• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    Which is Better for Social Media Monitoring: TweetDeck or SproutSocial?

    by Drew Neisser / March 17, 2011

    social media toolsIf you're running social media efforts for your business, there's a pretty good chance you've at least tried a free monitoring tool like TweetDeck.

    But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com.

    Here are the 7 ways to tell if you're ready to graduate from TweetDeck.

    #1: Social media monitoring is eating up a lot of your time

    Time is money, as they say, and although TweetDeck is handy, its functionality is limited to the few things it does well.

    SproutSocial was launched last November and represents a big step up in terms of performance for a modest monthly fee of $9/month—a fee you may or may not be ready to pay.

    Among the many things I like about SproutSocial, an elegantly designed browser-based “social media management” tool, is its ability to save you time on multiple fronts:

    • Providing an inbox that combines your multiple social streams and then allows you to respond or flag messages for follow-up
    • Making it easy to automatically post your RSS feed from your blog to your Twitter accounts
    • Helping you to remember the names of the people you follow by auto-suggesting their handles after you type the @ sign
    • Scheduling recurring messages easily but without being annoying
    sprout
    Creating a recurring message on SproutSocial is quick and easy.

    #2: Social media has become a good source of competitive data

    Let's assume you've decided to track a number of keywords and phrases via individual TweetDeck columns. At some point, you'll end up adding too many columns to view them all with ease on one screen.

    With SproutSocial, you can aggregate your searches into one data stream, allowing you to see who's tweeting about you, your competition and your category. You can also search by company name, which allows you to find which of your competitors are tweeting and the size of their following.

    sprout
    This shows an aggregated stream of tweets by individual keywords and phrases selected by the user.

    #3: You want to know when is the best time to tweet your particular topic

    Though TweetDeck can help you schedule tweets for a later time, it isn't much help figuring out the ideal time to do so.

    Using SproutSocial's keyword search frequency analyzer, I noticed, for example, that one of my topics of interest, “social media expert,” was mentioned most on Sunday, suggesting that some prospects were in planning mode on the weekends.

    sproutsocial
    You can analyze keyword frequency by time of day and by day of the week.

    I also noticed that my other key topics bunched up during the business hours of 12-6pm, suggesting this might be the best time to engage. SproutSocial also helps you assess frequency of tweets by people and by business—another bit of knowledge that could improve the efficiency of your efforts.

    #4: You're wondering how you're doing compared to others

    TweetDeck is like a nifty broadcast center, making it easy to send messages to all your social channels. But among its many shortcomings is its inability to assess how your social program is performing relative to current best practices.

    This is one of the areas in which SproutSocial shines, providing scores for both engagement and influence right on your dashboard. Better yet, by following up with items in your inbox, you can watch your engagement numbers improve, making you even more confident that your social media time is well spent.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL
    sprout social dashboard
    The SproutSocial dashboard provides a score for both engagement and influence, which gives you a sense of how you're doing relative to others.

    #5: You're managing multiple accounts across multiple channels

    If you're a TweetDeck user, you already know the advantages of being able to direct the same message to multiple accounts on Twitter, LinkedIn and Facebook. But wouldn't it be great if you could also get a snapshot of how you're doing across these platforms and toggle back and forth between various accounts?

    The Conference You've Been Waiting For

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥🔥 As a valued reader, you can save $350 if you act now! Sale Ends Wednesday!

    CLICK HERE TO LEARN MORE

    This is one of my favorite features of SproutSocial, which makes it very easy to add Twitter accounts and then link these to Facebook fan pages and LinkedIn accounts. By bringing these accounts to one place, you can also look at your incoming message streams from each platform, again saving valuable time.

    sprout
    Your inbox on SproutSocial allows you to monitor your feeds from multiple sources, which you can also do on the Chrome browser version of TweetDeck, but not the desktop application that most people use.

    #6: You'd like to share progress reports with someone else

    Manual reporting is the bane of any of social media manager and TweetDeck offers no relief from this grind. SproutSocial, on the other hand, makes the creation of dazzling reports almost embarrassingly easy.

    Starting with your dashboard, you'll find an instant snapshot of your progress, with six widgets covering things like Twitter stats, most recent clicks and your social scorecard. All of these reports can be turned into PDFs that are easily shared.

    The only widget that didn't work for me was the demographic, which SproutSocial CEO Justyn Howard called a “work in progress [that] will get more reliable in the next few weeks.”

    sprout report
    Fully customizable by time frame, this report examines my progress on Twitter over a 30-day period, looking at engagement, influence and message type.

    #7: You've decided you really want to get leads from Twitter

    While TweetDeck makes it easy to add a follower from your topic searches, it offers little help when it comes to identifying the titles of the folks who make up your best leads. This is one of the areas that SproutSocial truly shines.

    Because many people put their job title into their public profile on Twitter, using SproutSocial's “People Search” tool allows you to select the titles of your best prospects. You can also add additional contact info to the leads you track, making following up on those leads that much easier.

    sprout
    SproutSocial makes it easy to find potential leads by searching profiles by particular title. This shows the results of my search for "senior marketers" on Twitter.

    Final Note:

    Just so you don't think this is an ad for SproutSocial, let me assure you I have no relationship with this company in any way. I also looked at a bunch of other tools like MarketMeSuite, which got good reviews from others but I found it to be so poorly designed that I simply gave up after a couple of hours.

    After using SproutSocial for six weeks, I can assure you that there's still plenty of room for improvement. “We'll be adding more in-depth analytics, team workflow and white label offerings in the near future,” Howard explained. The good news is that they seem to understand the importance of customer service and responded to my emails and online inquiries with remarkable speed.

    Howard also noted that most of his prospects are using free tools and like you, are currently weighing the potential benefits of “business-specific tools to enhance their efforts.” Which begs the question, would you be willing to pay $9 per month to substantially improve and easily track the performance of your social media efforts? Leave your questions and comments in the box below.

    You can also check out the Top 5 Most Indispensable Twitter Tools for Marketers here.

    Do you use free social media monitoring tools? What are your thoughts on TweetDeck and SproutSocial? Please leave your comments in the box below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    About the authorDrew Neisser

    Drew Neisser is the founder and CEO of Renegade, a NYC-based social media and marketing consultancy. A respected guerrilla thinker, Drew blogs regularly for FastCompany.com and MediaPost.com.
    Other posts by Drew Neisser »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility