social media how to Do you want to share helpful content, but don’t know where to find it?

Are you looking for tools to speed up your content curation process?

In this article I’ll show you how to find and share relevant content in a snap.

Why Content Curation?

If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.

Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.

It can take a lot of time to find and evaluate content that’s good enough to share. What if you could save that time and use it to be more productive? Keep reading because I’m going to show you my favorite content curation tools—Feedly and If This Then That (IFTTT)—and explain how to use them together to make content curation much easier.

#1: Use Feedly to Find Articles

Feedly is an awesome tool for finding timely articles on topics you want to share. On Feedly, you can find content and organize it by categories.

categorize content on feedly

Feedly is a terrific tool for categorizing content you may want to share with your audience.

It’s pretty easy to get started with Feedly. Just follow these steps:

  1. Go to Feedly and set up an account (it just connects to your Gmail).
  2. Use the search box to find topics you’re interested in. Feedly returns a list of websites or blogs that have the kind of content you’re looking for.
  3. Click on a site you want to follow. The right side of the page shows you the top stories from that site so you can see if you really want to follow it.
  4. If the site is what you’re looking for, click the Follow button. The Add a New Source sidebar slides out.
  5. Give the website a category (you can create your own) and click Add.

I use Feedly to categorize content for my own social platforms, as well as my clients’ platforms.

#2: Use IFTTT (If This Then That) to Collect Feedly Articles

IFTTT (If This Then That) is one of the most useful tools I’ve come across on the web. It shaves hours off of research time by automating simple tasks.

In order to automate tasks, you create what’s called a recipe. For example, now that you’re set up on Feedly, you can create a recipe that sends new articles to a Google spreadsheet—without you doing a thing!

To create a recipe, go to IFTTT and sign in or create an account.

ifttt recipe

Create a recipe to send your Feedly finds to a spreadsheet on Google Drive.

Here’s how to create a recipe that sends Feedly articles to a Google Drive spreadsheet:

  1. On your dashboard, click Create a Recipe.
  2. On the next page, click “this” (you’ll see what I mean when you’re there).
  3. Scroll through the Trigger Channels until you find Feedly, then click it and activate it.
  4. On the Choose a Trigger page, click the New Article from the Category option.
  5. Use the menu to choose which article category you want to send to the spreadsheet, then click Create Trigger.
  6. Click “that” (again, you’ll see what I mean when you’re there).
  7. Scroll through the options until you find Google Drive, then click it and activate it.
  8. On the Choose an Action page, click the Add Row to Spreadsheet option.
  9. On the Complete Action Fields page, name your spreadsheet and leave everything else the same.
  10. Click Create Action, then click Create Recipe.

Instead of scanning news sources every day, you can simply download the spreadsheet about once a week and work your way through it, looking for helpful, relevant content to share.

The beauty of creating the spreadsheet on Google Drive is that you can access it anywhere. If you’re out of the office and have a few moments to spare, you can go through the spreadsheet on your tablet.

ifttt recipe

The downloaded articles are ready for reviewing on Google spreadsheet.

#3: Choose and Curate Content

Use the spreadsheet to choose which articles are most relevant to your audience. Once you whittle down the articles to ones that are share-worthy, I suggest writing a status update you can schedule on Twitter, Google+ or LinkedIn. (I usually write the status update in the Title cell to keep track of it.)

You’ll notice I didn’t mention Facebook in that list. That’s because:

  • It’s generally better to use Facebook’s Scheduling tool so your posts are more prominent in the news feed.
  • When you use content management apps like HootSuite to share content on Facebook, sometimes the images don’t show.

The extra effort to schedule via Facebook’s tool is well worth it.

When sharing content, it’s important to keep a few guidelines in mind. This checklist on the Content Marketing Institute’s website provides 10 helpful steps to help you share content ethically.


Using Feedly and IFTTT together makes it so easy to track content, choose the best articles and share them with your clients and fans. The combined strength of these apps makes curation a piece of cake.

What do you think? Where do you find content to curate? What apps do you use to make sharing content easier? Please leave your thoughts and comments below.

Images from iStockPhoto.
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  • Great insights, Cas.

    I particularly like the idea of using IFTTT to collect Feedly articles. What I’m doing now is using IFTTT to send me relevant articles directly to my inbox. I also use some keyword filters to help me get just the articles that matters to my audience.

    I’m planning to write an article about this “system” soon. =)

  • The use of Feedly inside Sprout Social is great! I use it now since a month and it saves me a lot of time…

  • Henley Wing

    Hey Cas, what do you think about using BuzzSumo, which shows you the most shared links/posts for any topic in real-time?

  • Love this article. It’s made me want to use IFTTT more!

  • LOVE Feedly – it’s a part of my morning routine. Interesting way to use IFTTT as well.

  • These are really helpful tips for how we can track and organize the content we share. Following these steps can and will make our tasks easier and save us valuable time. Thank you Cas!

  • Crazy! Love it! Thank you!

  • Janice Hostager

    Nice article! I’ve also been using, which will gather articles together on topics of my choosing and email them to me. It’s a great time-saver.

  • AmandahBlackwell

    I find content to curate through Google Alerts, Alltop, the news and life experiences. I keep track of my ideas in WordPress. I also have a Content Idea Generator in Google Documents. I can’t remember if this came from a SME blog post or Hub Spot.. 😉 Content ideas are everywhere.

  • CommonSenseService

    Thank you for this great article! I have been creating my own GoogleDocs spreadsheet and will switch to this method pronto!

  • Lissa Maki

    Prismatic is a fantastic resource for finding great content. I use it more than feedly but am curious to try out IFTTT. Thanks for the tips!

  • Joe

    What about for curation?

  • Hey Lissa, you’re welcome. Always love to hear about shiny new tools so will check that one out. Thank you!

  • So glad I could help. One thing I would add is that sometimes spreadsheets can be difficult to view on Google Docs so it’s a good idea to download them as Excel files if there is a lot of content on a spreadsheet.

  • They sure are Amandah! Thanks for sharing.

  • You’re welcome Michael!

  • You’re welcome John! Hey I’ve just started following your podcast show! Another awesome content source for people to add to their Feedly categories! Love your work!

  • Great idea to make it part of your daily routine, like reading the newspaper in the olden days hey! 🙂 Thanks for commenting!

  • I love IFTTT. I also use it to send my Instagram photos to my Dropbox so i can repurpose them on my blog or post the images separately on Facebook. There are so many things you can do with this tool! Thanks for your comment Victoria.

  • Ooo, that’s very cool! This article was no. 1 on the list for the past 24 hours with the key words “content marketing”. Gotta love that! Thanks so much for sharing. I will give it a good look over later today. One thing I will say is that sometimes the best content to share is not the most popular content. Look for the hidden gems on lesser known sites too. I’ve found plenty!

  • Great to hear Daan! Thanks for sharing.

  • Fantastic Gianni! It’s all about finding what works well for you. I found looking for articles in my inbox rather overwhelming, particularly when I look for articles for my clients as well. Make sure you share your article with me when you’re done. Thanks for your comment.

  • Stacey Hill

    I like Swayy to help me find great, relevant content and then once you have your content, Roojoom is a great content curation platform that lets you connect pieces of content together and share it on social networks.

  • Chris Picanzo

    Thank you Cas, I am going to try this and maybe it will help my inbox from being so cluttered 😉 Great post and I look forward to it helping me in a big way!

  • Fiona Smythe

    Hi Cas – Great article. Any recommendations on tools for scheduling the posting on Linkedin, Twitter, etc.?

  • I recently read about a myth that more content needs to be created… I can’t recall the numbers exactly in this moment but I definitely feel overwhelmed by content saturation on the internet. Also, there are tons of beautiful and insightful content already created by some really talented individuals and brands. Why copy? Give the right credits for hard work. If you are trying to promote your own brand and the content already created by others brands support who you are and vice versa, go ahead and share intentionally.

    I also read recently that with convenient social sharing buttons, internet users blindly share content without consuming it first just to have a ‘voice.’ I think that’s really selfish and unprofessional. Before sharing content, I usually read up on a topic or issue and cross-reference a few sources before I give my input and click ‘share.’

    That’s just my two cents on ‘Content Etiquette 101.’

  • Once you’ve found a blog/article worth sharing, make sure you add your
    editorial perspective on what’s interesting about it and how/why it affects
    your clients/followers, etc. After all, you’re sharing content as a service to your followers and as a way showcase your expertise, right? Twitter may be too short for additional context, but
    LinkedIn or Facebook has room for commentary. Or you can automate the
    whole process with tools like Meddle ( Disclaimer, I
    work for Meddle – and I love it 😉

  • I’ve had heard about Feedly before, but I didn’t know it was so awesome, and reading your article setting this up looks very simple, so I will give it a chance now. Thank you for sharing this info.

  • I use Buffer and Hootsuite for that, but there are many others….

  • Haven’t heard about those two. Do they have the level of automation that it seems it’s available with Feedly?

  • Evonne

    Awesome information, I was wondering about this, makes it easier. thank you

  • Evonne

    I have used Swayy and I like it but every now and then they have issues with posting to certain social media, i think mostly facebook.

  • Evonne

    I like the post about using monitoring tools, personally I don’t like hootsuite it does not feel user friendly. I have checked out buffer and socialzing any others you can recommend before i make a choice.

  • Henley Wing

    Yep, you’re right that sometimes content gets shared a lot simply because of the brand behind it: ie Hubspot or Moz.

    Was wondering if you could mention/review BuzzSumo to SME visitors in a future post? I think it would be an useful complementary free tool to other popular ones like Buffer.

  • Google really dropped the ball when they got rid of Reader. Feedly picked up really well however. Great tips to make Feedly work

  • Andrew Fortune

    I use Feedly with Newsify. I just got my wife hooked on it as well. It’s so addictive.

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  • Hi Cas, This was a super article that will benefit a lot of content marketing people who are under time pressure. It takes content curating management to another level. Congratulations and best wishes. John.

  • Janice I’ve started using Swayy also….still figuring it out a little but it does seem pretty valuable in terms of saving time.

  • treb072410

    Another great post Cas, thanks for sharing…

  • You’re welcome!

  • Thanks John! I think if we can help take the overwhelm out of it for small businesses that’s good!

  • Oh agreed! Haven’t tried Newsify but I like Newsle and Swayy!

  • You’re welcome Matt! Thanks for commenting!

  • I hear you on the userfriendliness of Hootsuite but it is getting better all the time. I do use Hootsuite as I manage several client accounts as well as my own. You can share across most major platforms. Buffer is also good. I have used that in the past. Grosocial also has a content curation tool built into their app. If you need it for building Facebook tabs and Twitter backgrounds and profiles, it might be worth looking at for monitoring content, not so great for sharing though.

  • I quite like Swayy, but I like to go digging for more original content so I can share stuff others might not…. just to keep it interesting.

  • You’re welcome Evonne!

  • You’re welcome Antonio! Glad I could help!

  • I would always do that on Facebook Vidar. That’s why I replace the Title section with commentary, a question etc. Thanks for your comment.

  • Hi Sophie, thanks for your perspective on this. I think people are really time poor and so they share without really reading articles because they want to get the gist and move on. All they want to know is that it is worth sharing. I’ve seen that happen a lot and I’ve been guilty of that myself at times. I think we need to move away from volume and into quality. I’m guessing you’d agree.

  • Hi Fiona, I really like Hootsuite as it shares across LinkedIn, G+, Twitter and Facebook. Generally I mainly use it for Twitter and G+, because when I share on LinkedIn I also like to share in groups sometimes, so tend to do that manually. Same with Facebook. Generally, I use the Digg Digg plugin to help me seed posts of my own throughout the social networks and then use the Hootlet tool or Evernote for quick finds on the fly. Hope that helps.

  • No worries Chris! Glad you enjoyed it! Thanks for posting.

  • Thanks for your comment Stacey. I like Swayy too!

  • Hi Joe! Yes, is good. I don’t personally use it much. I gave it a shot a while back but found other tools more intuitive. Thanks for your comment.

  • Thanks Janice! It seems Swayy is getting a lot of votes. We may have to do a follow up article on some of these other tools… but that’s up to the editor 🙂

  • hehe! It doesn’t hurt to ask hey!

  • Madelyn

    I can’t schedule posts on Facebook… it allows me to post things on past dates, but not future dates. Is this a feature only available to some???

  • Of course.

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  • Jitendra Padmashali

    Thanks ,These are extremely useful tips for a way we will track and organize the content we have a tendency to share. Following these steps will and can build our tasks easier . Here i conjointly need to feature that relevant content so once you have got your content, Roojoom may be a nice content creation platform that allows you to connect items of content along and share it on social networks.

  • venkyiyer58

    Thanks. The Feedly-IFTTT linkup is news to me.

  • Great article Cas! I’m about to try IFTTT! Thanks a lot

  • treb072410

    Hope to hear more from you Cas…

  • Vivek G Maudgalya

    It was really a good blog Cas. Thanks for sharing. I love IFTTT. its very useful and helpful.

  • I think you can do that through the tracking tools! Hope that helps!

  • Oh, I agree, tip of the iceburg! Thanks for your comment!

  • You’re welcome Vivek!

  • Let us know how you go Elisa! Thanks for commenting!

  • Have fun with it!

  • Check to see if you’re logged into your page as your page or as you (your profile). Usually that’s the culprit if you can’t schedule.

  • Thanks for the tip and your comment Jitendra!

  • Feel free to connect with me on Twitter, Facebook or my website if you want to get in touch. Always happy to talk.

  • Your description of using Feedly and IFTTT since to be a great way to garner and share content, but unfortunately I could not complete the process because IFTTT seems to be down at moment. I’ll try next time

  • Karen Cioffi

    I use content curation, but haven’t ‘systemized’ yet. Thanks for the tips. This is the second time this week IFTTT has been recommended.

  • Madhava Verma Dantuluri

    Very good article. So good info regarding content built up.

  • Tandy Elisala

    O.M.G. This is AWESOME!!! Thanks for this valuable post. I’m sharing!

  • treb072410

    Cant wait to read your next post Cas..

  • alexander

    Like your article-i was able to follow all your info & sign up with Feedly
    Now here is my problem I put all the wrong info up, would like to delete my account, start over, 2nd question :i’m trying to follow the Fashion sites , can i use or copy articles from there & use on my Blog ?

  • Seems like an extra step to use Feedly and IFTT together and then to a spreadsheet to read. Why not just view on Feedly?

  • Alex.

    Great article for once i was smart enough to follow the info & signup for Feedly- Now the problem is I filled in all the wrong Info , would like to remove it- I want to follow all the Fashion blogs, with a diff. email- can I do it & my other question is -can i copy fashion articles from there & put on my fashion blog?
    Thank you for your answer

  • Hi Cas, what can I say….IFTTT is awesome! Thanks alot!

  • treb072410

    Hope to read more from you soon..

  • Feedly is a great way to do it that is for sure. Yes – You can use Feedly for Google news alerts. But I made a tool to do it faster for you.

  • Alex, you can just set up a tag for the fashion blogs you want to follow on Feedly. Also, you can’t copy others’ blogs and put them on your site. That would infringe copyright. You’d first need to get permission. However, I would caution you against that idea anyway as the search engines like fresh, original content.

  • Hi Scott, the spread sheet is used for creating status updates for Twitter and Facebook. It is helpful to do it this way, particularly if you are scheduling posts on Hootsuite.

  • You’re welcome Tandy!

  • Thank you!

  • Must be something in the air! 🙂

  • Hope you get it working!

  • Hi Cas, Thanks for that nice article! I would love to read something about content curation differences between G+ and Facebook. Because everybody says that G+ and Facebook are SO different from each other and that you shouldn’t post the same content on both networks. That’s why I always wonder how to write another text on G+ and Facebook when sharing the same article … I mean, is it nessessary to write different texts when sharing the same content on different social networks like G+ and Facebook? And how should they differ from each other? Thanks, Katharina

  • Infoboss

    This was really an awesome article. Feedly & IFTTT is very cool combination for time & extra effort management. Thanks “Cas” for sharing great information.

  • Better late than never 🙂 I’ve loved so much IFTTT that I forgot to answer b4 XD now I’m teaching friends and clients to use it! Thanks again Cas!

  • Katrina Haney

    This is all new information to me. Thank you so much for this very in-depth information.