Are you using hashtags in your social media campaigns?
Do you want to find tools to help manage your hashtags?
The right tools can help you launch, track and analyze hashtags across social networks.
In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.
Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.
Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.
Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.
It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.
A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.
Do you want new tools to simplify your job?
We asked a group of social media pros for the hottest social media tools they use today.
Check them out to see if these social media tools are a good fit for you!
Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.
I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.
Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.
Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.
Are you looking for WordPress plugins to help control how your content looks when it’s shared across social media?
In this article, I’ll share the best WordPress plugins you can use to make your social shares look great everywhere.
Why WordPress Plugins for Social Sharing?
To get the most mileage out of every social share, you need to optimize a few key elements of your content so it looks great on every social network, including search results.
While many websites have to rely on adding rich snippets to the HTML, WordPress users have almost unlimited options when it comes to easy-to-use plugins for social media optimization.
Keep reading to take your blog to the next level:
#1: Implement Twitter Cards for Rich Media Tweets From Your Website
Whenever someone shares content from your website on Twitter, you hope for at least two outcomes: 1) You want their tweet to bring other Twitter users back to your content and 2) you want your username added as the publisher and/or author.
Unfortunately, a lot of the tweets you get for your content can look like this.
— Azam Corry (@AzamCorry) January 28, 2014
Are you having a hard time building your community on Google+?
In this article I’ll tell you about 3 tools to build your presence on Google+ and get more value for your business.
#1: Friends+Me—Distribute Google+ Content to Other Platforms
Friends+Me automatically shares content from Google+ to other social networks by checking your Google+ business page and/or personal profile at regular intervals. If new posts are found, they’re reposted to any social networks you’ve associated with Friends+Me.
Friends+Me has some excellent configuration options available, but you’ll need to spend some time setting them up. Once that’s done, Friends+Me is a robust way to share your Google+ updates across multiple platforms.
Looking for easy-to-use tools to help you create images for your content strategy?
If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics.
In this article, I’ll show you 6 easy tools that will help you create compelling graphics for social media.
#1: Use PicMonkey’s Online Photo Editor to Take Your Images From Good to Glorious
PicMonkey‘s free option has a wide variety of frames, special effects and font types to choose from.
With a touch of a button, you can crop and resize your photo, and add text to your images.
Are you wondering which tools can help you grow your followers on Pinterest?
In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.
Why Pinterest Tools?
That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.
If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.
Does your business use Instagram?
Are you looking for apps to help you create unique images and video for your Instagram feed?
In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.
Why Instagram Apps?
Instagram recently passed 150 million active users.
To create lasting engagement with those users, you need to share beautiful and targeted content that resonates with your audience.
If you’re not a professional photographer, this can present some difficulties. That’s where image and video apps come in.
Finding the Apps
Most of these apps are available for both iOS and Android. When they aren’t, a link to a similar Android app is listed as a substitute.
#1: Photo Editor by Aviary
Have you ever felt limited by Instagram’s settings? If so, download Photo Editor by Aviary for a complete range of effects and color correctors. Its smart “one-tap auto enhance” will help you render a gorgeous photo.
Are you familiar with the latest changes in Google Analytics?
Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.
For marketers who used the information to guide their marketing and content, the loss of keyword data has been quite a blow.
Fortunately, Google also updated Analytics with more than 14 new features that are incredibly useful to business owners who make decisions based on how their audience interacts with their website and social profiles.
In this article, I’ll share what’s new in Google Analytics and how you can make the most of these changes to benefit your business.
#1: New Google Analytics Reports
When you log into your updated Google Analytics account, you’ll notice that Traffic Sources and Content have been replaced by Acquisition and Behavior.
The new Acquisition section offers you two new views: Overview and Channels.
The Overview report displays Analytics ABC data for your top channels (e.g., Social, Organic, Direct), sources (e.g., Facebook, Twitter, LinkedIn) or media (e.g., Organic, Referral, Email).
Essentially, the Overview report helps you see which channels bring in the most visitors, which channels bring in engaged visitors and which channels bring in visitors who convert into email subscribers or customers.
Have you considered a smaller social network?
In this article, you’ll find 7 niche social networks built to serve specialized markets.
Why Niche Social Networks?
But you may find it useful to tap into a specialized network.
Use a niche social network to reach a narrowly targeted audience where strategic networking can help you connect with potential customers and business partners of all kinds.
A niche social network within your industry can work wonders to reach people of interest there.
You can also look for niche sites where people come together around one of the core values or interests of your business. It’s an easy way to find and connect with like-minded people for more strategic networking.
The easiest and fastest way to find these niche sites is likely to be a good old Google search. For example, see below: