social media toolsAre you looking for creative ways to engage your Facebook fans?

Do you need some fresh ways to infuse fun into the Facebook experience?

This article will examine nine Facebook pages that bring excitement to their Facebook pages.

My hope is you’ll find inspiration for your own page.

NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.

#1: Seasons 52: “Mini Indulgence” Quiz

Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”

The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.

indulgence quiz

Take the quiz to find out which dessert matches you.

Key Takeaway: Create a quiz that is all about your customers.

#2: Grey Poupon Society of Good Taste

This is another interactive app that requires fans to “Apply” to be a member of Grey Poupon’s inner circle. You can like the Page freely (no one can restrict that beyond age or country) but this is a step above.

This app uses your personal profile information (where you have checked in, where you went to school, what pictures you’ve been tagged in) and creates a little movie that the judges use to “review” your qualifications and decide if you are in or out of their Society. The interesting thing is that many people aren’t immediately approved and they have to apply again.

But it’s so much fun to see what the reviewers say about your Facebook activity that it makes you come back again, hoping next time you’ll “cut the mustard.”

grey poupon

You must apply to get into the Society.

grey poupon movie

See a "movie" made from your Facebook activity complete with commentary.

Key Takeaway: Create a fun way to use someone’s personal Facebook information.

#3: ABF U-Pack Moving: U-Pack-A-Cube

This Facebook app is an interactive game that requires you to pack the items coming off of a conveyor belt into the moving van. You get a score at the end based on how many things you packed and the difficulty of each item.

upack moving

Pack the van with boxes that come off of the conveyor and try to get a high score.

Key Takeaway: Create a fun game out of your product or service.

#4: Sierra Mist: Mixology

This app allows you to find drink recipes based on the occasion, ingredients or taste preferences. Fans can also submit their own recipes, which is a great way to get people involved.

sierra mist mixology

Find some delicious drink recipes or submit your own.

Key Takeaway: Provide value based around your product and involve your audience.

#5: Dove: Dove Insider

This Facebook app is not that complex, but there are a number of reasons why it works well. First, the name itself is intriguing because people want to get the “inside” scoop. It also highlights a different fan each month with a quote about feeling beautiful.

You also get access to a coupon and a contest. A Facebook app does not have to be that complicated. Just make sure your app delivers value.

dove insider

The Dove Insider includes a fan photo, coupon, contest and quiz.

Key Takeaway: Make your app about your fans.

#6: Ford Mustang: Customizer

The Customizer app allows fans to design their own Mustang from scratch. Then people can vote for designs they like and Ford even gives one of the designs away to a lucky winner each week. People get points for participating in the Customizer, which adds a gamification aspect to your marketing.

ford customizer

Customize your own Mustang and get points for participating.

Key Takeaway: Gamify your Facebook Page to keep people there.

#7: Gap: Pin to Win

Facebook contests are a great strategy to add life to your Facebook Page. What is great about this Pin to Win contest from the Gap is that it overlaps Facebook and Pinterest to give people a great way to browse merchandise on the Facebook Page and incorporates a Pinterest contest, which is so hot right now.

gap pin to win

You can use the Facebook app to pin and thereby enter the contest on Pinterest.

Key Takeaways: Cross-promote your social platforms creatively.

#8: The Ellen DeGeneres Show: In Your Facebook

This is another simple app, but it is all about the fans. The Ellen DeGeneres Show is crowdsourcing their content to involve the audience in finding funny posts.

ellen degeneres crowd sourcing

Ellen invites people to share funny posts.

Key Takeaway: Crowdsource your content.

#9: The Tooth Fairy Pillow: Find the Tooth Fairy

So far we’ve talked about large brands’ Facebook apps. Even if you are a smaller brand, you can get creative with your Facebook app. Think about what is going to be beneficial to your customer. The Tooth Fairy Pillow offers their fans something simple and easy to do, yet meaningful. The app itself doesn’t have to be overly complex.

tooth fairy pillow

Get a picture of the Tooth Fairy with your child in this simple app.

Key Takeaway: Make it meaningful.

Do you notice the trend in all of these apps? They are all designed to entertain, benefit or reward fans. That is what makes a good app. It’s not all about you; it’s about how you can help your fans. An app doesn’t have to be overly complex to achieve these goals.

How about you? Have you seen any interesting Facebook apps? Have your Facebook apps helped your business in some way? Let us know in the comments below!

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  • Hi Andrea, I love the Tooth Fairy pillow example to make the point that smaller brands  and the Internet marketers that serve them  can benefit their fans (and brands) by being creative. I couldn’t agree more with your statement “Think about what is going to be beneficial to your customer.” Thanks for sharing.

  • Great post as usual Andrea. I think that is what social media marketing is all about. The key to making people love your Facebook page posts is to make it more interactive for fans, by coming up with activities that they can really connect with. Do you have any suggestion as to what is the best app to use to help a podcaster like me to increase the engagement of fans on my page…like a poll? Thanks in advance for your answer! 
    Rock on Monday everyone!

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  • Eddy Jackson

    I am surprised you have used examples that all include apps, when the best way to engage a community on Facebook is to build engaging content which can be published on a regular basis. As social media experts we need to stop marketers thinking app builds are the best way to grow and engage an audience. Look at the Oreo’s Page as a great example. Their amazing page publishing strategy has led to incredibly reach and ROI.

  • Guest

    Such great ideas! Does anyone have any suggestions as to any apps that could be used in making various content as what was mentioned in the article? Thanks! 

  • Very cool post! I really love how creative some people are. 

  •  I like that one too, Rick.  I think people think they need to spend a lot of money on an App so they are afraid to create one but it can be something simple!  Thanks for your comment!

  • Thank you Andrea for taking time to write this post. Very creative ideas. Among all these, I liked the 5th and 7th one most. For product based site this idea would work really well. It’s time to get creative 🙂

  •  Thanks so much John!  Yes a poll option would be great to see if people can give you ideas on who they want you to interview or topics to tackle.  I think a Facebook contest would be fun too – you could see if one of your guests would be willing to give away something that you could then offer as the prize to the winner of the contest!

  • DaveatSpice

    Am I correct in thinking all these apps are bespoke, and therefore out of the reach of small business? 

  •  I absolutely agree with you Eddy.  The goal of this post was to showcase interesting Apps.  But I agree with you that the main way to engage a community is through your posts. 

  • Ron-Ashworth

    A very thoughtful and informative presentation. Really top notch.

  • AJ

    I would love to see a similar post showcasing small business Facebook pages versus Gap, Dove, Ellen D, Sierra Mist, those folks have huge marketing budgets. Can a small business/one-person shop create similar apps to spice up their Facebook page?

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  • Elizabeth

    Thankyou  Andrea,

    Do you know of fan pages for education services ? 

  •  Thanks David!  I didn’t recognize you with your crazy beard 🙂

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  • Emeric

    Hey Andrea, great selection here! You must have spent a lot of time spotting these great apps! Love the one that leverages Pinterest!

  •  Glad you enjoyed it Anamika!

  • You are correct in that all these Apps have some design (I had to look up bespoke 🙂 in them.  #9 is a good example of a simple app that could be designed very easily with a nice graphic and an optin form.  That App could be done with a 3rd party tool if you were more savvy with adding optin forms.  But yes, all the other apps are more involved and require programming.  But many App designers are fairly reasonable so it depends on what you feel is out of reach. 

    I think taking inspiration from #9 and finding out what is it that would truly serve and engage my customers is a good idea.  It doesn’t have to be super fancy.  But sometimes it’s fun to think of what is possible.

  •  Sounds like a great idea AJ.  I included one in #9 but that may be a great post for the future!  Thanks!

  • I’ve spent some time looking at colleges and institutions and some other educational type pages but nothing is standing out for me right now.  I like using and then filtering the results by Page to do my research.  You can see what comes up (although Facebook search is not the greatest tool!)

  •  Thanks Emeric!  Yes, whenever I have a post that uses examples, it takes a lot of time to sort through!

  •  Most of the apps were created from the developers area of Facebook and you have to know programming.  But the one in #9 could have been created with a variety of Apps.  Many of the Apps in this post could have been used for that one:

  • Wonderful. I am 150% agree with you that the best Facebook app is one that adds value for the fans. Because by adding value you can get the desired results. 

    I am Adil (New reader for socialmediaexaminer – I am Really liking the unique content of you site) Hats off to you people

  • DaveatSpice

    That would make a really great blog topic…..

  • Wow! This was an Interesting read. 

  • Cindy Baccus

    Thanks for sharing such unique examples.
    Creativity at its best!

  • Santosh Singh

    Very helpful post Andrea! I can imagine the amount of work that goes into coming up with such posts! Great job!

  • I love the Gap “Pin to Win” which as you note brings together Facebook and Pinterest for a dual social network promotion.  I think cross-social network promotions are really gaining steam and will be valuable in 2013 for brands looking to leverage a strength on one network to build community on a second social network.  Good stuff Andrea!

  • GnrPrGirl

    Thank you for posting this! I’ve been hearing so many discouraging thing about involving social media in the work force of late that it is nice to finally see some examples on how to do it well! I really like the Mini Indulgence quiz idea! Super awesome! How would a company going about making such an elaborate page? Do you know?

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  • Great post! I particularly loved the interactive quiz that Seasons52 did. Does anyone know if they completely built that themselves or if they used a third party tool? Thanks!

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  • ronel labuschagne

    Hi. All very interesting, but is there any app or tool that I can use which can help me with my product which is real estate? Please give me some ideas.

  • Great info. I am preparing s presentation to Realtors in Utah on Facebook Fan Pages and this is wonderful info.