8 Facebook Apps to Enhance Your Facebook Page

social media toolsDo you want to add more function and flair to your Facebook page?

Would you like to add storefront, generate leads or promote something special on a Facebook tab within your page?

In this article I’ll reveal Facebook applications that can help you easily add functionality to your Facebook page.

How Do Facebook Apps Work?

Before we get started, let’s review how Facebook apps (also known as custom tabs on Facebook) pages work.

Custom tabs are installed manually on your Facebook page and show up underneath the cover photo. If you’re visiting a page that has more than four tabs, you can click the down arrow on the right side of the tab cover photos to reveal them all.

custom tabs under cover photo

Custom tabs appear under your cover photo.

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4 Tools That Improve Your Social Media Analytics

social media toolsDo you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

To use analytics effectively, the data needs to be presented in easy-to-understand formats.

Here are four tools worth checking out:

#1: Receive Automatic Reports Daily Via Email With Social Report

The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.

Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.

To get started, sign up for a 30-day free trial of the plan that best fits your business.

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How to Use Facebook to Sell Your Products and Services

social media toolsHave you leveraged the power of Facebook to sell your products and services?

Or maybe you’ve wondered if you should start a store on Facebook…

Many businesses are using Facebook to sell.

Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you.

#1: Create a Seamless Store Experience on Facebook With a Landing Page App

Before you start selling on Facebook, you’ll need to create a Facebook page and not a Facebook profile.

Using a Facebook page for business not only keeps you in compliance with Facebook’s Terms of Service, but also affords you additional benefits that aren’t available with profiles. For instance, with a page you can add a custom tab using a Facebook landing page app so you can build an online store.

The benefits of using third-party landing page apps.

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45 Social Media Tools and Tips to Improve Your Marketing

social media tools Are you looking for some practical tips and tools to help with your social media marketing?

Do you find it difficult to keep up with how quickly social media is evolving?

In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.

Why Tools?

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.

Larger businesses and corporations often have teams of people dedicated solely to these tasks.

For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.

By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.

Here we go.

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3 Mobile Tools to Improve Your Social Media Marketing

social media toolsHave you figured out how to engage on-the-go prospects and customers?

Is more of your audience interacting with your business from their mobile phones?

If you want to enhance your mobile marketing, then keep reading.

I’ll show you three awesome tools that make mobile marketing easier.

Why Mobile?

Mobile is no longer something you can afford to ignore.

As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.

Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.

In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.

#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.

SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.

SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

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14 Social Media Tools Used by Marketing Pros

social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

mention set up

Mention provides clean and simple functionality.

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How to Use Facebook Apps to Promote Your Business

social media toolsIs your Facebook Page working for your business?

Have you considered using Facebook apps, but don’t know where to start?

In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.

What You Need to Know about Facebook Apps

Apps let you do all sorts of things on your Facebook Page without writing your own code.

You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.

social media examiner page apps

Social Media Examiner utilizes a variety of apps on its Page.

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3 Social Media Automation Tools for Marketers

social media toolsAre you drowning in social media tasks?

Do you need better tools to help you manage your social media marketing?

Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy.

To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently.

#1: Be More Efficient on Facebook

Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. The app offers paid plans and a free trial. We’ve used the free trial for the demonstration below.

Features:

  • Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.
  • Identify trending content to add to your queue.
  • Add your blog feed and publish your new posts automatically.
  • Crowdsource content from other Post Planner users. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from.
  • View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue.
  • View simple analytics that show you the percentage of people who liked your post, clicked it or commented on it.
  • Target your posts based on a selection of details such as gender, age group and level of education and save the target for future use. Link the targeting to a time zone and Post Planner will adjust the publish time.
  • Post Planner provides a database of thousands of updates you can search to find ideas for your status updates.
  • Upload a bulk file of posts.

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6 Ways to Use Facebook Apps for Business

social media toolsDoes your business leverage the power of Facebook apps?

Wondering how other businesses are using apps to better serve their customers?

Keep reading to discover many ways businesses are using Facebook apps.

Why Facebook Apps?

There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.

Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.

In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.

#1: Keep Customers in the Know

Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.

Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.

Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.

The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.

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