5 Ways to Get Your Pins Noticed on Pinterest

social media how toIs Pinterest important to your business?

Do you want to get your pins in front of more people?

In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.

Why Pinterest?

Pinterest has over 70 million users globally.

The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.

And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.

Here are the tips:

#1: Optimize Your Name, Boards and Pins for Pinterest Search

Your Business Name 

Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.

Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.

pinner search

Users search for Pinners when they are looking for specific brands and people to follow.

This doesn’t refer to the URL that Pinterest assigns you, but your “Business Name.” You can edit your business name by going to Settings, and then Edit Profile.

pinterest business name entry

Add keywords to your business name to help you be found within Pinners search.

Nikki’s Event Planning optimized her business name for the words wedding planner. But she didn’t put Nikki’s Events or Nikki’s Event Planning in her business name, so her Pinterest account can’t be located when using the Pinners search function.

A Modern Proposal has both the keywords wedding planner and A Modern Proposal in her business name, and therefore the business shows up in a Pinners search for both terms.

wedding planner pinners

Make sure that your business name on Pinterest contains both branded keywords, and keywords you want to be found with.

Even though users may not be able to see the keyword in your business name on a Pinner profile search result, adding a keyword in your business name will get your Pinterest account indexed in Pinner search results.

Your Board Titles

Put keywords in the titles of your Pinterest boards so other users can find them easily through the Boards search option.

pinterest board search

Pinterest users can also search for specific boards related to a search term under the Boards search option.

Catch My Party is a site where people can share ideas about parties, but it also operates as an e-commerce site for party supplies. Although they sell all sorts of party supplies, they titled a board “Baby Showers” to increase their chances of being found by people who are planning a shower.

baby shower pin

Title your boards with keywords to help them show up in Pinterest search results.

To rank higher in Boards search results for specific keywords, place them as close to the beginning of your title as possible.

Your Pins

To increase the chances of showing up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.

To find out which words people are using when they search for something on Pinterest, all you have to do is type words related to your industry in the search box and popular suggestions automatically pop up.

When I type in the word kitchen, autosuggestions like kitchen cabinets and kitchen décor pop up.

Here, Home Bunch promotes their cream kitchen cabinets with a short description of relevant keywords they want the pin to be associated with.

search term suggestions

Home Bunch’s pin of cream kitchen cabinets shows up in search results thanks to good use of keywords in the description.

Keep your keyword descriptions short and simple to show up in relevant search results.

#2: Pin Consistently

Pinning consistently can help people discover your pins and increase the number of followers you have on Pinterest.

If you find yourself short on time, aim to pin 5-10 items a day. But if you do have the time and want to aggressively grow your Pinterest presence, then pinning 20-25 items a day is the best way to go according to Ahalogy, a Pinterest content distribution network.

But don’t pin 20 pins a day for a week straight, and then nothing at all for three weeks. Pin on a daily basis when you can.

Sephora is a good example of a brand that consistently pins a lot of content, but is careful not to overload their followers with a swarm of pins all at once.

sephora board pins

Sephora consistently pins something to one of their boards every 4 or 5 hours.

#3: Pin at Optimal and Different Times of the Day

Pinterest works 24/7 and pinning at different times throughout the day and night will help your pins be seen by new local and global audiences.

According to Cynthia Sanchez’s article 3 Unique Ways to Use Pinterest, you should test and use response data to determine the best times to pin to your boards. Use a Pinterest analytics tool like Tailwind App to find out which days and what times are generating the most repins and likes for your pins.

To reach pinners in another time zone, you can even schedule some of your pins with Viral Tag.

#4: Repin Your Old Pins

It’s a fact that not every one of your followers is going to see all of your pins. That’s why it’s important to repin previous pins from weeks and even months ago.

If you’re gaining new followers fast, this tactic will help them discover great content from the past that’s buried under your other pins.

This is especially helpful for offline retail businesses because repinning old pins reminds people of products they may have forgotten about. According to a study done by Vision Critical, when participants were asked how Pinterest affected their in-store purchases, 17% responded, “It reminded me that I intended to buy that item.”

#5: Participate on Pinterest Group Boards

Many successful group boards have hundreds of contributors and thousands of followers so they’re a great way of getting your pins in front of a larger targeted audience in a much shorter time.

An incredibly well-managed group board is Packaging Pick of the Day by JoAnn Hines. In an interview she did with Lorna Sixsmith of Write On Track, JoAnn stated:

“The group board gets more repins per image because it’s so popular. I’ve tested pinned [sic] my boards first vs. the group board and the pins on the group board are always more popular, even though personally I have more followers than my group board.”

Food Bloggers of Canada created FBC Member Food Blog Posts to help promote the pinned blog posts of their members to a larger audience.

food bloggers of canada board

Group boards can also be used by any neighborhood business association or professional association.

This is a tactic that any neighborhood business association or professional association can mimic.

Find, Join or Create a Group Board

Pinterest Group Boards World lists dozens of group boards for topics ranging from women’s shoes to knives.

While some group boards show contact information for the founder of the board in their descriptions, other boards require an invitation from a pinning member.

group board invite

If you can’t find a group that matches your interest, consider starting one of your own.

To launch your own group board, create a themed board, then invite any pinners you follow who also follow you to become part of the group.

Conclusion

You don’t want to leave the discovery of your pins to chance. Use these tips to create a great strategy and your Pinterest presence will be a success.

What do you think? How do you discover other pins on Pinterest? What tips can you offer? Drop us a line in the comments section and share with others.

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About the Author, Vincent Ng

Vincent Ng is the founder of MCNG Marketing. He helps business businesses go from Pinterest to profits. Download his e-book, How to Search Optimize Your Pins for Pinterest and Search Engines. Other posts by »




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  • Cynthia_OhSoPinteresting

    Great tips Vincent! Thanks so much for the mention :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you for these great tips Vincent! I think the ‘Repinning Old Pins’ is a great way to remind your audience about your products and give your new followers a chance to see those as well.

  • http://navneetsau.com/ NavNeet Sau

    Amazing Pinterest tips Vincent. I found an excellent app named Tailwind to check when my followers comes online to Pinterest. Thank you for sharing this brilliant article.

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Great advice, Vincent. I can get lost in searches on Pinterest, but the pins do need to fit common search queries! Taking the time to name pins, boards and usernames effectively is so key for exposure. I think managing a group board is easiest with avid users. Or, inspire collaborators by posting regularly yourself!

  • http://www.christiankonline.com Christian Karasiewicz

    Great collection of tips Vincent. #4 is very important. A lot of users think forget that one and done won’t cut it.

  • Heather McLane

    Hi Vincent. Great tips! Question: After repinning old pins, do you delete the previous ones, or leave duplicates on your boards? Is there any negative effect to deleting older pins?

  • Ann C.

    Thanks Vincent! I was following tip #1 when I discovered I first had to convert my page to a business page. Apparently it was an older version.

  • Vincent Ng – MCNG Marketing

    Thanks Cynthia! I appreciate all the great tips you’ve provided on all your different blog posts and podcasts.

  • Vincent Ng – MCNG Marketing

    Thanks for the kind words John, it’s greatly appreciated. Sometimes there are some really valuable resources the new followers need to know about so it’s so important to share them again and again.

  • Vincent Ng – MCNG Marketing

    Thanks NavNeet for the kind words. I’m a big fan of Tailwind and definitely love the great tools they offer.

  • Vincent Ng – MCNG Marketing

    Thanks Sarah. I agree, I think it’s fun to have pins with fun descriptions but even then, some of the pins should have common search terms. And taking the time to carefully name everything pays off in the long run. I literally is a labour of love that takes time to grow. And I’ve found group boards are easiest when you choose the best people who are excited about being part of the group.

  • Latasha Patrick

    Great information. Thanks

  • Vincent Ng – MCNG Marketing

    Repinning old content is so important. Especially when it comes to certain activities like lead generation. I love repinning my most popular pins every few weeks and it helps get more repins and traffic to my site.

  • Vincent Ng – MCNG Marketing

    I haven’t found any negative effects yet Heather. I feel that as long as they are burried deep enough on a board feed and requires a bit of scrolling before you reach the old pin then it’s okay to repin it again. I’ve also repinned old pins on other boards weeks later as well. This is because some of many of my boards don’t have the exact same followers.

  • Vincent Ng – MCNG Marketing

    You’re welcome Ann. Pinterest has changed a lot in the last year. Can be tough to keep up with them at times.

  • Vincent Ng – MCNG Marketing

    You’re welcome Latasha, I’m glad you enjoyed the article.

  • AmandahBlackwell

    Thanks for the tips!

    I discover other pins on Pinterest through my inbox. I’ve received pins that are tailored to my boards, e.g., travel and health and wellness.

  • NancyVA – Viktor Viktoria

    Thanks for the tips Vincent – I always wondered about repinning items glad to know it’s ok to do so. Going to my Pinterest now to incorporate your tips!

  • http://www.HobbytoHOT.com/ Bonnie Andrews {Hobby to HOT!}

    Vincent, great tips! I’ve been using ViralTag and I love it. Everything you mentioned is working for my blog and the traffic is usually really qualified traffic too. I’ve been trying to break into the group board mystery so I’m looking forward to checking out your suggestions for that asap :)

  • Vivek G Maudgalya

    Thanks Vincent. It was great reading… !!

  • santhoshreddy

    Thank you Vincent…..useful information, Repin our old pins is a great idea.

  • http://www.digitalkonline.com/ Kelly Ward

    Thanks for the tips, Vincent! I do have a question about repinning. Are you simply pinning (again) one of your current pins to another board? Or you creating a brand new pin of that image and source? Or doesn’t it really matter?

  • http://steadystrength.com/ Adam Pegg

    Great tips. I think the quality of the pictures makes a huge difference also.

  • Vincent Ng – MCNG Marketing

    I find that feature quite helpful. And have even noticed a lot more businesses integrating e-mail with Pinterest. Thanks for sharing Amanda.

  • Vincent Ng – MCNG Marketing

    Glad you found the tips helpful Nancy. I was pretty shy about it at first, but noticed that people were receptive to it as long as it wasn’t being abused.

  • Vincent Ng – MCNG Marketing

    Thanks for the kind words Bonnie. I find Pinterest very good that way, very low bounce rate and higher quality of traffic. And I feel that group boards are always somewhat of a mystery until you find the right one for you.

  • Vincent Ng – MCNG Marketing

    Great to hear that you enjoyed the article Vivek.

  • Vincent Ng – MCNG Marketing

    Glad you enjoyed the article. I think it’s good for new followers to see old pins. They can provide such a great resource.

  • Vincent Ng – MCNG Marketing

    For myself I’ll do two things, I’ll keep the same pin and pin it on other boards. And I’ll also repin a pin from the same board months later. Often times followers can miss your first pin that you pinned 3 months ago, so repinning to the same board can be useful in growing viewership for the content. I would advise that it’s not necessary to create a new pin as this can be time consuming, but I have redesigned old pins that were visually appealing and noticed that after I did, people repinned them more often. Thanks for your questions Kelly, let me know if there’s any more.

  • Vincent Ng – MCNG Marketing

    I couldn’t agree more Adam. There are two types of pins that help with growth. Beautiful pins, and informational pins. If it’s beautiful it will spread on Pinterest. If it’s helpful to people, it can also go viral.

  • http://writtent.com/ Tania Angan

    I definitely like the article and pin it! :)

  • http://www.digitalkonline.com/ Kelly Ward

    Thanks for the info, Vincent!

  • http://www.voicesofmarketing.com/ John Shea

    Great advice on Pinterest, I’ve been having my girlfriend use it for her eCommerce / Amazon affiliate store and it’s working well!

  • Vincent Ng – MCNG Marketing

    Pinterest is so amazing when it comes to e-commerce. Especially when using it to redirect to an affiliate site to help promote products. I think we’re only seeing the tip of the iceberg of what Pinterest can do for online retailers.

  • John Waghorn

    Thanks for sharing Vincent. Pinterest is one of those social profiles that sits comfortably behind Twitter, Facebook and Google Plus, yet it offers so much for both people and businesses.

    Good shout on the third point under section 1 about pins and including keywords within a description, as this makes it more targeted to your audience as you grow your own profile. I think it’s as much about interacting with the community as building your own profile, as this will encourage a wider following and more pins too.

  • Vincent Ng – MCNG Marketing

    Thanks for the comments John. I think the potential of Pinterest on a global scale is still being realized. And I beleive keywords are so important. New users may not know who to follow exactly so they search for keywords to connect with other community members and it’s that something extra that can help in the long run.

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  • Beckie Talkin

    Help, why can’t I locate my Pinterest account when using the Pinner search function?

  • http://www.b-seenontop.com/ Donna Duncan

    Just wanted to share the link to the group boards on Pinterest. The link in the article is broken. Looks like it was renamed after the article was published.

    http://www.pinterest.com/blogtheworld/

  • http://cindyking.biz/ Cindy King

    Thank you for letting us know, Donna! The correct link is there now.

  • Andrea

    Hi there do you now how many pictures I can have on my board at one time please? Sorry if this is a silly question, I’m just learning it now :) Thank you

  • http://ManCaveZen.com/ Scott Kelley

    Good stuff. I hadn’t considered posting a little every day. I was about to schedule a time once a week. Now I think I’ll post every other day or so. Thanks!

  • Holly McIlwain

    Excellent Post. We just started using Viral Tag and love the tool. Pinning more consistently has increased our traffic of repins. I didn’t know you could repin your own pins. That would help a lot since we have over 2,000 pins. We got an e-mail from Pinterest and they are going to feature three of our boards, so we’re preparing for that. What is the optimal number of pins on a board? Thanks Y’all.

  • Emily Kristina

    Thanks for sharing such a great guide! All the tips are very important to follow if we want good traffic on Pinterest.

  • Voya Inkognito

    Go to PinPromote(.)com and get invited to about 200 Pinterest Boards. Make it now “6” ways to get noticed on Pinterest :P

  • Denise

    Is it ok to repin old pins on a group board? I just joined a group board. I’m not sure about if it’s about the rules for group boards. My concern is that I’ll pin my products on the group board and then they eventually drift to the bottom of the page.

  • Zoe Waldron

    Great post, Vincent!!

  • lori

    your tips are very helpful. is there some I can call for a few minutes for one to one help.

  • kathryn_dc

    Great tips! #1 was the most useful, I implemented it immediately in another tab before reading the rest!

  • Guest

    Thanks for the tips, Vincent. I’ve learned so much here. But I have a question here… not a very important one tough.. I have attached an image and wonder how to include the title post and the icon (circled) into a pin. I’ve tried pinning my site and seems that it was not working. Tried pin from socialmediaexaminer and sites like etsy and it worked even on my account.

    Thanks a lot.

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  • Ronald Jackson

    Here, here! I love Tailwind! Think they’ll add pin scheduling? Would love to have it all in once place.

  • http://www.alwayscraving.com kate

    granted I’m a year late to this discussion but found it through google search. Unless I’m missing it (which is totally possible), I’m surprised this page hasn’t been updated with a ‘pin it’ button :) I added + shared on pinterest myself, but might be a good opportunity!









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