social media toolsDo you manage a Facebook page for your business?

Interested in ways to improve your marketing?

In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.

In this article you’ll discover five lesser known Facebook Page features for marketers.

five facebook features for page admins

Discover five Facebook features page admins need to know about.

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#1: Free Images for Ads

When creating a Facebook ad, you can choose from a searchable database of thousands of free stock images from within the Facebook image library. This takes an extra step out of the ad creation process.

facebook ad image library

You can create Facebook ads quickly by choosing photos from the image library.

This image library is powered by Shutterstock, but there’s one important caveat: Not all of the images meet Facebook’s advertising guidelines. For this reason, it’s important to familiarize yourself with the guidelines and choose your images carefully. You don’t want your ads getting rejected over some minor technicality such as the 20% text rule on ad images.

#2: Ad Relevance Scores

The ad relevance score is basically Facebook’s answer to Google’s quality score for AdWords. The relevance score guides how often your Facebook ad will be displayed and how much you’ll pay for each ad engagement.

Facebook considers a lot of different factors when calculating your relevance score, including positive and negative feedback via video views, clicks, comments, likes and other ad interactions. If people report your ad or tell Facebook they don’t want to see it anymore, those actions count against you.

facebook ad relevance score

This score measures how relevant your ad is to your target audience.

Keeping an eye on your ad relevance score can help you determine if your ad needs work. Oddly enough, this setting is unchecked by default.

To enable ad relevance scoring, open the ad or ad set in your Ads Manager and navigate to Customize Columns. From the list of available columns, find and select the Relevance Score check box.

Enabling this option adds a Relevance Score column to your ads reports so you can keep an eye on this metric.

#3: Email Contact Import

A great way to grow your audience is to invite the people in your email address book to like your Facebook business page.

To do that, go to your Facebook business page, click on the ellipsis (…) button (next to the Share button on your cover image) and then select Invite Email Contacts from the drop-down menu.

facebook page features menu

To build your audience for your Facebook page, invite your email contacts to like your page.

Next, you see a pop-up box that lists all of the different integration options you can use to import your contacts. Identify the contact list you want to import and click the Invite Contacts link to the right.

facebook page email contact import feature

Upload your contact list so you can invite your email contacts to like your Facebook page.

After you upload your list, a dialog box appears where you can select which contacts to invite. You have the option to select individual contacts or the group as a whole.

After you select your contacts, click Preview Invitation. On the next page, review the invitation, select the check box that you’re authorized to send invitations and click Send.

There are a couple of points to keep in mind when sending invitations. You can upload up to 5,000 contacts per day, so if you have large customer or subscriber lists, you’ll have to send invitations in batches. Remember, your page may already be suggested to your contacts who use Facebook, so you can decide whether to email them as well. If you’re already showing up in their recommended pages, it’s just free advertising for you.

#4: Facebook Post Scheduling

The ability to schedule Facebook posts is pretty handy, especially if you’re using promoted posts.

The good news is that you don’t need Hootsuite or Buffer to do it. You can schedule future posts right in Facebook. You can even backdate posts so that they appear earlier in your timeline.

To access this feature, go the Publishing Tools tab, select Scheduled Posts and click the Create button.

facebook post schedule feature

From the Scheduled Posts section of the Publishing Tools tab on your Facebook Page, click the Create button to start your scheduled post.

Compose your post and then select Schedule from the Publish drop-down menu.

facebook post schedule dialog box

From the Publish drop-down menu, select Schedule to schedule or backdate your post.

Select the date and time to schedule your post. When you’re finished, click Schedule.

Scheduling posts can be especially useful for larger teams where you have different people creating and uploading Facebook content and targeting and launching your social PPC campaigns.

#5: Pages to Watch Metrics

At the very bottom of your Facebook Insights page, you’ll find a Pages to Watch area where you can track other pages, such as your partners, competitors and friends. You can see metrics for the likes, posts and engagement on these pages.

For example, the Pages to Watch metrics below reveal that HubSpot page likes are currently at 813,200, up 40.6% over the previous week. Also, there were five posts to the page, engaging 158 people.

facebook pages to watch feature

In the Pages to Watch section of Facebook Insights, you can track metrics for the Facebook pages that belong to your industry competitors.

Looking at these metrics is an easy way to track your competitors’ fan growth and look at their engagement numbers. This information can also give you a sense of how many times to post per week.

In a nutshell, you can see how your social media marketing efforts stack up against others using real benchmarks (their actual performance).


Facebook is constantly being redesigned and refreshed, so it can be hard to keep up with all of the options available to you. The five hidden Facebook features covered in this article are somewhat buried in the Ads Manager and Publishing Tools, so you probably wouldn’t just stumble upon them. But they can be valuable tools for your Facebook marketing.

What do you think? Have you used any of these hidden features? Do you have some favorite but less-known Facebook features or tricks? Please share yours in the comments below.

five facebook features for page admins

Tips for using five Facebook features page admins need to know about.

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  • Cool list! I’m actually familiar with those hidden features and I love using feature #3 – the scheduling one. It’s easy peasy and also somewhat has better reach compared to using social media scheduling tools. Thanks for sharing!

  • Kunal Singh Khati

    #3: Email Contact Import is not working now . It works ?? i import all of Linkedin Contacts and want to export in FB page for Inviting but i did not get this Window

  • Sergej Lah

    Under #3 Invite Friends option in my page i can invite only my personal profile friends and option Suggest page is not showing !!! Any ideas?
    I would realy like to use e-mail base to invite my contacts!!!

  • Harmony Audio

    #3 seems not to work on my end.

  • I think it’s pretty clear that Facebook ads are for larger businesses with sizable marketing budgets. Individuals thinking that they’ll outpace and outreach those ads on a $10-20 a day budget are sorely mistaken.

  • Here is a good way how it’s possible to make ninty-five dollars h… After searching for a job that suits me for six months , I started making money over this web-site and today I am verry happy. After 3 months doing this my income is around $5000/per month If this interests you: 1)navigate to the site link in description

  • grnow

    Hi, if you click on the ellipsis (…) button on your business FB page and click on ‘Suggest Page’ under Invite Friends, the ‘Suggest Page to Email Contacts’ window opens, which is virtually the same as the box you show above.

  • Naa Oyoo Quartey

    i know all except the email contact list. I didnt find that feature though.. strange. Thanks for sharing!

  • Naa Oyoo Quartey

    not available either on mine. maybe Fb took it out.

  • I manage all my pages through FB business manager and don’t get an option to suggest my page to email contacts, only to FB connections.

  • I disagree and I speak from experience.
    If you target your ads well (and that does require skill and a steep learning curve) then you can do quite well.
    I am getting clicks to my website for around 24 cents a click and on average 1% converts (so I get one sale from every 100 paid clicks) to an affiliate product which pays me $100.
    I will spend $24 to get $100 ANY DAY OF THE WEEK.
    My daily ad budget for this campaign is $10

  • It doesn’t seem to exist any more. see above.

  • Would make perfect sense they took it out. Why the hell would they allow you to convert your mailing list to page fans for FREE when they can charge you for it. I would take that out as well if I was offering a paid product doing the same thing (Like Ads)

  • Yep. Number 3 is not available. I think the post needs to be edited and #3 removed.

  • Wow, those are great results. Alas, I don’t think many experience them. I think people aren’t able to target their audience narrowly enough and end up paying $1 or more for a click that gives them little return.

    I’d certainly be interested in reading a post of your results if you have one. I’m sure others would be as well. Any posts that can tell you how to better target your Facebook niche would do quite well, I’d imagine.

  • grnow

    Hmm, I wonder if FB business manager doesn’t have that option pop up for some reason? This is what I see when I click on that menu:

  • I decided to test if this so I REMOVED one of my pages from Business Manager

    (following these instructions if anyone ever needs to do it:

    Now that I control this page through my personal profile, I tried to do it again but everything looks the same.

    Where are you accessing FB from grnow? I’m in Australia

  • Great post! I knew about that last two, but those first 3 are new to me. I’m particularly excited about #2. More metrics?! That’s freakin’ fantastic!

    Thanks, Larry. (:

  • Jan

    #3 is there, they may have moved it. You can go to notifications, then suggest page on the left. Then the rest is the same as the directions with the import etc. Works for me anyway 🙂

  • Stephanie Horlin-Smith

    Hi Jan, I’ve looked in Notifications but can’t see what you’re referring to? Can you please explain a bit further how you access the import contacts part? Thanks 🙂

  • Jan
  • Why not on all the Facebook pages we can see Invite Email Contacts? I am admin of 4 pages and in 3 pages I am not seeing this option!

  • Kunal Singh Khati

    Not able to See and This feature isn’t available to all Pages right now. Get Official Link

  • Stephanie Horlin-Smith

    That is really strange – I don’t see ‘Suggest Page’. I only see Promote Page or Share Page…

  • Larry Kim

    i think the feature is only available to established pages with a minimum number of fans or engagement. i don’t know exactly what the number is but it worked for me and i only had a few thousand fans.

  • Larry Kim

    yeah it’s nice to be able to do it all in one place! ?

  • Larry Kim

    see my earlier response.

  • Larry Kim

    it’s there provided your page meets some minimum critera

  • Larry Kim

    it’s there. trust me, i am looking at it right this second. it’s just not for every account apparently.

  • Larry Kim

    try growing your page a little (maybe use ads a little) then check back.

  • Larry Kim

    amen ?

  • Larry Kim

    thanks jasmin ?

  • Larry Kim

    as mentioned earlier, it is available to pages that have a minimum amount of fans. they did this to reduce spammers from abusing the tool, but it is indeed there for all advertisers who meet their minimum relevancy criteria.

  • Alina

    Regarding #3. Actually, it works for page categories Local businesses:Local business. So you can change page category, invite email list and change the category back. Should work 🙂

  • Kunal Singh Khati

    Great Aliana.. Correct just i checked one of my Local Business FB Page and get Invite Email List (Export) Feature. You are the Person who gave correct Answer and resolved our Confusion. Tanks a Lot 🙂 Stay Connected.

  • YES! That’s it! I have one page with just over a hundred fans and it’s in the local business category. I just checked and the option is there! yay!
    I changed the category of one of my other pages to “local business” and the option became available on it as well!
    You ROCK Alina!

  • I’m afraid you are mistaken Larry. The feature seem to only be available to pages in the “local business” category and is NOT dependent upon the number of page fans, engagement levels or relevancy scores achieved by the associated ad account. Might be worth updating the write-up for that particular strategy and explain how anyone can access it. Cheers 🙂

  • Larry Kim

    i can see this feature available in pages that aren’t “local businesses”.

  • Alina

    You are welcome 🙂

  • Cool. But can you see any “local business” page you have access to that DOES NOT have this feature?
    If not, it might be better to advise everyone to temporarily change their page category to “local business” in order to get this feature.
    IMHO, this functionality is something worth going through any hassle in order to be able to access as it allows you to get FREE likes to your page from HIGHLY TARGETED people who ALREADY KNOW YOU! This can only do good to overall engagement on the page and thus, better organic (i.e. FREE) reach (or one would hope so at least).
    I just did the ‘hack’ mentioned below with one of my pages and was able to invite 1300 extra people from my email database to like my page and it didn’t cost me a cent. Winning! 🙂
    Not sure how long before FB closes this ‘loophole’ but I wouldn’t wait long.
    Thanks again Larry for letting everyone know about this very well hidden functionality within FB. Love it!

  • Larry Kim

    they certainly don’t make it easy to find. hence the title of the article – 5 lesser known features…

  • I’ll try and do a write-up on my own site about this particular campaign (unless SME is willing to offer me a guest post… 😉 )

  • It only works for new pages with less than 50 fans – not an official number but I’ve tested this across a few different pages and came up with this.

  • You can add the 6th one: Power Editor here, which can enable users target their audience with advance features

  • Number 3 is not avaiable to many people any more and appears to be being discontiuned by Facebook.

  • That is just not accurate at all. Just because you have done it doesn’t mean it isn’t being done every day all day by thousands of businesses.

  • I see, thanks!

  • Good point, I’d disagree.

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  • Agreed ! I just tried #3 for 3 different pages and not getting those options. HOwever im not getting any options at all after i click ‘invite friends’ the loading box swirls for a bit then disapears and nothing happens , do you know if theres a bug with this feature at the moment or heard of other experiencing similar ?

  • Ah ! had to login as oneself not the page and click onto page in the left hand menu, so i can now invite friends but still no option to invite an email list ! Any ideas anybody ? Do you agree this is being phased out ?

  • Here is something that is worth everybody’s attention , a fantastic opportunity for work for those who want to utilise their free time to make some extra money using their computers… I have been working on this for last two and half years and I am earning 50-80 dollar/ hour … In the past week I have earned 13,245 dollars for almost 20 hours sitting ….

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  • These are all fairly commonly known at this point I think, and I’d advise against using the free stock images option because… well, I think it’s obvious why. Don’t use stock images seems to be one of the pointers that everyone talks about. *shrug* Not sure why you decided to include it.

  • You’re very welcome! (:

  • grnow

    From the U.S.

  • Good Information 🙂

  • Point 3 works for one of my clients who has over 30,000 likes. Be aware that Facebook sends an email to people who can’t be found on Facebook to like your page. Not sure if you like to spam your email list with a message like that.

  • Lindsey

    Does anyone happen to know if there is a cap on #3? I use to do this for my clients all the time but then Facebook took it off the pages. Now I guess it is back but only a few of my client’s pages have it.

  • eden

    I tried importing my clients contact lists in mailchimp but failed and now I am blocked 🙁

  • Sheduling one is my favourite, too. Also great stuff in comment, I learned a lot.

  • Pel Abbott

    The scheduling feature isn’t working.

  • Велизар Ненов

    You forgot to mention that if the relevance score fall below to 1 facebook punish you with flag which bans your ad and the used so far payment method. Then you have to write down this lazy fu**in’ employes and pray some of them to review your problem. Facebook is the worst place to make business and advertise regarding their terrible support.

  • Hi ,

    Excellent Post! Wow! Thanks for a super thorough post about opt-in locations. Since I’m in the process of reconfiguring my landing page, I’m going to put them to good use immediately. Keep up the good work.

    I’m seeing you everywhere these days! 🙂

    I used to be more than happy to seek out this web-site.I wanted to thanks in your time for this glorious read!! I undoubtedly having fun with each little little bit of it and I have you bookmarked to check out new stuff you weblog post.

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  • Charlie Guthrie

    I wonder if FB have stopped you Batch inviting people to like the page, or whether it needs to hit a certain size before this is activated. Currently I can only invite my own contacts to like the page, none of the other import features show up!