social media toolsWant some cool apps that you can use on your smartphone to improve your marketing?

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

Here are 6 free smartphone apps to keep your business active on social media.

#1: Google Currents

Do you struggle to find cool ideas for posting to your social networks?  Fortunately, there’s an easy way for you to find content through Google Currents.

google currents

Use Google Currents to find content to share to social networks.

The Google Currents app allows you to create a one-stop shop for various sources of information.  You add these sources much like an updated RSS feed.

However, in addition to the sites you choose to add to your library, you’re also able to see what is trending on the web.

This is useful because you’re likely to receive more reactions from posts that are already popular. You can start discussions with your social communities on these trending topics. You can choose to share the link to your social networks, or ask a question related to the trending news you find on Google Currents.

Using Google Currents cuts down the time you spend looking for something useful to share and allows you to spend more time communicating with your audience on topics of interest.

#2: Flipboard

Flipboard is the ultimate app for finding content. It’s similar to Google Currents in that you choose your sources of information.

The difference is that Flipboard allows you to connect your social networks to not only share but also see what is happening on your connected social sites, giving you the ability to interact via the app.

You’re able to connect LinkedIn, Twitter, Tumblr, Google+ and Facebook, as well as any blogs you own. Here, you can quickly manage, find content, share content and interact without having to leave Flipboard.

flipboard app

Flipboard enables you to easily find content.

This can be useful to your business for quickly checking your social networks from one app, thus helping you remain in control of your online sentiment and reputation and to keep you informed about what’s being said about your brand on your connected social networks.

It also eases the stress of finding relatable content, as it allows you to choose which news genres you would like to show in your Flipboard.  You can also choose certain websites and blogs from their directory or add them yourself.

You can add industry-related content, funny and cute photos and sites with videos that are popular to easily keep up with trends around the web.  This app provides you with the diversity you need for optimal engagement.

For example, if you own an auto dealership, finding industry-related news to share with your online communities is ideal.  Sharing amazing concept car photos or how-to videos will provide your community with a variety of content that relates to your business.

#3: Plume

If you’re looking for a Twitter app that’s similar to TweetDeck, Plume is an alternative that will allow you to manage multiple Twitter accounts.

plume app

Use Plume to manage multiple Twitter accounts easily.

You’re also able to shorten links with a click on the drop-down menu. Plume loads easily and quickly.

It’s fully customizable so you’re able to make the Twitter experience more about communicating.  You can have auto hashtags and usernames that will save overuse, access to preview photos and the ability to add geo-locations.

You can also post from Plume to Facebook as well, if necessary. Plume’s design mimics the Google+ app, so it feels very comfortable and familiar.

However, I don’t recommend using individual apps for each social network, as it can become time-consuming.

#4: Postling

Blogs are a huge factor in reaching your audience on social media and extending the life of your content.

Postling is an ideal app that allows you to create content that you can post directly from the app to your blog.

This social-friendly app also allows your business to monitor Yelp, Citysearch and RSS feeds (from sites like TripAdvisor) for new reviews about your business.

postling app

Postling will enable you to easily blog and remain social from your phone.

Share the best reviews to your blog, Facebook, Twitter and LinkedIn quickly and manage various accounts from one simple login.

You don’t need to constantly switch from various social networks to remain active on them, including your blog(s).  Postling provides you one spot to access your social sites.

Currently the Postling app is only available for the iPhone.

#5: Buffer App

Buffer App allows you to easily share articles, photos, videos and status updates to various social networks.

Mixing up content helps you build a strong community.  Buffer keeps your social media marketing focused and consistent.

Currently you can choose three different social networks to link to Buffer under their free account:  LinkedIn, Twitter and even your business’s Facebook page.

buffer app

Buffer allows your business to post to various social networks.

However, proceed with caution when using a third-party app like Buffer when posting directly on Facebook.  It has been proven to lower your engagement ratio (see more in #6).

Use Buffer for Facebook only when necessary.

With Buffer’s free version, you can post up to 10 different times a day.  You can also choose which times you prefer to share throughout the week, allowing you to tap into optimal times to post.

Buffer helps you manage your time and share content regularly to your social networks.

You also have an analytics tab to see what’s working and what isn’t.

buffer analytics

Find out what your social audience likes through Buffer’s analytics.

Buffer is great to use every day to ease the stress of being active on your business’s social networks. Simply add content and Buffer will do the rest.

#6: Facebook App

The Facebook app is another must-have smartphone app for all social media marketers. Since Facebook is one of the main social media platforms, most businesses have a presence on Facebook and have built a community there. There are a variety of Facebook smartphone apps available.

facebook app

The Facebook app is the most natural app for Facebook other than the web.

However, the Facebook algorithm has recently changed to favoring natural posts, which means uploading pictures, videos and writing a status update is much preferred over sharing a link.

sharing link directly

Percentages of direct links vs. URL shortner

This doesn’t mean that you shouldn’t post links. It simply serves as a reminder to diversify your content and use the Facebook app to access your page to respond to comments and monitor what’s being posted.

This app is the best way to use Facebook from your phone because you can view Facebook as if you were on the site.

Use these tools to manage the time you spend on social media and create an easy process to find interesting stories and information to post on your social networks.

They’ll also help you diversify the content you share and publish your content at different times throughout the day and week.

This is the ultimate way to connect with people within your online communities.

What do you think? Have you tried these apps? Do they help you with your social media marketing? What smartphone apps do you use to stay connected with your social media communities?  Please share your questions and comments below.

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  • Great article, Erin! 
    Those apps are definitely worth a try especially for people who want to stay connected while on the move! I’ll be checking them out in a bit! 

    Thanks SME for always coming up with cool stuff to rock my day!

  • Wow, fantastic post, thank you. I’m a freelance SEO copywriter, and I use Buffer daily to publicise the blogs I write for clients. It really pays for itself in terms of the time I save. 

    I didn’t know about Google Currents though – that’s definitely one for my to-do list.

  • usefull article, I have a question though!, I just got a new android phone, and I can’t find the facebook pages app for it, I had one in my iphone, is there an adroid version of it or it’s just for iphone?
    I can’t check my private messages sent to my page in the normal facebook app, is there another way?

  • MikeSaver

    I think most third party apps are better than the standard Facebook app, on all devices. Try something like Seesmic.

  • oh, yeah, the standard facebook app is horrible but in android it works a lot better than in my iphone, so I though it could be perfect if it had an facebook pages app aswell. Does Seesmic let you manage your pages?

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  • Sam Parker

    Thank you for Google Currents, it’s awesome! I also really like buffer, especially as I’m currently living in Holland, so it helps with time the time zone problem.

    Fantastic recommendations 🙂

  • Great list Erin. Thanks for sharing!

  • Erin Superb Post!

    After a long time I read most useful post about Mobile apps for social media marketing.

    Again SME team rocks..:)

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  •  Great article!

    I’m looking for a tool to manage my social media, facebook & Twitter. A couple people have suggested blurtster. It seems good, but I’d like to get an experts opinion on it before I do anything!

  •  Hi John!

    Thank you for such positive feedback on my first article on SME!

    Socially Yours,
    Erin Ryan

  • Some great stuff here, I have to take a look at Google Currents for sure.

  •  Hi Claire 🙂

    I appreciate your wonderful feedback. I heart Buffer, what a time saver it has been. Check out Google Currents and let me know what you think.

    Socially Yours,
    Erin Ryan

  •  Hi Pamela!

    That is a great question! Yes, Android does have a Facebook App and you will want to search for it within the pre-installed “Google Play” area. Search for “Facebook App for Android. I hope this helps you!

    Socially Yours,
    Erin Ryan

  •  Hi Sam 🙂

    Thank you very much for your kind feedback. I am glad to know you will be enjoying these recommended apps as much as I do.

    Socially Yours,
    Erin Ryan

  •  Thank you Douglas 🙂

    Socially Yours,
    Erin Ryan

  •  WOW! Thank you Devesh!
    Socially Yours,
    Erin Ryan

  •  Hi Matthew 🙂

    Thank you for your positive feedback, I haven’t heard of Blurtster but know of many apps that can help you manage both Facebook and Twitter, Flipboard (mentioned above) helps you go through Facebook, G+, Twitter and LinkedIn if you are looking for a one-stop spot. For messaging out, Hootsuite, Seesmic and Postling are all great apps.

    Socially Yours,
    Erin Ryan

  • Hello Erin – cool post, didn’t know you were using this many options! 🙂  What do you recommend for SMS capture and engagement? They could text for a special report, special link, etc? Even enter their email directly on their phone to get into your ‘marketing funnel’ for follow-up and care? Cheers! – Jon

  • DavidDavidKatzman

    I have a personal FB page and a “business” facebook page (it’s actually my author page) that I administer. I can’t seem to figure out how to post from my iphone directly to my author page instead of my personal page. Is there a simple app or technique that will give me a direct route so I don’t get confused about which page the post is going to? I have the same issue with Likes.

    Thanks for advice!

  • Simon

    Hi Erin, great first post 🙂
    Lots here I didn’t know about so will be doing some testing soon 🙂
    I’ve been using Buffer for a month or so and find it really great! I was under the impression thou that using it wasn’t penalised by Facebook (part of the reason I paid for it… And the discount via AppSumo)
    But I had noticed a drop in engagement… Wondered what that was about tbh…
    I do post a lot of links and external content, so that tip will be taken on board!!
    Thanks again for a great first post!

  • Great list, Erin, and congratulations on a wonderful first post on SME!

    I’m pretty desk-bound and a big fan of Hootsuite. In fact, I usually like to turn off my phone when I’m not in the office!  🙂  But a couple of these (particularly Google Currents and Flipboard) look amazing… So much so I wish they had desktop variants!

    Thanks for sharing and I look forward to your next post!


    – Sean

  • Excellent first post, Erin. In fact, excellent post – forget the word “first”, I find it demeaning, somehow… 😉

    I wasn’t aware of Google Currents, so I will try it out. I am surprised however to find Facebook app on this list. I find it to be much less complete than the desktop version, in particular with less sharing features, to way to delete or revisit a post after it’s done, and a few other similar glitches. So I tend not to use Facebook much from my mobile, except to read, like or share pictures via Instagram.

    Cheers from Quebec City,

  • Chick Pritchard

    Hi Erin: Once again thanks very much for great insights. Your comment regarding Facebook now favoring more “natural posts” was of particular interest, and I am grateful for this info.

  • Kristy C. Carter

    I didn’t know about Google Currents nor Plume so will check them out. I use Buffer at work as the mobile app works better than Hootsuite’s as far as curating content goes (I do use Hootsuite personally).

  • Appreciating this…it’s getting harder and harder to share relevant info to the masses – competition revving up so having a list of tools like this is very helpful, so thank you for sharing!

  • Tane

    Unfortunately, I have a Windows phone & most of these apps don’t appear to be available for me. Do you know if any of these plan on being made available for Windows phone, or if there are other comprable apps that are already available?

  • CalistaC

    Great insights Erin! Never would have guessed it’s your first. I didn’t know about Google currents, thank you for the heads up! Been using Schedaroo for my company’s social media marketing. It’s works the same way as Hootsuite and serves as a social media scheduler but it’s an app. Sharing this article with my colleagues!

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  • Britta H

    Thanks a lot. Your updates are so helpful. Short and easy to read – perfect!

  • Chris Ripley

    I like Facebook Pages for iOS to help manage client FB pages.

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  • Geraldine Jones

    Off to check out Google Currents right now… thanks (in advance) for the tip!

  • Britewood

    check out AndMade share on Google Play store. It will let you share to almost all your social apps with the specific app.

  • Coolmitten

    Thans for the info, now I just need to learn how to scan with my phone.  The evolution of learning 😉

  • Guest

    Hadn’t heard of Google Currents before. Thanks for that!

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  • Thanks for great recommendations. Especially Google Currents what a find! Shocked so many of us didn’t know about it.

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  • MAC Design Inc.

    Thank you for sharing these useful apps. Definitely going to try these.

  •  Hi Jon!

    That is a great question, it would all depend on your platform, is it a website or are you talking about using a blog to setup SMS areas for people to do from their phones? If you are speaking about a website in particular, many vendors are beginning to offer mobile apps to help businesses, or you could look further into vendors that are not free but specialize in upping mobility for Marketing. If you are referring to a blog, in particular WordPress, you can try SMS WordPress Plugin

    A great way is using any login that allows people to do so via their social sites and email, this can help you get people within your “Marketing Funnel” since there isn’t a reliable app for SMS via your phone, you will need to implement it on your sites.

    Socially Yours,
    Erin Ryan

  •  Hi David 🙂

    When using the iPhone Facebook app you will automatically be acting as you within your profile. In order to act as your page and interact as your page, you will need to go to the sidebar on the app that allows you to choose which of your pages you want to act as. I have added a screen capture of where this is located on the app. – as you will see, under Friends, there is the Pages list and this is where your pages will list and once you click on the specific page of choice you will be able to act as your page.

    Happy Friday!
    Socially Yours,
    Erin Ryan

  •  Hi Simon 🙂

    Many third-party apps such as buffer are penalized by Facebook, since Facebook truly wants you to be on their site when doing … anything. This is not the fault of the third-party app and they are still effective, just being sure to switch up your content and the way you share your content is ideal. I am glad the article brought some insight as to why engagement may have lowered on Facebook.

    Socially Yours,
    Erin Ryan

  •  Thanks Sean!

    Hootsuite is fantastic for posting and scheduling posts too,so great choice. I love Flipboard and Google Currents to stay connected quicker to easily see what news is being shared on my various platforms and for share worthy content!

    Socially Yours,
    Erin Ryan

  •  Bonjour Frederic (My fellow Canadian)

    I appreciate your kind words, and completely understand that Facebook most definitely needs to work on their mobile app. The reason it is added is because other Facebook apps will lower your reach on Facebook, so although their app is not the best, it is when it comes to engaging.

    Socially Yours,
    Erin Ryan

  •  Thanks Chick!

    It is an unfortunate truth but needs to be known. Thank you for your feedback, I appreciate you 🙂

    Socially Yours,
    Erin Ryan

  •  Hi Kristy 🙂

    I am glad that this article helped you find newly discovered apps (I love finding these types of treasures).

    Socially Yours,
    Erin Ryan

  •  Hi Kim!

    Thanks for your positive feedback!

    Socially Yours,
    Erin Ryan

  •  Hi Tane!

    That is super frustrating, I know and as good as Windows phones are they are very much behind when receiving apps that are available to the iPhone or Android phones. However, they most likely will show up, in the meantime check within your free apps section for social media management apps and see if any fit your style.

    Socially Yours,
    Erin Ryan

  •  Hi Calista!

    It is my very first article on SME and happy to share it with you and your colleagues, how awesome of you! Thanks for sharing what app you use as well since knowing about many can help people find which ones best suit them.

    Thanks again
    Socially Yours,
    Erin Ryan

  • Thank YOU Britta!

    Socially Yours,
    Erin Ryan

  • Hi Chris! That is fantastic and will most definitely simplify the workload.

    Happy Friday to You!

    Socially Yours,
    Erin Ryan

  •  Hi Geraldine!

    Let me know what you think, it is great for adding personalized content to match your taste or that of the audience in which you tend to share it with! Have fun 🙂

    Socially Yours,
    Erin Ryan

  •  Oh nice Britewood! I will definitely give AndMade a go, thank you for your tip!

    Socially Yours,
    Erin Ryan

  •  You are most welcome Coolmitten! An app for Android called “Scan” literally is a great app!

    Socially Yours,
    Erin Ryan

  •  You are very welcome Red Website Design!

    Socially Yours,
    Erin Ryan

  •  Hi Sue!

    I hope you find Google Currents to be a great find, they much like Facebook roll things out much too quietly, so I am very glad to have helped so many discover this app.

    Socially Yours,
    Erin Ryan

  •  Happy Friday MAC Design Inc.! Thank you for your feedback and I am overjoyed as to how useful this article has come to be, thanks for that!

    Socially Yours,
    Erin Ryan

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  • Hey Erin – thanks again for your awesome insights. I’ll check out the WP plugin, that’s good, and the idea of “logins” to validate and move into the funnel. Cheers, have a great day! – Jon

  • DavidDavidKatzman

    Thanks, Erin. Is there any way to do it direct from the new iphone “Tap to Post” function, when you pull down the Message Center?

  • thank you for the reply, but no, I meant a facebook app for Pages, in my iphone I had 3 facebook apps, the normal facebook app, the facebook pages and facebook messenger. I could only find the normal one and facebook messenger in android but not facebook pages 🙁

    is there another option to manage your pages in an android phone?

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  • Thanks for these great suggestions. I have Flipboard, but it’s been a while since I’ve opened it. Gonna check it out now. 

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  • Hello Erin,
    It was constantly great to read your blog! You are one of the most wholehearted
    & energetic author I have ever seen. Actually I was penetrating Google for
    social media marketing tactics & as usual Google put forward me on your
    blog. Certainly Postling app lend me a hand to hook up my targeted audience all
    time, this is the most advantageous apps for a blogger. Keep writing, thanks
    for sharing such a nice blog!

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  • hassan

    the mobile interface used for the first few images?? nexus?

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  • there are lot of rich media apps out in the market but they all have different stories. Tried many on android iphone and cell phone. whatsapp, kik and many messengers also provide that service. I must say this is something remarkable what FriendCaller brought this time besides their OfferWall ofcourse. is it true? here is the reference

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  • Organizing my inbox and got to read this post. Really like Google Currents. Like Flipboard but better. Great post :).

  • Erin Ryan

    Thanks Ryan! I am happy these apps will be of use to you 🙂

    Socially Yours,
    Erin Ryan

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