social media how toAre you frustrated with Facebook’s frequent changes to the news feed algorithm?

Do you feel like you’re being forced to buy ads to reach your audience?

While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand.

How Reach Is Created on Facebook

Facebook defines reach as the number of unique Facebook users who see your updates.

To see your page’s reach, go to Facebook Insights and look at your page’s Reach report. You’ll be able to see how your reach is improving over time (as shown below).

facebook reach

How much reach does your Facebook page have?

Reach is generally influenced by one or more of the following actions:

  • You post content to your Facebook page. Yes, most of your fans don’t see it, but it still generates reach. Facebook calls this organic reach.
  • Facebook users take action on that update (like, comment, share), which creates a story in their friends’ news feeds. Facebook calls this viral reach.
  • You send visitors to that update using your own marketing channels. An example would be linking to a specific Facebook update in your email marketing newsletter. This also falls within organic reach.
  • You buy reach with Facebook ads. Facebook offers a variety of ad options, including boosts and targeting custom audiences. Facebook calls this paid reach.

All four actions are interrelated.

For example, if you publish content (organic reach) that your fans react to, friends of those fans will see that content (viral reach). If you decide an update is worthy of a Facebook ad, then the ad creates paid reach.

The more kinds of reach you generate with an update, the more people see that update. And that’s where these 18 ways you can beat Facebook’s news feed algorithm come in.

#1: Create a Content Strategy

You’ve heard this before, but what really matters in the end is the content.

Your fans don’t share a post just because they see it the news feed. They share it because it’s useful and interesting to them.

In the nonprofit world, fewer than 25% of pages have a content strategy, and I’ll bet that’s true for most small businesses as well.

If you need guidance on creating a content strategy, read these Social Media Examiner articles:

#2: Know When Your Fans Are Online

When is the best time to post on Facebook? When most of your fans are actually using Facebook.

In general, Facebook shows the most recent content at the top of the news feed. If you post an update at 2am, but your fans are using Facebook at 8am, you can be sure they aren’t seeing your updates.

You can find out when your fans are online by going to your Facebook Insights and clicking Posts.

when facebook fans are online

Post when your fans are on Facebook to ensure maximum reach.

#3: Pay Attention to Post Frequency

After looking at your Post Insights, you probably noticed there’s never a period when none of your fans are using Facebook.

This means you should post at least once per day. Socialbakers recommends no more than twice a day, based on their research.

#4: Let People Post Content on Your Facebook Page

When Facebook users post updates on your page or mention your page, their friends see that activity in the news feed. That’s important viral reach.

In the update below, Max has posted an update on the Libraries Are Essential Facebook page. Many of Max’s friends will be exposed to this page through viral reach because his post shows up in his friends’ news feeds.

If you’re worried about spam or negative content being posted on your page, don’t worry. You can easily configure your page to block content that contains specific keywords or profanity.

viral reach

Any time someone posts on your page, it shows up in their friends’ news feeds, which results in viral reach.

#5: Host a “Caption This” Contest

One thing I’ve done that’s consistently worked well is to host caption contests as a way to generate an instant flood of comments, which in turn creates a flood of viral reach!

caption contest

Fun and easy contests or giveaways result in higher organic and viral reach.

I give away copies of great books, but you can give away anything you want. Just make sure it’s useful and relevant to your community.

#6: Reply to Comments

To build community, you have to listen to and respond to community. People use Facebook because they want to be heard!

Responding to comments is important.

comment reply

Reply to your commenters so they know they’re heard.

Your Facebook page has an optional threaded comments feature. This means that when a fan leaves a comment on an update, you can reply specifically to that comment.

When you respond, that fan receives a notification, which is incentive to revisit your page to read your response. Increasing the frequency of visits to your page is a key part of developing a core Facebook page community.

You can turn on threaded comments in a few easy steps:

  • Go to your page and click Edit.
  • Choose Edit Settings.
  • Find the Replies heading in the list and click Edit.
  • Click Allow Replies to Comments on My Page.
  • Click Save Changes.

#7: Tag Commenters

Normally, pages can’t tag people on Facebook, but there is one exception: If a Facebook user leaves a comment on an update, you can tag the user when you comment on that same update.

tag commenters

Tag commenters in your reply to bring them back to the conversation.

Depending on the users’ privacy settings, they’ll receive notification that they’ve been tagged, prompting them to revisit the thread.

#8: Tag and Give Props to Other Pages

Human beings are hardwired for reciprocity. Generally speaking, when you promote another business’s agenda on Facebook, they receive a notification so they know the good deed you did for them. If they’re a good partner, they’ll return the favor.

tagging other pages

This update tagged RazorSocial.

#9: Repost Previous Top-Performing Updates

Your content strategy doesn’t have to only include new content; you can also recycle your most successful posts to reengage fans.

To find and reframe your top-performing posts, you need to know post engagement rates—the percentage of people who saw an update and liked, commented on or shared it.

To find post engagement rates, go to your Insights and click Posts. Scroll down to the All Posts Published table, and click the Engagement column to quickly sort your posts by engagement rate.

To really get a feel for which updates your fans loved, export at least six months of post-level data and study it.

To bring fans back to your most brilliant and engaging content, you can:

  • Click Share on the original post and share it directly on your page.
  • Copy and paste the original post into a new status update.
  • Modify the original post, then post as a new status update.

An important note here: Don’t recycle recent content. You don’t want fans to feel like they’re seeing reposted content too frequently.

#10: Boost Previous Top-Performing Updates

There’s no way to escape it. If you’re serious about Facebook marketing, use ads. 

What I will say is this: Only promote awesome.

Investing in posts that already have a high engagement rate is more likely to give you the biggest bang for your buck—more likes, comments and shares—which translates into more engagement and reach in the long run.

Whether you have experience with Facebook ads or not, make time to read Jon Loomer’s articles on using Facebook Ads and the Power Editor to promote your top-performing posts.

boost a post

Promote your best Facebook content easily right from Insights.

#11: Feature Your Posts in a Like Box

Most people don’t know that the Facebook Like box in their website’s sidebar has a setting that lets you display your most recent page updates.

When people see your Facebook updates in your sidebar, it not only encourages them to like your page right there, but to click over to your page and take part in the conversation.

To update your Like box, visit the plugin page and configure the settings to Show Posts (as shown below).

display latest posts in like box

Sharing your Facebook updates in your sidebar Like box lures people to your page.

#12: Embed Top-Performing Updates in Blog Posts

One constant challenge for most bloggers is finding topics to write about.

Take a look at your most recent high-engagement Facebook updates and write blog posts that expand on those topics. Within the post, embed one or more of your best Facebook page updates (as shown below).

embed facebook posts

Write blog posts around your popular Facebook topics and provide a way for readers to revisit the conversation on Facebook.

This approach not only creates more reach for your best Facebook updates, it gives you blog post content that’s already been vetted by your community!

#13: Message Your Friend Networks

Have you hit a wall on your way to getting engagement? Depending on the strength of your collective friend network, try asking for shares or comments from within your personal networks.

Now, obviously you can’t force people to do this. But you can have willing parties message their friends at a time when you know your fans are mostly likely to be online.

These network shares cause a trending effect among friends connected to your business. When people see several of their friends talking about a topic, they’re more likely to be interested in that topic and click over to read more.

#14: Guest Post on Sites That Send You Traffic

If you’re a regular reader of Social Media Examiner, you know how powerful having a guest blogging strategy can be for growing your business.

But did you know you can find potential leads for guest-post opportunities right in Facebook Insights?

Within the Visits report, scroll all the way down to the External Referrers section. This graph shows you which websites are referring the most traffic to your Facebook page (shown below).

referrals from guest posts

Keep track of who’s sending traffic your way and make the most of those partnerships.

Contact the sites sending people your way and see if you can write a guest post for them.

Don’t limit yourself to guest blogging. Feel free to explore other co-marketing opportunities that may work as well.

#15: Pin Top-Performing Pictures on Pinterest

When you post images to Pinterest, you have an option to include a URL. When a user clicks the image, they go to that URL.

Try reposting a few high-performing photos from your Facebook page onto Pinterest and linking back to your Facebook update.

Make sure you use the correct permalink for the post! You can find that by clicking on the post’s publish date on Facebook (as shown below). You’ll be taken to a new page that shows just that post. Copy the URL for this page to use as your Pinterest link.

finding a post permalink

Use eye-catching images on Pinterest that link back to your Facebook page.

Keep track of how much traffic Pinterest is sending to your Facebook page via your Insights’ External Referrer graph. Then you’ll be able to determine how effective this approach is in boosting reach for your Facebook page updates.

#16: Tweet Your Top-Performing Updates

Some of my clients have had success scheduling tweets with links to their high-performing Facebook updates. Two or three tweets in 48 hours is plenty. Tweet recent Facebook updates rather than older ones.

tweeting a facebook update

Tweeting a Facebook post drives external traffic.

Make sure you’re able to measure clicks from Twitter to the post.

#17: Use Email Marketing to Promote Top-Performing Posts

This is one of my favorite strategies to use for my Facebook page. It’s so simple and effective, I’m surprised I don’t see it done more often.

Every time I write my weekly newsletter, I include a link to a Facebook page update.

For example, I recently asked my subscribers if they’d like me to write more about blogging, then I provided a link to a Facebook post where they could answer.

facebook poll

People who open and read your emails are highly likely to engage with you on Facebook as well.

#18: Identify Best Tactics With Facebook Insights

In the end, you have to find the tactics that work for your Facebook page.

Export the last six months of your Facebook Insights and study them to see what works for your page, then replicate that success with the tips above.

Pay attention to which updates resulted in new fans. Look at which posts produced specific kinds of reach and engagement (shares are more important than likes, for example).

Over to You

Use these tips to generate more interaction through your page and reach more people with your Facebook marketing.

What do you think? What tips do you have for increasing reach and engagement for your Facebook page? Let us know in the comments.

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  • Suchi Goyal

    Hi Michael,

    I tried implementing your #Tip 15 but i get a message

    “Nuts! The stuff on this page isn’t Pinnable.”

    Is it because Faceboook uses https in URL?

  • Thank you John for sharing these awesome tactics to increase organic reach and to build strong & engaging Facebook community. Using embedded posts is really a new idea to boost reach & engagement on Facebook page.

  • Suchi – Upload the image to Pinterest first. THEN edit the pin and include the Facebook update permalink.

  • NavNeet – The great thing about embedded posts is that you kill two birds with one stone: Source great blog content AND increase exposure / engagement for your best Facebook updates.

  • When I started reading the article, the first three points where the most recommended ones by most of the blogs and hence I started losing interest in the whole article. Thank God I still continued reading since later the points where fresh and interesting. New ways are always welcome and using these tips will surely make a difference.

  • Thanks Dave! The first three are pretty basic recommendations that warrant repeating.

    Let me know how you make out with these tips!

  • You are right John. It will be a great resource to use as a blog content.

  • lucythorpe

    I find that while Facebook is a great place to talk to customers past and future and to
    build relationships – the place I really want people to go to is the website – I have to focus on getting people to book a holiday so need to use Facebook as a tool to get them there and not as an end destination.

  • nheltman

    On #9 – We have found that using a photo again (even years later) hurts the reach of the post. So perhaps if you have an image you need to use a different one to go with the link? I’m with Virginia State Parks and most of our posts include our original images.

  • brianfrankel

    Hi John, Thank you so much for sharing! This was super helpful. Question regarding tip #13… I am promoting an event on FB, and have 20 friends that will share a post from my profile. Is it better to have them share my photo (a creative flyer), or link to the eventbrite page?

  • AmandahBlackwell

    Excellent tips!

    This is embarrassing, but I never thought about sharing old posts that reached many people. Yikes!

    I also like the tip about sharing Facebook posts within emails. I included the “Like Us on Facebook” button, but I never included a link to a post.

    Finally, I never thought about “pinning” Facebook posts, but I will now.

  • Great stuff. All very helpful. I’d like to add this:

    1) Newsjack and Newsjack often and well.

    Newsjacking is taking a current event and posting to your page in an appropriate way.

    For example, today, you would post about:

    — Pete Seeger’s passing

    — The State of the Union #SOTU

    2) Use CrowdTangle to help identify what is working ON OTHER PAGES.

    — we use this and it is invaluable for understanding what other posts are working

    3) Post OPC – Other People’s Content

    My rule is 80/20. 80% OPC and 20% your branded content.

    Shaun Dakin
    Dakin Associates

  • Absolutely! Facebook can be used at the top of the funnel, but also for WOM marketing after customers buy something.

  • It hurts the reach of the post? Which post?

  • Have them share an awesome photo that get’s people talking, include a link to eventbrite in the photo description.

  • Thanks Amanda. One more tip: Don’t say “like us on facebook” in your email. It offers no value (WIFM). Instead, say “join your peers” or “join the community”. Something that conveys the value of being a fan.

  • Try both.

  • Hurts the reach of the post? Which post? The old one?

  • dentuttle

    John, I concur with @nheltman:disqus. I’m a very experienced editorial developer for numerous government and non-profit agencies. One of them is a recreation department in a county with almost 1 million people. We have an awful time getting content to even the base people who like and want the department’s info on Facebook. In fact, it’s routine that if we include a photo, we’re lucky to get double-digit views. That’s not acceptable. The agency is okay boosting some items of high importance, but you can’t do that if an image (say, a flyer for a big event) has more than 20 percent of type. Since the algorithm changes, most all of my editorial clients are better off posting less than 5 lines without images or links.

  • brianfrankel

    OK AWESOME!!! I will try both and report back to you with results! Thanks again!!

  • Sarah Gardner

    These are great tips! Hugely helpful for a nonprofit.

    I have a question regarding tagging another page in a post. I’ve been curious as to what benefit that brings to the other entity, other than giving viewers the option to click on it to their page. I’ve had several visitors/pages tag us in comments, but I’m not informed as the page manager (just found another one today that I missed!). I am only informed if they physically post to our page. It’s the same with tags that I’ve included in my page posts. I don’t think the other page saw the tag. Am I missing something?

    Sarah Gardner
    Texas Discovery Gardens

  • nheltman

    The new one. We find this to be the case when we accidentally use the same picture from another post for a new post. We don’t currently re-post or re-share so our experience is with using the same image on another post.

  • nheltman

    We were doing better on the image-less posts for a while but learned last week that the algorithm has been changed to not give preference for text only page posts. We have adjusted out posts where we share links (previously we posted a photo and added text and the link and now we post the link and let the post pull the picture because the same article, I think from Mari Smith, suggested that would work better. I have seen the reach of the text only posts go down but not much of an increase in the posts with links. We are lucky to reach 2% of our 57,000 fans with most posts unless I throw some money at it.

  • Bianca Fierro

    Awesome! Love reading your posts. They are very helpful, Thank you!

  • Melinda Todd

    Several of my friends have found that the insights don’t seem to be very accurate. Any idea why that is? One post says it had a reach of 6 people but 9 people have liked it and several have commented. My visibility lately has been throttled. Trying to figure this out but also making sure I’m spending time elsewhere as FB isn’t working anymore.

  • Maria Janos

    Great article with awesome examples. Very useful. Will implement many of the strategies you mentioned.

  • dentuttle

    Your experience is the same as ours. We’ve tried all sorts of ways. Today: Simple post of five lines with a 6×4 96-pixel image (no tex) for the opening of softball registration. Posted in peak morning time. Six hours later, 57 views and still hasn’t shown up on my personal or other clients’ newsfeed. The problem, as I see it across the platform of my editorial clients in recreation, parks and sports, is the algorithm AND most of the social media advice colms like this one are geared around engagement, engagement, engagement. If I’m a business, and government is business, it’s about information that not only needs to be shared (sometimes in an emergency), but people who want it can’t get it. If the followers like and engage, great, but that’s not the driving factor of government agencies, especially on the local and regional level. Yet, they are still businesses with information and revenue generators. If Facebook wants us to pay a monthly fee for distribution to ALL the people who like our page, fine. Say so. But it’s costing my clients a ton of money each week for building good, usable, important content that isn’t being delivered.

  • AmandahBlackwell


  • Amanda Shaw

    Interesting! I usually use Facebook to drive traffic to my website but didn’t think about using my website to drive traffic to popular Facebook posts. Thanks for the insight.

  • Amanda Riesemberg Ferreira

    Thanks for the tips. I’m just proud I’ve been using some of then in my fanpages. I’m from Brazil and thankful for someway discover this blog!

  • nheltman

    We are pushing people to our enewsletter which we send out weekly to reach people that want to make sure they get the news they like. We have been using FB since 2008 and I can remember when I could post info about emergency closings and feel good about it. Not any more.

  • Good tips John. Of course as you know to take the pain out of reposting old content I’d recommend using Post Planner and the “repost” button. I use this on many pages and it makes it so much easier. I scheduled it once and never have to go back and schedule it. I will go in and edit the text portion of the update though.

  • Thanks for the comment!

    Unfortunately, Pages don’t send notifications for mentions. That said, if you’re interested in seeing how often your page gets mention, do this:

    1. Export the Page-level Insights report (new).
    2. Go to the “daily page stories” worksheet in the excel document.
    3. Scroll right until you see the “mentions” column.

    This data will give you a idea of how often people mention your page each day.

    You can also view mentions of your page in weeks and 28 days (see the other worksheets).

  • It sounds like Facebook is pulling these images in from your blog, as you’re posting links.

    Have you tried posting photos instead of links?

  • Yeah, that 20% rule is quite the pain in the neck.

    In terms of @nheltman:disqus’ s comment about reusing photos, have you tried re-posting 6-month old photos that have performed well?

    Obviously not all photos are going to work, like photos that are specific to an event. But photos that received a high number of lights, comments, and shares – and still relevant today!

  • nheltman

    That’s what we were doing until last week when Mari Smith suggested this way (based on the latest algorithm change). We are going back to the images tomorrow. Our experience with the penalty for reusing images is with the image post. I can’t find the original but she had another post where she suggests that FB enlarged the photos on the linked posts to encourage folks to post links the “right way.” As I sai, we have not seen that it has helped any so we are going back to the more visually friendly way of posting pictures with text that includes a link starting tomorrow.

  • nheltman

    I was wrong it was Amy Porterfield not Mari. Here is her post Mari did make the comment about link-posts being the “right” wasy to post.

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  • Sarah Gardner

    Wow! Okay, that took some digging, but I found it. Thanks for pointing that out. I download those reports about twice a year and then get overwhelmed with the data and put it aside until someone brings it up, like you just did. I’d never have found that hidden in all that data! It’s too bad I can’t see who mentions us so that I can respond (like on Twitter), but I’m guessing that might get pretty complicated for Facebook.

  • dentuttle

    Completely agree on the emergency closings. Twitter is much more reliable, plus we are now pushing people to sign up for the county’s alert system of receiving a text or email in an emergency. We desperately want the social platforms to grow but Facebook keeps pushing people away. Again, if they set up a pricing tier to guarantee delivery to 100 percent of follows, I think a lot of government agencies would pay it. This model isn’t working for my clients. None of them.

  • Lucas2

    These are great tips John. Thanks for sharing!

  • dentuttle

    Yeah, John, we’ve tried that several times, especially during the holidays when there were so many Christmas events at the community recreation centers. We started pushing these events in late October and we basically cycled the entire post every two weeks until the day of the event. Sometimes it would get good views, sometimes it wouldn’t. I’m telling ya, we’ve tried it every which way, including loose.

  • Kris de Leon

    Tip #8 – how do we set up notification so that we know when our Page was tagged? I can’t find this in the admin panel. Thanks.

  • Very common sense, but many times forgotten… so thank you for the reminder!

  • Wild Vintage

    I just tried it and it worked perfectly! Thanks!

  • These are great tips, John! And I love the information shared here in the comment section too. Lots of fun.

  • In my experience, Facebook Insights tends to be relatively accurate for most marketers. Is it buggy? Yes.

  • Thank YOU, Amanda. 🙂

  • Obrigado!

  • I love the repost feature!

  • Thank YOU, Lucas.

  • Great community here!

  • Rod Simmons

    Great work! I use #14 once a week. I spotlight my guest blogger on my facebook cover for the entire week and have a link to there story.

  • That’s a really good tip! Helps them feel part of something exclusive and special.

  • venkyiyer58

    Wonder how you get other folks to post on your page? Would love some inputs on this.

  • Hi John! Awesome tips here. Thanks to you, we now have even more great strategies to try in order to increase our reach and engagement! Love the “Caption This” idea – definitely a great way to invite a flood of comments, especially if you have an interesting image to share. Thank you for this!

  • Hi John, really enjoyed your podcast with Michael and there are some great Tips in this article that I will start to use, thank you.

  • Great advice! I love “caption” posts or fill in the blanks. It’s fun to see all the fun comments come in and to know that people want to participate and have a sense of humor.

  • The Facebook party is over… 😉

  • Two weeks might be a little to recent.

  • Let me know!

  • Great points. What do you think about Facebook’s trending topics?

  • treb072410

    Great tip! Thanks for sharing Michael, I really had a very good read..

  • dentuttle

    Probably. But events, activities and announcements come and go. Facebook is essentially saying what’s important are contests, photos, shares and discussion. Not the content, not the service to readers. Why have likes and friends and follows? You can’t have engagement unless the people receive the content. If Facebook doesn’t fix this huge and growing problem for business, government and nonprofits—the people willing to pay—that I see all across boards like this, I will have to recommend to my clients at the end of this fiscal year (June) to stop spending money staffing Facebook content. It’s almost worthless right now.

  • dentuttle

    I’m a long-time news-jacker. It’s smart and easy to tie an article into a FB audience’s interest. For example, the other day, I used an ESPN link on a story about the golf federation in Europe allowing the use of GPS and range finders on the course to help speed up play. Given one of my clients is recreation and there’s huge golf interest in the area, this was an item of great news. Facebook distribution? Viewed by 43 people. If it’s not distributed, no one will see it.

  • Wow! So many practical & useful tips in this post. I had just about given up on using Facebook for my business. Thank you so much, John!

  • Spencer Shimon

    Hey, Thank you for these tips! I’m in the process of starting up my own media company and finding great articles like this really saves me time. I’m excited to try these out. Thanks again!

  • Peter Kang

    Great article John.
    As a full time college student working as a social media manager and inbound marketing, I’m still learning the ropes.
    One of the clients I work with deals with cigars. I’ve been doing my best to increase engagement and likes organically by posting quality content. So far it’s been doing well, but the amount of likes have been decreasing steadily.
    With Facebook, I’m unable to pay for any ads dealing with tobacco, and so far it’s been very troublesome as the posts I’ve tried to promote that don’t contain anything about tobacco gets rejected.

    What other tips would you have for me to increase my page’s performance organically without the help of paid ads?

    Thanks in advance!

  • Dream Out Loud Art

    This is a great article – so many good tips all in one place! I have work to do…!

  • A. S.

    Question about #5…wouldn’t running a caption contest be technically breaking the promotional guidelines on Facebook? I’m curious because I was considering caption contests but had read things about Facebook guidelines frowning upon that…thoughts?

  • Thanks so much. It worked! YAY!

  • Tamika Sims

    This is excellent material! I am working on my second book projeect and have begun to provide updates with my readers when I hit milestones at 5,000 word intervals. I find that when I do this, it thoroughly engages my Facebook fans organically. Thank you!

  • Excellent post, thank you. Very simple tips but very effective and unfortunately many times forgotten.

  • Question about #4: Let People Post Content on Your Facebook Page – I thought I had this turned on but will this only show up if the person’s posted content is 1. public and 2. directly posted onto the page itself, not just tagged?

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  • Great tips! Can’t wait to try these out especially #5 and #17 so we can get more views and interactions on our Facebook posts!

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  • Denise Casey

    I thought I knew what I was doing, but found this article to be one of the most helpful I’ve seen in some time. THANKS!

  • Did you really quote a SocialBakers study from three years ago? Facebook was operating a lot differently then. Current wisdom now is that posting more is better, even more than twice a day if possible.

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  • Interesting.. testing !

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  • Margaret Mills

    How do you get to the page to do tip 11 please?

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  • esornoso

    It’s a smart idea. Another way to keep you engaged on Facebook.

  • Pat Amsden

    I only have a personal page so far, not an author page and the depth of my ignorance on FB is vast Los this is a huge help. Thanks!

  • Kashif Chaudry

    hi John! I have a page and has 11K likes on that in total but my average post reach is 70 so what should i do ?

  • Poppy

    Really good insights; thank you! I’d like to point out one thing: the tip regarding frequency of posts references research done by Socialbaker. After reading Socialbaker’s article, I realized that their research is only a study of what other big-name brands are doing. Just because the big guys are doing something, doesn’t mean it’s the most effective practice. Do you have any more recent information on frequency based on effectiveness?

  • michael

    . A page has 100000 likes, how many will get the updates

  • Great Tips +John – I am gonna try these wonderful tips right away in my blog now – thanks for the quality tips.

  • Shane Fromaggio

    That was the case until August of 2013, when Facebook started allowing businesses to:

    *Collect entries by having users post on the Page or comment/like a Page post

    *Collect entries by having users message the Page

    *Utilize likes as a voting mechanism

  • Jennie Lobato

    I just tried the same thing and I guess facebook’s changed again 🙂
    I had to right-click on the image and ‘open in a new window’. Then I was able to grab that URL for Pinterest. ‘hope this helps!

  • Jennie Lobato

    Amazing advice! I’m bookmarking to continue to refer back to this article again and again. So many great tips! I’ve just implemented about 5 and will continue to do so. Thank you!!

  • Have you waited a long time in between posts? If so, it’s possible that Facebook made more tweaks to their algorithm in that time span that hampered organic reach.

  • jasondgreat

    If we were to extract from Daily Page Stories by story type, isn’t that the number of stories from the mentions on our page? It is not the unique number of mentions on the page but the stories from those unique mentions.

    Correct me if I am wrong.

  • “In the nonprofit world, fewer than 25% of pages have a content strategy…” where can I find more social media statistics like this? Thanks!

  • Krista J.

    Question! My boss just asked me if we should let a post “cure” because it had incredibly high reach (~27k vs. ~3k we usually get). She speculated that letting this one sit and not posting for 3-4 days would increase our reach… This doesn’t make a lot of sense to me but I said I would ask around. Any thoughts?

  • I would’ve said the same thing @AgencyPlatform:disqus, but right before those, I caught the pre-tip:
    You send visitors to that update using your own marketing channels. An example would be linking to a specific Facebook update in your email marketing newsletter. This also falls within organic reach.
    And I thought that was a really interesting and clever tactic!

    I must say, great job @johnhaydon:disqus. I feel it is rare that I actually come across some tips which are unique, not just common sense, & not already over said x10. Hats off to you. 😉

    Keep em coming?

  • Hi Ebonie, for nonprofits you might visit or Google Beth Kanter’s blog. She’s known as the go-to for nonprofits and social media. Or you could just Google “nonprofit social media stats”

  • It may be time for a 2015 version. Some things have changed on Facebook like the new focus on video. And hasn’t the Facebook like box changed?

  • Tracy

    How do you explain a high organic reach on a post with a low engagement rate?