social media how toAre you active in Facebook groups?

Looking for a better way to organize the content you share in those groups?

Managing your content in Trello lets you spend less time figuring out what to share in Facebook groups and more time engaging with fellow members.

In this article you’ll discover how to use Trello to manage the content you share in Facebook groups.

facebook group content management with trello

Discover how to manage the content you share in Facebook groups using Trello.

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#1: Prioritize and Organize Your Facebook Groups

No matter what tool you use, trying to manage 25 or more Facebook groups is going to be overwhelming. The trick is to know which groups best serve your goals and which groups you can best serve.

If you’re considering a new Facebook group, give it a 14-30 day trial. During that time, you’ll get a feel for the types of content shared in the group. Also pay attention to the other members, so you can decide whether the audience aligns with your ideal prospects.

#2: Create a Trello Board

After you’ve made a decision about which groups you want to manage in Trello, the next step is to create and name a Trello board (maybe something like “Facebook Group Management”).

trello board creation

Create a new board to house your Facebook Group content.

You’ll want to organize your Facebook groups by making a label for each one. I suggest you use a color-coded system to help you remember what types of content you can share in each group.

trello labels

To label your groups, click on More in the Menu, then choose Labels.

For example, some groups have specific promotion or engagement rules and others simply have a niche focus. Perhaps you could use red hues to denote groups that prohibit promotion and green hues to denote groups that allow promotion. Whatever system you choose, knowing the slant you want to give your content will be easier if you know where you’re sharing it at a glance.

trello labels for facebook groups

Choose a color for each Facebook group you belong to, so you can apply the label to cards as you use them in each group.

Using these labels will also make it easy to see where you’ve shared a piece of content in the past. This goes a long way toward helping you avoid duplicating content in the same group, and making sure you don’t accidentally copy and paste the same content, with no alterations, into several different groups.

#3: Make Lists for Your Content Topics

Now it’s time to add a list for each type of content you’ll share in your groups; later on, in step 4, you’ll add cards for specific pieces of content.

trello labels for facebook groups

Add a list for each type of content you’ll share in your Facebook groups.

For example, you might create lists for promotions of a membership site, a podcast, freebies you offer, and webinars you host. You should also have lists for Q&A prompts, tips and tricks, inspiration, and funny off-topic stuff. I even keep a column for introductions with a few variations that I can use (and tweak if necessary) as I join new groups.

content lists on a trello board

Your board will house all the content type lists you’ll need.

Create as many lists as you need and make sure every content topic has its own list on your Trello board.

#4: Fill Your Lists With Pre-written Posts

Spend time creating the text for 8 to 10 posts for each of your content lists. This step takes the longest, but doing the work up front means you’ll have more time for engaging in groups later.

Remember, you’ll likely share each of these posts in a number of Facebook groups on different days and at different times, so don’t worry if they sound similar. A great way to find inspiration for these post cards is to look at your past blog content and craft Facebook posts around that content. Use some of your posts to link back to that content on your blog, but in others simply provide value with a tip from the original blog post.

You’ll also want to have any images or graphics on hand so you can easily attach them to the appropriate card. When you have all of your copy and graphics ready to go, it’s time to fill each list with cards of your posts.

Start with your first list and click on the Add a card link at the bottom of the list.

trello card

Create a card for each Facebook group post you want to make.

Title the card with the full copy of the post so you can see exactly which posts are available in each list. When you’ve added the title, click the green Add button.

If you prefer a cleaner layout that allows you to see more cards at one time, you can title the card and add the full text of your post in the card’s description.

example post in trello card

Here’s an example of a content post in a Trello card created for the Q and A Prompts list.

This step is also where you add any images you want to use. Click on the card you created and use the paper clip icon in the Comment box to upload any photos that go with the post. When you need to post the content, you can simply download the images from Trello.

As you use each post in a Facebook group, be sure to apply the label for that group to the card. Now you’ll instantly know what you’ve posted where!

As time goes on, you’ll want to go into your Trello board once a month to do some maintenance. If you’ve joined a new group, add a label for that group. Also take some time to update existing cards and add new cards (or lists) as the need arises. This monthly update lets you rotate new content in regularly so your group posts don’t feel stale.


My favorite thing about social media is that it allows us to connect with people all over the world. That connection is supercharged when you engage with people in focused Facebook groups.

As the number of groups you join grows, managing what you post to which group can feel overwhelming. By organizing your content in Trello, you’re able to keep your content organized and ready for publishing at a moment’s notice.

Then you can spend more time managing your relationships instead of your content.

What do you think? Will organizing your content in Trello save you time? Do you have other suggestions? Share your thoughts and suggestions in the comments below.

trello content management for facebook group posts

Tips about how to use Trello to manage your Facebook group content.

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  • Interesting 🙂

  • Thanks for checking it out @digitalbakar:disqus!

  • crackerjackscribe

    Nice way to organize content. You can use Trello’s reminders to schedule the posts as well. Wish there was a way to post from Trello boards to Facebook groups..

  • LOVE this way to stay organized!

  • Glad it’s helpful. Yes, the reminders can be great. I simply have times scheduled into my actual calendar and than go choose what’s getting posted as I post. It’s nice to have the accountability of my calendar there so it actually gets done 🙂

  • Thanks Lisa!

  • Thank you for this. I have been trying to think through a strategy to incorporate FB groups into our content curation but was struggling with a simple way to organize and control it. You just handed me that on a golden platter. Very helpful and very much appreciated.

  • So glad it’s helpful @Thom Reece:disqus! Let me know how it goes.

  • Rebecca Hauptman Cashman

    I think it would be nice to have a Trello link more visible? If there is one I missed it. This is the first time hearing about this type of application, and it intrigues me. Most of my time spent on Facebook is in groups. But now I guess I have to go Googling it to figure out how to access the app?

  • Ruy Melo

    Rebecca, first step is always to put a .com after the name of an app or website 🙂 Have fun with Trello, very good app.

  • Sorry about that @rebecca_hauptman_cashman:disqus. @ruymelo:disqus is exactly right it’s just Trello (dot) com.

    Thanks for checking it out, can’t wait to hear how it works for you.

  • Wow this one heck of an idea. I am a bit overwhelmed to be honest but of course, I have to do this.

  • Good stuff Stacey. I have used Trello quite a bit for getting organized, and this is a gem of an idea!

  • Glad you like it. It does take some upfront work but it makes the day to day so much easier.

  • Thanks Tanya, trello is so powerful. Thanks for checking out the post.

  • This is a really great article Stacy! I’ve heard great things about Trello but have never used it- now I have a reason to! Thanks for this information- definitely bookmarking this for later.

  • Awesome Chrissy, let me know how you like it!

  • That’s awesome!! Thanks for sharing @MonicaRamosTV:disqus!

  • You could do that, but it’s only going to work for the groups you admin. It’s a solid work around for that though. I simply go in and schedule that stuff once a week using eClincher.

    Facebook has removed the ability to schedule groups you don’t admin though so this is the next best thing.

  • I just wanted to come back and say that I started this today and suddenly, I feel so much less tense.

  • That’s amazing @StuffinReneesBrain:disqus, thanks for sharing!!

  • You just answered my question. So there is no way for Trello to post to groups? This is just a organization too?

  • I always give importance to the quality of my content and I usually spend a huge amount of time for that. It’s nice to know that there are ways I can do to make managing content a lot easier and effective. Thank you.

  • Fantastic ideas. I am going to start doing this for standard ways we use to promote books. Well done! Thanks

  • That’s fantastic, and what’s amazing is this process helps us produce quality content more consistently because we can batch it, repurpose it, and really let it shine.

  • That’s great to hear Jeremy! Thanks for reading.

  • Not directly out of Trello. The Facebook API only allows us to scheudle to groups we admin and we’ll need to use a third party tool like Hootsuite, Buffer, eClincher etc to do that. This is a way to manage the content so you’re able to go in and copy and paste it live at the time you want it posted.