social media how to Do people pay attention to your tweets?

Are you customizing your tweets for maximum attention?

About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.

In this article you’ll discover six ways to improve your tweets and get noticed.

#1: Personalize Retweets

Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button!

get your tweets noticed

Build a larger audience on Twitter.

Unfortunately, most people rely on the pre-populated text and move on. You can set yourself apart by adding your own opinion, question or other commentary to the tweet to give followers context.

Tell people if you agree or disagree with an article and why. If your reasons take more than the characters you have, cut it short: “I love this article!”

tweet from @marshacollier

Add your thoughts to your tweets to stand out.

Questions are always a good draw because you can use them to intrigue your followers (“Have you tried this crazy tactic?”) or you can ask followers for their opinion (“Have pictures worked best for you too?”). Either way, people are more likely to click through, retweet or at least tweet you back.

Every blog post has a quotable sentence. If you’re not sure what to add to the tweet, find the sentence that really stands out and use it instead of the article’s title.

Crafting an interesting tweet takes more effort than letting the widget do the work for you (especially if the pre-populated tweet didn’t leave you too many characters to work with). But your followers appreciate the effort. I’m more likely to click a link if I know what to expect, aren’t you?

Taking the time to add the extra information is even more important when you’re sharing your own blog post.

#2: Share Articles More Than Once

Tweets don’t have long shelf lives. With this in mind, you need to tweet multiple times to stand out and maintain momentum.

tweets the same article with different text form @askaaronlee

Tweet multiple times with different descriptions.

A mistake most people make is tweeting the same headline and link over and over again. That’s not the best way to go about it. People may see your extra tweets, but if you don’t change it up, you look like a spammer (not the image you want, right?).

It’s easy to avoid tweeting out the same thing over and over—just use the tactics outlined in #1 above.

#3: Be Yourself

I think the worst thing you can do on Twitter is to be like everyone else. Show your personality! It may sound simple, but many people don’t do it—maybe they think it’s not professional. But you can integrate personality and still be professional (and your followers will enjoy meeting the real you).

tweet from @trackmaven

Having a personality helps you to stand out on Twitter.

I recently wrote about a study on Facebook and tweeted about it. When I scrolled through my Twitter stream, one tweet stood out from the rest. It was from Track Maven‘s Twitter account. The tweet was so good it caught my attention instantly and made me respond to it.

#4: Include Trending Topics

Hashjacking or trendjacking is a method of using popular hashtags to get extra exposure for your tweet.

You can find trending topics on the left side of your profile. These are the hottest topics and discussions on Twitter at the moment.

Take note of them and see how you can use them in your own tweets. You can tailor the trending topics and your tweets based on a certain location or people you follow so you can find even more topics relevant to you and your followers.

searching trends on twitter

Tailored trends help you to find relevant topics.

Many people (companies included) make the mistake of just jumping on the bandwagon. That could end up as a PR nightmare, or at the very least, an embarrassing faux pas.

Before you start tweeting away using trending hashtags, do your research. Know what the hashtags are about and where they started. If the hashtag is a fit, use it! But keep your tweets relevant, fun and not too promotional.

#5: Use Visual Content

Humans rely heavily on visual content. Approximately 65% of the people are visual learners. According to 3M Corporation, the brain processes visual information 60,000 times faster than text.

And yet if you go to your Twitter stream, you’ll see that most people’s tweets are text only. Take advantage of that opportunity to stand out. Add images to your tweets, whether they’re from the company account or your own.

track maven study results

Adding visuals helps you stand out and increases retweets.

According to Track Maven’s retweet report, tweets without a visual received 0.1333 retweets on average, while tweets with visuals received on average of 0.404 retweets instead.

Visual content is a good way to convey your thoughts and opinions and your tweet instantly pops out from the rest of the stream.

@canva tweet with an image

Here Canva uses visuals to stand out.

If you haven’t looked at Twitter cards, you should. When you install them on your blog and someone tweets out your article, the Twitter card grabs the featured image and includes it in the tweet.

#6: Talk to People

The simplest, most effective way to get noticed on Twitter is to engage with people.

@postplanner response to @marshacollier

Responding to tweets helps you stand out and nurtures relationships.

But don’t wait around for someone to tweet you before you reach out. Spend some time looking at your own stream and start a conversation around a topic someone else is tweeting about.

Listen to what people are saying in general. While everyone else is busy shouting his or her own message, you’ll be the one listening so you can make a better connection.

Is your Twitter stream too noisy to find people to talk to? Create Twitter lists so you can easily find and focus on important and relevant people in your industry.

twitter lists

Create Twitter lists to focus on relevant conversations.

Of course, while it’s always good to talk to influencers, don’t forget to engage with new people as well. Your goal should be to make meaningful connections with a wider group.

Wrapping Up

Twitter has a lot of clutter to sift through. Sometimes it’s good, sometimes it’s not so good. Take the time to customize your tweets and really talk with others. Use images, share your thoughts and be yourself.

Every time you share interesting content that stands out, you’re building a larger audience with stronger ties. It won’t happen in a day or even a month, but the reward is worth the continued effort.

What do you think? How do you stand out on Twitter? Have you used any of these tips? Leave your comments below.

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  • Brilliant tips, guys! I always try to add a comment or a personal message when retweeting something (unless the original message is too long for that) and include an image whenever I can.
    Posting about your article multiple times is also useful since one’s followers are usually in many different time zones and not everyone’s online at the same time.
    Interacting with others helps an awful lot too and is one of the things I find the most useful when building up your audience.

  • Great ideas Aaron!

  • Thanks for including Canva as an example, Aaron! I’ve had great success with images on tweets – loved your article!

  • Thanks Scott! 🙂 you rock.

  • My pleasure Peg. I’m seeing great success having images on my tweets too. thank you so much for dropping by.

  • Thank you Ashley. Engaging is the essence of twitter. I love so much about it. I’m sure you follow would benefit from you sharing your articles multiple times 😉

  • Aaron rocks too!

  • Love that Canva integration in Post Planner by the way!!

  • Some very interesting points, well worth using

  • Awesome tips!! It’s all about connecting with people not just shouting at them.

  • Hi Aaron,

    I loved this post! I must admit though I do tweet a lot of others blog posts and @mention them by using twitterfeed which I suppose is kinda cheating however i du spice them up a bit by adding the hashtag #SharingAwesome.

    I must spend more time listening and not shouting on there, I loved your tips about adding images and starting convo’s from the homepage! I usually just have my Notifications tab and my hootsuite tabs open but you just opened my mind now to the joys of the homepage so for that cheers dude!

    At the end of the day I thing #SocialMedia should be a place to be social!
    Top post buddy!

    – PD

  • Great one Aaron, thanks for sharing : )

  • Great post Aaron. I am using your tips now …

  • Khozem Sahiwala

    Thanks I liked to posts your article repeatedly but with different contents and headlines, rest i did not follow the other points if you please elaborate more on that.

  • You’re welcome Eugene. Thank you for dropping by. 🙂

  • Great to hear that Keith! 🙂

  • Alberto

    ma quanto costa?

  • Ashley Shea

    I disagree with point 2. I just unfollowed someone who kept tweeting about the same thing multiple times every day. There is such a thing as too much!

  • We can personally testify to the effectiveness of using pictures in our tweets. Although we try not to overdo it, we found that when we have used this tactic our shares/re-tweets/comments have tripled over when we don’t use it.

  • You rock too Mike 🙂

  • Thanks Chris 🙂

  • Amen to that 🙂

  • As you as you spread them out and don’t use the same title, that’s okay for me 🙂

  • Yep, you have to think about the time-delta refresh in twitter. a study had a ‘tweet’ only living for a max of 18 minutes. Can you calculate the refresh of 18 minutes in twitter. That one tweet would be lost at sea!

  • I liked this point Aaron, “it’s always good to talk to influencers, don’t forget to engage with new people’ ….I think the key to take away here is to research out new and upcoming influencers, because you won’t always get the amplification from a seasoned and heavily followed Twitter persona (unless they make time for every comment).

    It’s important to contact and establish relationships with those new upcoming influencers in your niche to help you push your message to a larger and perhaps just as engaged audience 🙂

  • You recommend to post the same article three times with different headlines. If I were following you, the third time I clicked through and discovered I had already read the article, I would unfollow you.

  • Exactly!

  • Great post for sure..!

  • Thank you for writing this article. There are many people out there that struggle with trying to get more attention to their tweets. This will be a great help to them and to my self as well. I have several tips I share everyday about how to sing better, and it will great finally getting more exposure for those:-]

  • Vagabond Investors

    Great post Aaron!
    This should be a mandatory read to all tweeters out there! 🙂 Activity inside the community is also very important!