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social media how toDo you manage at least one Facebook business page?

Are you using all the admin features?

Facebook pages include many tools to help marketers and business owners get the most out of their business presence.

In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.

manage facebook page effecively

Discover how to manage your Facebook Page effectively.

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#1: Access Your Facebook Pages

There are a few ways to access your Facebook pages. To see all of the pages you are linked to as an administrator, editor, moderator, advertiser or analyst, go to your Pages bookmarks. From there, click on the link to the page you want.

facebook pages bookmarks menu

Go to bookmarks to see all of the Facebook pages you manage.

To use your Facebook page to like other Facebook pages or comment on posts, click to log in as your page. Plus, select the settings wheel icon to add specific pages to your favorites in the left sidebar of your Facebook screen.

Alternatively, access your pages using the drop-down arrow in the menu at the top of your Facebook screen.

facebook pages management menu arrow

Use the drop-down arrow at the top to access your Facebook pages.

#2: Navigate Your Page Menu

At the top of your Facebook page, there’s a menu to direct you to the main features of your page. You should see this menu when logged in as your personal profile or as your page.

facebook pages menu

Use the navigation menu at the top of your Facebook page that directs you to different features.

The first item in the menu, Page, will take you back to your Facebook page from your Messages, Notifications, Insights, Publishing Tools and Settings.

Here are the rest of the features.

Engage With Users Privately Through Messages

If you’d like, enable Messages in your General page settings. This will allow Facebook users to send private messages to your page.

facebook messages menu

Enable messages so Facebook users can contact you through your page.

Note: You can only reply to messages your page has received. You cannot send messages (as your page) to people who have not messaged you.

A great feature in Messages is saved replies. Create a template for common responses you can easily personalize to send through your page’s private messaging. Click on any of your messages create a new reply.

facebook messages reply

Click on Create New Reply to craft a template for common responses.

Check Notifications for Recent Engagement

Notifications give you a quick summary of people who have engaged with your page, as well as their interaction.

facebook pages notifications

Take in your page’s latest notifications at a glance.

If someone asks for your contact information using a prompt on your Facebook page, like the one shown below, you’ll find it in Requests under the Notifications section.

facebook pages requests

If a Facebook user asks for more information from your page, like address and phone number, it will be in Requests.

See a full timeline of activity related to your page, including when other people or pages mention your page and when others share your page’s posts, under the Notifications section in Activity.

facebook pages activity

The latest activity related to your Facebook page is also under Notifications.

Review Your Analytics With Insights

Insights are your Facebook page’s analytics. This is where you’ll learn more about your fan page audience growth and engagement.

facebook pages insights

Learn more about your page’s audience, reach and engagement through Insights.

Insights show you which page posts get the most engagement, and whether your fans match your ideal customer base (age ranges, gender and location). Plus, learn how people discover your page by clicking the Visits tab.

Schedule and Publish Posts Through Publishing Tools

The Publishing Tools feature lets you create Facebook updates to be published immediately, schedule posts to be published at a future time and draft posts to save for later.

To publish a status, photo, video, offer, event or milestone immediately, go to the Published Posts section and click the Create button at the top right.

facebook pages published posts new post

Create a new post in the Publishing Tools section.

To schedule a status, photo or video post, go to the Scheduled Posts section and click the Create button at the top right. Use the drop-down next to the Publish button to get schedule, backdate or draft options.

facebook pages scheduled posts new post

Click the drop-down under Publish to schedule, backdate or save a draft of a post.

Be sure to review your analytics on the Published Posts tab as well. Search by keyword for specific updates to see their statistics. In addition to reach, it includes the name of the application used to publish the post to your page.

facebook pages published posts analytics

Access analytics for your posts in Publishing Tools.

Use this data to see which posts have the most engagement, and determine if posts shared through your page have more reach than those shared through third-party tools.

#3: Configure Page Settings

Your page’s settings allow you to control everything from visibility to admin roles and more. Access settings on the right-hand side of the top page menu.

facebook pages settings menu

Control every aspect of your Facebook page through your settings.

Here’s a look at each section of your page settings.

Configure General Settings

The General settings for your Facebook page let you configure options for your page’s visibility, private messaging, tagging permissions and comment moderation.

facebook pages general settings

There are several General settings options for your Facebook page.

Click the Edit button to alter any of these sections.

Update Page Info

The Page Info setting redirects you to the About tab on your Facebook page. This will allow you to update your page category, name, location, description and other fields specific to your type of page.

facebook pages info settings

The Page Info setting redirects to your page’s About tab.

To edit the items in your About tab, mouse over a specific section and the Edit button will appear.

Determine Post Attribution

Select whether you want posts attributed to your page or to your personal profile in the Post Attribution setting.

facebook page post attribution settings

Decide how to attribute posts.

Most businesses will want to have posts attributed to the page. As you publish updates, you still have the option to switch the attribution to your personal profile.

change facebook page post attribution settings

Click the drop-down area when you post to change the attribution when publishing to your page.

You can also change the attribution for comments, if you’d like.

Decide What Notifications to Receive

The Notification settings allow you to configure how and when you want to be notified about specific activity related to your page.

facebook page page notifications settings

Turn certain notification settings on and off for your page.

Depending on the amount of activity you receive and how quickly you need to respond, you may choose to turn notifications by email or text on or off. You will get all notifications via Facebook.

Add and Edit Page Roles

Add users to your Facebook page, and edit their roles if need be, in the Page Roles setting.

Note: You only want to give admin privileges to those you trust 100% with your business. They have the power to add, remove and change other users’ roles, including yours.

Reference this chart from Facebook’s help page to learn more about permissions for each role.

The chart should help you determine which team members should be added to your page, and under what role.

Configure Apps

App settings let you configure the custom tabs that have been added to your Facebook page.

facebook page app settings

Add apps and configure app settings for your page.

Your Facebook apps create the custom content that appears in the menu below your cover photo, as well as what’s in the Apps box in the left sidebar of your page.

facebook page apps

Apps also show up in the sidebar of your Facebook page.

Determine Featured Settings

Featured settings for your page allow you to publicly display other pages that your page likes, as well as your personal profile, since you are the owner of your page.

facebook page featured settings

Choose featured pages to like as well as what page owners should appear on your About page.

Featured Likes appear in your page’s left sidebar. Use this section to highlight other pages owned by your business, vendors and partners, as well as featured customers. This section can be reordered to appear above or below your apps, photos, videos and visitor posts.

facebook page featured likes

Choose the order of the content in your left sidebar, and what pages to feature as liked by your page.

The Featured Page Owner(s) appear on your page’s About tab.

facebook page featured page owner settings

Put yourself as one of the Featured Page Owners, so your profile shows up on the About tab.

Aside from when you post to your page on your personal profile, this is the only place your profile can be linked to the Facebook page.

Check Your Banned and Other User Settings

The Banned User settings not only show the people you banned from your page, they allow you to browse through the people who like your page, the pages that like your page, subscribers and admins of your page.

facebook page banned users menu

See People and Pages that like your page, Subscribers, Admins and Banned users.

Click the settings icon next to names of people who like your page to assign them specific page roles, if you want them to help manage your page. The settings icon next to names you have banned allow you to revoke your ban.

Make Requests Through Page Support

If you asked for support for your page, those requests will appear in the Page Support section. Support requests must be made through appropriate links in the Help Center.

View the Activity Log

The Activity Log allows you to see full details of all activity on your page. You have the ability to filter it to your own posts, posts by others, notes, events and other activity types.

facebook page activity log

Your page’s Activity Log has all of your notifications.

Depending on the type of post, click on the pencil icon for options to highlight, hide or delete a post.

facebook page activity log post actions

Highlight, hide or delete posts in the Activity Log.

These options also allow you to hide posts from others from your page or untag yourself from posts.

facebook page activity log post actions

Hide or untag your page from posts of others.

Click the date under an activity to view the Facebook post, see specific engagement and respond to any comments.

In Conclusion

As you can see, Facebook offers a great number of features, tools and settings to help you manage your Facebook business page. Review all of these options to determine which ones will be the most helpful for your Facebook marketing.

What do you think? What tips do you have to help people manage their Facebook page? Do you manage your page directly on Facebook or through third-party tools? Please share your experience and recommendations in the comments!

how to manage your facebook page effectively

Tips for managing your Facebook Page effectively.

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  • Great overview on how to manage your Facebook page! The only addition I would say is adding the Call to Action button on your cover photo, it gives you the opportunity to choose one of the 8 different CTAs to help drive visitors, signups, sales and more.

  • Thanks Peter! I cover the CTA in a different post that’s coming. 🙂

  • rachelcabose

    I have been managing a Facebook page for over a year, and I have been trying to find a way to see a list of all the people who like my page. Thank you for finally solving that mystery!

  • You’re welcome Rachel! 🙂

  • timlem

    I run facebook for our church and we have 7 different campuses with 7 different addresses. Everything I have learned says that I should use one facebook page for all of those because it helps with building a larger audience and therefore is delivered to more people. Also our message is the same at all campuses. So is there a good way for me to have more than one address but only one facebook page to manage?

  • Nice overview of how to manage a Facebook page!

    I am happy that someone at Facebook listened and added the Call-to-Action button as Peter pointed out. It’s great for nonprofits — choose the Donate button. Don’t forget to arrange your Tabs in order of importance. Click ‘More’, drag and move tabs.

    On another note, the Page Manager app drives me nuts. I have a Droid and sometimes the it doesn’t work. How can I effectively manage FB pages? 🙂 I’m not sure if iOS users have the same experience. When technology doesn’t work, it can put damper on sharing events, answering comments, etc. Oh well. What can you do?

  • Geri Lafferty

    FABULOUS post. Thanks so much. Found a few things I didn’t know were available.

  • Hi Marlowie,

    If you have a personal account that you want to have access to a specific business page, you can make that account an admin through the Page Roles area. 🙂

  • It all depends on your goals. You can create one page that represents all 7 campuses, and that would certainly be easier to manage.

    A few things you would miss out on is reviews for each campus, messages that are campus-specific, and the ability for people to become a fan of the campus they belong to. Also, because you wouldn’t have a local page, you wouldn’t appear in local search results for people on Facebook looking for churches in their area.

    But at the same time, if you have a page for all locations, you’d have to manage all of those pages. So that could be tough.

  • I think I’ve heard the iOS application is a little better than Android. I only use the mobile app to get messages and delete spam from pages on the go. Everything else I do on my desktop.

  • Thanks Geri! 🙂

  • Thank you! This is great info. I’m kind of struggling with my Facebook page currently. looking forward to a future posts or podcast about fb page growth strategy.

  • Ruchita Baania

    Thanks for such an insightful post Kristi. I manage my company’s business page, and there I struggled with the additional apps which facebook has. I actually want a contact page to be integrated to the FB page tabs. It would be great if you can help me out in some way doing that.

  • Steve Beavis

    Thanks for a great overview! The title for this might well have been Facebook Pages – FAQ’s – We have shared this article with our followers on Facebook.

    Steve – Concise Training

  • Great tips! Facebook is indeed the number one social networking site and it’s a wonderful medium that can significantly increase your traffic. I will apply this in managing my Facebook account and I’m sure this would be a really big help. Thank you for sharing this, Kristi.

  • This is so great, and the timing is perfect for me. Thanks for great content, easily accessible!

  • your articles are always great and worth reading

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  • There’s an app by Pagemodo that you can use to install one of those. You can see how it works on my page at https://www.facebook.com/kristihinespage/app_106171216118819 🙂

  • Thanks Steve! 🙂

  • You’re welcome Eliza! 🙂

  • Thanks Anna! 🙂

  • Thanks Frankie! 🙂

  • I did a post about that topic a few months ago… http://www.socialmediaexaminer.com/grow-your-facebook-audience-8-success-tips/ 🙂

  • Thank you for this How To post, Kristi. Your explanations and images are so clear and easy to follow.

  • Thank you for that! There are some awesome tips I hadn’t done yet (like adding my page as an employer).

    One issue I’m having a pretty tough time with is trying to post as my page. Not long ago, I feel like there was a clear option when you used the little drop-down at the top-right of FB to use FB as a page. Now when I select my page from there, It’s like I’m just viewing it with my personal profile.

    I did figure out how to like other pages as my page though.

    I might consider starting a group, but my niche for this page has become is extremely crowded, so it might be pretty tough to grow a membership.

    Thanks again for sharing this, Kristi!

  • You’re welcome Mari! 🙂

  • There’s a little dropdown at the top right of the box now that lets you select who you are posting as. You may also want to check your post attribution settings for your page. 🙂

  • Anna Eggertz

    On the iPhone, I don’t need the Pages app anymore. Just managing the pages from the normal fb app.

  • Andrea Ferrero

    Hello, thank-you for the awesome article. Do you happen to know why the top menu (page, messages, notifications, …) may not show? For my personal page it never shows and for a page I manage it only shows for a brief instant? Best Andrea

  • this is great and more useful article for me.. Thanks for sharing this one…

  • Gen X Mama

    Excellent overview! I just started as a social media consultant. I knew most things covered, but FOR THE LOVE OF G-D, CAN SOMEONE PLEASE EXPLAIN HOW TO ADD OTHER APPS!!!!! I am having the most horrible time figuring this out! I am not a Java Script person but want to add twitter, pinterest, listings (my client is a realtor) app, etc. I am getting so frustrated!!!!!

  • It disappears if you’re using Facebook’s Business Manager. But you just have to click the Manage Page with Business Manger to reveal it again.

  • Thanks Kamal! 🙂

  • If you want to do Twitter and Pinterest, I’d suggest Woobox. They have some apps you can use for free. Just sign up for their service and install them from the Static Tabs option at the top. Mine looks like this.

  • Listings might be more challenging. There are third-party developers that have realtor-specific apps. I’m not very familiar with those though. I think if they have listings on sites like Zillow, there are Facebook apps you can install from Zillow to put the listings on the Facebook page. See http://www.zillow.com/blog/pro/facebook-apps-enhance-business-pages-83666/ for more details. 🙂

  • I’ve been meaning to come back here and thank you. I am now commenting, liking, and sharing as my FB page like a pro! 🙂

  • Andrea Ferrero

    very kind of you Kristi, to have taken time to reply – best Andrea

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  • Your most welcome ma’am

  • gorn horn

    Hi Kristi!
    Thanks for your info but I can’t find “Use Facebook as:” in my dropdown menu. There is “Your pages:” here. I tried to change settings other variants of settings, create 4 other pages but I’m not getting this “Use Facebook as:”. How to get it?

  • Sue Miller

    I am managing a business account where I was made admin by my boss and thus it was linked to my personal FB account. How can I make people like the page because everytime I do that I end up inviting my personal friends instead which they can’t relate as I am working in a software business on hospitality which selected people can actually be interested in, like cafes or quick service restaurant owners. I would like to invite people who are not my friends in my personal account. I would like to invite people in the workplace so that they can like the page. Any tips you can share would be greatly appreciated.

  • They’ve recently removed this feature. You can refer to this post for alternatives: http://www.socialmediaexaminer.com/how-to-engage-with-other-facebook-pages-using-your-facebook-page/ 🙂

  • That’s a tough one. One thing you can do is each time you advertise a post and get a lot of likes on it from people who are not fans of the page, you can invite those people to like the page, regardless of whether you are personally connected to them. Just click on the link where it shows how may people have liked / reacted to the post and invite anyone who doesn’t like your page.

  • R.W. Navis

    People can not open the link to my Facebook business page when I email to them. Why?/

  • Check your page settings to see if it has country or age restrictions.

  • This is where to look.

  • 张红蹈

    Me too!!!! I cannot find that either! Thanks for writing this article!