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social media how toHave you got Facebook marketing questions?

Are you wondering what the most common Facebook marketing questions are?

Businesses with Facebook Pages often have the same questions.

In this article I’ll dive deeper into frequently asked questions for businesses on Facebook.

top nine facebook marketing questions

Find answers to the top nine Facebook marketing questions.

Listen to this article:

#1: Can I Change My Page Name?

If you have fewer than 200 fans, changing your page name is an easy process. Just follow these steps:

  1. Click the About tab below your page’s cover photo.
  2. Click Page Info in the left column (it may be displayed automatically).
  3. Hover over the Name section and click Edit on the right side.
  4. Enter a new name and click Save Changes.
setting a page name

If you have fewer than 200 fans, changing your name is easy.

If you have more than 200 fans, there are a couple of options. If you’ve never changed your page name before, you should be able to change it one time. But be very intentional with this change–you won’t be able to change it easily after this.

And unfortunately, some people don’t have the option to change their page name even if they haven’t changed it before.

If you have the capability to request a change on your page, you’ll see the Request Change link on your About tab.

request a change in page name

If you have over 200 fans, you may be able to request a name change.

Once you click Request Change, fill out the form that appears. You can expedite this process if you have official documentation of your branding.

request a change in page name

Fill out the form and add documentation to expedite the process.

If you don’t have this option, the process is more difficult. You’ll need to go through Facebook’s Help section, and it may take a while to get a response. Here’s the Help section for reporting a problem with pages.

#2: Can I Change My URL?

Your page URL or website address is also known as your username. It’s the exact address that someone can type in to get to your page; for example, www.facebook.com/smexaminer. You can change this address one time only.

When you first create your page, you’ll have a very long, unwieldy URL. By changing it to a shorter name, you can more easily direct people to your Facebook page.

To change your URL one time, go to www.facebook.com/[username]. Make sure you’re setting your page website address and not accidentally setting your personal website address.

changing facebook url

You can change your Facebook page web address one time after it has been set.

Note that you can capitalize words in the address, but capitalization isn’t a factor in getting to the page. Someone can type in lowercase or uppercase letters. Also, the address can contain only alphanumeric characters–no spaces. And you must be an admin of a page to set the username.

If you’ve changed your username one time and aren’t able to change it again, you have to go through Facebook’s Help process to change it. And then it would probably need to be a company branding change.

See more information about your Facebook username here.

#3: How Do I Merge Pages?

If you have two pages that are about the same thing and have the same names (or almost the same–Facebook requires that they be very similar), it’s a good idea to merge the pages. Merging duplicate pages merges the fans, ratings and check-ins of both pages. However, the posts, photos and username are deleted from the secondary page.

Here are a few caveats to be aware of before merging pages:

  • You can keep the full post history from only one of the pages. You’ll be able to select which page you want to keep.
  • Pages can’t be unmerged.
  • You must be an admin of both pages to merge them.

You can get to the Merge area from the General Settings of your Facebook page, or you can go there directly at https://www.facebook.com/pages/merge/.

merge pages feature

Access Merge Pages from the Settings area or go directly to the URL.

After you click Keep Page, you get one more confirmation message, and then the pages are reviewed for possible merging.

choose which page to keep

After you select the pages you want to merge, select which page you want to keep.

Facebook will notify you when the pages have been merged or give you a reason why they haven’t been merged. It helps to have the pages’ names, locations and other information the same so it’s clear to Facebook that they represent the same business.

Remember that the URL of the page you don’t keep is also deleted. If you find a page that is not under your admin control (but represents your business) and you want to merge it, see Question 9 later in this article.

#4: Can I See Who My Fans Are?

Only page admins, editors and moderators can see the fans of a Facebook page. You’ll only be able to see fans who have set their likes to Public. So you won’t be able to see every person who likes your page.

There are two ways to see the people who have liked your page. One way is to login as the page and then click on the outline of the people at the top of the page. You then see the most recent likes for your page. Select See All to see a longer list of likes.

see all facebook page fans

See your likes while logged in as your page.

The other way is to go to the right sidebar on your page, hover over the Page Likes area and click See All from the pop-up box. With this method, it doesn’t matter if you’re logged in as your profile or your page.

see all facebook page likes feature

See who has liked your page from the right sidebar.

#5: Can I See Who Has Checked Into My Location?

Unfortunately no. There are many people requesting this feature, but Facebook has yet to add this functionality.

#6: How Do I Enable Ratings and Reviews?

The Ratings and Reviews feature (where you see the star rating on the main Facebook page) is available when your page is categorized as a Local Business and has a physical address. By default, reviews and star ratings are displayed. However, you can change this setting if you’re in the Local Business category and don’t want to show your ratings and reviews.

enable facebook reviews

Enable or disable reviews on your Local Business page.

To make sure this feature is enabled, go to the About tab, find the Address section and click Edit next to the address. You’ll see a map with your address. Check the box next to Show Map, Check-Ins and Star Ratings on the Page.

#7: Can I Send Fans a Private Message?

You can send fans a private message only if you enable the Message button and they send you a message first. This can be challenging if you run a timeline contest and want to get a message to someone who has won.

enable facebook message button

If you enable the Message button, fans can send you a private message, and you can reply.

If you enable your Message button, make sure you regularly check the messages on your page.

The only workaround is to send someone a private message through a personal profile, but even then, the person has to have their Message button enabled on their personal timeline. And it’s very likely that if you aren’t friends, the private message will go into the Other folder.

#8: How Do I Show a Video in the About Section?

The video that shows up on the left sidebar of your page’s main timeline is known as a featured video. When you set your featured video, it’s more prominently displayed on your main timeline and appears larger on your Videos page.

featured video on a facebook page

Highlight a video on your page by adding it as a featured video.

To enable this feature, just click the Videos tab, click Add Featured Video and then select the video you want to feature.

adding a featured video

Add a featured video.

#9: How Do I Regain or Claim My Page Not Under My Admin Control?

Sometimes a person sets up a page for a company, but then leaves without passing admin control to someone else at the company. Or it’s possible you may find a page that was created by someone else–maybe by people checking into your place–that clearly represents your business.

You can claim a page with proper documentation or a phone call. Go to the page, click the three dots button and choose the Is This Your Business option.

claiming an unclaimed place page

You can claim an unclaimed page.

Once you start the process, Facebook will verify you with either a phone call to the business phone number listed, an email or proper documentation like a phone bill.

choosing a verification option

You have to verify you’re officially connected to the business.

After you verify you’re connected to the business, Facebook reviews your claim and decides whether you can be an admin of the page.

That process is for unclaimed pages only. If there is an admin, but that person has left the company or you don’t know who the admin is, there are a few things you can try:

  • If the Message button is open on the page, message the page to contact the owner.
  • If the Message button isn’t open, post a message on the page.
  • If you don’t get any response, report the page.

To report the page, click the three dots button on the page (under the cover photo) and select Report Page. Then you have the option to claim that the page is using your intellectual property.

reporting a page

To regain control, report a page that represents your business but is managed by someone else.

Facebook reviews these cases, but it may take time.

Conclusion

I hope that I’ve cleared up some issues that may be popping up with your business on Facebook. Facebook also has improved (in my opinion) their Help section, and the Help Community can be a good place to find answers as well.

How about you? Any burning Facebook questions that you’ve been wondering about? Share your questions in the comments below!

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  • Jack

    Yes of course! A lot, but no answer so far. Even I tried to reach out some authors in here. Where to get the answer? Any ideas?

  • Jack, what was your question?

  • Feel free to ask here 🙂

  • Thanks for the current answers to these questions, Andrea, as I do tend to get many of these myself!

  • Super detailed answers to all the commonly-asked Facebook page management questions, thanks Andrea!

  • Yep – glad to hear that it wasn’t just me 😉

  • Glad to help Vincent!

  • Candace Vaughn Eck

    I’m trying to add a custom tab to my Facebook biz page, but so far I’ve not been able to accomplish that. I have 3 questions: Do you know if I have to have a website (not just my FB page) to add a custom tab (it requires me to add an https/url)? Or can I move one of the tabs, like Notes, out of the More tab that came preloaded on my page? And if I move that tab, which I think can be done, can I rename the tab? Thank you!

  • @candacevaughneck:disqus, if you go under Settings > Apps, you can make adjustments. On some of them you can rename them or hide them. This doesn’t work for all of them though. For example, notes cannot be renamed but you can hide it. As far as creating a custom tab, you do need a website or a third-party tool (the easier route) to help with this. Feel free to reach out if you need any other help.

  • Hi Andrea,
    Thanks for putting these most asked questions all together in one post. Although I use Facebook a lot, there is always questions I have. Great job!
    Donna

  • Jan Strömberg

    Hi, good questions all of them, but one is missing – how do I remove/cancel my fanpage without messing with my personal facebook page?

  • Ankur Didwania

    Can I change the name of the business?? I mean if I am into service industry and I have 3 different category of services under one brand…can I have all three..can I customize the same or I am forced choose options which Facebook thinks are business areas??

  • Rachael Morgen

    Another Question, how does one make their business a place that can be “checked in” at? Local Business? Supply an address?

  • Candace Vaughn Eck

    Thank you Christian, I was afraid I’d need a website to do that. Darn it! I just want a custom tab on my Facebook page without a website, don’t even know what a third-party tool is, haha! But if you do know of a way to add a custom tab, I’d like to know about it. Thanx again!

  • @janstrmberg:disqus, very easy. You can find that under the settings menu on your Facebook Page. It’s at the bottom – remove page. Remember, when you delete your page, you can’t undo this. I typically recommend to business owners to unpublish their page instead. This way you can relaunch it if you decide you want to down the road.

  • @candacevaughneck:disqus, you don’t necessarily need a website to add one. You have a lot of options available. Just reached out so that I can help you further with this.

  • Bob Jones

    I want to provide a $500 Prize to the Facebook Group that sends/refers the most players to a Contest that I am running regarding the Kentucky Derby this Saturday, May 2.

    I am starting from scratch. I know it is last minute – just got the Cash Prizes provided by a sponsor. Never done any Facebook Marketing before. I have a video explaining the contest (which is on *my* website) that can be posted to a timeline.

    Let’s assume I do not belong to any Facebook Groups yet.
    I do have a Facebook Page, that I have never promoted – has no likes or fans.

    Any advice on how I should proceed in trying to get a bunch of Facebook Groups enlisted and tell the Owners/Managers about this chance to win $500…taking into
    consideration the short leadup time available?

    For example, I can try to do this on my own…but is there anywhere I could find somebody to hire to do this for me?…(at a reasonable cost, I am not a Corporation with a big budget).

  • Yes, you don’t need a website to do this. There are a lot of different apps you can use to customize your page that I wrote about here: http://new-theme-socialmediaexaminer.pantheon.io/15-types-of-facebook-apps/ Some are free and some are paid.

    I also wrote specifically about apps that allow a lot of customization and don’t need a website here: http://new-theme-socialmediaexaminer.pantheon.io/facebook-apps-for-custom-tabs/ Some of them have free options. Hope that helps!

  • Glad to help Donna!

  • That is all you need to do Rachael, is choose Local Business and then provide your exact address. Now when someone is near your location, it should come up! Definitely why you don’t want to do that to your “home office” 🙂

  • So there are a lot of Virtual Assistants that would help with this and I’ve trained some social media managers that I have listed here: http://www.socialmediamanagersdirectory.com/ A couple of thoughts, is that it may be challenging to contact those group managers since you’ll have to see who the admin is and then send them a personal message which may go into their Others box. Many groups don’t allow promotions including from the Admins so that could be a challenge.
    And how are you tracking who sends which entries? Just curious.

    I might think of spending your budget on Facebook ads to get more entries. Just some thoughts! Good luck!

  • Andrea, such a useful and well-detailed post! You delivered information that is easy to follow and implement. Thank you!

  • Bob Jones

    I have an affiliate code for each Referer which can be inserted into the link that the Video they would post on their page.

    Also, the idea is that they would be creating their own Page on my Site as a League, and they would be telling people to join their League, which would then allow entrants to be traced to the League they signed up with.

    I also have a piece of software which will track the number of people they share my video with.

    I want to use Facebook ads to individuals, but also want to focus on reaching out to these group owners to become Affiliates who will earn commissions on all future purchases made by anybody they have referred.

    It would be nice if there were a way of showing Facebook Ads only to Group Owners/Managers.

    I am grateful for any advice anybody can give on how I can reach Groups or Anybody interested in Running their own Derby Day contest for their customers or friends.

  • hel_npic

    I admin a number of location pages and can no longer enable ratings and reviews 🙁

  • Candace Vaughn Eck

    Christian and Andrea, thank you both very much for your assistance today with making a custom tab on Facebook without a website. I’m going to be trying that very soon (have 2 art shows coming up this weekend, so my focus is on that right now).

  • Hannah Davey

    This is great! Thank you so much, Andrea!

  • Good article Andrea! I’m really liking your work. This’ll definitely help a lot of users. It’s the FAQ of Facebook marketing page management. I hope you can share us ways to improve social media engagement. I know you already have a few articles on that but I hope there are new ways or tricks. Thanks 🙂

  • Very good and detailed article Andrea 🙂 I just have question here: How can one get the call to action button on page, when it’s not yet available in their region?

  • luisa

    Can you nest pages under one parent page?

  • Question Number 10

    How can i display the number of Page Views ?

  • Hi Ankur – Sorry for the delay in getting back to you – I meant to reply earlier. So I’m not totally sure about the question. You can change the name of your Page or your URL as mentioned. But are you asking if you can have multiple categories? Or change the name of the category? You have a couple of subcategories listed in a Local Business but you always have to choose among the options they give you. There isn’t much customization in the Category field. Hope that helps!

  • Thanks so much Mari!

  • Great – good luck!

  • You are welcome! Yes always more articles and tips coming – and you can look through all the articles I’ve written for Social Media Examiner by going to http://new-theme-socialmediaexaminer.pantheon.io/tag/andrea-vahl/

  • Well it is supposed to be rolling out to all the regions and there isn’t a real way to “request” it. One work around I’ve heard of to get some of the US features earlier is to go into your own personal settings and select your language as English-US. Although I’m not sure if this works for the Call to Action button on Pages – I do know it works for getting Facebook Graph Search. Always worth a try but it doesn’t make much sense to do that if you do want Facebook in a particular language 🙂

  • treb072410

    Thanks for sharing the article.. Great post..

  • Jan Strömberg

    thanks, looks like a clever decision. But unfortunately, I can´t find this information under the Settings. Could you publish another screenshot?

  • You can, but it’s not well-documented on how to get the Parent-Child relationship. Usually you have to have a larger number of locations and have a relationship with a Facebook representative as a larger advertiser to be able to do it. Hope that helps!

  • Do you mean people who have looked at your Facebook Page? You have to have at least 30 people who Like your Page, then you go to the Visits section to see how many people are visiting each area of your Page. Hope that helps!

  • Great chatting with you @clveck:disqus. Feel free to send me a link to your tab once you get it built. Happy to take a look!

  • @hel_npic:disqus, I would try removing your address information completely, save it, and re-enter it. Sometimes you can make small adjustments that have a larger impact on your page. I know this still works because I helped a few people with it over the weekend. Good luck!

  • Thanks for your reply, I mean Page Visits, some pages display Page Visits down the number of page Likes.

  • Strange @janstrmberg:disqus. Not sure posting another screenshot would help. It’s a couple of steps… Login to Facebook. Go to your Facebook Page. Click on settings tab above the cover photo. You should see what is in the screenshot at the bottom of the tab it takes you to. The only reason why it might not be there is if you don’t have the right page role. Are you an admin on that page?

  • Some great reminders !

  • Great post Andrea! Many of these tips are ones that many business page admins may not know. I can say from experience that getting admin on a page can be difficult, but perseverance and patience is key. Have a terrific Tuesday! 🙂

  • lillie2545

    [>#

  • hel_npic

    Thanks Christian 🙂 I tried that too, without any luck unfortunately. I find ratings and reviews so frustrating. I’m totally fine with honest people leaving honest reviews, it’s the ones who fabricate stories that bug me.

  • @hel_npic:disqus, at one time, Facebook allowed you to hide reviews but that was removed. Hopefully it will get added back in. It’s definitely needed!

  • rachelcabose

    Thanks! I knew most of these answers but learned how to see all the people who like my page.

  • Yes, you do have to be an admin of two pages for this to appear and you have to be logged in as your profile to see it as well.

  • Thanks Scott 🙂

  • Thanks Steve!

  • Awesome!

  • Great I will try it 🙂

  • Carla5689

    [>@

  • Linda Lones

    I have a question about our fans being able to “tag us” in a Facebook post. I have the option checked off in my settings – but our fans are unable to tag us. Any thoughts?

  • mada

    Hello! Thank you for your informations! I would
    Like to know which is the best hour to post something on you page and how many post per day are necessary to be in touch with your consumer?

  • Angela Stedman

    Great info, thank you. In order to set my featured video I had to disable my ratings and reviews (so the map doesn’t show under About on timeline). How do I enable the ratings and reviews again without losing the featured video under About?

  • Thanks for sharing complete Facebook administration guide..

  • Stacey Wilcox

    Loved this article- thank you! Does Facebook allow you to post on a business’ page or someone’s personal profile from your own business page? Also, it looks like you can’t post to groups from a business page? Thank you!

  • Elaine Marquis

    I have a question about Facebook Reach. Does that number INCLUDE reach from other people sharing the post?

    For example, let’s say I share a post to our Company Page and the next day, under the post, it says ‘500 people reached.’
    If a fan (or another page admin) shares the post to their own personal timeline, and the post reaches 100 of their friends, does that mean our Company reach on its own is actually 400 people?

    500 total reach — 100 reach from fan/employee/admin sharing the post = 400 reach due to posting on Company Page?

    (This same number of 500 can also be accessed via Facebook / Company Page / Insights / Posts. If you then scroll down to the particular post, the number under Reach would be 500 for that post.)

  • is there any limit or penalty for multiple times page merge? Like i did it once but all my posts were gone , all custom tabs and everything .

  • I followed the instructions and changed to a local business and put up an adress. There is a map in the about section but no option to turn the rating on or off. Why?

  • Hey Andrea,
    Thanks for solving the major issues that I have faced earlier. before few days back I was searching for merging the 2 pages. you have solved my all the question in one table.
    Thanks for such a nice articles.