The Biggest Social Media Mistakes (a Jay Baer Interview)
In this video, Jay offers social media tips to help businesses succeed.
You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.
Some key takeaways:
- Twitter is a “tools strategy” not a “social media strategy”
- You need to “be social” and not “do social”
- Build a social media playbook with key players in your company
- Figure out what is being said about you and where
- Creating content is the future (especially video), bypassing traditional media
- Location-based social media will be hot in next 18 months
- Yelp has added checkin’s to their app for authenticity
- Facebook metrics can be better than Google Analytics
- Facebook should be part of your sales funnel
- Email can have a social component
Please share your thoughts and comments below.
Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »