social media how toAre you using Twitter lists for your business?

Want to better organize your Twitter experience?

The right Twitter list can help you find, monitor and interact with the right people easily.

In this article you’ll discover how to create Twitter lists and ways to use them for your business.

How to Create a Twitter List

use twitter lists for business

Discover how to use Twitter lists for business.

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To create a Twitter list, start by going to your Twitter avatar and clicking Lists.

lists in twitter menu

Click the Twitter avatar, and scroll down to lists.

In the right-hand sidebar, go to Create New List.

create new list in twitter menu

Next, click on Create New List.

Name your Twitter list, add a description if you’d like and set the privacy. Name and description are important, especially for public lists, as other people may want to follow your list.

Now, save your list.

naming a new list in twitter menu

Name your list, add a description, set privacy and save the list.

After you create a list, populate it with the handles of those who fit into that category.

To add someone to a list, go over to his or her Twitter profile. Click on the Settings icon. Scroll down to Add or Remove From Lists.

add to or remove from a list in twitter

To add someone, go to his/her profile, click the Settings icon and then click Add or Remove From Lists.

Now, check the box of the Twitter list, and the person has been added.

adding to a list in twitter

Simply check the box next to the desired list.

Now that you know how to create a Twitter list, here are eight ways to use them for your business.

#1: Monitor Competitors

Keep your competitors’ Twitter accounts in one handy list so you can easily monitor their tweets. It’s an excellent way to see how they interact on Twitter: scope out their activities, view their updates, check out their offers and stay on top of their news.

Use these insights to improve your own Twitter strategy. See what works for them and adapt it for your business. It will also give you a competitive advantage, as you’re always a step ahead of their game.

This is an instance where you want to make your Twitter list private. That way, your competitors won’t know you’re monitoring them.

#2: Connect With Industry Leaders

Keep track of the leaders in your industry by putting them into one powerful list.

Use this list to manage and improve your relationship with these leaders. When you follow their tweets, you can engage with them consistently. Retweet their content, mention them and when they ask a question, be the first to respond.

Creating a list of industry leaders also adds value to your account. Creating a list with all of the top influencers makes you a valuable resource. Share your list with your followers and recommend they subscribe.

a list in twitter

Create Twitter lists of industry leaders. The more valuable the list, the more people will follow it, which raises your profile in your industry. This list has 256 subscribers.

Looking for more industry leaders to follow? Visit the Twitter accounts of your competitors and follow people on their influencer lists.

#3: Stay on Top of Trends

To keep up with the latest news and trends on Twitter without getting distracted by irrelevant tweets, create a list.

Add the top websites and users who constantly share breaking news in your industry to one news-oriented Twitter list. Also, find out-of-the-box sources and up-and-coming news sites to make your list unique.

This is an effective way to unclutter your Twitter feed, while also increasing your profile’s status as an industry leader.

#4: Engage With Employees

An employee list is a great tool for helping your employees get to know each other better. It’s a great way to integrate new employees into your current team, because they can easily find and connect with others in your company through the list.

tweets from a list in twitter

Use Twitter lists to follow your employees as a way for everyone to get to know each other and/or as a resource for tweetable content.

The type of list also works as an internal tool to see what your employees are up to and retweet their content (when relevant) to your audience.

Plus, if you want to encourage your business connections to follow your employees also, include the list link in your Twitter bio.

#5: Create Lists for Events

If you’re planning an event, create a Twitter list of speakers and attendees. This is a great addition to event marketing. And it helps everyone connect with each other prior to the event.

Additionally, those who can’t attend will be able to develop relationships with attendees, as well as follow the activity from the event in real time.

tweets from an event list in twitter

Create Twitter lists leading up to events so attendees can follow each other and connect ahead of time.

Share the link to this list ahead of time and throughout the event on Twitter and other social platforms.

#6: Maintain Customer Relationships

Social media has improved customer service immensely. If people can’t reach someone for service, they go right to the company’s social media links. Nurture your relationships with your most active social customers by adding them to a list.

Whenever customers mention you, simply add them to your Twitter list. That way, you can follow their tweets and interact with them regularly by retweeting, responding and asking how they are doing.

Also, reach out directly to these loyal customers to share promotions they may have missed.

#7: Follow Bloggers and Media

These days, the Internet has greatly expanded information sources over the traditional publications of the past, so create a list that encompasses everyone who writes about your industry. This includes influential and up-and-coming bloggers, journalists and reporters.

tweet from a media list in twitter

Use a list of bloggers and media from your industry to stay in touch with them.

Use Twitter as a platform to build relationships with media people. This could lead to direct opportunities to pitch to them. After you reach a certain comfort level, they may even come directly to you.

#8: Reward Your Biggest Fans

Use a Twitter list to share some love with your most active followers.

Create a list of people who share your blog posts and/or those who actively retweet your content. Engage with these fans on a regular basis by thanking them and sharing their tweets.

This positive reinforcement also serves to increase the chances of them continuing to share your blog posts.

tweets from an engaged users list in twitter

Keep your most active followers engaged by including them all in one Twitter list.

Plus, the list can also be used to monitor from which other sources your most active users tweet.


Twitter is a widely used resource to collect and share information, as well as interact and develop relationships with others in your field. To fully utilize the benefits of Twitter for your business, you need to get organized.

As Twitter continues to branch out, information will get even more random and difficult to filter. Well-kept lists act as a permanent filter for each of your points of interest.

Creating lists helps improve your Twitter experience. And building lists isn’t a one-time activity. They need to be developed, nurtured and grown over time.

What do you think? Do you use Twitter lists? What types of categories do you have for your Twitter lists? How do you use lists for better engagement? Please share your thoughts and recommendations in the comments below.

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  • Downtonian

    Really good information, thank you! This is a tool I hadn’t explored in Twitter. I find I get distracted in the regular feed by non-useful information, so this will help me narrow down to the Tweets I really want to see, as well as targeting my own.

  • Luc Beaudoin

    As usual, a great article by Social Media Examiner ! Thanks ! Now, I will improve my use of that feature in Twitter.

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  • Krithika Rangarajan

    Aaah…my pet peeve: Twitter lists! 😉

    But you make it seem so easy, Aaron – #HUGSSSS Lemme clean up my act… 😀

    Thanks a lot

  • Nice post Aaron. I love Twitter lists. Using them to follow influencers can help one organize total Twitter chaos into manageable, digestible feeds. IMHO, Twitter lists are still many content curators best friend!

  • Carlos

    Is it possible to re-arrange the order of twitter lists? It drives me nuts that this simple user-friendly feature is not available 😀

    By the way, what’s up with the lack of diversity at Social Media World?

  • Julianne

    Starting my Twitter lists now! Thanks for the great information!

  • Emmett Hughes


    Twitter lists are one of the less explored features of the platform. I have to say I use them. But not in the way you may think. I go to a competitors twitter page and go through their “sometimes telling” lists of prospects. They do the work, you reap the results.

    Is there anything wrong with that, in your opinion?



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  • Great information! Twitter List is magnificent! I’m very happy because I can follow my life/financial/mental coach and influencer.

  • Another great post. I’m with you on that Carlos! That and when adding to a Twitter list on Android app you can’t see current members unless you go out and in to the list manually. God knows how many times I’ve added people multiple times to the same list! Luckily the record is only saved once though. I also have 40 or so lists but read today in another article we should only have two: friends and prospects. Welcome thoughts!

  • StyleAngel

    Love this information. Aaron you have done a great job!

  • Sure Profits

    Now that I have this knowledge I will use it to better my interactions on Twitter. It’s valuable information to have. Thanks for sharing it.

  • Trudy Phillips

    That is why some people do not want to be connected to competitors or accept requests, etc. They do not want their competitors to know what they are doing or have access to their contact/connections.

  • Detailed and well presented article on business promotion through Twitter. Excellent work Aaron. Another great article in Social Media Examiner.

  • Wow, thank you so much Vicky! 😀

  • You’re welcome! have fun dominating twitter 😉

  • Thank you so much! 🙂

  • Yes! I’ve personally used it to follow my own fav lists. Can’t live without them.

  • Have fun creating your lists 🙂

  • Nothing wrong with that Emmett, pretty smart actually. That is why I keep some of my best twitter lists private. 🙂

  • I agree with you Carlos. Unfortunately, there isn’t any way to re-arrange them. Twitter hasn’t really given much thoughts about this I believe.

  • Amen to that Rick! So many great ways to use twitter lists. I can’t live without them. I get all my news there.

  • It’s easy Krithika, i’m sure you’ll love it once you’ve tried it.

  • Thanks Luc, that means a lot 🙂

  • That happened to me a while back, now that I have my lists, I simply choose what I want to follow whether it’s quotes or go through my daily news 🙂

  • Thanks Aaron, great article. My twitter effectiveness has increased significantly since using lists. I help clients with local marketing so I use lists for influencers, competitors and the press and media by town, or area. Very handy to quickly see what’s going on in a very localised area

  • This will helpful me and my clients, well define in article how to make a Twitter list thanks for sharing Social Media

  • Hi Aaron,

    thanks for a very useful article. We are a young company from the Czech Republic with focus on self-development and goal-setting. We are curentlly starting a campain on Twitter and we consider thoughts of the article being a great foundation for our situation.
    Looking forward to your next article. 🙂

    Best regards,

    Jara – Co-Founder of

  • shakins

    @Start a new lucrative career. Our firm is looking for 10 people to represent our services….You will have business coming to you on a daily basisCheck Here Don’t Miss Golden Chance

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  • Thanks for valuable informations. I just wondering that can i drive traffic to my website using Twitter List? Do anyone have any strategy? I was thinking and if it is possible then it will be good for selling products. Idea and suggestions will be very appreciable. thanks 🙂

  • samuel coffie

    i think every social marketer should read this blog

  • Am pretty sure you can rearrange them via Tweetdeck. Worth a try!

  • wow thanks!

  • Of course, you do need to constantly engage with those people on the list though.

    I actually have a list of twitter users who usually share my posts 🙂

  • All the best Jara 🙂

  • Your clients will love twitter lists 😉

  • Thank you for sharing. 🙂 always happy to hear from another active twitter list user.

  • Joffre (J.D.) Meyer

    I just discovered that I’m a member of 25 Twitter groups. During the last month, I got notifications about being added to roughly ten groups. Finally, I checked the the list/member button; some of these folks are long-time Twitter friends. Not every Twitter group registers on notifications! A very pleasant surprise, looking forward to beginning my exploring.

  • Thats awesome. I am going to try this for 30 days challenge and will see what happens then. Will share this with you all for sure. 🙂

  • cathyee

    How can i find who’re my competitor? I am running a beauty website but as i am new in marketing so i don’t know how can i find competitor? Is there any article ?

  • artemis

    I have already some lists, time ago, BUT I am not sure if I use them correctly! I forget to keep up with them or even do not take a look on them…. how can I become better? thanks as always!!

  • Albert

    This is very important since the tweeter social network is a great way for better dissemination of content that interests indeed eager interneautes of information for their businesses. Vraimentmerci for this muscular action.

  • I already have 4 twitter lists for experts in social media, marketing, conversion rate and small business. Yeah, those lists are an amalgamation of people as well as blogs, but that does help me a lot in following my favorites and keeping up.

  • Good stuff and I like the visuals to explain all the steps. I was using Twitter lists – this is great motivation to go back and update them and use them again. Thanks for sharing.

  • Thanks for sharing, I have a feeling that not many people know how powerful Twitter groups can be if you use them properly.

  • Stephen Hart

    Excellent article, thank you.

  • Hey @askaaronlee:disqus
    Can you clarify:
    Can I advertise on twitter with my posts, feeds, etc, to my particular lists?
    Can I advertise my posts feeds, etc to a list i am added to; by someone else.
    Will wait for your positive and knowledable reply.