Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+?

Are you wondering whether it is worth managing yet another social network?

To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.

You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show:

Google+ for Marketers

Here are some interesting Google+ stats:

Jesse explains why you cannot compare Google+ to Facebook and why he thinks Google+ is more comparable to Twitter.

You’ll learn why Google+ is more than a destination site. Find out how the Google+ platform is intended to be a layer on top of all other Google products and how Google+ is becoming integrated into the entire Google experience.

google+ usage

Learn about who's using Google+.

Listen to the show to find out why Google+ is the glue that connects all Google products together socially.

How Google+ can help you

Jesse explains why you first need to look at your Googlestrategy to figure out how your business can use Google+ best.  For example, your Google+ marketing can help you to:

  • Improve your search results in Google
  • Bring social connections into your YouTube videos
  • Add a CRM experience into Gmail and Google Calendar
  • Build connections through Google Hangouts

When you establish a presence on Google+, build relationships there and get endorsements on the content that you share through Google+, you increase your Google search ranking.

google

Identify your Google strategy first.

Listen to the show to learn how your Google+ marketing improves your Google strategy.

The future of Google+ 

Jesse talks about how Google has proven rumors wrong. Google+ recently released new capabilities for notifications on the Google+ platform.

Plus Google+ also has a much stronger integration into Google Apps and you’re now able to restrict conversations from sharing outside of the domain. This gives Google+ more privacy and makes it more friendly for business use.

Google+ is continuing to grow and add more features. Jesse shares how Google+ can help you gain an edge in Google search engine results.

He explains why there is no easier way to get better ranking in search at the moment than by building a Google+ presence. Learn how to give authority to the content that Google is indexing within Google  search results.

google+

Is your business an early adopter of Google+?

Listen to the show to find out more about the future of Google+ and what this means to you and your business.

Google+ marketing tools 

At this time, most third-party social media tools do not integrate with the Google+ API. This can make it challenging for busy marketers to add yet another social media network to their marketing mix. Jesse says to have patience and anticipates they will be releasing APIs at some time.

You’ll hear about Webmaster Tools where you can find, for example, statistics to help you track how your content is affected within search results as a result of people liking it on Google+.

Listen to the show to hear more about how Webmaster Tools work and why Google Analytics is valuable to you.

Google+ tips and advice

Create your own Hangouts and get to know people on Google+. Go to google.com/+/business to learn what Google+ can do for your business.  For instance, you can add social actions to your Adsense ads and you can add +1 buttons to your ads and link those to your Google+ page.

Listen to the show to find out more.

Discovery of the Week

Kred is an interesting free tool to rank your social influence. Kred immediately analyzes your social activity and gives you some easy-to-read statistics on your influence, outreach level and the types of communities you influence and lots more.

Listen to the show to learn more and let us know how Kred works for you.

Other Show Mentions

Social Media Examiner’s Networking Clubs are a great place to go if you have any questions about social media. There’s a Small Business Club, a Facebook Club and a Blogging Club. Thousands of your peers are interacting in these Clubs on a daily basis.

Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you!

Be sure to check it out.

Key takeaways mentioned in this episode:

Help Us Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet on Twitter. If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are you using Google+? What experiences are you having with Google+?  Please leave your comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • The Gnome

    If you want to market to a bunch of Google tech geeks, then go on Google+   

    Real people don’t hang out there.. sorry.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Where do Gnomes hang out :)

    Thanks for your comment.  I think a lot of folks may disagree with you gnome…

  • http://twitter.com/hytare Pamela Diaz

    The problem I have with google+ is that no one uses it here in Chile, it’s very common here to joke that if you’re on google+ you’re alone because there’s nobody there…
    I have a business profile there but none of my clients uses google+ so I was alone :(
    I think in the US it’s different, but at least here, no even big agencies request a google+ presence… (I work in a marketing agency)
    It’s like it doesn’t exists…

  • Kate

    I’m often surprised how much info is on Google.  I used to think it was just another on-line info gatherer… but realising the effects of ease on research; although at times it can be trying when one gets bombarded with advertisements or quotes from the other “chat room” sites.

  • Kate

    Unfortunately, Google can’t stop all the phishing and spam… guess that comes with the territory.

  • Kate

    Again, another work of disguises and delusions everywhere on Google, guess it’s up to the person to know what hype is true or not.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Kate – I think we are all better off as a result of the amazing free stuff Google provides for us.  When you really think about it: free email, free video hosting, free mapping software, free tools to replace Microsoft Office, …  It’s actually pretty incredible.

  • http://www.baldydog.com/ Adam Donkus

    I have had Google+ show up for some local keyword phrases.

    Questions

    Looking at Google Analytics, when a visitor comes from Google+ how does it show up? Is it a referral from Google?

  • http://www.blueglass.co.uk/ Jim Banks

    Somebody called “The Gnome” with a cartoon avatar saying “real people” don’t use Google+…….

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  • http://blessayfromamerica.blogspot.com/ Guy Bailey

    You can use Hootsuite to autoshcedule G+ posts.

    I’m constantly amazed at the lack of foresight regarding G+ and it’s potential. It very much reminds me of a bunch of guys in 2003 saying: “Why would anybody leave MySpace for this Facebook? Nobody is hanging out there…” – well as the man said in Batman Returns: “Things Change:. 

    Think of G+ as your personal allotment within Google’s giant garden that you can tend and showcase to your hearts content. Also do not underestimate how closely and centrally G+ is going to be in Google’s search from now on – posts are going to be given parity, if not priority over organic search results. Primarily because they know that you value your friends and connections opinions and thoughts on things rather than search results.

    Yes, the party isn’t there yet but it’s 6.30pm, the beer is cooling, the barbecue is being warmed up and as soon as sponsored posts start appearing in users Facebook timelines any day now, there’ll be some people at the door…

  • http://umain30.com/ Main Uddin

    Jim Banks @ it is your own matter as you are using or not but the opportunity of G+ is growing day by day due to more and more expert people are rushing to Google plus.

  • Tomislav Savov

    It is like a Gandi quote. “First they ignore you, then they laugh at you, then they fight you, then you win..”. Same goes for Google+. The potential i enormous. With time just like good wine it ages and gets better and better. How can one neglect it. Good article. Love the podcast.Great show. :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Pamela – Sounds like an opportunity.  I think the search benefits alone would justify participation for you

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Great question Adam, I defer to those who are much smarter than me.  Anyone?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I found that kinda funny myself

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good perspective Guy

  • http://twitter.com/hytare Pamela Diaz

    I suppose but to use it just for that…
    the last activity my contacts there had was like a month ago… and all my email contacts are there…
    funny enough, the only actives ones are not from Chile xD

  • http://frasercain.com Fraser Cain

    The fact that people are still dismissing Google+ is deeply shortsighted. 

    If you want to get a sense of why so many people love Google+, do the following things:

    1. Create a profile and fully complete it.
    2. Circle 500-1000 active people in your niche. That sounds hard, but just search for some shared circles in your niche and import them. There are lots of shared social and SEO circles.
    3. Post something interesting and useful every couple of days.
    4. Actively engage with the posts in your stream. +1, comment and share posts.

    Do this for a couple of months, and then see if you still think it’s a waste of time.

  • http://twitter.com/salyris Salyris Studios

    @facebook-712491431:disqus : Login to your Google Analytics and select “Advanced Segments”. Click on the “+New Custom Segment” button at the lower-right under custom segments. 

    Name: Google Plus
    Include – Source – Containing – plus.url.google.com

    There is more about it here: http://www.eugenoprea.com/advanced-segments-in-google-analytics/

  • http://twitter.com/SheCanMarketing Karrie Sullivan

    I see the male/female breakdown (typical for new tech adoption).  Does anyone have the age breakdown?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for your kind words and live the quote! :)  

  • http://twitter.com/salyris Salyris Studios

    I should have just replied to your post, my bad. Scroll down for my answer. :)

  • PalmspringsKevin

    I love Google+ …I get high ranking on Google for a few keywords because of content I have used…

  • http://www.blueglass.co.uk/ Jim Banks

    Michael the comment is funny and ironic.

    I am a huge Google+ fan, as Jesse says it connects all the services we use every day.

  • http://www.blueglass.co.uk/ Jim Banks

    Main, a lot of the early users were SEO people and many that I knew before Google+ tried it and didn’t like it and stopped using it.

    But every day I post, comment, share, +1 and add new friends.

  • http://www.facebook.com/profile.php?id=100003996686202 Santosh Mishra

    Google Plus is a great tool and overlooking it won’t be justified really.Hello Michael Stelzner, I agree with you.

    Santosh Mishra
    santoshmishra.com

  • Nick

    Thank you look forard to the next show :-)

  • http://www.vanzarianvelope.net/ Pneu

    Unfortunately G+ has some problems. It suspended my profile even I believe I respected their TOS

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  • Pat

    I think the take-away from the interview in this podcast was “give it more time”.  O, my.  Just what I don’t have much of to begin with.  I found Mike’s stats about Google Plus in the beginning of the podcast to be some compelling reasons to stick with it and I agree “search” alone for some would be enough.  But, the”give it more time” approach I think is enervating without one or two killer suggestions of how to use that time or jump start fledgling efforts.   It seemed to surprise Jessie, the Google + writer, when Michael asked the question ..or I think he thought it a hard question to answer.  His recommendations didn’t exactly set my chair on fire to get up and get movin’.  I think part of the problem is that those who know Google+ are not all that wide-eyed enthusiastic about it because of the obvious:  it’s hard to slog uphill.  The rumors don’t help.   It might be worth it in the end, but if it has a wobbly nature and I’ve got to spend time investing in it, I’m not feelin’ so enthusiastic either.  I’m just trying to cover the bases just in case it takes off.   Anyway, disregard all this crankiness–I do love the new podcast bite-size Social Media Examiner! 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Pat – I fully hear you and agree the jury is still out on Google+

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks much Nick

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Karrie – Have not seen that.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks much Salyris

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Fraser for listening and for your comments here.

  • Pat

    Fraser, your response is a very helpful reminder of what we should be doing! YOU should do a webinar!  I get notifications all the time about webinars about FB, Pinterest, YOUTUBE, Twitter from all the Social Media Experts but never get promotions about their webinars about Google+!  It is certainly not front and center on their time investment calendars. 

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  • John

    Social media examiner really rocks! 
    Thanks for the very interesting topic and tips, Micheal. I have a G+ account and just like with Pinterest I have been trying to figure out the best way to make them work for my business. thankful that I’m learning some new things here and even though I somehow agree with the others that it tend to get a little bit slow, but hey! as long as it will do the trick, I’m in! 

  • http://www.engage-2012.com/ Kevin Dolby

    As Michael said, lot of people may disagree with you and I am one of them. Even though you are correct that it is rumored that Google+ is full of tech geeks, it’s not true. Do you really think that Britney Spears would have its 4 497 109 followers (data taken from here: http://www.socialbakers.com/google-plus-statistics/) if G+ would be full of tech geeks? I don’t think so. And this is just one of the things…

    As a marketer, you are missing a great opportunity of where to market, my friend. ;-)

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  • http://www.storyonsales.com/ Stanley Rao

     Social media examiner really rocks! 
    Thanks for the very interesting
    topic and tips, Micheal. I have a G+ account and just like with
    Pinterest I have been trying to figure out the best way to make them
    work for my business. thankful that I’m learning some new things here
    and even though I somehow agree with the others that it tend to get a
    little bit slow, but hey! as long as it will do the trick, I’m in!

  • http://www.webmeester.eu/ terry pasencio

    Google+ is a  good source of publicizing your business!! It is the most popular website where every website can derive good amount of visitors.It will, without question, become a key tool for businesses.

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  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks John :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for your kind words Stan.  Keep at it

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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Very unique comment Stanley…

  • http://www.brookswebdesign.net/ Maria Brooks

    I use Google+ and Twitter for my business social media marketing.   Two great reasons for using Google+ are to improve your search results and bring social connections to your Youtube channel.  Post Panda and Penguin, why would anyone miss an opportunity to improve their Google rankings? Very interesting that most Google+ users are mobile.  Since mobile use is skyrocketing with no end in site.

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  • http://www.callbox.com.sg/ Jayden Chu

    Many thanks for sharing your insights. Google+ continues to be great social media for all experts that there was great productive way one of many social networking. Although, it would not really generate traffic from this, but in a manner that it can give a great resource for our business.

  • jesus

    you will be there sooner o later

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  • http://www.sfmodernmediamarketing.com/ George

    Excuse me if this is not relevant:  Who thinks that Google will sit by the sidelines and not challenge Facebook head-on?  In its infancy, Google made one mistake:  Some one searched and then left Google.  The battle I see is that Facebook is struggling to monetize the people they have captured.  Google is trying to capture the people they have monetized.  Am I way off base?  Even investors have backed off from Facebook.  Aren’t they waiting to see where the profits are coming from?  Google is taking the profits and plowing them into besting Facebook.  Google has always opted for making the user experience better (they already have the cash).   I think we will see Facebook alongside Netscape in 10 years—great idea which some one took and bested.

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  • http://www.psdfileconversions.com/ Charlene James

    Im truly love how it is simple on my eyes and the data are well written and when it comes on Google+ because I want to make sure what kind of media im on.. I am wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day!

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  • http://www.findandconvert.com/ Bernie Borges

    I joined G+ before it was open to the public. What really BUGS me about it is this. I use Google Apps in my business. My Apps email address is my name @ mycompanyname.com. But, my Google+ account is tied to my Gmail address. Now, Google Apps integrates Google+ but my Google+ account is not tied to my Google Apps identity. I have to log out of Google Apps to sign into my Gmail account to use G+. The salt in the wound is that people are adding me to circles to my Google Apps identity, which is not my G+ identity. It’s a cluster! How the %^&* could Google *&^% this up so badly! It’s a terrible user experience. 

  • http://twitter.com/lucascookguitar Lucas Cook

    I’m from the UK and G+ is picking up a little but is still fairly sparse in it’s user base. I have to say that if the marketing angle is taken out of the picture it is just much more pleasurable to use than any other social media platform. I just love being on it even if I’m not being particularly active. Everything looks better, works better and feels expensive even though it’s free. To misquote Guy Kawasaki “facebook is pc G+ is apple”. He said something like that and I agree. To correctly quote myself “Microsoft make things people need but don’t want and Apple make things people want but don’t need”. Does anyone think the same as regards to G+? We don’t need it but it’s great?

  • http://www.red-website-design.co.uk/ Red Website Design

    I post on Google+ daily along with Twitter, Facebook and LinkedIn. I’ve generated business from the latter 3 but yet to benefit from Google. Won’t give up on it though.

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  • http://influitive.com/ Abdallah Al-Hakim

    absolutely terrific set of tips. Thanks a lot Adam for posting this. I encourage everyone who uses Google Analytics to visit his link.

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