Facebook Revamps Insights: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Revamped Insights Tool for Business Pages: Facebook page admins now have a new improved Insights tool for better Facebook marketing.

  • Admins can find this new Insights tool in the left navigation sidebar once they opt in.

    facebook new insights

    Check out the new Facebook Insights tool.

Facebook Mixes Sponsored Stories Ads With Content in the Site-Wide Ticker:  Facebook’s Sponsored Stories (a type of advertising on Facebook) are now seen in the Facebook Ticker feature which was introduced earlier this year.

sponsored stories

The types of content shared in Sponsored Stories are page likes, page posts, page post likes, check-ins, app shares, apps used and games played and domain stories.

Facebook Asks Users to Adopt the Facebook Timeline: Many users are seeing the notification below asking them to get the Facebook Timeline.

facebook timeline

Are you getting the new Facebook Timeline now?

Here are a few social media tools worth noting:

Quipol: An easy-to-use, easy-to-embed polling tool with comments that can be shared on Facebook and Twitter. Note the handy thumbs up/down function.

StatFly:  A social media tool for agencies, small business owners and individual bloggers to easily post and monitor campaigns on Facebook pages, Twitter and (coming soon) Google+. It’s a platform with one-step publishing, a simple interface, bit.ly interactivity,  and comprehensive at-a-glance reporting that are useful for strategizing social media efforts.

statfly

A social media management and analytics site designed "for the rest of us."

TweepsMap: A free tool to see where your Twitter followers are located.

tweepsmap

Here's a snapshot of @SMExaminer's community on Twitter.

And don’t miss this:

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Social Media Examiner presents Small Business Success Summit 2011! (online conference)

Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • http://treasurycafe.blogspot.com/ david k waltz

    Cindy,

    Thank you for the information. I checked out the Twitter mapping application – pretty cool. It also had widgets if someone wants to put them on a blog or website. Are there any apps to compare the Twitter followers to blog traffic on the same map?

  • D. F. White

    How do I get a domain name?  landbtween@gmail.com

  • https://www.facebook.com/singsnap Annie

    Great article.  I’m a bit disappointed in Facebook Insights right now.  It’s always been 2 days behind on its updates, which was bad enough, but now it’s 4, and it’s really irritating when you are trying to closely monitor the effect of different types of posts and how best to time them.

  • http://www.futons-direct.co.uk H Peltan

    I find your daily dose of info very useful but sometimes hard to keep up with, sometimes it seems like change for changes sake and not always for the better.(does that make me a dinosaur?)

  • http://www.marketingm8.co.uk Peter L Masters MCIM

    A great post as always Cindy, thanks very much!!

    It’s vital for us to keep up to date in this fast changing environment!All the very best Peter, aka MarketingM8

  • http://www.salesandinternetmarketing.com Lindsay Hopkins

    You continually provide us with great content and this is particularly good – thanks

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Hi Cindy! It is good update about Facebook. Thanks for sharing this post.

  • Pingback: How to Create a Social Poll with Quipol (Tutorial) | Blogging Bistro

  • Loveglobalbeats

    Do you know why the share button inside an event is now obsolete?  I noticed they changed the response options inside the event but sharing an event was so convenient.  In addition to inviting friends to the event, we were always able to just share it on our page.

  • http://bloggingbistro.com/ Laura Christianson

    Cindy, I was so jazzed to learn about Quipol that I immediately signed up, created a “Cyber Monday” poll, and wrote a tutorial about how to use Quipol for my blog. The link to the tutorial (with the poll embedded) is http://www.bloggingbistro.com/how-to-create-a-social-poll-with-quipol-tutorial/

    Thanks for the info on Facebook’s new Insights for Pages, too. I’ve been tracking those developments for some time, but I did find Facebook’s interactive tutorial helpful in explaining what some of the more esoteric-sounding Insights mean.

  • http://twitter.com/buzzquotient buzzquotient

    Thanks for all the info and tips!Facebook is making too many changes, might alienate users. StatFly looks cool. Will check it out!

  • http://lighthouseinsights.in/ Prasant Naidu

    Facebook Insights has caught me :) and i think that it is a great move to keep the love of fb brand pages growing. is g+ listening. thanks for the list of new apps, statfly is a definite try :) thanks cindy.

  • Alice

    I love your articles. I wanted to bring to your attention that your link to Facebook Insights does not take you to the intended material.
    Here is a link to Facebook’s PDF Product Guide to Insights.
    http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_en_US.pdf
    Thanks for the great content.

  • Pingback: 5 tips for using brand messages on social media | re:act | Digital Marketing | Home







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