Want to increase your Facebook fan engagement?
Keep reading for some simple techniques to get your fans more involved.
Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.
A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.
Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.
Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.
#1: Post Fan-Centered Status Updates
You want to get your business in front of your fans. But how do you do that? Too many page admins resort to posting the same status updates over and over as a solution. But in the long run, that technique becomes annoying to fans and it doesn’t play to the power of EdgeRank.
EdgeRank is the algorithm Facebook uses to determine the importance of a status update. The more comments a status update receives, the higher its EdgeRank. The higher the EdgeRank, the higher that update is placed in news feeds. In addition, Facebook will display that update to more people. This means getting comments should be your goal with your status updates.
To get more comments, tailor your status updates to ask for your fans’ opinions, stories and even advice. The comments will float your post to the top of your fans’ news feeds, giving more fans the opportunity to interact.
#2: Start Conversation With Relevant Content
If you’ve tried asking your fans for input but you’re still hearing crickets, it’s time to look back over your status updates and evaluate your posts. Are you posting more about your company or your community?
Facebook users want—and will respond to—relevant content. A car company that posts nothing but advertisements in their status updates won’t get nearly the response they would if they posted information about tire recalls, car seat safety test results and tips to improve gas mileage. Give your fans a reason to chime in by creating status updates that discuss issues they care about.
#3: Enable Sharing and Get Traffic to Your Custom Content
Too often, Facebook page admins create these gorgeous, highly functional tabs, but fail to include a call to action. It’s not just your status updates that are important; every bit of content on your page is important, and you need to get that content spread around Facebook. That’s why all of your content must be sharable.
Lead the Social Charge Instead of Playing Catch Up
Sick of wondering “What now?” everytime a social platform changes or the market shifts?
Get a look at where the social media marketing industry is headed—before it happens—with insightful trends analysis delivered weekly.
Let the Social Strategy Club be your secret competitive advantage.CLICK TO LEARN MORE
All of your content can include a share button that encourages your fans to post that content to their walls. If you’re holding a sweepstakes, provide fans with a share prompt upon entry submission so that they can let their friends know they’ve entered your contest. When one person watches your video or enters your contest, that’s great. But if that fan tells their 200-plus friends about your content, that’s more clicks, more traffic and potentially more business.
It doesn’t matter what the content is. If it isn’t sharable, it isn’t benefiting your page as much as it could be.
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition or learn how to diversify your strategy?
Learn from dozens of the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, CA.CLICK TO LEARN MORE
#4: Sign Up Now! Create Action-Based Incentives
Your custom Facebook tabs are a great place for your newsletter or customer relationship management sign-up form. If you aren’t seeing the number of sign-ups you had hoped for, incentivize it.
Remind your fans what is sent to subscribers (like coupons). It’s a great way both to populate your list and get your fans excited about your product or service.
#5: Like Us to Enter! Harness the Power of Simple but Effective Fan-Gates
Want to drive up your fan count and increase engagement at the same time? Create a custom tab with a fan-gated contest. Serve non-fans a message that tells them about the prize, but inform them that they have to like the page to be eligible to enter. Once the non-fan clicks Like, present an entry submission form that collects your targeted user data, whether that’s an email address or phone number.
If you’re giving away something good, you’ll get the likes and you’ll get the data. However, it’s important to note that if your contest is on a welcome tab, don’t gate the whole thing. You don’t have to let non-fans be eligible for contests and promos, but you can’t hide all of your content from them.
The more content you gate—the more abandonment you’ll see.
All of these steps revolve around fan-centric content. While this looks different from brand to brand, the first step in successfully creating a call to action is to put yourself in your fans’ shoes. So ask yourself—Why do they like my brand? My page? What do they all have in common? What interests do they share? Answering these questions will help you find your starting point.
What do you think? What are you doing to increase your fan engagement? Leave your questions and comments in the box below.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connections—that's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
🔥 Sale ends Tuesday! 🔥