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social media how toDo you want to get the attention of influencers?

Looking for ways to connect with them on social media?

Building relationships with the right influencers can extend your reach and boost visibility with your target market.

In this article you’ll discover how to find and connect with influencers on social media.

connect with influencers

Discover how to connect with influencers on social media.

Identify Industry Influencers

Chances are you already know some of the influencers in your industry and they may even be in your personal network.

Suppose that you sell a natural supplement that helps with food allergies and your supplement is the best one on the market. Here are some areas where you’ll want to find influencers:

  • Organizations that support the food allergy cause
  • People who have written books on counteracting food allergies
  • Speakers at conferences on food allergies
  • Bloggers who write about food allergies
  • Magazines that publish articles on food allergies

Now use a tool like BuzzSumo to do a keyword search. Click on the Influencers tab and type in your keywords in the search box. In this case you’d use “food allergies.” Then click Search.

buzzsumo influencer search

Search for your keywords on BuzzSumo to find influencers in your industry.

On the results page, you can see all of the writers, bloggers and publications that are talking and writing about your keywords. Click View Links Shared to see their latest articles and posts, the number of shares for each article and where each article was published.

Now that you’ve identified some influencers in your niche, the next step is to connect with them, and other influencers of note, on your social networks. Here’s how to get them to notice you and start building relationships with them.

#1: Network on LinkedIn

LinkedIn is one of the most important social networks for getting noticed by influencers, especially if you’re marketing B2B.

First, search for your chosen influencers using the search box. To find other important people in your industry on LinkedIn, enter your keyword or phrase in the LinkedIn search box. The search for “food allergies” produced over 24,000 results, including some who are second-degree connections.

linkedin influencer search

Search for your keywords on LinkedIn to find influencers.

After you’ve identified influencers to target on LinkedIn, here are some ways to get them to notice you:

  • Send them a LinkedIn connection request. Tell them how you know or know of them. Most users want to grow their personal networks, so many will accept connection requests.
  • Follow their LinkedIn company page and then like and share their posts.
  • Join LinkedIn groups they belong to. You can reach out to people directly when you’re members of the same group.

Once influencers accept your connection request, you can send them a message through the network, which goes directly to their email inbox. It’s their choice to respond to your message or ignore it, so get straight to the point and make sure your message is meaningful.

With LinkedIn Premium, you can send InMails to influencers even if you’re not connected with them. The number of InMails you can send depends on your plan.

linkedin influencer inmail example

With LinkedIn Premium, you can send messages to any LinkedIn user.

If you’re sending a message to request a meeting, tell influencers you’d like a few minutes of their time. If you want to send them something, ask for an address. Acknowledge that their time is valuable and you only want to enhance their lives.

#2: Engage on Facebook

Facebook is a great social network for both B2B and B2C companies to build a following. It allows you to get in front of a targeted audience for your business.

Search Facebook for your influencer and keyword or phrase to find out who is important in your industry.

facebook influencer search

Find influencers in your niche on Facebook.

After you’ve identified target influencers on Facebook, here are some ways to get noticed:

  • Like their personal profile and/or company page. If they like you back from their personal profile, message them with a call to action.
  • Like their content and then comment on and share their posts. Post a message to their page about how much you like what they have to say, but avoid being promotional. Also, consider giving them a positive review.
  • Join a Facebook group they belong to and engage with them.
  • Search for the pages they like and like those pages. Also, consider running a like advertising campaign where you target people who like them.

Another benefit of using these tactics is you’ll get in front of people who like your influencers and hopefully they’ll start engaging with you.

#3: Interact on Twitter

A tool like Topsy will help you identify influencers who are posting interesting things about your keywords on Twitter.

topsy influencer search

Use Topsy to search for influencers on Twitter.

Here are some ways to get influencers to notice you on Twitter:

  • Follow them on Twitter. Search for all of their accounts, because they may have both personal and business accounts. If they follow you back, publicly thank them with their @handle.
  • Create a Twitter list for influencers and add all of their Twitter accounts to the list. When your influencers tweet, you can easily find them and retweet, like or reply to their tweets.
  • Post your own content often so they see you’re active. Also automate your evergreen content so your handle is in front of them.

#4: Connect on Instagram

Search for your keywords to find people who are using them on Instagram. Click on each post to find influencers with a large, engaged following.

instgram influencer search

Find out who is talking about your keywords on Instagram.

After you’ve identified Instagram influencers, here’s how to get their attention:

  • Follow their accounts.
  • Post your own content regularly with the hashtags people search for and use the hashtags they use.
  • When an influencer comments on your post, comment back. Similarly, when an influencer likes your post, like them back.

Conclusion

Influencer marketing is hard work, but it can be one of the most important tools for succeeding in your business. If it makes sense for your business to use only a few social networks, save your time and focus on the ones that really work for you.

Remember to be authentic when you post on your social channels. You want people to know that there’s a human being behind your posts.

What do you think? Have you used any of these tactics to connect with influencers? What tips can you share? Please share your thoughts in the comments below.

how to connect with influencers

Tips for connecting with influencers on social media.

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  • Cindy Kelly

    Great post. I’m glad you pointed out that this will take time to build and it’s not something you’ll accomplish overnight. Many times people think of influencers as the competition or feel that the influencer is simply too much of a “celebrity” to care about them. Neither of these are true. A key point here would be to change your mindset. Be prepared to give and not take. Share your expertise and be helpful.

  • Velislav Chorbadjiev

    Great post..Love it…Many people think that Social Media Marketing is an easy process!
    Actually it takes time and lots of work to get noticed among so any businesses and to build great and successful business…

  • Great post.Now a days social media marketing is very important,but many people don’t know the exact process.Thank you for posting,,

  • Dasheroo

    Hi Cindy, John Hingley here. Thanks for the comment, I couldn’t agree more.

  • Dasheroo

    No kidding Velislav! Our social media efforts take us a lot of time, but we’re certainly growing because of it.

    John Hingley, CEO Dasheroo

  • Dasheroo

    You got it revereye! – John Hingley, Dasheroo

  • Kelly

    Thanks for the great article, although after searching for Topsy, it seems they have just shut down business.
    https://twitter.com/topsy/status/676919759435399168

  • Grace Duffy

    Yes, this was just announced today. It’s unfortunate for those using this service.

  • PetePeriscope1

    Great information guys for all ‘Social Media Officinardos’

  • Chris Takacs

    Topsy was a really useful tool. Sad to see it go. If it helps, one tool to identify influencers is Zoomph.com. Focuses on influencers around a specific topics and classifies their audience through social platform, gender, demographics, etc. Flexibility for turning on 1 month, gather influencer data, and then turn off until needed again.