How to Start a Business Podcast

social media how toDo you want to create your own business podcast?

Do you have the passion and drive to make it happen, but you’re just not sure where to start?

Keep reading for 4 tips to set you down the path of podcasting success.

Why Podcasting?

Podcasting is a unique tool that allows you to deliver relevant, on-demand and targeted content to a massive, worldwide audience.

What’s special about podcasting beyond its reach is that, unlike any other social platform, it allows you to connect with your audience on a personal, one-on-one level during a time when they are looking for hands-free, audio-only content.

microphone

Podcasting can be a powerful delivery platform in your marketing toolbox. Image source: iStockPhoto.

Pat Flynn of The Smart Passive Income Podcast, who was recently profiled for the success he’s had with his podcast, stated, “I’ve been able to make a much deeper connection with my audience. When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”

A podcaster’s ability to create a show that consistently delivers high-quality content to a captive audience, like Flynn does, will determine his or her success.

Here are four steps you can take to set yourself up for podcasting success.

#1: Buy Recording and Editing Equipment

There are a lot of different types of equipment and software out there for recording and editing your podcast. As you can imagine, they range in price from free to really expensive. However, one of the many great things about podcasting is its accessibility—whether you have $100 or $10,000 to spend doesn’t matter.

Here’s what you’ll need to get set up.

A Microphone

One option is to simply use the built-in microphone on your computer to record your podcast. While you will definitely be forfeiting some of your audio quality by going this route, it is possible.

The Logitech ClearChat Headset is a low-cost option ($26.78) and a big step up from your computer’s built-in microphone. This headset will connect straight to your computer via USB.

If you’re not willing to forfeit your audio quality on any level and have some money to spend on a high-quality microphone, the Heil PR-40 is a great option that will cost you just around $300.00. This microphone functions via an XLR connection, not via USB, and thus requires that you also purchase a mixer.

mic shot

The Heil PR-40 is a great choice for a microphone because it delivers high-quality audio every time.

A Mixer

A mixer allows you to manipulate the audio signals, dynamics and frequency of your recording. While a mixer is not a requirement, it is an important piece of equipment to have if you want to provide your audience with high-quality audio.

If you’re going to purchase a mixer, an all-in-one is the way to go. The PreSonus FireStudio Project is a great option and allows you to record audio on two separate tracks, which is a huge benefit if you plan on doing interviews. With this, you can silence out background noise and easily edit both sides of the interview. The Presonus Firestudio mixer runs around $400.00.

Recording and Editing Software

Recording and editing software is required because this is what actually allows you to record, edit and convert your audio into an MP3 file.

Much like the microphone equipment, there is a free option and an option that costs money.

  • Free options: Mac users can use GarageBand while Audacity is available for PC users.
  • Paid option: Adobe Audition is a top-notch recording software program that has amazing capabilities. If you do not subscribe to an Adobe software package like Creative Cloud, then you can check out package options or simply purchase access to Adobe Audition alone for $19.99 per month.

    adobe audition

    Use Adobe Audition to easily edit an audio file on two separate tracks.

What about recording calls if you have guests on your show?

Great question. Skype is ruling the airwaves by giving you the capability to place audio-only or video calls anywhere in the world from your computer for free. If you do use Skype to place your audio or video calls, then you should also be using either Ecamm Call Recorder (Mac) or VodBurner (PC) to record your session. These products range in price from $29.25 to $99.95.

skype

Use Skype from just about any device you can imagine!

Once your call is complete, you can easily upload the file to your recording software to edit and convert it into an MP3 file.

#2: Create Powerful Intros and Outros

If you listen to podcasts, then you know some of them have great intros with music and voice-overs to introduce the show and the host. You have two options here: you can either create an intro yourself, or you can hire someone to create it for you.

Create Them Yourself

Now that you have the right equipment, you can record your own intro and outro! For a fun music background, you can search and purchase royalty-free music on sites like The Music Bakery and Pond5.

Hire Someone to Create Them for You

Music Radio Creative (high-end), Voice123 (medium-end) and Fiverr (low-end) are all great options if you’re looking to hire someone to record an intro or outro for you.

Record Your Intros and Outros

Part of recording and editing your audio involves splicing in some important, relevant clips before and after your actual episode—especially during the first few months that your podcast is live.

As your podcast grows and you have a better feel for your audience, you can be the judge of how often and how long your intros and outros are.

During the first few months, you should utilize your intros and outros to provide your audience with straightforward information about your podcast and key calls to action (CTAs) that are about 60 seconds in length.

Month one: Provide straightforward information about your podcast

  • Explain your goals and the mission of your podcast. This will allow your audience to get to know you and determine whether your show is right for them.
  • Tell your audience what they can expect in terms of consistency and the format of the show. How often will you publish an episode? Will it be an interview format, or a free-form talk on a topic or person of interest?

Month two and beyond: Present key calls to action

  • iTunes will determine whether you have a top-ranked podcast, bottom line. We’ll explore this in a lot more detail later on. For now, know that having ratings and reviews is huge when it comes to your ranking in iTunes. Ask your audience for help: “Hey guys! If you enjoyed listening to this podcast, I would really appreciate your 5-star rating and review in iTunes. You can find me by going to the Podcast home page in iTunes, and then searching for [your podcast’s name].”
  • Advertise your opt-in offer by directing people to your website and explaining the benefits they’ll receive by going there. Do you have a resources page or a show notes page they can visit? What about a free offer if they opt into your email list?
  • You have an engaged, interested audience. Talk to them about the products and services you offer that will benefit them.

#3: Tag, Upload and Submit Your MP3

Tagging is an important step in the process. In the same way that Google and Bing use keywords and tags for their search engine returns, iTunes also uses similar keywords and tags for their returns.

Tag Your Podcast

Tagging isn’t just about keywords, though.

You should also include your artwork (which should be a 1400 x 1400 pixel image), the show title, a description of your episode and copyright information so that your podcast is easily recognizable across all platforms.

A great software download you can get for free, which includes a very simple form you fill in to tag each episode, is the ID3 Editor.

Once you download this software, it will allow you to easily search for your MP3 file straight from your computer, open it within the editor itself and then fill in the information.

  • Enter the title, artist and album information for your episode.
  • In the Comments section, give a description of the episode, including any keywords you’d like to use.
  • Be sure to include your copyright information.
  • If you click the little white arrow, then the title and artist information will prepopulate for you.
  • Click on Pictures to upload your podcast artwork (again, 1400 x 1400 pixel image).
  • Click on Lyrics to fill in the description one more time to be sure it’s showing everywhere you want it to be.
  • Click Update and your MP3 is tagged!

    id3 editor

    The ID3 Editor allows you to tag each of your episodes and upload your artwork that will appear on iTunes.

Upload Your Podcast to Major Directories

A media host is a necessary expense for creating a podcast because it’s what will enable you to submit your podcast to the major directories like iTunes.

LibSyn is one of the leading and most trusted media host providers out there. Not only will LibSyn host your files, they’ll also publish your podcast and give you access to their unlimited bandwidth.

There is a monthly charge based on your usage (plans range from $5 to $75), and it’s well worth it when you consider the alternative of hosting your own media files on your website, which could eat up your bandwidth and slow down your website’s speed.

Setting up your LibSyn account is quick and easy:

  • When you sign up with LibSyn, you’ll receive a username and password.
  • Once you log in, be sure you set up your show details, including your show title and description, which is the information that will show up on iTunes.

    include keywords libsyn

    Be sure to include keywords in your title, show slug and description in LibSyn for maximum exposure.

Your show title and description are very important, as these will help your podcast get found in different directories. Add keywords to your title that you want to rank for within iTunes for a huge plus.

include keywords itunes

Be sure to include keywords in your title and description so your podcast is searchable in iTunes.

Submit Your Podcast to iTunes

Once you have your podcast set up in LibSyn, you can go in and grab your RSS feed code and submit it to the iTunes store.

Great news: you’ll only have to submit your RSS feed code to iTunes once; after you’ve been accepted to the iTunes store, they will automatically pick up your feed from LibSyn each time you upload a new episode.

rss feed from libsyn

Copy your RSS feed code from LibSyn so you can paste it in iTunes and submit your podcast!

submit a podcast itunes

From the Podcasts homepage in the iTunes store, you can click on Submit a Podcast on the right-hand side of the page.

#4: Achieve Top Ranking on iTunes

Don’t underestimate the power of iTunes when it comes to growing and monetizing your podcast, as this will be the pivotal platform in determining whether your podcast succeeds or fails.

The eight weeks that follow the launch of your podcast are very critical. During this time, you have the opportunity to be featured in the iTunes New and Noteworthy section. This section is THE place you have to strive to be.

Here are the criteria you need to meet to have a good shot at being featured in the iTunes New and Noteworthy section:

  • Your podcast was released within the last eight weeks.
  • You have managed to receive a substantial number of downloads.
  • People have subscribed to your podcast in iTunes.
  • You have 5-star ratings and reviews.

Once you’re featured in this section, you’ll be reaping the benefits of organic traffic to your podcast, increased download and subscriber numbers and multiple reviews and ratings.

Combined, these benefits will help you get featured in other sections on iTunes like What’s Hot and Top Podcasts, beyond your first eight weeks of publishing.

top podcasts

Being featured in the New and Noteworthy section will have a positive impact on your chances of making it into the What’s Hot and Top Podcasts sections after your eight weeks are up.

Your Turn

All of the equipment, tagging, uploading and iTunes features aside, it does take a very strong platform and a loyal audience to sustain a top-ranked business podcast. So, beyond the steps listed here to help you create a top-ranked business podcast, remember to continue building that platform and stay true to your authentic self.

In creating a podcast, you will be joining pioneers who are staking a claim in this exciting new world and experiencing an incredible journey every day.

What do you think? Are you interested in creating a podcast of your own? If you’ve already started, what has been your experience? Let us know in the comments section below!

Image from iStockPhoto.

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About the Author, John Lee Dumas

John Lee Dumas is the host of the top ranked business podcast EntrepreneurOnFire! He recently launched Podcasters' Paradise: an ever evolving community of Podcasters looking to create, grow and monetize their podcast. Other posts by »




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  • http://www.frankhusmann.nl/ Frank Husmann

    Really great list John! As for your paid Skype call recording tool suggestions, I’m using the free skype call recorder Call Graph from Scribie for Windows with great results.

    Furthermore, I’ve also transcribed some of my podcasts/audio interviews with Speechpad. This can also help your Google rankings since text is indexed properly instead of audio files.

  • http://www.SelfEmployedKing.com/ Mike Kawula

    Awesome John ~ Wish I could attach a picture & show you literally on my desk is a Mic delivered from Amazon Yesterday and other tools. Real helpful.

    This was detailed and like a cliff note version of your Book. Look forward to rocking!

    Wishing Entrepreneurial Successes ~ Mike

  • http://www.musicradiocreative.com/ Mike Russell

    Excellent article John. You’ve really covered all the major points and options for anyone wanting to start a business podcast. I’d certainly give a big thumbs up for Adobe Audition. Although the monthly fee can be seen as superfluous you, I and many other podcasters know it improves your editing workflow no end.

    Thank you also for the MRC mention!

  • http://www.handmadetalk.com/ Mark Evans

    Thank you for the great podcasting info John. I have been listening to Entrepreneur on Fire since day one, love it! Another great microphone that I am using is the Rode Podcaster.

    Your e-book was an invaluable resource as I prepare to launch my new podcast HandmadeTalk: the handmade marketing podcast. First episode with Cynthia Sanchez from the OhSoPinteresting podcast is already recorded. Thanks for your help!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Mike – Glad you liked the article. You don’t need to purchase the subscription service for Adobe Audition. You can flat out purchase it like I did from Amazon direct to my Mac. They make more in the long with their subscription model and you pay less in the long run if you’ll use it all the time by simply purchasing it.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks, Mike! Yeah, Adobe Audition really does allow you to do some amazing things. And as Michael’s team suggests, you can flat out purchase it, which is a huge plus!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Mike, thank you so much! I would love to see that picture; let’s get that up on Facebook so you can share! Congrats on the purchase – huge step, and you know I love the phrase “just start”.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Frank- I’m glad you like the list, and thank you for the added resources here for Skype. Also, great suggestion to use Speechpad. I know several others who are using the tool, and they love it as well.

  • http://www.SelfEmployedKing.com/ Mike Kawula

    As your guest Dave Jackson said today: Aim at Perfection, but pull the trigger cause if you miss you’ll still be Great!

  • Baseball Classics

    John, this is a smokin’ on fire article! Outstanding valuable “how-to” steps and great flow from the jump. Thank you for writing such a well thoughtful out, informative, and incredibly helpful article on how to get started with a podcast for your business.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Love it, Mike!

  • Kamen

    This article is good and covers pretty much everything. I was wondering if you have any tips on the actual enviroment you are recording in ? More specifically how to isolate outside noice so it doesn’t interfere with the recording. Or perhaps you can do that with software afterwards ?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you so much! I want to share as many tools and resources as possible to help others achieve their dreams and goals. If podcasting is it, then I hope this post will help. Thanks for the comment!

  • Chris Wicker

    Entrepreneur on Fire has become a staple in my daily routine. The
    ability of John to bring on relevant and engaging guests continues to
    bring value to my daily activities. This is just one example of the
    great resource John can become if you engage with his podcast and
    content such as this. Keep up the great work John! If you don’t
    utilize John as a resource to Be Great Today, you are missing out!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Kamen! This is really important as you are literally inside the heads of of your listeners and distracting noises can detract from the user experience. There are a few of ways to think about this. 1: Get a high quality mic! A good mic will create awesome audio quality and will not pick up surrounding sounds. If you are speaking at your Mac Air, it will pick up your voice, but also a lot of surrounding sound as well. The Logitech ClearChat is $26 and will be a GREAT option for many. 2: Do your best to soundproof. Carpets are great sound absorbers, keeping windows and doors shut are key, but with EntrepreneurOnFire, I do not go to extremes, as my mic (Heil PR 40) does a great job just picking my voice up. 3: Post Production: HUGE. There are some great tools you can use in post production to eliminate or even silence out unwanted noises. Mike at Music Radio Creative has some AMAZING free video tutorials there on how to accomplish this. Hope this helps!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Awww, shucks Chris….you are too kind :-)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you Mark. The Rode Podcaster is a great option! Your podcast sounds great…congrats on getting it rollin!

  • http://boutiquejapan.com/ Andres Zuleta

    John, this is great actionable advice! I do have one question about maintaining high quality audio when your guests are calling from “lo-fi” or low-quality devices. How do you maintain quality control when you can’t control your guests’ audio environments or their mics, etc.?

  • http://www.astridanaturals.com/ Maia @ Astrida Naturals

    Really good detail here! Thanks for writing this. It’s very comprehensive.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks, Maia! I’m glad you think so :)

  • Sandy Donovan

    John,
    Yesterday, a friend of mine expressed interest in wanting to learn how to start a podcast. Then, today I listened to David Jackson on your show and passed that along and then poof, here is a totally comprehensive article on the subject to pass along as well. Thanks for the post!!

  • http://OneBoldMove.com/ Frank Gustafson

    John! Great stuff here. I am in the process of firing up a podcast. Your insight is a HUGE help in my move towards my OneBoldMove!! Well done sir! Thanks for the scoop!!

  • Ric Payne

    This is an absolutely brilliant summary of what you need to know to get into this space. It’s the best I have seen. I totally agree with John that if you do interviews get a mixer and use an XLR mic. I use Audacity and I have the mixer (Alesis Multimix4 – I thinks it’s about $80) which I have set up to record me and my interviewee on separate tracks.

  • http://www.thesocialmediahandyman.com Paul Chaney

    John, I see that you recommend the Heil mic. What do you think of the mics from Blue, such as the Snowball or Yeti?

  • http://www.trustedsiteseller.com/ Ryan Kaufman

    Great overview of the steps required to start your own podcast. Thanks for the valuable post John and I look forward to seeing more of your articles on SME.

  • http://www.entrepreneuronfire.com/ Kate Erickson

    Thank you, Ryan! I’m glad you found this post valuable!

  • http://www.alaininternetmarketing.com/ Alain Guillot

    I love your podcast John. I listen to it every day. The most amazing thing that you have it your line of guest.

    I know every little about pod casting but I tend to disagree with point #2: Create a Powerful Intros and Autros. I find myself fast forwarding this section if I am on my phone or if listen from my computer, I just skip it all together.

    The other thing, I find that you could give yourself a bit more flexibility in regards to the time schedule. Sometimes a guest gives you an amazing answer that could be elaborated a little more, but you move right away to the next question. If from time to time, you allow your podcast to go over an extra 5 minutes and dig dipper into questions that beg to be asked, I as listener, would appreciate that more that a podcast that always have the same rigid time schedule.

    I love your work. Thank you so much for all your value.

  • http://www.entrepreneuronfire.com/ Kate Erickson

    Paul, I’m glad you asked! John just purchased the Blue Yeti recently and he could not be happier with it! He doesn’t use it often since he’s always on his Heil, but it’s a great “mini” if you don’t want to have to go with the whole setup. Hope this helps!

  • Sarah Bauer

    Alright, this is awesome! From here, it’s all about getting that “substantial number of downloads” in the first eight weeks. Probably good to start a pre-launch campaign via social media and email marketing to get readers/users pumped for the podcast?

  • EmilyQuestions

    Wow – lots goes into the mechanics of podcasting. This is a great resource to get smart and build a strong system! Thanks John!

  • http://www.smartbusinessrevolution.com/ John Corcoran

    This is a great resource, John. I probably would have started my podcast at least 6-12 months earlier if the technical barriers didn’t stop me. I finally broke through the barrier after spending many hours figuring it out. I wish I had this post when I was starting my podcast – it would have saved a lot of time.

  • davemacportland

    Great job as always sir! Thanks for the info.

  • http://www.TheArtofDiscipline.com/ Craig Desmarais

    This is exactly what I was looking for! Thanks.

  • Stephen White

    Wow what a great resource! I’m so impressed with how open and transparent you are John. I can’t express how refreshing it is to see your willingness to share your secret sauce with the world. I’m not sure I would have considered adding a podcast to my business until I read this post and now literally have a step-by-step guide. I’ll be looking for your content here in the future, you’re a true pro!

  • http://entrepreneurshowdown.com/ Joe Cassandra

    Congrats John on the post! Starting up a podcast with my friend so this is valuable info especially the Itunes bit. Many don’t even think of a strategy for that, but as with your story, it’s a great leaping point to set that trajectory up.

    THanks John!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Stephen, thank you so much – your comment means a great deal to me! I’m so glad you are considering starting a business podcast; it’s such a great way to spread value and gain authority in your niche!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Happy to hear the timing is right, Craig! You’re welcome!

  • http://www.pixelhappy.com/ Steve Young

    Great post, John! You are the main reason I finally started my podcast. Keep the fire burning!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    You’re very welcome, Dave! Glad you enjoyed it

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Sandy, I’m so glad! You’re very welcome. Great timing!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Frank, this is awesome news!! I can’t wait to hear the podcast (and love the name)! I hope these tips will prove to be useful along your journey.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Ric, thank you so much! And thanks for the additional resource here. I love providing options so people can pick and choose what works best for them. Good stuff!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Kate is right on, @pchaney:disqus! Blue Yeti is a pretty rockin’ mic without a ton of bells and whistles.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks @TrustedSiteSell:disqus! Glad you enjoyed reading the post!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Andres, Awesome question! Adobe Audition offers some amazing post-production tools that allow you to vastly improve your guests’ audio if it’s sub-par. My favorite is the “adaptive noise reduction”, which you can find in the Effects tab under “noise reduction/restoration”. I also suggest using the pre-rendering option if you have a high-end computer. I’m sure Audacity and GarageBand have similar post-production settings, but again, these are a couple of reasons why Adobe Audition is SO worth the cost. I hope this helps!

  • Emily Chase Smith

    John – do you have have quality issues with Skype? If so, do you have a backup?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Alain, I really appreciate your well thought out comment here, and I definitely value any advice or suggestions that my fans and followers have, so thank you for that!

    You’re right: some people are just never going to listen to intros and outros, but I still feel there are some powerful messages you can communicate here. Those who don’t listen are certainly free not to, but those who do might find some really helpful resources, tips and guidance that will help them take their next step.

    Always looking to dig deeper into questions that are begged to be asked, and I try my best to do so without going overboard. Thanks again for your comment!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Emily!

    No issues with Skype, and there is really no good alternative that I am aware of…but with 300+ episodes under my belt, Skype has not failed me yet!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Steve,

    I will always look fondly on episode 150 of EntrepreneurOnFire where you turned the tables and hosted, while I was a guest. Great times my friend!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you Joe! You have always been a wonderful member of Fire Nation and I am excited for your launch! Let me know how I can help!

  • http://www.sharktankpodcast.net/ Shark Tank Podcast

    JLD, Excellent post…I have received emails from several of my podcast listeners that jumped ship to yours after you came on my show. I’m not even mad.

    Keep rockin it John!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Sarah!
    Thank you! Pre-launch campaigns are a great idea to let people know your podcast will be live in iTunes, but remember: once you submit to iTunes for the first time it could take multiple days to process, which makes it difficult to put an exact date on your launch.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    You’ve got that right, Emily! But if you just focus on what’s in front of you, you’ll get there fast.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    John, I wish you would have had access to this, too! It does take a lot of “figuring things out” in the beginning, which is why I’m excited to share everything I know with the hopes I’ll help those who are just starting out. Glad to hear you didn’t quit and broke through that barrier – congrats!

  • http://kristihines.com/ Kristi Hines

    Thanks for the great podcast tips John! Podcasting is on my agenda of things to add to the blog. :)

  • http://www.intervistedisuccesso.com/ Leonardo Plebani

    Great post John!! Next time you have to tell us how to make it a big success like EOFire :)

  • http://jeffkorhan.com Jeff Korhan

    I’ve been doing my research John, and this is the most complete step-by-step tutorial for beginners. It gives me the confidence to finalize the launch of my podcast. Big takeaway for me here (and listening to your routine on Beyond The To-Do List) is to get a routine down and hit the ground running to make those first few months count!

  • http://www.TheGreatBusinessProject.com/ Ralph Quintero

    Amazing advice John! Podcasts are the number one business generating tool for my businesses right now. In fact, I am recommending it as a tool to some of my clients as well. Thanks for sharing this with the community.

  • Pingback: 4 Steps to Creating a Top-Ranked Business Podcast | Internet Billboards

  • http://appreneurwave.com/ Myles Saulibio

    Outstanding value and advice from the Podcast Master himself. Podcasts are ubiquitous and evergreen and John has laid out as simple as 1,2,3. I’m a digital nomad at the moment, but plans to get started with podcasting will begin in August 2013 thanks to John’s pioneering effort. The cool thing about it is you can take John’s daily podcasts with you anywhere and anytime—-like having a friend with you anytime…no better way to spend a productive day.

  • Paul Blais

    Wow! What a great article. I love the content. I love that you defined the impact of podcasts as being “relevant, on-demand, and targeted content.” That is such a great description. Then the detailed how to. I feel like having read this article alone anyone could take the step and be ready to say, “I can do it.” Thanks for being so detailed, John.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you so much! I know how powerful a podcast can be for a business – not only are you adding value for your audience, but you’re also establishing authority in your niche. Happy to share everything I know so that others can reach out and grab their dreams!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hey TJ!
    They still talk about you every day… :) hahaha! Thanks for the kudos – I appreciate it, and I’m glad you enjoyed the post!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Kristi, that is really exciting news! That would be awesome if you added a podcast to the list of amazing things you’re working on right now. Glad you liked the post, and I hope it comes in handy for you!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks! Check out #4 again – this was a HUGE contributor to my success with EntrepreneurOnFire! Of course, there is a lot more that goes into it… :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jeff, awesome stuff! I love to hear that you feel this is the most comprehensive guide out there for beginners – thank you. Can’t wait to see your podcast come out in iTunes!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hey Ralph! I definitely loved having you on EntrepreneurOnFire, and you’re so right: podcasts really get the word out because they have such a broad reach. I just find it amazing the power they hold for businesses. Thanks!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Myles, thank you for this thoughtful comment! I’m happy to hear that you’ll take me anywhere… where to next? ;) I am thrilled to hear that you’re on your way to starting your own podcast in August, and I cannot wait to hear it! Congrats!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hey Paul! Thank you so much. My goal was to be as detailed as possible, and judging from your comment I’m glad to hear I was able to achieve that. :)

  • John Tupper

    Hey John, this is yet another great resource for creating a podcast. Your book and videos still are a great go to resource.

    Is it true that there are very few current podcasts out there?

    Keep igniting!

  • John Sulhoff

    This article was titled incorrectly. It should have been “How to Start a KICKASS Business Podcast!”

    I’m in the middle of Podcast Launch right now. Keep up the good work, John!

  • http://www.successwithfocus.com/about/ Jeff Jones

    Hey John, As usual a well thought out, logical system for taking action and making stuff happen! EOF has been the best find for me in 2013. Keep on rockin’ it! Jeff

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi John!

    Thank you for your kind words! One thing I wish iTunes did was have an archive section where they put podcasts that have not had an episode released in the last six months. Once they get around to that, I think we’ll all be shocked at how few “Active” podcasts there are!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks John!

    Mike told me not to swear ;-)

    Enjoy Podcast Launch!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jeff you are simply too kind and an MVP for the EntrepreneurOnFire brand. I look forward to tracking YOUR progress!

  • http://dailyblogcast.net/ Bryan Knowlton

    Wow, that was an Epic article John. Thanks for laying out all the details you really need to take for creating a podcast show! What do you think on vidcasts and do you think you can get more distribution from vidcasts or podcasts? Thanks!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    You are so welcome Bryan! I love vidcasts (Video) and think they should be used in conjunction with podcasts for maximum reach and connection. Vidcasts are huge as they can go on YouTube and Vimeo…while podcasts take up lot less bandwidth and download space. Think of your audience, some are going to want to download on their phone, don’t make them download an 800 MB video when it could be an 8 MB audio..conversely, give them the option to watch video if they are connected to high speed internet access via a CPU or tablet.

  • http://readtoleadpodcast.com/ Jeff Brown

    Like many here, I too have benefited from the wisdom found in your book Podcast Launch. This post is a wonderful glimpse into its contents for anyone interested.

    The Read to Lead Podcast launches next week with the first four episodes – including my conversation with you John – and I couldn’t be more excited!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jeff, you are a great host and I enjoyed being interviewed by you! Thanks for the kind words and keep rockin it!

  • http://www.christiankonline.com Christian Karasiewicz

    If you’re not wanting to pay for software to record your Skype calls (although I recommend it because you get more additional audio controls), CallNote is a great alternative. It saves your recording and offers Dropbox integration.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Great tip, Christian! Thanks for including.

  • http://dailyblogcast.net/ Bryan Knowlton

    Thank you for the instant feedback. 1 more question for you though! Would you recommend putting the podcasts and vidcasts on 1 iTunes show or have 2 different shows on iTunes? I am concerned about itunes auto updating someones iphone with those huge videos when they don’t want them.

  • Guest

    Thanks, Joe! Congrats on starting up your own podcast with your friend. I hope these strategies help, and I look forward to seeing your podcast up in iTunes!

  • Jeff Pearson

    This is a must read for anyone who is even thinking about starting a podcast. John does a great job breaking it down into manageable pieces.

    I’ll be adding this to my library right next to John’s book “Podcast Launch”.

    This information stands alone, but it is also a great supplement to the book!

  • Jason

    Great actionable list for podcasters and future podcasters. Will share this article to those people interested in podcasting.

  • williamjames

    John, providing valuable information as usual, The Music Bakery and Pond5 are great resources for royalty free music!

  • http://wpcurve.com/ Dan Norris

    Good stuff John your podcast journey has been an inspiration keep it up.

  • eventualmillionaire

    Awesome John! Love how thorough the post is and I learned some new royalty free music sites too. :) I love seeing your huge success in the podcasting space!

  • Doug Barton

    Great, great information. I love that you tell us what we need to know and just what we need to know. Thank you for sharing your success.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Bryan, you should submit them as separate RSS feeds to iTunes because otherwise (as you’ve alluded to here) you’ll have a lot of unhappy downloaders who “subscribe to all” only to find they’ve downloaded huge video files along with the audio files, which will clog up their devices’ memory. Andrew Warner of Mixergy and David Siteman Garland of The Rise to the Top both employ this practice, and they are the authorities in this field.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you so much, Jeff! I’m glad you found this piece helpful even after reading Podcast Launch.

  • http://www.autofocusmarketing.com/ Roger Graves

    Wow John, great tutorial! Thanks for the screen shots and list of resources! The only problem … now I don’t have any excuses for not starting my podcast! I’m ready to ignite!

  • Evelyn

    Great actionable advice John! I will pass this on to my podcast ambitious friends!

  • Scott Felixson

    John, thank you for an informative article. Just as with your podcasts, I got new resources and invaluable information that I can apply to whatever I am working on. But, I must admit, nice change of pace to just be able to cut and paste the tastier bits! Still, this “reading” process will NEVER replace the strolls I take with EntrepreneurOnFire playing in my ears!

  • http://sociallysmashing.com/ Nicole Jolie

    John, this is genius! Thank you for making this easy to understand and follow. Amazing article and full of exceptionally value driven information. Between you and Michael I am wondering if there is room for me… :) Thank you for sharing this.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jason, thank you for that! I hope this guide helps!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi William!
    Thank you – I love both of these resources! Great quality :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Dan, thank you very much. I’m working hard at it, and I’m glad it’s reaching people like you who are finding value and inspiration in it!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you Jaime! I learned from the best :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you for tuning in, Doug!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Roger – I love it! You know I’m not a fan of excuses… so I’m glad you have run out. Let’s do this!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you so much, Evelyn! I appreciate it!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Scott, you are the man! Thank you for being such a loyal listener; I’m so glad that even though podcasts are your #1, that you still find value in pieces like this. Cut and paste away!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Nicole there is ALWAYS room for you; I personally invite you to come join the podcasting party! And you’re very welcome; I’m glad you enjoyed it!

  • Josh Isaak

    Killing it John. Love it.

  • http://greghickman.me Greg Hickman

    Great post John. Super detailed which was very helpful. I was thankful to have heard you speak at NMX in January which set me on my podcasting rampage! :)

  • http://www.alexbarker.org/ Alex Barker

    You’re my inspiration for The Leadership Dojo, John! I can’t wait to have you on!

  • http://Columbusweightlifting.org/ Drew Dillon

    John – Great list! I’d been listening for a couple weeks and then in conversation learned a friend of mine was actually one of your early interviews! Needless to say I jumped right to it, but what a small world!

    While I have you I’d love to ask – What was your process/ritual for fighting through fear? Say, when you first thought up the idea… how many times did you hear the “resistance” and did you find anything that really stuck with you to get through it?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks Josh..you are not doing so bad yourself with MySky…keep rockin my friend!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    and a rampage it has been Greg! With your killer niche at MobileMixed.com you were featured on the SME podcast AND site before me :-) Great work!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Love the name Alex, I am excited for the opportunity!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Drew, I have always loved the phrase “Why not me, why not now?” When I felt fear (early and often) and asked myself that question, I never had a good answer so I charged forward! If you TAKE action, you deserve the results :-)

  • Andy Brinkley

    Great article John! I sometime use an USB to XLR lead for my SM58 mic, just as another option.
    http://www.amazon.co.uk/musical-instruments/dp/B0051H8YFU

  • http://www.razorsocial.com/ Ian Cleary

    Hey John, great article. I don’t podcast yet but I’m really tempted to start. Thanks for providing such great information. Ian

  • Mike Branch, CFP

    Wonderful content. everything I need to know to launch my podcast! But first I have to get my blog up and running.

  • http://www.ncs.tv/ Dan Auito

    John Lee has absolutely nailed the way to do a Podcast right! Flawless and headed into the internet stratosphere. This is HOW IT’S DONE! Awesome job guys!

  • http://www.sidwellstudios.com/ Paul Sidwell

    Thanks for sharing your how-to, John! I’ve been listening to your podcasts for about seven months now, and every day is filled with amazing stuff. Bookmarked this page for future reference. Keep rockin’ it.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    That is a great point Andy…Thanks!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Ian…the world needs to hear your voice my friend! Well…it will soon on EntrepreneurOnFire…and I am sure you will be addicted!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    FOCUS Mike :-) Follow One Course Until Success!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Dan, you are too kind! It looks like you are more of a video guy with the snazzy suit and green screen. Great stuff!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Paul, Thank you for listening to EntrepreneurOnFire and for engaging! I am so glad you found value here…keep rockin!

  • http://www.conversioncast.com/ Tim Paige

    Yet another great piece of content, John. I’m loving this.

    For anyone who wants to start their own business podcast, dig into this article, and get John’s book!!!

    And of course… get your custom audio produced by Music Radio Creative – they’re incredible.

  • LuLu FemmeFatale

    Love it. :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hey Tim!
    Thanks for this; I’m glad you liked the post!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you so much @lulufemmefatale:disqus !

  • Mike Branch, CFP

    Thanks. By the way, I am a big fan of Entrepreneur on Fire. I love the variety of guests and hearing their motivational stories. I have enjoyed watching your success over the past year or so. You should interview yourself sometime. I am ready to ignite!

  • Beth Millman

    As always, John just provides the best and most helpful content in articles such as this. His EOF podcast is the best produced and is definitely a “fan favorite” around here, and I am just so thrilled for the amazing success he is having. Thank you, John, for being so incredible and for always being willing to share your knowledge with all of us!! Cheers!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Episode 150 Mike…check it out! Also, thank you for the kind words :-)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Beth, you are too kind! and don’t tell anyone but you are one of my fav past guests!

  • Scott Felixson

    I especially appreciate your willingness *(eagerness?) to develop personal relationships with each and every listener/reader by responding and interacting personally.
    I’ve spent years trying to learn to delegate!
    Well, back to the drawing board!

  • Andrew Maxwell

    Love the step by step instruction. Now we know why Entrepreneur On Fire is a smoking great pod cast with great audio quality.

  • http://www.firsthomepodcast.com/ Jeff Andrews

    Thorough information as always John! For anyone looking for more details I definitely recommend listening, reading, and watching the How to start a podcast information at eofire.com. One thing I can recommend as a starting out podcaster, on the mid-range equipment is the Audio Technica ATR-2100 Microphone with a Behringer XENYX 1202FX mixer and a Focusrite Scarlett 212 USB interface all for less than $300. The audio quality will rival even the high end equipment costing triple!

  • Christina Nitschmann

    Valuable tips as always, Thanks for sharing your wisdom.

  • Robin Bryson Talmadge

    John, Thank you very much for sharing this extremely informative information. It helps us all move from dream to reality in the PODCASTing arena. Definitely a chapter in the EOF PODCAST smart book! Thanks for always producing the most useful information!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Developing these relationships is one of my favorite things – there are so many amazing, inspiring people in this world!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Ha! Thanks Andrew! Having my systems is place is what keeps me sane :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Jeff! Thank you so much for the added recommendations here. I love hearing about the equipment that others are using. Sounds like you have a great setup! Thanks for listening to EntrepreneurOnFire :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Always happy to share! Thanks Christina!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Robin! Thank you so much for your kind words. Glad you enjoyed the post :)

  • Ric Payne

    Paul, I use a Blue Spark mic. It seems pretty good to me and I’m happy with it. In fact they all seem pretty good.

  • Ric Payne

    John, I have a question for you or maybe Kate can answer. I have been using Audacity for editing lately and was wondering if you could share your thoughts on why Adobe Audition might be a better choice. Cost is not really the issue, I’m more interested in user friendliness and important functional capability. I was using Sony Sound Forge before and I feel that Audacity can pretty well match that and is actually more user friendly in many respects.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Ric,

    AA is my clear favorite of the 3, and I have used them all extensively. Audacity and Garageband are great and are free, but in my mind the $20 monthly fee, or outright purchase of AA pays itself back in spades.

    I love recording directly into AA, and then using the extensive “effects rack” to get just the sound I am looking for.

    This effects rack has much more bang than either Audacity or Garageband.

    Final synopsis. User friendliness….not a super strong point with AA: B-
    Functional Capability: A+!

  • http://warrenwhitlock.com/social-media-expert Warren Whitlock

    Great tips and I’m making it a “must read” for those I advise about podcasting. I usually start with an easy call in platform where a lot of this is automatic, then add more like you suggest here.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Warren!

    Glad to hear it; thanks so much for reading, and for sharing with others!

  • http://www.TheArtofDiscipline.com/ Craig Desmarais

    Yeah! Time to start looking for affordable gear to get started.

  • Timothy Scholes

    An excellent and inspiring article. It’s simple and to the point. Hell, even I can do this!!

  • Theresa

    Great tutorial, many thanks.

  • http://www.ideatoopen.com/ Elijah R. Young

    John, this post is awesome.

    I think you’re single handedly responsible for the podcast boom as of late with many more to come. With info like this we’re definitely going to have some high quality shows being released over the next few weeks/months. Keep up the killer work, man…

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Ha! Thanks Tim!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Elijah – wow, thank you so much for this kind comment! I hope people find this information useful in starting their own podcasts.

  • Justin Williams

    John, this post has been extremely informative! Thank you for taking the time to share your knowledge/experience. I just found your podcast about 6 weeks ago and it has had a pretty big impact on my life so thank you for that! in fact It is thanks to you and your show that in 2 months I will be launching my own podcast. Who would have thought?…

    One comment you made is it is difficult to know of a day when your podcast will launch bc i-tunes usually takes a few days to post it. Can you elaborate a little on this? I just finished reading Michael Stelzner’s book “Launch” (Great book BTW Michael) and am getting all ready for my pre launch campaign, which included letting people know know exactly which day I will be launching, so when I read your comment it caught my attention. Any additional insights you have on this or how I can best go about letting people know what to expect would be awesome!

    Thanks again for all your help! Amazing what you have accomplished in such a short period of time!

  • Cindy

    Great overview. Unfortunately my issue isn’t the creation of the podcast but the naming of the silly thing…

    We have one podcast that kind of evolved by accident and the name just created itself. However I have wanted to start my own for many months but am completely stuck on a name.

    I know I shouldn’t let it hold me back but it is and I cannot seem to mentally move forward without it.

    Any amazing suggestions on choosing a name? (FYI: I have come up with dozens, but they all seem to be taken when it comes to domain names or others already using the branding when I search them online)

    Again, great article :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Cindy! GREAT question. It’s definitely not always easy to find a name for your podcast.

    Not knowing what your podcast is about, I’ll give some very broad suggestions: You mentioned having a name, but then finding out it has been taken… Have you tried checking out synonyms to help you brainstorm different ways of saying the same thing?

    Another idea: re-read (and then re-read) your mission statement and your purpose. You might find that some new ideas come from just hearing yourself talk about what it is you’re providing your audience.

    I hope this helps!

  • http://www.navidmoazzez.com/ Navid Moazzez

    Hey John,

    Really awesome post! This is one of the best posts I’ve come across on how to start a podcast ever, I really enjoyed it and this will be very useful when I start my own podcast. Thanks for sharing all this valuable information and actionable tips with us!

    See you inside Fire Nation Elite :)

    All the best,
    Navid

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Navid! Wow, thank you so much! I really appreciate the kind words, and I’m so glad you found this info useful.

  • toby salgado

    @paulchaney– Pat Flynn has a video where he goes over a bunch of mic’s and at the top of his list is the Heil but, at 600 bucks that is pretty steep—his second choice is the audio-tecnica atr 2100 and it is only 60 bucks–I have it and love it—I couple that with my Mackie profx8 and it sounds studio quality. I am just launching a real estate podcast called super agents live.

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  • http://mariegraceberg.com/ MarieGrace Berg

    WOW, this is such an amazing resource! Talk about a complete step-by-step-by-step guide to podcasting! I’m thrilled to be following this myself as I build my own podcast! Thanks so much for sharing this so generously!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Justin, my man! I must have missed you here, but I’m back to show you some gratitude for reading this post and leaving a thoughtful comment :) Now that you’re Mr. N&N yourself, I’m sure you don’t need further advice on your question here – again, sorry I missed it! Keep on rockin’ with House Flipping HQ!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    You’re very welcome MarieGrace :) Glad you’re finding it helpful!

  • Justin Williams

    Haha yeah no worries at all! Yes thank you for all of your help! There is NO WAY I could have had nearly this much success without all of your guidance! So thank you a million times over!

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  • http://www.cmsspeaking.com/index.html Catherine Heeg

    Great article. I love my Blue Snowball microphone. What a difference a professional grade mik makes. Thanks for sharing the other tips.

  • Ramin Streets

    Some great step-by-step advice for producing a very professional podcast. Thanks! For those who want to get their feet wet there are also some great mobile apps that allow you to podcast on the fly such as Spreaker, Mixlr and MappStream







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