Is Pinterest important to your business?
Do you want to get your pins in front of more people?
In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.
Why Pinterest?
Pinterest has over 70 million users globally.
The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.
And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.
Here are the tips:
#1: Optimize Your Name, Boards and Pins for Pinterest Search
Your Business Name
Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.
Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.
Users search for Pinners when they are looking for specific brands and people to follow.
