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social media how toAre you starting a new social media presence?

Do you know what to share on each platform?

In this article, you’ll discover tips to guide your posting on six social media networks.

get started on six social media networks

Discover how to get started on six popular social networks.

Listen to this article:

#1: Start a Conversation on Facebook

People typically use Facebook to catch up on news and chat with friends. If you want to connect with your audience, you can’t just copy a headline and call it a day.

Instead, ask a question or tease what makes your post interesting. Picture someone sharing the post with their friends. Encourage that with your tone.

hubspot facebook example

Write a conversational caption to connect with your audience.

Your posts will get more engagement on Facebook if you include an image. Share a link and choose a bold image to catch the attention of your fans.

burts beeswax facebook image post

Include an eye-catching image along with your link.

You can upload a photo or video directly to the platform. Facebook’s algorithm favors native videos uploaded directly. Keep your photos in the 1200 x 630 pixel range.

Remember, if you want to boost the post or use it as an ad, the image must include less than 20% text.

Facebook users are most active in the afternoon. A general rule is when people are bored at work, they’re probably browsing Facebook. One study found that Facebook posts at 3 pm receive the most clicks. Thursday and Friday tend to be the busiest days.

Keep an eye on your Facebook analytics to see which posts get the most engagement and adjust your posting schedule accordingly.

#2: Inspire and Educate on Pinterest

People come to Pinterest on a mission. They want to learn a new skill, buy a new product, or find a new project. For these reasons, valuable and informative posts get the most engagement.

Pinterest favors information-rich captions, which can be up to 500 characters long. Tell your audience what inspired you about the pin, give an overview of what they’ll find if they click through, and include a call to action like “Click for more” or “Comment with your thoughts.”

target pinterest call to action example

Include a call to action in your caption.

Resize your photos to fit the vertical pin standard. The recommended size is 600 x 1200 pixels. To add more interest, you may want to combine a few photos or add a text overlay.

pinterest pin captions example

Use descriptive pin captions and text overlays to encourage more clicks on Pinterest.

Pinners are more active in the evening and especially on Saturday. Schedule your pins in the evening and make sure you spread them out. If you upload a group of pins at the same time, you’ll likely miss out on some engagement.

#3: Join the Conversation on Twitter

People typically go to Twitter to have a conversation or follow news at a specific moment in time. It’s a great place for you to share product updates and news or answer questions from your users or community.

roku

Inform your Twitter community about product updates.

Your space and time are limited on Twitter, of course. You have 140 characters to share your take on your link or ask a question. Add one or two relevant hashtags to connect your post to a conversation or community.

kickstarter twitter example

Kickstarter uses short messages, hashtags, and bold images to connect with their Twitter followers.

If you add photos or other images to your tweet, you can boost your retweets by as much as 150%. Horizontal images perform best on Twitter. Keep your images around 440 x 220 pixels.

Twitter generally sees the most activity between 1 and 3 pm on weekdays. But because a tweet’s half-life is just a few hours, it’s good practice to share your content more than once, perhaps in prime time and in the evening or early morning.

#4: Keep It Professional on LinkedIn

LinkedIn is the professional social network, so people come to the platform with a work mindset. Joining the conversation on LinkedIn is like making a presentation in your office or at an industry conference.

Share your industry updates or thoughts on strategy as you would speak to peers or potential clients. This is the place to use the industry lingo you often avoid on other social networks.

linkedin industry news example

Microsoft shares industry news and educational materials with photos and videos on LinkedIn.

Like other social networks, visuals will help boost engagement with your content. Horizontal images typically work best. In terms of size, keep your images around 646 x 220 pixels.

People spend the most time on LinkedIn mid-week. Post early in the morning or late in the afternoon on Tuesday or Wednesday for best results.

Users don’t check in on LinkedIn as often as other networks, so you don’t need to share new information every day. Find a schedule that you can keep up with, even if you post just once a week.

#5: Join the Party on Tumblr

Tumblr is a great place to engage a younger audience because the majority of users are younger than age 35. The network is a casual environment where people are looking for entertainment. Don’t be afraid to share your amusement in your words.

St. Ives often entertains their Tumblr audience with bright GIFs with Tumblr tags.

st ives gif

St. Ives often entertains and engages their Tumblr audience with bright GIFs.

Tumblr is a visual network, and GIFs and memes are especially popular. Don’t be afraid to turn old visuals into a GIF or meme. Keep your images about 500 x 750 pixels.

Before you post, research your topic to learn what words and hashtags people use most often with that topic. Add your hashtags to the bottom of the caption to tag your image and improve discoverability.

Tumblr users are most active late in the evening. Schedule your posts after 10 pm to reach more people.

#6: Share Perspective on Instagram

Instagram users scroll through the feed on their phone in search of inspiration, entertainment, and beauty. Increasingly, people share experiences and explore places.

To enhance a visual you’ve used on another social network, turn it into a simple graphic or add a behind-the-scenes photo of how it was made.

Although Instagram is about visuals first, captions are also important. Tell a story with your post, share a quote related to the image, or give a teaser to preview content connected to that photo.

The caption is a great place to include a call to action. For example, use the caption to direct your audience to the link in your profile.

starbucks instagram call to action example

Use a call to action that points to the link in your Instagram bio.

In 2015, Instagram moved beyond the square format and started allowing vertical and horizontal images, giving users many more options.

If you want to grow an Instagram following (helping you drive more traffic and engagement in the long run), I recommend choosing a standard format and sticking with it. Then attach a logo or branding element to your image to make sure you benefit from any regramming.

books a million instagram branding example

Attach a logo or branding element to your Instagram images.

Instagrammers are most active in the evenings after 8 pm and early mornings. Monday and Thursday tend to be active days. Try scheduling your posts for those days and see if you get more engagement.

Conclusion

Imagine walking into three different environments: your office, the local mall, and happy hour with your friends. What would the conversations be like, what would you wear, and what would your mindset be? Chances are each situation would be unique. Similarly, the conversation, style, and mindset you use for each social platform should be different.

What do you think? How does your approach differ for each social platform? Please share your thoughts in the comments below.

how to engage on six popular social networks

Tips on how and what to post when getting started on six social media networks.

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  • Great Post Jilly. Social media is definitely plays a very important role in your marketing strategy. you have elaborate the things very easily. Awesome post really.

  • Marc-André Paquin

    You nailed it! Thanks for the post!

    Marc-Andre P. (Twitter: @MAPToronto)

  • Thanks!

  • Thanks Marc!

  • Carole Wollenweber -DBM-

    Views on Snapchat? Yay or Nay

  • Judith Treanor

    Very useful, particularly the 3pm engagement time. Only issue with treating each platform differently is the time factor involved, Hootsuite is great but not if you need to send different messages to each platform.

  • Janusian_Gallery

    Great job differentiating appropriate uses of leading social media platforms and making those differences understandable to businesses of all sizes.

  • Thats exceptional…

  • Fabulous overview of the many platforms we can be on!

    For me… I used to think that in order for me to be “effective at social media”, I had to be everywhere. It’s often the mantra shared by social gurus, but not always effective for small businesses and solo or sidepreneurs…

    The alternative that has worked for me has been to give 100% of my time, energy and effort to one platform… dive deep, focus on really learning the platform and making engagement happen.

    Once I have a strong foothold, moving to other platforms is relatively “easy” as I can leverage my existing audience.

  • Thanks so much Jilly, I have learned so much from this post than I have from attending a conference! I was taking notes and will reread it over and over again.

  • Good question! It’s still growing so we have yet to see the formats/times that work best yet. For now, I’d consider snapchat if your target audience is in the 15-25 age range. Then start experimenting with creating content, following influencers, and see what gets engagement.

  • Yeah that’s a good point. I’d encourage to check out my company, Viraltag. You can create your content but make slight adjustments on timing/size/caption to adjust for each network.

  • Yeah that’s a good point. I’d encourage to check out my company, Viraltag. You can create your content but make slight adjustments on timing/size/caption to adjust for each network.

  • thanks! glad it was useful for you.

  • thanks! glad it was useful for you.

  • Hey Shawn, I think that’s a great point. A lot of people try to be everywhere and struggle to keep up anywhere when they are stretched too thin. I recommend our clients to figure out where you have the best chance of reaching your target audience and making sure you can have consistent activity there before bringing in other networks. If you choose to be in more than one place, it’s important to make the network specific adjustments to make sure you get the most out of each place.

  • Hey Shawn, I think that’s a great point. A lot of people try to be everywhere and struggle to keep up anywhere when they are stretched too thin. I recommend our clients to figure out where you have the best chance of reaching your target audience and making sure you can have consistent activity there before bringing in other networks. If you choose to be in more than one place, it’s important to make the network specific adjustments to make sure you get the most out of each place.

  • that’s great to hear! Thanks!

  • Carole Wollenweber -DBM-

    Great, thanks for the feedback!

  • This is a terrific base line summary. I do find that many folks are still quite overwhelmed by the “social networks” and what it all means. This puts it in a really clear view. Will be sure to share across my networks. Ciao for now ! FERG @FergDevins @DevinsNetwork

  • This is THE best intro to Social Media platforms. Concise and shows the different way to interact on them. PERFECT!! Thank you Jilly!