Top 20 Social Media Marketing Articles From 2012

social media reviewsHave you kept up to date with the best social media marketing practices?

Are you looking for actionable tips you can apply to your business?

Here are our most popular articles from 2012.

7 New Facebook Changes Impacting Businesses

Did you follow all of the changes on Facebook in 2012?

Facebook made many changes that impact anyone with a Facebook Page.

macy's

The new timeline cover photo for Macy’s.

Several of these changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).

Read more for an overview of the changes and how brands can take advantage of some of the new features.

26 Tips for Using Pinterest for Business

To say there’s been a lot of buzz about Pinterest in 2012 would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love made it a hit among individuals and businesses alike.

Whether you have a Pinterest business account or not, follow these tips to get more exposure for your business on Pinterest.

sme pins

Check out what’s already been shared from your business.

Read more for an overview of how your business could use Pinterest.

30 Social Media Predictions for 2012 From the Pros

Did you follow the evolution in social media practices this year?

Here’s a look at what marketers were talking about at the beginning of 2012.

smartphone apps

The convergence of social and mobile. Image source: iStockphoto

Read more to find out what social media experts predicted.

22 Top Blogging Tools Loved by the Pros

Is blogging an essential component of your content marketing?

Here are the blogging tools you need for successful business blogging.

wordpress app ipad tool

The WordPress app for iPad allows you to use your time on the go.

Read more to discover the new tools the pros love.

24 Must-Have Social Media Marketing Tools

Do you keep track of all of the new social media tools coming out? Do you follow the useful updates of existing tools?

Social media pros shared their favorites to help you choose the best tools to use to improve your social media marketing.

step by step social toaster

You can use SocialToaster to amplify your message.

Read more to discover the 24 must-have tools.

3 Steps to an Effective Social Media Strategy

According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just 6 hours a week invested in social media.

Keep your social media strategy simple and give it a chance to be more effective.

theme

How will you measure your strategy’s success?

Read more to discover a three-step plan designed to help you develop an effective, streamlined roadmap for social media success.

13 Tools to Simplify Your Social Media Marketing

Are you a small business marketer struggling to keep up?

Here are the tools you need to simplify your social media marketing.

disqus

Use Disqus to expand your blog community.

Read more to discover 13 tools to help you execute your social media strategy effectively.

9 Tips for Running Successful Facebook Contests

Are you like the increasing number of business owners who recognize the value of Facebook contests for their business?

Here’s what you need to know to make your Facebook contests successful.

go pro

Fans can enter GoPro’s contest once a day, every day, for a chance to win a GoPro accessory.

Read more to learn 9 tips for making Facebook contests more successful.

26 Tips for Writing Great Blog Posts

Bloggers are always looking for ideas to simplify their content creation process. They sometimes feel like they’re trying to reinvent the wheel time and again.

You’ll discover everything from being Anatomically Correct to being in the Zone for Writing.

anatomical 1

Parts of the blog anatomy.

Read more to find out the 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

5 Twitter Tools to Enhance Your Marketing

Here are 5 lesser-known tools that your business should be using. Each of these tools has unique capabilities to help your business get an edge over your competitors.

tweriod timing

Tweriod analysis shows you the best time to tweet.

Read more to discover these 5 free tools.

How to Track Social Media Traffic With Google Analytics

Would you like to discover where visitors to your site come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?

Google Analytics is an awesome free tool. It can give you the information you need to use social media more effectively.

google analytics traffic1

Use Google Analytics to identify the main 3 social media sites that send you traffic.

Read more to know how to track social media traffic.

5 Ways to Enhance Your Facebook Timeline Page With Images

With each new overhaul of Facebook Pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and timeline for Pages is no different.

virgin america profile pic

Timeline Page masthead: The cover photo, profile picture and custom tab images.

Timeline for Pages provides significantly more opportunities to create a visually compelling Page, starting with the masthead.

Read more to explore 5 ways to enhance your timeline Page with images.

10 Creative Ways to Use Instagram for Business

Instagram was acquired by Facebook in April 2012. Clearly, Instagram is a photo-focused social platform not to be ignored.

zappos

Zappos shares a glimpse of its colorful workspace.

Here’s how to give your business extra visibility and better engage with the Instagram community.

Read more to discover 10 creative ways to use Instagram for your business.

6 Tips for Using LinkedIn’s New Endorsements

LinkedIn recently made the endorsement process super-easy with just a simple click.

In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar.

endorse others

Endorse others easily by clicking the Endorse button.

Read more to find out how LinkedIn Endorsements can help you.

3 Successful Google+ Pages and Why They Work

How are brands finding the most success with Google+ business pages?

Here’s a close look at the strategies employed by the top brands on Google+. Use these insights to help you mount your own Google+ campaigns.

nasa masthaead

NASA’s Google+ page engages followers with almost 15 posts daily.

Read more to discover examples of great Google+ pages.

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

well designed teaser

Well-designed teaser for the HuHot Grill Meal contest.

It gives your brand the opportunity to engage with customers in a personal and cost-effective way.

Read more about why you should consider Pinterest contests for your business.

5 Ways to Increase Your Facebook Fan Engagement

A great way to increase your Facebook fan engagement is to have a call to action on your Facebook Page’s wall. This encourages or even incentivizes fans’ responses to your content, and it can be as simple as a status update.

neutrogena

Neutrogena’s Welcome tab is perfect: it’s fan-gated, incentivizes liking the Page and includes lots of information for non-fans who may not want to click Like.

Fans enjoy interacting with your Facebook Page and your Page will benefit the most with increased visibility, traffic and marketing opportunities.

Read more to discover 5 effective ways to call your fans to action.

5 Ways to Grow Your Exposure With Instagram

In the last year, photo sharing has become an increasingly popular method of social interaction.

Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them on Instagram or Facebook, Twitter, Tumblr and Foursquare.

twitter tumblr foursquare facebook

Instagram photos (from left to right) on Twitter, Tumblr, Foursquare and Facebook.

This represents a great opportunity for businesses to participate in this thriving community.

Read more to find out how to successfully use Instagram.

10 Ways to Grow Your Facebook Following

Are you are looking to grow your Facebook community? Now is a great time to examine your Facebook activities, cut out what isn’t working and expand what works.

original content

Your Facebook Page name and original comments will travel with shared photos.

Read more to learn 10 tips to help grow your community.

5 Ways to Use Google+ to Improve Your Search Engine Optimization

Do you want to improve your search engine optimization? Google+ should be on your short list of activities. Google+ is making its presence known in Google search results now.

google+ page website search results

Toyota’s Google+ page activity dominates the top spot.

Read more to learn some ways you can ensure that your Google+ usage will help with your search rankings.

What do you think? Which article did you most enjoy on Social Media Examiner? Please share it in the comment section below.

Image from iStockPhoto.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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