Twitter Chats: How to Create a Successful Tweet Chat

Are you familiar with Twitter chats?

Wondering how Twitter chats can help market your business?

To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam’s areas of expertise includes Twitter.

Pam shares why businesses should host Twitter chats and the marketing benefits of running them.

You’ll discover how to get started, where to find participants and ways to promote your Twitter chats.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

Here are some of the things you’ll discover in this show:

Twitter Chats

What Is a Twitter Chat? 

A Twitter chat is a way to get people together at a predetermined time and talk about a subject. Their purpose is to organize conversation and connect people.

retweet

Use tweet chats to connect people around a particular subject. Image source: iStockphoto

Pam says that if you’re new to social media, and to Twitter specifically, then Twitter chats are a great way for you to learn how to use it. Twitter chats not only allow you to form a deep connection with a community, but Pam has also seen people empower their lives and businesses faster than they thought possible.

When you plan a tweet chat, you can make them formal or informal. You’ll find out why Pam recommends that you have a combination of both. You can also do tweet chats in a series, which can help with your brand’s positioning. With this type of tweet chat, you need to put together a strategy over several months.

One of Pam’s clients, IBM, recently held an event called IBM Connect in Orlando, where they hosted tweet chats with some of the influencers and speakers for the event. The aim of these tweet chats was to generate awareness and excitement for the event, plus drive registration.

ibm connect

IBM used tweet chats for the IBM Connect event.

This particular chat had over 40 million impressions over the course of a few days, and included 2500 tweets. Nearly 600 people took part in the conversation.

You’ll find out what comes after the tweet chat that is just as important as the chat itself and why you are left with a social asset.

Listen to the show to find out what IBM added to the front and back ends of their tweet chat for IBM Connect.

Why host a tweet chat?

One of the marketing benefits when you host your own tweet chat is that you can start to a build a community around it. You can capture the mindshare of that audience for a specific time on a regular basis. This gives you an opportunity to communicate and support your marketing objectives.

online communities

You can build a community around tweet chats. Image source: iStockphoto

Your core goal is to focus on the needs of your audience. When you provide great content, which can bring good people to the community, then they’ll begin to depend on you and want more.

Pam has seen so many people—clients included—grow their businesses and make connections and partnerships. It easily puts you in a leadership role.

Listen to the show to discover how a tweet chat can easily go viral.

How to prepare for a tweet chat

Pam says that the process includes both art and science. As the chat leader, you need to provide some framework, but you don’t want it to look like you have planned everything that you say.

You have to balance structure with flexibility and agility. In a structured-style tweet chat, you have a list of questions. Pam usually creates a list of questions and has a specific topic to talk about.

Pam is the leader of the GetRealChat, which is held weekly to educate and help the audience. As the leader, you can share your expertise and also leave the questions open for the community to answer.

get real chat

Pam leads the GetRealChat every week.

You’ll hear how you can use tweet chats to grow your email opt-in list and subscribers.

Listen to the show to find out what led IBM to put together a social buzz chat after the tweet chat, and how the company created a social asset.

How to get people to participate live 

When you lead a tweet chat, you need to make sure you work in unison with any guests whom you invite to join you. Don’t ever throw them in at the last minute.

The best way is to get on the phone with guests ahead of time, so you can have that voice-to-voice connection first. If it’s your first time on a chat, then Pam encourages you to be on the phone while on the chat.

You’ll discover why Pam likes to get on the conference call 15 minutes before the chat with everybody who is participating. Behind the scenes, the chats are very structured, but to the community it needs to look completely unstructured.

The way to get people to participate in a tweet chat is to leverage your existing community using your email list. If you don’t have one, then you need to start to build a list.

get real chat newsletter

Build an email list if you don’t already have one.

Pam likes to do some market tipping to let people know about the chat.

The most important thing is to make sure your content is good. You can also reach out to some key influencers within your community and get them to partner with you.

You’ll hear the story behind how GetRealChat came about.

A lot of different tweet chats have arisen from the GetRealChat, created by people who came in 3 years ago and hardly knew how to tweet or retweet. These people now lead their own communities and some even work for Pam and her team.

Listen to the show to find out how long a chat should last, and what you need to do to make it succeed.

How to find tweet chats

If you’re new to tweet chats, then head over to the GetRealChat blog to see all of the transcripts from Pam’s tweet chats.

Pam recommends that you use the TweetChat platform. Once you enter the specific hashtag, it will automatically filter all of your tweets for that hashtag. It will also add the hashtag at the end of your tweets, so you don’t have to.

tweet chat hashtag

TweetChat will add the hashtag at the end of your tweets.

Listen to the show to find out how we use TweetChat at Social Media Examiner.

Common mistakes to avoid

Pam says that if she were to do it all over again, she would structure her chats more from the start.

The objective of tweet chats is to serve and help people. So if you see it start to take off, then you need to think about monetizing your platform.

IBM is a client of Pam’s because they approached her to participate on her platform and to communicate with her audience. You’ll hear the reasons Pam set up the GetRealChat blog.

get real chat blog

Make sure you have a platform for your audience to go to.

When you first start out, you need at least 10-20 people on a chat. It’s about quality over quantity. Pam has always tried to focus on quality, and to ensure that people feel part of the community. You need to keep the people who care about it really engaged, because they are the heartbeat of the chat.

It’s better to have 100 people who are interested in your content and communicate within your chat on a monthly basis than it is to have 500 who are just tweeting or retweeting because they want to become famous and be part of the hashtag.

You’ll discover how many questions you should have ready and why five is normally not enough.

Listen to the show to find out what turns up the dial on the viral nature of a tweet chat.

The strategic use of retweets

Pam says that when she runs a tweet chat, she has windows open for TweetChat and HootSuite.

You need to make sure you know the key players in your community and give them some social love. Some of the best ways you can do this is to:

  • Notice when they ask questions
  • Greet them as they come in
  • Share relevant content they tweet

Another thing you can do is welcome people back. Pam has people in her community who over time have stepped up into a welcoming role. People just want to be acknowledged.

Listen to the show to hear why Pam doesn’t consider influence score when replying to people.

Tools to help manage a tweet chat

Along with TweetChat, there are a few other tools available to help you manage a tweet chat.

You can use a platform like Storify to help manage your tweets. Tweets can be collected within Storify and then shared in a blog post.

During tweet chats, you or a colleague can favorite some tweets in a separate Twitter window that you know you’ll want to pull into a transcript. This will make it much easier for you to go into Storify, do a search and pull up those tweets.

storify

Use Storify to turn your favorite tweets into a transcript.

To create the transcript, it’s simply drag and drop. Storify then shows you what your transcript will look like.

You need to install the WordPress plugin for Storify on your blog, and once Storify gives you the URL for that transcript, you can easily embed it within your blog post.

favorite tweets storify

The WordPress Storify plugin allows you to embed your tweets into a blog post.

Hashtracking is another tool that Pam loves. It gives you real-time insights for your hashtag.

Some of the measurement features include:

  • The reach of your hashtag
  • How many impressions you are getting
  • How many people participated in the chat
  • How many tweets were sent
  • What other hashtags were communicated

You’ll discover why Hashtracking is a very powerful tool when you have sponsors involved in your tweet chats.

Pam believes that if you are new to tweet chats, these tools are all you need to get started.

PamMoore

Check out the full podcast episode with Pam Moore.

Listen to the show to hear what you can view in the Hashtracking transcript.

Other Show Mentions

This week’s podcast is sponsored by Social Media Marketing World.

SMMW logoSocial Media Marketing World 2014 is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and 28.

The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing.

If you want to see the excitement for this conference, check out our hashtag #smmw14.

If you enjoy networking and a key part of your business strategy is to meet people who could possibly become business partners, strategic alliance partners or future customers, you will love this conference. We have integrated networking in so many different ways.

1. Bingo on opening night
2. Walks/runs in a morning
3. Opportunity after the opening keynote
4. Dedicated networking space
5. Dedicated networking ambassadors

Be sure to check out more about the conference.

Call in and leave your social media–related questions for us and we may include them in a future show.

Key takeaways mentioned in this episode:

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What do you think? What are your thoughts on creating Twitter chats for your business? Please leave your comments below.

Images from iStockPhoto.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




More Info
  • http://aremorch.com/ Are Morch

    After a crazy week I needed an podcast+article that switched me back on track again here.

    Really awesome #TwitterChat strategy tips here from Pam. Of course participating on #GetRealChat also help putting the tips here in a better context.

    Taking a bunch of notes here.

    Cheers..

    Are Morch
    Hotel Blogger

  • http://www.pammarketingnut.com PamMktgNut

    Glad you liked it @Are_Morch:disqus ! You are definitely part of what makes #GetRealChat heart beat so awesome! Thanks for being you and providing so much value each week to the participants!

  • http://www.madalynsklar.com Madalyn Sklar

    I’ve been hosting a wildly popular indie music Twitter Chat every Thursday since July 2011 called #ggchat – short for GoGirls Music, which is the name of my online community. I love Twitter and started it to get more members of my community over there. It has worked very well. Like you said Pam, I now have people who never used Twitter but took the leap into my chat and are now Twitter junkies. Everything you talked about in this episode is what I do. I’m a huge fan of Hashtracking, TweetChat and Storify. They make my life so much easier. I’m trying out TweetBinder for stats right now. I like their layout. I love Jessica’s chat. She has really grown that and was very inspiring to me when I first started mine. I need to make time to get onto your chat. I love seeing you and other empowered women on Twitter.

    One thing I’m looking to do now is get sponsors. My numbers are through the roof. Yesterday’s chat generated 17.1 timeline deliveries with a user reach of 466K. I just haven’t made time to reach out to potential sponsors just yet. Any additional thoughts and tips on this would be appreciated.

    Thanks for all you do. I’ve been following you for a long time. You Go Girl!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you liked it Are!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Madalyn! Glad to hear from others who are doing well with Twitter chats

  • http://www.christiankonline.com Christian Karasiewicz

    @PamMktgNut:disqus nice job! Just wrote about tweetchats a few months ago. Looking forward to meeting in-person at SMMW14.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you enjoyed it Christian! See you at Social Media Marketing World

  • http://www.cmchatlive.com/ Jessica Northey

    LOVE it ‘cept that I am not a Country Music Singer, or any kind of singer….well I’ll be honest, I love to sing–like ALL the time….but am actually forbidden in certain zip codes in California. #TrueStory @PamMktgNut:disqus @mikestelzner:disqus

  • http://www.praverb.net/ Praverb

    I am listening to this right now. Thank you @PamMktgNut:disqus and @mikestelzner:disqus for this episode.

  • http://www.cmchatlive.com/ Jessica Northey

    PS @mikestelzner:disqus I LOVE YOUR PODCAST. you are incredible. Great on-air presence as well as presentation skills. Your a broadcasting natural. :D BIG HUGS. ~jNo

  • http://tarletonecampus.blogspot.com Dr. Anthony C. Edwards

    Great ideas, @PamMktgNut:disqus! I agree the 7-10 questions are good for most chats. I appreciate your advice on integrating your chat into your other marketing/communication efforts to make sure people participate.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Too funny Jessica

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Patrick!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks so much Jessica :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    A brand new way to connect to people – I love it! I look forward to trying to this out and will follow the key points Pam mentions in structuring your framework. Thank you for sharing your expertise Pam, and thank you for another great episode, Mike!

  • http://writespeaksell.com jeannettepaladino

    Christian — you wrote that post on my blog! We both agreed that Tweet Chats are a really cool way to build a community.

  • http://www.baldydog.com/ Adam Donkus

    Is it possible for a topic to be too niche for a Twitter chat?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you enjoyed it John

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Adam – I doubt it. The real question is do you already have an audience around that niche topic? If you do, this it should work if they are on Twitter

  • http://www.christiankonline.com Christian Karasiewicz

    @jeannettepaladino:disqus definitely! A lot of people overlook them, but they can be a valuable tool for engaging the right type of person for your business.

  • Sarah M.

    This is a really cool way of getting people more involved in social media. It is taking social media to another level. It will be a way for not only individuals to create discussion chats but companies will be able to use it to promote their business and get customer feedback.

  • http://www.antoniocalero.com/ Antonio Calero

    I’ve been in many tweet chats, and I must say Pam’s are probably the best I’ve found in terms of content, structure and moderation. Only problem for me is the time difference (I’m based in Australia), but she also provides a summary of the chat once this is finished. Definitely a model to follow.

  • http://www.antoniocalero.com/ Antonio Calero

    That explains why I have spent the past 20 minutes browsing Christian’s blog searching for that article…LOL. @jeannettepaladino:disqus: nice blog too, subscribing to it right now!

  • http://www.antoniocalero.com/ Antonio Calero

    I think the risk is more the opposite: choose a topic that could be too generic. I’ve seen this a couple of times and the chat could end up with lots of people totally unrelated to what you want to discuss.

  • http://writespeaksell.com jeannettepaladino

    Thank you for subscribing! I’m thrilled and have returned the favor after looking at your excellent posts.

  • Vivek G Maudgalya

    Great insights on #Tweetchat. Have used it in the same way. Thanks for sharing. Great case study !!

  • Pingback: Twitter chatting 101 | TRO SMITH

  • TweetChat

    Hello this is Shana, I’m the Community Manager for TweetChat. I just want to take a moment to say thank you for recommending us and including us in this amazing post.

  • http://www.madalynsklar.com Madalyn Sklar

    You deserve it. TweetChat rocks! Thank you for making our #ggchat shine today. We’ll do it again tonight.

  • http://marketingwitfred.com/ FREDDIE ROSS

    Great site loaded with info, I think that engaging is a great way to build report.

  • http://constructingsocial.com/ Colin Browning

    We have done well over 200 Twitter chats for our clients and our own company over the past 3 years and I have to say that Pam’s tips are right on the money! One additional service we like is Tweetreach.com to help to measure the impact of twitter chats, similar to Hashtaging.

    Keep up the great podcasts Michael! Love them!

  • peter bordes

    @gogirls:disqus Thank you. We greatly appreciate your support and being an awesome member of our TweetChat.com community

  • Pingback: 22 Tips to Get the Twitter Conversation Started and Rockin'! | The Marketing Nut







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