social media expert interviewIn this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.

You’ll discover how to integrate social media and email to leverage your content.

He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why you need to use both social media marketing and email marketing
  • How businesses can use the new media trinity: content, distribution and conversation
  • Why some people underestimate the power of email
  • Tips on how to integrate social sharing and email
  • How to use email to get your audience to participate in the discussion on social media
  • How to use a “share this” feature to balance the push and pull in your marketing
  • How video in email works
  • Why podcasting came out too early and what this means for businesses today
  • Why now is the perfect time to give your audience podcasts
  • The marketing benefits of podcasting
  • The social media trends for the next 2 years
  • Why you need to create content designed for mobile or a mobile alternative to your content
  • The critical mobile data you need to be aware of

Connect with Christopher on Twitter @cspenn and check out his podcast Marketing Over Coffee and his blog.

What do you think? Do you integrate social media within your email marketing? What tips do you have to share? Please leave them below.

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  • John Lee Dumas

    Great interview, Mike!  Christopher, thanks for sharing those wonderful ideas. You’ve given me even more reasons to continue on my path!
    Rock on SME! Keep these stellar posts coming!

  • Matt Coffy

    Excellent material and insights, Michael and Christopher. Learning to successfully integrate content and social to have a solid strategy definitely puts that much importance to email marketing. Plus, if you have a mobile friendly website, everything is multiplied from distribution to access. Great stuff! Thanks for sharing!

  • Crazzy Kylex

    Awesome interview, Michael. How the video plays a major role was the most beneficial to me. Thanks again. Keep interviewing!

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  • HelenNest

     Great interview, Michael. Also, great tips on e-mail marketing.

  • Michael A. Stelzner

     Thanks Helen

  • Michael A. Stelzner

    Appreciate the feedback

  • Michael A. Stelzner

    Thanks Coffy

  • Michael A. Stelzner

    Thanks John

  • Stephen Forster

    Great video interview and great content as usual from Social Media Examiner, absolutely first class.

  • Michael A. Stelzner

    Thanks much Stephen 

  • Julia McCoy

    Excellent video. The shows an articulate example how email marketing and social media marketing can work in tandem.

  • Samantha Anderson

    Thanks for the great content. I particularly like the river flowing analogy of social media – it’s so true. It definitely makes sense to create a virtual circle of email marketing, social and web. Some great ideas. I look forward to more!

  • Michael A. Stelzner

    Thanks Samantha – I agree that is a great analogy 

  • Michael A. Stelzner

    Thanks Joshua

  • AriesHungary

     Excellent work.

  • Richard Ng

    Cool interview and like the river analogy of social Media too.

    It seems like his blog is offline due to overload 😉

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  • Daniel Parker

    Great interview, Michael. Thanks for sharing the outcome with us. It contains many useful ideas regarding social media marketing. Thanks again.

  • Tom Crawshaw

    Brilliant interview, Chris Penn is a very smart guy!  I love this:
    “Blog is content source”
    “Social is conversation channel”
    “E-mail is distribution”

    Thanks Mike :) 

  • Jose Jairo Ospina

    Good Michael

  • jesshargs

    Fantastic to watch- easy to digest and content that is relevant and immediately actionable, thank-you!

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  • Maria Brooks

    I love the idea of starting the conversation on social media and sending them back to website to read the content which then gets them to optin.  Seems like such a no-brainer, but it’s not something I do effectively.  Really nice concept of making everything a circle between social media, content, and email marketing.   

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  • Lead Swaps

    Great work ! i love it

  • Ethan Beute

    As has been established – great interview, Michael.  Christopher is so straight forward and helpful in laying out his concepts.

    Video in email absolutely works – just as video does on websites and in blog posts.  It’s a personal, powerful, and effective way to communicate.  At BombBomb, we use it ourselves, as do nearly all of our customers.

    Great to hear smart people talking about video email.

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