How to Use LinkedIn Today to Find Popular Content

social media how toThese days we can get our daily news through a multitude of resources from across the web.

But LinkedIn Today is the new player in town for the professional community. Plus, it’s a great resource for putting your daily news in the context of your professional social network.

As LinkedIn describes it, LinkedIn Today allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.

The Top News From Your Industry Curated by the People

The power of LinkedIn Today is that the top articles are showcased based on how often they’ve been shared by the professionals within a variety of industries. There’s no editor. These articles are curated by LinkedIn members!

Not only will LinkedIn Today show you the top headlines that LinkedIn members are interested in by industry or news source, you can also see what some of those members have to say about the articles when they include comments. (I would highly recommend including your own comments on EVERYTHING you share.)

who shared this headline

You can see who shared each headline.

For each headline that appears, you can see how many times the article has been shared, and you can even filter the most recent shares by company, industry or location. It’s important to note that currently LinkedIn will only show you the most recent shares and this is updated frequently.

How does LinkedIn determine which articles get visibility on LinkedIn Today?

What makes LinkedIn Today so powerful is that the news articles displayed are those that have been shared, liked or commented on the most by LinkedIn members. Articles are sorted by industry and news source, based on the industry assigned to profiles of those who have shared them.

Most importantly, LinkedIn will give a higher preference to more recent articles if they’re being shared quickly by a broad base of members. LinkedIn Today will also show you top industry articles from StumbleUpon and even articles that your direct LinkedIn connections have shared.

discover more

LinkedIn Today pulls in popular articles by industry from StumbleUpon.

linkedin example

LinkedIn Today shows articles shared by your connections!

3 Steps for Using LinkedIn Today to Build Influence

There are many ways to build social relationships with your LinkedIn connections. One of the best ways to grow your social influence is to consistently curate and share timely, relevant content with your connections so you stay visible and valuable.

Remember, with all of the content now available online, people are overloaded with information but they’re thirsting for knowledge. Position yourself as someone who is “in the know” within the context of your industry to become an influencer.

#1: Customize LinkedIn Today

The first action to take with LinkedIn Today is to customize and organize your news page to show you the most relevant articles based on your industry, interests and sources. LinkedIn Today allows you to follow categories of news that you and your connections care about most.

I recommend you follow your industry, related industries and any and all sources that can help you grow your reputation as an influencer. For example, my industry is financial services and this is my target market. However, the content I specialize in is marketing and social media. It makes sense for me to follow industries and sources related to both so that I can provide a blend of relevant content to my audience.

customize

Follow relevant industries, interests and sources to see applicable articles.

Furthermore, I love a good story from NPR and I also believe that the Harvard Business Review provides some excellent leadership content, so I follow these sources as well and share appropriate content with my network. The point is to mix it up and create a blend of valuable sources that can help you stay visible and valuable in your niche markets.

#2: Scan your LinkedIn Today headlines daily

I love the fact that LinkedIn provides you with the option to receive daily email updates from LinkedIn Today. Let’s face it, with a weekly news digest you can certainly keep tabs on what’s happened in your industry, but that news will get old fast. If you want to be an influencer, you’ll need to get daily updates so you can quickly scan and identify the most interesting and relevant news and content to share with your connections in a timely fashion.

Update your email setting to receive daily email updates from LinkedIn Today. In addition, I would recommend visiting LinkedIn Today a few times daily for news and updates that you may have missed. It’s really a one-stop shop for news that matters to your professional social network!

linkedin

Go to the "Settings" link under your name on your LinkedIn home page to set up email notification.

account settings linkedIn

Set your email preferences to receive a daily digest email.

#3: Share relevant articles from LinkedIn Today

It’s one thing to share a link to content with your social connections, but sharing alone will not help you grow your influence. You must consistently share AND comment in order to expand your visibility and engage your connections.

For each article that appears on LinkedIn Today, you’ll see a small people icon with a number next to it (see below). This indicates how many people have shared that particular article on LinkedIn and Twitter. If you click on the icon, a window will appear showing the profile pictures of who most recently shared the article from LinkedIn or Twitter and what their comments were, if any.

share

This icon shows you the number of times the link has been shared on LinkedIn and Twitter.

Whether an article has been shared by many or few, if it can be valuable and relevant to your network, go ahead and share it and always remember to include your own comments. Anything that you share will show up in your social streams, and also any of the LinkedIn Groups you decide to share the article with. Sharing high-quality content and commentary with your LinkedIn Groups is a great way to start a new discussion and add value!

shares

Share the article with your followers; filter the most recent shares.

Currently there’s no way to reply to comments or retweet links directly from the most recent shares. This would be a nice feature that could increase engagement, in particular with those people who may be in your industry but not connected to you.

If you’re connected to a member, you’ll be able to click through to his or her profile and reply or comment directly on what was shared. You can also view the profiles of people who have recently shared an article in your industry and determine if you have any common connections!

If you share AND comment on articles from LinkedIn Today with your LinkedIn connections, Groups and Twitter network, you have a tremendous opportunity to be consistently visible and valuable to your network. Yes, LinkedIn has done a lot of the heavy lifting by curating headlines for you, but you can take this to the next level by curating further for your own network! Add your layer of professionalism and insight in order to grow your social influence.

Because LinkedIn Today is updated very frequently, it’s a curation tool that also provides you with a high-quality resource to leverage for consistent visibility. If you want to stay relevant to your target markets, you must be consistently visible! If you’re frequently sharing interesting articles and news from your industry, you’ll build influence. In addition, you might also gain further exposure by showing up on the actual LinkedIn Today page!

LinkedIn Today will continue to expand as more industries are added, and as more professionals begin to utilize the site as a social news resource. This is one of the many LinkedIn tools that have been developed to help you become more connected with the other professionals in your industry and beyond.

You can use LinkedIn Today to help you grow your visibility with a conscious daily effort. To learn more about LinkedIn Today, I would recommend going through the overview provided by the LinkedIn Today team.

Personally I’ve made LinkedIn Today one of my first stops in the morning to see what news has surfaced in the industries and from the sources that I care about, and that my followers care about.

What do you think about LinkedIn Today? What tips can you share? Leave your comments in the box below.

Tags: , , , , , , , , ,

About the Author, Stephanie Sammons

Stephanie Sammons is the Founder and CEO of Wired Advisor, where she teaches financial advisors and business professionals how to build digital influence to win clients. Other posts by »




More Info
  • http://aremorch.com/ Are Morch

    Hi Stephanie.

    I really loved this tip on how to curate great content via LinkedIn. Really valuable info for us that use LinkedIn a lot.

    Wil adapt these strategies to my niche. Great content strategies and measuring the effects of it is something need to learn more of.

    Cheers… Are

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Are – We here at SME love LinkedIn Today.  It is really cool

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Thanks Are! It’s really a great tool and can help you share more relevant content with your connections!

  • http://www.denisefay.com/ Denise Fay

    Stephanie, As always a great post. I started seeing these Linkedin emails in my inbox and thought, ooh, something new.

    This article is great to show someone like myself, who doesn’t use Linkedin as much as I know I should!

    I’m book-marking it until later in the week when I can follow your steps.

    Thanks for sharing it.
    All the best,
    Take care,
    Denise 

  • http://www.coffeebeantech.com Graham Holt

    Stephanie

    Thanks for the article, LinkedIn are making some great moves recently. I think they will become a powerful and maybe leading force in Social Business for B2B. 

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Thanks Denise, appreciate the comment! Once you sign up for those daily updates, I think you will find that it’s simple to quickly hop over to LinkedIn Today and share articles that you believe would be valuable to your community.

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Totally agree. What I’m finding is that many people just scratch the surface on LinkedIn. There is tremendous value as you go deeper and unlock all of the features.

  • Lo

    Hi Stephanie glad I stumbled upon this article. I mostly use Facebook but learning quickly that LinkedIn is just as powerful….thanks for sharing!

  • Pingback: How to Use LinkedIn Today to Find Popular Content | Social Media Examiner « Paulino Brener’s Weblog()

  • Chris Syme

    Stephanie- thanks for the summary of the new service. My biggest problem is that I am already doing all this via Twitter and RSS and honestly don’t have time to duplicate it all on LinkedIn. I’m one of those people that doesn’t post their Twitter feed on LinkedIn either.

  • http://dempseymarketing.com/about-robert-dempsey/ Robert Dempsey

    Fantastic post. Until this I hadn’t really looked at LinkedIn Today as a
    business networking/non-direct promotional tool, however that’s
    changed. I’ve been using the groups and that’s been awesome for
    networking.

    I have my LinkedIn today set up and ready to roll. Thanks again.

  • http://www.facebook.com/profile.php?id=1405068173 Susan McKay

    Stephanie, this is just what I was looking for. I’ll check it out later. one question, does it cross post to Facebook?
    Thanks,
    Susan, The Woed Mixologist

  • Pingback: MarketingHits.com » How to Use LinkedIn Today to Find Popular Content | Social Media Examiner()

  • Jose E GRILLO

    Hello Chris, try to use a SMMS like Hootsuite and others to post the same content in several plataforms.

  • Mabbott

    Great article, tremendous help for promoting and getting the most of your Linkedin connection!!!

  • http://www.stephaniesammons.com/ Stephanie Sammons

    No Susan it sure doesn’t! You’d have to post it separately as LinkedIn does not integrate with Facebook…yet anyway!

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Chris I think it’s a good idea not to post your entire Twitter feed to LinkedIn as you mention, but rather post selectively. I also understand the work you’re already doing…ditto. However, I would suggest for LInkedIn Today that you just pop in at the beginning of the day, look at the most shared or most popular articles in your industry and share one or two of them with your comments. What I like about LinkedIn Today is they’re pulling in all of the great resources for each major industry already, almost like a glorified community feed reader! It’s actually saving me time in finding relevant, high quality content to share with my connections.

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Glad you found it Lolita!

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Great Robert. If you search the Social Media Examiner site for “LinkedIn” you’ll find additional articles on how to utilize for business networking and promotion.

  • Faithlegendre

    I didn’t realize how many news sources I could follow on linkedin till you showed how in this article. Now it’s my one stop shop for news. Outstanding article and thanks for remembering us visual learners and putting in so many screen shots and call outs. Wonderful job! Thank you!
    Kindest Regards,
    Faith

  • Pingback: New on the ‘Net: LinkedIn Today | Epoch 5 Public Relations Blog()

  • http://www.stephaniesammons.com/ Stephanie Sammons

    You’re welcome thanks for the comments!

  • http://twitter.com/mpdowd Michael Dowd

    Really great topic!  Thanks for sharing in such a detailed and informative format.

  • mpjhemmings

    What an interesting article – can’t wait to implement the learning. Thanks so much!

  • Ben

    Stephanie-that was helpful. I have just set my news area up and although my area is a bit of a niche within aviation, I was able to find a couple of valuable articles I could pass on throgh Twitter and groups I am involved with.

  • http://www.facebook.com/shaveshop Theshaveshop

    thanks Stephanie  over the past few months I have been using Linked In to a much greater degree and have been able to hook up and learn from some great people …nice article

  • Dr. Amy

    Awesome info, thank you!

  • http://www.robertnyberg.com/ Robert Nyberg

    Hi,

    I have realized that i need to work on my activity on Linkedin , and this article gives me some good points!:)

  • http://emarketinguide.com/ Emarketinguide

    Excellent points . off course its going to help me a lot I need to improve my activities on Linkedin

  • http://www.globalbusinessathome.com Globalbusinessathome

    so informative information thanks for sharing it

    Get free online starter kit

  • Richard Masters

    Thanks. I wondered what to do with it!
    Richard

  • Niadinh

    Linkedin is a great source particularly in terms of business, but for those who struggle to understand it, it can be quite difficult and limiting. Resources like this can be very helpful

    @font-face {
    font-family: “MS 明朝”;
    }@font-face {
    font-family: “MS 明朝”;
    }@font-face {
    font-family: “Cambria”;
    }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: Cambria; }.MsoChpDefault { font-size: 10pt; font-family: Cambria; }div.WordSection1 { page: WordSection1; }

    http://www.socialmediaeducationgroup.com/ a>

  • Ilana Rosenblum G.

    A very clear, concise how-to on leveraging LinkedIn.  Thanks!

  • Pingback: How to make use of LinkedIn to grow your social influence?? « Uraster()

  • Pingback: LinkedIn Becomes More Relevant with “LinkedIn Today” | The Personal Marketing Company()

  • Pingback: LinkedIn Becomes More Relevant with “LinkedIn Today” - Social Solutions()

  • Pingback: 5 Simple Steps for Improving Your LinkedIn Visibility | Social Herding()

  • Bhoomijab

    how to use facebook on business pl help me i want to do in my business

  • Pingback: Social Media Monday (Vol 1, No 9) « Maryland Social Media()

  • Pingback: LinkedIn Today - a fantastic resource |()

  • Pingback: 6 Ways to Generate Leads on LinkedIn()

  • Diane Tolleson

    Thanks Stephanie, I have been on Linkedin for a few months and just now figuring how to utilize it more. Your article has given me lots to think about. I will research more and implement these steps for the Linkedin Today. Thanks again.









Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!