social media toolsAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

subway januany tweet

Subway uses hashtags that are memorable and easy to track.

As you’re choosing a hashtag, follow Subway’s lead. A good hashtag is memorable, unique and relevant to your campaign.

Following those guidelines, you’ll find it’s much easier to keep track of how many people are participating in your campaign and spreading the word.

Read on to discover five tools that can effectively track, analyze and report how others are using your hashtag.

#1: RebelMouse: Embed Your Campaign on Your Website

RebelMouse is your best friend if you’re running a cross-platform campaign.

Not only does it fetch hashtag conversations happening anywhere on social media, it also offers integrated Google Analytics, social sharing, RSS feeds and content moderation.

Add to that a custom domain feature with customizable designs and CSS capabilities that let you embed RebelMouse on your website, and you have a one-stop shop for your social storytelling.

rebel mouse

RebelMouse is your social media front page.

Burger King’s #SATISFRIED campaign used RebelMouse to pull hashtagged Instagram photos into their website and show off how fans were being satisfried.

burger king rebel mouse page

RebelMouse embedded on the Burger King website.

Having people share the hashtag provided social proof for friends of friends and helped Burger King reach a wider audience.

#2: Tagboard: Get the Complete Conversation

Tagboard gathers text, video and image posts to give you an overall picture of what’s being said around a hashtag.

After grabbing relevant conversations from Facebook, Twitter, Instagram, Google+ and Vine, Tagboard puts them in a user-friendly interface where you can interact with the results.

tagboard platform

Tagboard lets you track hashtags across multiple platforms.

Audi used Tagboard to track their Super Bowl ad for #Bravery in 2013. They were able to pull in tweets, Facebook mentions and Instagram mentions.

audi tagboard page

Audi has been using hashtags with their Super Bowl ads since 2011.

#3: Talkwalker: Analyze Hashtag Campaigns

Talkwalker is more than a hashtag tracking tool. Its capabilities go far beyond letting you listen to and engage with conversations around hashtags.

Talkwalker gives you data for gender distribution, geographic distribution and sentiment analysis on your own hashtags, as well as your competitors’ hashtags.

talkwalker metrics

Track more than mentions—get key demographics with Talkwalker.

All the data are easily filtered, sorted, analyzed and charted using their tool. The insights can be seamlessly exported into Excel, PowerPoint and Word so you can manage and present results easily.

#4: Bundle Post: Generate Hashtags Automatically

Bundle Post is a very useful content management system that lets you generate, organize, schedule and post content for hashtag campaigns. It also integrates with HootSuite, HubSpot, Buffer and other systems.

bundlepost platform

Bundle Post automatically generates hashtags for you.

This tool has a specialized feature that identifies popular keywords in your content and automatically replaces those words with hashtags. After you type these keywords and phrases into the Bundle Feed feature, it goes out and finds relevant, related content for you!

#5: RiteTag: Find the Perfect Hashtag

RiteTag optimizes updates for Facebook, Twitter and Google+ with the best possible hashtags for your post, then analyzes them to let you create a library of hashtags to use.

To make publishing easier, RiteTag has an extension you can add to your web browser. Use the extension to schedule updates with your optimized hashtags from wherever you are.

Bonus Tools Just for Twitter

Tweet Binder and Twubs are specialized Twitter tools for analytics and filtering conversations, respectively.

Tweet Binder lets you enter a hashtag, then provides an in-depth report of actual conversations, retweets, associated images and links based on your hashtag. Once you get the results, you can categorize your findings by influencers, contributors or other media filters.

tweetbinder platform

Tweet Binder gives you a custom ranking feature for events.

Twubs acts as a live stream for Twitter chats. It has been known to be more real-time than Twitter itself! If a hashtag conversation is moving too quickly for you, just hit the Pause button to catch up.

twubs platform

Use Twubs to track your hashtags in real time.

Over to you

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

The tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. I’d say that’s pretty handy.

What do you think? What do you use to keep track of your hashtags? Have you tried any of these tools? How have they worked for you? Share your experiences and opinions in the comments below.

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  • Jeremy Swinfen Green

    Thanks. Some very interesting tools there. I also like to use as a way of discovering the relationships between one twitter hash tag and others

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  • Herman Couwenbergh

    Great article, but I missed which is a new player in the field that also offers embeddable seaches

  • Harsh, thanks for this good survey of hashtag tools. I look forward to checking them out.

  • Some very useful tools, thanks. Thinking about #hashtags and the Twitter chats that @maggiehimba wrote about here on Tuesday, people might be interested in , which basically creates a chat room based on #hashtags.

  • I have yet to really use hashtags well! This should help a lot!

  • At mention, we’re monitoring both hashtags and keywords with hashtags. We’re here to help if needed:

  • Steve Cassady

    I use Hashtracking for analyzing Hashtags and Tweetchat for watching live twitter chat conversations

  • Susan McNaughton

    It’s useful to use while involved in a Twitter chat as you can sign in via Twitter, then have the tag you’re using added to every Tweet. When looking for free tools to monitor several Twitter chats, we found which helps monitor up to 2,000 tweets in a day – useful for smaller chats, like #ScotFood and #EdinHour but not so much when we have bigger chats like #ScotlandHour. Thanks for sharing your ideas in this article. Anyone got a good tool for adding participants using a tag to a Twitter list as that’s something I’d like to be able to speed up.

  • Excellent list of tools Harsh. I think hashtags are a great tool in concept, but when it comes to Facebook they platform has not found a good way to implement them, allowing people to abuse of them (hashtag cluttering, spam, etc…) No discussion about how effective they could be in other platforms like Twitter, Vine and Instagram.

  • And I am sure they are great tools, as I have seen you using them on ever week #GetRealChat 🙂

  • What a great list of tools! Hashtags are very helpful in targeting your audience, and as long as you know your keywords and have the right tools, tracking them will be a breeze! Thanks for the detail here, Harsh!

  • Thanks for including, Harsh.

    Let me suggest getting the free RiteTag Chrome Extension and see what we do in Twitter, Hootsuite, tweetdeck and other sites: as you type in the tweet box, hashtags are graded for likelihood of discovery – from search, hashtag-clicking (for the stream), passive tracking in Hootsuite/other Twitter clients’ columns, and also curation into web magazines.
    What’s more, every tweet you send from RiteTag feeds your Stats (study and create easily-editable Tag Sets – based on the hashtags that actually provide #returnonhashtags) and better yet, the “My top-performing tags” tab in our Tweet Composer, both from the site and also the Chrome and Firefox extensions – so you learn which hashtags actually get you the most URL click-throughs, retweets and favorites.
    And then, there are the interactive, auto-updating Hashtag Scans (“Alerts” – top menu) and also, search in Hashtag Director (bottom of site).
    Welcome to hook up with Calvin, Han or me for a tour or help getting your stuff done with hashtags, my fellow hashtag thinkers.

  • Jitendra Padmashali

    Really Interesting !! By using Tweetbinder,the following shows the people in the tweetchat that were the most active for one held recently and it also shows who’s tweets got the most reach,You can then filter the conversation to see what links were shared out, retweets, images etc, The analytics on traffic generated through hashtags can be very useful.

  • so true @AntonioCalero:disqus #hashtags on Facebook didn’t work actually! But I love the way it works on Twitter and Google+

  • so glad you liked it John, thanks for your insights.

  • Thanks for this addition Jitendra, let me check the tool and will get back to you.

  • happy to hear that 🙂

  • Thanks Steve, yes Hashtracking is good tool, I have used it for some of my projects.

  • Thanks for sharing this Jeremy, will definitely check this weekend 🙂

  • Glad that you liked it Steve, let me know if you need more details on any of these.

  • Have to admit that I haven’t used any of these tools. Though I am tracking all links through custom URL shorterner.

  • Hi Harsh I’m the creator of – that tool is completely free, but we also have a professional tool for in-depth analysis: Let me know if you’d like a demo of that one 😉

    PS thanks Jeremy!!

  • maxkubert

    Do you know any (free) hashtag tracking tools that can track how a hashtag performed 2 weeks or a month ago?

  • Jean Barnhart

    Question, since I am new to the social media world… my facebook page is linked with my twitter account. If I use a hashtag in facebook post will it work on my twitter? Will it draw attention to my post based on that word? Please forgive my ignorance but there is so much to figure out with social media networking.

  • Some really handy services here that I hadn’t come across before. Namely Twubs and Tagboard. Both will be incredibly useful.

    I think a lot of people underestimate the power of a hashtag in terms of growing and engaging your target audience.

  • That would be really great Dan, you can reach me at harsh[at]
    Looking forward to this.

  • Great Info Harsh..Discovered 1-2 new tools to try out 🙂

  • very well written and full of useful information, thanks for sharing. I have problems with sharing it with G+

  • Madhava Verma Dantuluri

    Good usage tools.

  • Erick Fuentes

    great! incredible pages. thanks!

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  • Thanks Omkar 🙂 Glad you enjoyed it!

  • peter bordes

    Steve thank you for mentioning our We greatly appreciate you being a member of our community

  • peter bordes

    Hi Susan! Thank you very much for mentioning our platform. We have a lot of new additions coming to make chats and tracking hashtags a better experience:)

  • Danielle K. Lambert

    Can you think of any tools that are good for tracking LOCAL conversations. Eg: veterinary hospital wants to track people tweeting about dogs in their local area. Twitter Advanced Search used to let you, but lately the results are RIDICULOUSLY wonky.

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  • eMktgStrategist

    Thanks! I’m working on bleeding edge key phrase research techniques and some of these tools will really help.

  • blogomomma

    This post came up in my search. Loyal follower here – not sure how this got by me. Nevertheless I’m going to check out the one I have never used before. Hoping for an effective tool to monitor conversations on Facebook with Hashtags. That of course doesn’t cost and arm and a leg AND are effective. Keep up the good work!

  • Kelley Smith

    I just found this post even though it is a bit old. I was having a hard time finding good resources to find good hashtags. Thanks for putting this together! I am going to give some of these a try!

  • the_miekster

    Are there any tools available that allow you to find existing hashtags and how often people search or use them on Facebook or Twitter? For a lot of marketeers it might be useful to use these existing hashtags, rather than coming up with our own hashtags and trying to get other people to use them (I am not just talking trending hashtags, but for example city names when working for companies involved in travel, etc.)

  • Hello Harsh,

    Just wanted to say a big thank you for the article, we are looking at getting a platform for a national event the be held in Sydney and the article was very helpful in allowing us to select a tool.

    All the best!

  • ivy520ee

    thanks and how to find the hottest hashtag on facebook, thanks 🙂

  • Are there any alternatives to RiteTag, which can help us find the best possible hashtags to use?

  • Informative post to relate with what is and what was trending of particular periods of time

  • Sneak-preview of our new Chrome Extension: 6 actionable stats on any hashtag you type, paste, or click in, and hashtags to add too, from the associated hashtags pull-down.

  • anttileino

    Good article. Are there any tools where one could narrow the IP-space e.g. I often have analyze hastags usage in Sweden, Finland, and Denmark only?

  • After using these tools i come to know how beneficial they are. This is something which every single person who is specially in Social media niche must use to get better results.

  • After using these tools i come to know how beneficial they are. This is something which every single person who is specially in Social media niche must use to get better results.

  • Hello Dan, I would also like to have a Demo of such a great tool. Let me know if you still offer the same.

  • Hello Dan, I would also like to have a Demo of such a great tool. Let me know if you still offer the same.

  • Elvira

    Hoping you can help. I have run a campaign and can’t find a tool that will retrospectively run a report on the # for me. Can you recommend one for Twitter and Facebook? I need to get an overall picture of activity in addition to activity for certain people who entered a competition – we need to select a winner. Every tool I have tried will only give me 1 weeks data which is no good! Please do let me know!

  • @Harsh Ajmera, what tool would you suggest for the use and monitoring of hashtags for a large conference? I would also like to be able to keep a complete archive of all of those Tweets. I know some don’t keep all of them indefinitely. Thanks!

  • Courtney Edmonds

    Question, is there a way that I can filter the ‘time frame’ for hashtags on Tagboard? So that I can narrow down effective calls to action?

  • hashtags are essential. Originate with conferences as a unique word to follow. Still a great use.

    Today, we have tracking for any word/phrase. Marketers get overly concerned about making their own tag. Most trending topic software tracks what others use, giving you a word cloud to listen too. Sometimes that’s more than enough unless you are creating an event of very large short term promotion.