social media expert interviewIn this video I interview Chris Garrett, co-author of the book ProBlogger. Here Chris provides great advice to helps businesses achieve value with social media.

Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog.ย  Be sure to read the other takeaways listed below.

Here are other things to pick up in this video:

On Twitter:

  • Do not go into all guns blazing
  • Listen, get to know people there
  • Research to find out if people are interested in what you want to talk about
  • Tweet as you’d like to be tweeted to
  • Engage people and have conversations
  • Don’t simply shout out broadcasts

On engagement:

  • Reply to what people
  • Being interested is more interesting
  • Listen and show you are aware of what others say
  • Ask questions so people can do the same back
  • Use contests on your blog to engage people

On the biggest mistakes people make blogging:

  • Lack of focus and covering too many different topics
  • Plan what you want to say, identify your audience and what your audiences wants to know
  • Look after the people you’ve already got
  • The more “me” you say, the more people say “go away”
  • Write for your audience and not yourself or what you are interested in

On attraction

  • Great content is key
  • Networking wherever you go
  • Mention your blog when you can and include a call to action with a benefit to your audience

Content is King, but a king without an army is a man in a funny hat:

  • Content is crucial but not everything
  • You also need promotion
  • Mobilize your fans to become your advocates

Chris just finished the book, Blogging for Business. You can find Chris blogging on the business of blogging and new media and as a regular contributing author here on Social Media Examiner.

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  • Really good interview – I especially liked the part about the man with the funny hat ๐Ÿ™‚

  • Clement Yeung

    Great interview – @chrisgarrett is very knowledgeable and easy to talk to in real life!

  • Nice interview. Some pretty common sense stuff but it’s always good to hear it out loud and get it re-enforced again.

    Thanks for sharing ๐Ÿ™‚

  • Fabulous interview, thanks so much guys. Chris you have really put things in perspective for me, especially as a fledgling blogger. I’ve got the funny hat, just need to find the army now.

  • Great interview. Worth the time, definitely and helped me to refine my goals.

  • Cool-O-Matic! Thanks, Chris and Michael, for a wonderful and “engaging” interview. ๐Ÿ™‚

  • chrisgarrett

    Thanks David ๐Ÿ™‚

  • chrisgarrett

    As are you Clement!

  • chrisgarrett

    As I often say, common sense is not always common practice ๐Ÿ˜‰

  • chrisgarrett

    Commenting here is a good start Melissa ๐Ÿ™‚

  • chrisgarrett

    Cool, glad you liked it ๐Ÿ™‚

  • chrisgarrett

    And thanks for engaging with our interview ๐Ÿ˜‰

  • john

    interesting vid, tahnks chris thanks david

  • No BS or fluff. Clear and to the point. Well done guys. You both have a new follower.

  • susanyoung

    Love this information and approach. Chris is exactly right to listen first to the conversation, then jump in.I also agree with the blogging themes and topics. To me, the best nugget he offers is to “be interested” in others.
    Excellent insights!

  • awesome check list, i’m going to refer back to this often!

  • rajeevgupta

    Very well consolidated. Good resource for training . Keep up the good work.

  • Great tips! Always good to be reminded of the basics.