The Biggest Social Media Mistakes (a Jay Baer Interview)

social media expert interviewIn this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

In this video, Jay offers social media tips to help businesses succeed.

You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

Some key takeaways:

  • Twitter is a “tools strategy” not a “social media strategy”
  • You need to “be social” and not “do social”
  • Build a social media playbook with key players in your company
  • Figure out what is being said about you and where
  • Creating content is the future (especially video), bypassing traditional media
  • Location-based social media will be hot in next 18 months
  • Yelp has added checkin’s to their app for authenticity
  • Facebook metrics can be better than Google Analytics
  • Facebook should be part of your sales funnel
  • Email can have a social component

Be sure to check out Jay’s content ladder to help you to create a strong social media content strategy. Want to hear more? Jay does 60 or 70 speaking gigs a year and may be coming near you.

Please share your thoughts and comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »

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