26 Ways to Market Your Business With Tumblr

social media toolsHow much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.

Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.

In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.

How Can Tumblr Be Used?

Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.

tumblr

Tumblr is a visual blogging platform.

When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers.

27 comments

 
 

3 Analytic Tools to Improve Your Social Media Performance

social media toolsDo you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.

#1: Mention – Monitor Your Brand Anywhere on the Web

Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.

When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.

There are many monitoring tools available, but many either are very expensive or have limitations.

For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.

Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.

13 comments

 
 

3 Ways to Grow an Instagram Community

social media toolsIs your business effectively using Instagram?

Are you making the most of your community on Instagram?

Forty percent of top brands have adopted Instagram as part of their marketing strategy.

Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.

Here are three tips on how to strengthen your community management efforts on Instagram.

#1: Use Tools to Manage Your Account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.

There’s Statigram, Instagrid, Webstagram, Nitrogram, Simply Measured and many other helpful tools for making the most of your Instagram community.

Let’s focus on just two, Statigram for community and giveaway management, and Nitrogram for measurement.

15 comments

 
 

6 Twitter Analytics Tools to Improve Your Marketing

social media toolsDo you know if your Twitter marketing is working?

Monitoring and analyzing your Twitter projects can be challenging.

With the right metrics, you can improve and tailor your Twitter campaigns for better results.

Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there.

So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing.

#1: SocialBro: Explore Your Community

I consider SocialBro one of the top three most effective marketing tools for businesses.

SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers.

Here are the analytics tools available with SocialBro.

Real-time Analytics

Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. This helps you determine the specific hour of the day when people are active.

It’s a quick way to know when you should be tweeting. This is more relevant than depending on studies done by others, because it’s tailored specifically for you and your Twitter community.

16 comments

 
 

9 Fun Facebook Page Examples to Spark Your Creativity

social media toolsAre you looking for creative ways to engage your Facebook fans?

Do you need some fresh ways to infuse fun into the Facebook experience?

This article will examine nine Facebook pages that bring excitement to their Facebook pages.

My hope is you’ll find inspiration for your own page.

NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.

#1: Seasons 52: “Mini Indulgence” Quiz

Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”

The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.

indulgence quiz

Take the quiz to find out which dessert matches you.

11 comments

 
 

3 Tools to Simplify Your Social Media Marketing

social media toolsAre you looking for powerful tools to manage your social media efforts?

How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions?

Social relationship management is about managing these relationships. And you need the right tools to help.

In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.

#1: Engagio—Manage All of Your Online Conversations in One Place

Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!

With Engagio, you have the functionality to manage, support and encourage conversations.

22 comments

 
 

3 Twitter Tools to Enhance Your Marketing

social media toolsAre you looking for tools to help better manage your Twitter presence?

Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.

In this article, you’ll discover 3 tools to make your basic Twitter marketing tasks easier.

#1: Manage and Analyze Your Community with SocialBro

Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from.

SocialBro is one of my favorites, thanks to the excellent features it offers.

socialbro features

SocialBro offers many features to manage your Twitter account.

SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.

12 comments

 
 

24 Must-Have Social Media Marketing Tools

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that “unlocks” additional content when your web visitors share your stuff on Facebook, Twitter or Google+.

viral lock code canyon

Make your site go viral by requiring the user to share your link to unlock content.

66 comments

 
 

Community Driven List Posts: A Tool for Bloggers

social media toolsMost bloggers quickly discover that posts that contain lists are popular.

Unfortunately, list posts usually require a lot of work to write and are rarely updated after they’re published.

What if there was an easy way to create list posts and keep them up to date?

List.ly can help you do this. Plus List.ly offers you a welcome bit of social interaction.

Create a Community-Driven List Post

List.ly is a collaborative list-building tool. You create the initial list on the List.ly website and you can embed it as part of your blog post. Embedding means that it appears as if it’s in your blog post, but it still resides on List.ly.

What’s cool is that your community can then add and/or vote for items on the list. This can be a useful tool to engage with your community and discover more about their interests.

naked marketing example

An example of a list created within List.ly. Notice the branding image at the top of the list and the number of positive and negative votes for each item on the list.

3 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures