the end of the post on your blog.

  • I have a question about the first one. I have an online business. I have played around with a couple of different things trying to get that reviews feature, but so far I haven’t found it. Do you have to have a physical address listed or what?

  • Could be. I wonder what percentage FB receives from third-party vendors.

  • You do have to have a physical address listed and be in the local business category for your page. Once you are, you should see a checkbox to enabled reviews as shown in the image below. 🙂

  • Well shoot. That leaves out online businesses from getting reviews, huh?
    Thanks for your reply!

  • David Griffiths

    Hi Kristi,
    Thank you for all the good tips. This old dog is learning new tricks. Woof, Woof.
    Best wishes
    David Griffiths
    Just Waterfronts Real Estate (R)

  • Hi,

    My question is my company is new and there is lot of challenges so how can i promote my company fan page and how can it will be a brand its a eCommerce company dealing in religious & spiritual products so give me some tips to promote my company fan page and increase sale

  • Rhonda Johnson

    Thank you for the helpful information! My problem seems to be my business page is not getting seen. I understand you can no longer post a website address so I’m not doing that anymore but still in most cases my business posts are not going to my main newsfeed. When they do show up, I share them to get more eyes on the info, but it’s really getting frustrating! I will be placing another ad, not sure the first one really worked but would you have any other suggestions?

  • Great article Kristi. Straight forward & easy to read – love your style!

  • treb072410

    Welcome..

  • Yes, you do have to have a street address showing. I use a PO Box from the UPS store for mine if that helps. Unlike the typical PO Box ####, the UPS store gives you a physical address you can use in situations like these.

  • You’re welcome David! 🙂

  • Hi Khem! This post has some tips on how to grow your audience. 🙂

    http://new-theme-socialmediaexaminer.pantheon.io/grow-your-facebook-audience-8-success-tips/

  • Organic reach is a problem for most Facebook page owners. I’ve found that adding video directly uploaded to Facebook makes a big difference. Even if you just buy a little clip of stock video, it helps.

  • Thanks Jody! 🙂

  • Tameka (BloggerPoet)

    Thanks for your reply Kristi. I’m not sure I understand, but I will try to figure it out! 🙂

  • Yvonne Curri

    nice article…. it is important to use all of these… which I do….

  • Cassandra

    I really like tip #1. When you embed this post, does it add any picture? I tried it and only got part of the review with the name and date. Thank you!!

  • Rick Mayne

    Appreciate the detailed tips, Kristi. Even those of us “in the media” can use extra “schooling” on how to best utilize resources to enhance your position in the marketplace. Will share and undoubtedly benefit from your article.
    Rick Mayne, Hometown Broadcasting of Portsmouth (Ohio), Inc.

  • Thanks Yvonne! 🙂

  • It really just adds the review and a snippet about your page, like in the image below. You should get a preview before you use the embed code on your website.

  • You’re welcome Rick! 🙂

  • Great post Kristi as always 🙂 btw I really like the new embed feature, this can greatly help us in designing proper and more appealing landing pages.

  • Tameka (BloggerPoet)

    I played around with it and I get it now! Thanks so much! 🙂

  • Thanks Salman! I use those embedded posts as testimonials on my landing pages to help ensure that people know the testimonials are real. 🙂

  • Thanks! It’s just not in the budget right now and I definitely don’t want to put my home address out there. lol

  • Very informative article, Kristi. I especially liked that you pointed out that good Facebook reviews can be embedded on a website. A small but very useful Facebook feature that can enhance a business’ brand.

  • Yay for collecting feedback and testimonials. If you really want to improve then knowing what your audience think should be one of your priority. Thanks Kristi for the awesome tips.

  • Thanks Belkis!

  • You’re welcome Cypher! 🙂

  • Great tips, thanks!

  • Osmaan Mooraby

    awesome article

  • Kristi, what I don’t get is that some go to Fiverr to get “genuine” testimonials and reviews whereas they can get them here for free at Facebook.

  • Nice one, your tips seem great, are you able to provide more ones like this?

  • Kristina Hughes

    Great research Kristi,Nowadays Facebook is one of the most using social networking site and millions of daily users.. If you get success on Facebook marketing than you get success to generate tons of traffic on your site and makes good will for your business..

  • gregory lee

    Kristi I liked the article. Would you be able to review my facebook page and give a quick analysis

  • What is your page?

  • Kate Larry

    my name is kate from south africa but based in USA ,,Miraculously, at exactly 7 minutes after the conclusion of the final rites, I got a call from jerry,just begging me to come back to him. I happily did… And guess what… HE PROPOSSED ALREADY’we getting married next month,,your invited,,,,,, Luckily for you all out there in need of other forms of spell, after my conversation with the great Dr.duggan uma, I found out that he also casts spells for; WIN COURT CASE, GET CURED OF ANY KIND OF STD,HEART PROBLEM,GET YOUR GAY LOVE BACK, GET JOB PROMOTION, GET BANK LOAN, TERMINATE DIVORCE PROCESS, GET EX- WIFE/ HUSBAND BACK, GET OUT OF JAIL, GET BUSINESS LINK, and so on. His email (Drdugganuma@outlook.com).the most funniest thing is he told me to tell people that its God that give power,,he said in the book of genesis God gave dominion to man over everything on earth and even in the air,,please help put a smile on people face,the world will be a better place if we have people like dr duggan uma bless by God help people,,,thats my testimony please be wise a problem shared is a problem half solved.

  • Kate Larry

    my name is larry from south africa but based in USA ,,Miraculously, at exactly 7 minutes after the conclusion of the final rites, I got a call from jerry,just begging me to come back to him. I happily did… And guess what… HE PROPOSSED ALREADY’we getting married next month,,your invited,,,,,, Luckily for you all out there in need of other forms of spell, after my conversation with the great Dr.duggan uma, I found out that he also casts spells for; WIN COURT CASE, GET CURED OF ANY KIND OF STD,HEART PROBLEM,GET YOUR GAY LOVE BACK, GET JOB PROMOTION, GET BANK LOAN, TERMINATE DIVORCE PROCESS, GET EX- WIFE/ HUSBAND BACK, GET OUT OF JAIL, GET BUSINESS LINK, and so on. His email (Drdugganuma@outlook.com).the most funniest thing is he told me to tell people that its God that give power,,he said in the book of genesis God gave dominion to man over everything on earth and even in the air,,please help put a smile on people face,the world will be a better place if we have people like dr duggan uma bless by God help people,,,thats my testimony please be wise a problem shared is a problem half solved.