9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

fans

Moontoast shows how a fan's level of interest with a brand can move from light to heavy engagement.

Moontoast says Super Fans are Facebook users who have given you access to their data via their Facebook profile, purchased from you and also encouraged another fan to purchase from you as well. There’s no doubt we all want an abundance of Super Fans!

So how do you move a Potential Fan all the way up the ranks to Super Fan?

For starters, it takes time. Facebook success rarely happens overnight and unless you are a huge brand like Zappos or Target, patience, persistence, and hustle are all required to create a successful Facebook page.

There are also specific actions you can take to create a thriving Facebook page full of Super Fans.

The following nine core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story.

#1: Give your page a human touch

The most successful companies on Facebook are those that step out from behind their logo and let the people behind the brand represent their Facebook page. The goal is to communicate with your fans as though you were talking to your friends, and let your personality come through in each post.

One of the ways to do this is to step away from your niche once in a while and show your personal side through entertaining posts and photos. Change things up a bit and share details about your experiences and everyday life.

Have you taken a fun trip recently? Post some pictures of your vacation to let your fans see a different side of you. Or maybe you see something funny while you’re out and about—share it! Snap a photo of it and post it to your wall with a fun caption.

Guy Kawasaki, author of Enchantment, does this on a regular basis and his fans love it. The reason we are intrigued with Guy’s posts is because we get to see the real side of him, not just the author/expert side of Guy.

kawasaki

When you visit Guy's Facebook page, you'll often find posts and photos that give you a peek at Guy's entertaining journeys outside of work.

 

Quick Tip: Test out the 80/20 Rule. When posting to your Facebook page, 80% of the time focus on your business, and 20% of the time mix things up and show your fans and followers a different side of you—the personal side. Share with them photos and details of who you are outside of work. Remember, no one wants to do business with a brand; we all want to do business with real people!

#2: Become a content machine

Always make sure that your content educates, entertains and empowers your fans to keep them engaged and coming back for more. The key to a successful content strategy is to consistently create new content and mix up your media often.

For example, some of your fans might respond better to video than text, while others might be drawn to the images in your posts. To make sure you’re attracting the attention of your diverse group of fans, post your content in a variety of ways.

iPhone Life Magazine

iPhone Life Magazine does a great job of always showing fun images with each text post. Images and videos are the top two types of content that Facebook users gravitate to the most.

One simple way to do this is mix up your blog posts by posting written blogs, video blogs and audio posts. Regularly drive traffic from your Facebook page to your blog to introduce your fans to a variety of content.

Quick Tip: To keep your team on track, create an editorial calendar to track when you will post content, the type of content you plan to post and who’s responsible for content creation. Check out this post by Denise Wakeman for instructions on how to create an editorial calendar.

#3: Cultivate engagement with two-way dialogue

Imagine this: You haven’t talked to your good friend in a while, so you call her up. When she answers the phone you say, “Hi! How’ve you been?” But before your friend can answer, you hang up the phone. That would be odd, right?

Well, essentially that’s what you are doing each time you post a Facebook update and then instantly move on to a new task before waiting for a few fan responses so you can engage in a conversation.

conversation on posts

Make sure you never miss an opportunity to thank a fan for reaching out. Replying to your fans' posts shows them you really do care about what they have to say.

Real success on Facebook happens when you mirror real-life situations. Don’t “post and ditch;”  instead, stay around a few minutes to get involved in the conversation. True engagement happens in the “back and forth.”

Quick Tip: People love to talk about themselves, so craft your posts and questions around your fans to get them talking. Ask for your fans’ feedback, suggestions and solutions to challenges. You can learn a lot about your fans when you take the time to listen!

#4: Create consistent calls to action

Facebook gives brands the optimal opportunity to create genuine relationships with their prospects and customers. But it’s also a great platform for moving your fans to action. One of the best ways to move a Potential Fan to a Super Fan is to start out with simple calls to action.

To do this, start out by posting valuable content, such as interesting articles and videos related to your niche, and accompany this content with simple calls to action such as “click this” or “watch this.” The valuable content will show your fans that you’re an authority and consistently post good stuff.

Also, consider offering discounts and specials or ask your fans to sign up for your newsletter. These are all low-investment calls to action that will help you build trust and affinity over time.

zappos

Zappos does a great job of mixing up their calls to action on their Facebook page. Some include value-added content as you can see above with the call to "CLICK PLAY" to participate in the live fashion Q&A video. Others are more promotional, such as "Click here to check out our new summer flip flops!"

Quick Tip: Lead the way with free valuable content and later offer opportunities that require more of a commitment from your fans (such as giving their name and email in exchange for a giveaway or purchasing a product). Offering free webinars and teleseminars that provide training up front are great ways to promote your programs and services without having to sell too hard on your Facebook page.

#5: Make word-of-mouth advocacy easy

Studies have shown that social media users tend to trust their friends and peers more than they trust brands. It makes sense. If you were looking to try out a new restaurant, would you rather get a recommendation from a friend who just had a great meal or the restaurant that’s promoting its latest special?

Word of mouth matters, especially on Facebook. To get your fans talking about you, the key is to make it easy to spread the word.

One great way to do this is to create a contest or promotion that rewards fans for spreading the word. By using a platform such as Wildfire, you can track and reward the fans who invite their friends to join your contest.

wildfire contest

This sweepstakes by Kudzu promises extra chances to win for every friend you encourage to enter the contest.

Quick Tip: Think of your ideal audience before you create a special promotion or campaign. What would get them excited to spread the word? When you make the experiences on your page about your fans rather than about your brand, your fans become more invested and engaged and in turn are more eager to tell their friends about you.

#6: Encourage fan-to-fan conversations

Enhance your fans’ experience by creating a community that encourages your fans to interact with each other. One surefire way to do this is to spotlight your fans. When you create opportunities such as “fan of the week” or recognize top contributors, you are giving your fans an opportunity to get to know each other.

Social Media Examiner regularly highlights a fan of the week on their Facebook page and always makes a point to link to their fans’ websites to give them free exposure.

fan of the week

This generous gesture also allows fans to get to know the fan of the week even better.

Quick Tip: To take this one step further, create a short and simple questionnaire that you send to your “fan of the week” in advance to learn a little more about him or her. When you highlight the fan, you can then include specific details that others will find interesting as well.

#7: Focus on smart branding

You have multiple opportunities when it comes to branding your Facebook page. One option is to make your Facebook page an extension of your website to spark familiarity when your existing customers visit your page. Another option is to make it different from your own website so your fans experience a sense of exclusivity when they become a fan of your Facebook community.

crafty mumma

Crafty Mumma's Facebook page is a great example of smart branding.

No matter if you want to create familiarity or a sense of exclusivity, it’s important to make your page dynamic and interesting so it will stand out from the rest. One way to do this is to create custom tabs that showcase your programs, products and services and tie in the look and feel of your brand. The key is to make it obvious who you are and what you’re about. Short videos that tell your fans about your business, mission statements and easily identifiable logos and images are great additions to a branded custom tab.

Quick Tip: When creating your Facebook page, stay true to your brand and use the same colors, font style and images you use on your website to create a synergy between your page and your website.

#8: Be deliberate and manage expectations

One of the most important questions to ask as you create your Facebook marketing plan is, “What do we want to achieve with our Facebook page and overall marketing on Facebook?” Often your Facebook vision will be closely aligned with your company’s vision.

For example, let’s say you own a local running shoe store. Your vision for your retail store may be to sell the most high-tech, top-of-the-line running shoes and running gear to all the avid runners in your local community.

As an extension of your company vision, your vision on Facebook may be to create a community of like-minded people who openly share their running stories and give each other support and advice. Over time your Facebook page becomes the ultimate hub for avid runners and you begin to attract runners from cities beyond your local community and you start to sell your top-of-the-line running shoes to people all over the world. Setting a clear vision can lead to lucrative opportunities.

When you create a vision for your Facebook efforts, your actions are more deliberate and have purpose and your fans clearly understand what your page has to offer.

If you’re just starting out developing your Facebook mission, one great place to start is with your fans’ expectations. What can your fans expect when they become a fan of your page? One optimal place to display expectations is on a custom welcome tab so all of your new fans will know what to expect before they start engaging on your wall. The following example is from the Facebook page of Pam Hendrickson Consulting.

fan expectations

Notice how Pam tells her fans exactly what they can expect when they join her Facebook community. This is the first step in creating your Facebook vision.

Quick Tip: It’s important that your entire team gets on board with your Facebook vision. One way to ensure this happens is to have a brainstorming session where everyone gets to contribute ideas for the larger vision for your page. From these ideas, create an internal Facebook mission—one that just you and your team will see—and refer to it often to make sure everyone is working toward the greater goal.

#9: Monitor, measure, and track

With the rise of social media, your customers are now all social customers. They love to share, chat, post, Like and comment, and when they have something important to say (good, bad or worse), they are quick to share it on their social networks. Their comments run the gamut from the best raves to the worst rants. This is why monitoring is so essential to social media marketing.

monitor posts

Social Media Examiner often gets great raves on their Facebook page. They monitor their page closely so they can respond to all comments.

In addition to listening to your fans, you should also do a reality check to find out whether all of your social media activities are worth your time and effort. To make sure you’re on track, first you want to set your key performance indicators.

To figure these out, ask these three questions:

  1. What do I want to achieve?
  2. What does success look like? What are the indicators of my success?
  3. How often will I check in to evaluate my progress?

Once you answer these questions, make sure you have surefire methods in place that enable you to consistently track your Facebook marketing progress. The tools you choose will largely depend on the level of measuring and tracking your company needs. Most likely you’ll want to use a few different tools to get a clear picture of the overall activity on your Facebook page.

If you’re new to social media analytics or are looking for a few new ideas to add to your tracking arsenal, consider these areas for monitoring and tracking.

Here are a few areas you might consider monitoring:

  • The names of key people in your company
  • Your company name
  • All brand names associated with your company
  • Product and service names
  • Competitor names
  • Industry- or niche-specific keywords

Here are a few areas you might consider measuring and tracking:

  • Engagement
  • Brand awareness
  • Influence
  • Sentiment
  • New Likes/unsubscribes
  • Click activity
  • Financial return
  • Conversion rates
Quick Tip: The key here is to decide early on what you want to monitor, measure and track. You can tweak these as you start to gain momentum, but you must start somewhere to make sure you are staying on track.

Now it’s your turn! Applying these nine strategies will help you sort through the many layers of Facebook marketing. If you’ve tested any of these strategies already or plan to do so in the near future, leave a comment in the box below and let us know.

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About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




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  • http://www.ranashahbaz.com/ Rana Shahbaz

    Great list of strategies to increase your fan base. 

    I think it got lot more important to master these strategies than every before for anyone who is looking to increase fans because it is no longer compulsory to like the page to comment on.Just to clarify my self, I learned 80/20 rule as, 80% educating, sharing helpful & entertaining content and 20% about your business, but you mentioned it other way around? 

  • http://pulse.yahoo.com/_FNSAOEELD3Z54QLAEG7QNAAJQY Mangojulie

    Hi Amy. This was an excellent, excellent post! There only one problem … there were supposed to be 10 items on the list, not nine. You’ve never heard of a Top 10 list? Now what am I going to tweet … here’s Amy’s Top 9 list? hahahahaha. I’m just kidding! Great article.

  • http://www.jamienorthrup.com Jamie Northrup

    Perfect list Amy, I love how you have concrete examples for each one of your items, makes it easier to learn how to implement them.

  • http://kendysproul-socialmediaconsultant.com Kendy Sproul

    Great list! Every item on here is very important to a successful facebook strategy. But, I want to stress (as you mentioned) how important it is to know what you want to achieve through your facebook page from the get-go…you have to know where you’re aiming before you fire a shot. Thanks for the great post!

  • http://www.simplelogicstudio.com Adam Viccaro

    Awesome article Amy! We just spoke about this at a seminar last week, and I wish you had published this earlier. Definitely a few ideas to incorporate into our next presentation. Thank you!

  • http://twitter.com/tmarascio Terri Marascio

    Great article!  I am bookmarking this one for sure!

  • http://twitter.com/EverDesigns Ever Designs

    Fantastic article, Amy! Thank you so much for these great tips.

  • http://www.petezafra.com Pj Zafra

    Such a great post! Definitely full of great tips and insights on each strategy. Thanks for helping out and sharing this post! Will make sure I effectively use the strategies mentioned above! :D

  • http://twitter.com/AMAXRA AMAXRA

    Nice stuff, but be sure to edit before posting! Sometimes a second set of eyeballs helps…You’ve got great content, but an error within the first few lines can definitely turn readers off.

    “A recently published an infographic Moontoast illustrates”

  • Jenny Milchman

    Excellent, natural, and detailed advice–the best advice formulates what is intuitive, and this does that so well.

  • Susan

    Great post Amy! Such great content!

  • http://www.austinbriggs.com Austin Briggs

    Hi Amy, loved your examples, thanks for your top 9 tips :)

  • http://twitter.com/BessObarotimi Bess Obarotimi

    Fantastic article. Really love it.

  • bellevuedentist

    I have made that mistake on a couple of times when posting blog comments.  It is usually with something ordinary and not something technical.

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  • bellevuedentist

    I really liked the article Amy.  As always, you have great information to share.  The first comment was most interesting, because we have tended to keep our personal and business information separate, even though we think of our patients as our friends.

  • Francine Bishop

    Thank you for this article Amy. I’ve just had the biggest ah-ha moment. I tell people in my seminars to be a real person, to create engagement, to show the person behind the brand … but I’ve been doing the opposite!! I use my profile to share personal stuff, photos, humor etc and my page for pure content, assuming page likers see me on my profile but they don’t!! I’ve been missing the mark, and missing my own point!

  • http://www.smallbusinessitshow.com/ Dexter Eugenio

    slightly off topic, but ive read many sources that say that odd numbered lists in blog titles fair much better!

    i think Amy may know this also!  :)

    sorry to hijack, will post a separate comment to Amy  :)

  • http://www.smallbusinessitshow.com/ Dexter Eugenio

    thanks Amy, this is super super informative.

    will try and implement a number of these to my current clients to see how it fairs.

    unfortunately i think everyone (especially my clients) are bound by those 2 demons, time and money which dictates which of these points are used.

    thanks again!

  • http://twitter.com/BrightBearMedia bright bear media

    Amy,

    Fantastic and informative.  I have reposted to my Facebook page… Well done!

  • http://www.facebook.com/people/Muhammed-Gibbs/100000914856142 Muhammed Gibbs

    Great tips Amy, I am going to add some photos to my profile tonight.
    May I also add: #10 Always thank those that respond to your friends requests and like your pages.

    Thanks Amy

  • http://www.facebook.com/youtubebackgrounds Custom Page

    Good stuff Amy, thanks for the tips! I often forget the importance of strategics in Social Media design.

  • http://twitter.com/kingnivin Nivin

    Great article! My only question is around your point on spot-lighting top fans. How do you go about this? And how do you get in contact with those fans? It is something I am looking to do more and more but Facebook rules make it hard.

  • http://blog.ixactcontact.com Matthew Collis

    Thanks for the article Amy. To add to #9, Google Analytics really helps with measuring and tracking social media results! And it’s free!

  • Emily Adams

    Golden advice! Brilliant as usual!

  • Soko

    Excellent! I have used a similar approach to my facebook page (Timsoxx Entmt) and the results have been phenomenol!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Rana.  Thanks for the question – My 80/20 rule is aligned with your way of thinking for sure- I just explained it a little differently.  When I suggest focusing on your business 80% of the time, to me that includes what you mentioned – the “educating, sharing helpful & entertaining content”  -as long at it relates to your niche, or somehow adds value to your audience, then it falls in that 80% area.  The 20% where I suggest you “mix things up and show your fans and followers a different side of you—the personal side” – that’s the area where I suggest you tell stories, show videos and images about you outside of your work – the more human, personal, fun side not related to your business. I think we are on the same page in that you don’t want to make it all about YOU – but instead make it about your audiences’ wants and needs – I hope that clarifies things!

  • http://www.AmyPorterfield.com Amy Porterfield

    Ha!  Such a great point – I think I need to add one more in there next time and make it the Top 10 list for sure!  :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Dexter!  I did not know this, but I can pretend I knew that just to look a little smarter :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Thanks, Jamie.  I must admit, I have made it a habit to always show examples ever since I started writing for SME – Mike is a stickler for examples! Thanks for the nice note :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Such a great reminder, Kendy.  Without knowing the outcome first, Facebook can be a huge waste of time!

  • http://www.AmyPorterfield.com Amy Porterfield

    Darn!  Well I hope you can use it next time for sure :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    You are so welcome!

  • http://www.AmyPorterfield.com Amy Porterfield

    That’s great news, Pj.  I hope I get to hear about your major successes along the way!

  • http://www.AmyPorterfield.com Amy Porterfield

    Oh, darn!  I hate when that happens.  Thanks so the heads up – getting it corrected right now! 

  • http://www.AmyPorterfield.com Amy Porterfield

    Hey, Austin.  So glad you liked the post!  Thanks for stopping by :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, again :-) For so long I have  kept my personal life out of my business networks and social media posts, however, I’ve noticed that the people I admire most are a little more open and sharing with  their personal side of their business. I admire their honesty and openness and tend to connect with these people even more than the others.  But I think this works best with people with personal brands, such as mine.  I can see how it might be more difficult for brands with many employees or without a personal brand type of business model. 

    I always love your comments – keep them coming!

  • http://www.AmyPorterfield.com Amy Porterfield

    I love that you had an ah-ha moment!  I truly had the same type of moment not too long ago too – I just posted about that in the comment right above this one – it makes such a difference!  Thanks for sharing, Francine!

  • http://www.AmyPorterfield.com Amy Porterfield

    Nice one, Muhammed.  I needed a #10 and I like that one :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Nivin.  Great question.  When I managed the Facebook Community for Social Media Examiner, we would monitor the Page and look for those that added value, great insight and has great things to say on a regular basis.  Once we wanted to spotlight that fan, I would friend them personally and let them know we wanted to give them a shout out on out Page.  From there we would get a little info from them and then post about them on the Page.  I am not exactly sure if SME has changed the way they are doing it now, but that’s one way it can work for you!

  • http://www.AmyPorterfield.com Amy Porterfield

    Nice, Soko!  I love to hear about success stories.  I will check out your Page for sure :-)

  • http://www.facebook.com/jo.durand Jo Durand

    Thanks, an easy to read/digest article and practical suggestions to make my fanpage more interactive.  Some of the points I have sort of being doing but it’s good to see them in a perspective of moving from ‘liking’ to ‘buying’, LOL.  Cheers, Jo, Avalon by Nature

  • http://www.fb.com/socialbizniz Bev

    Thanks! I love your articles … and I really like your printing facility.
    Thanks again
    Bev

  • http://EasyLunchboxes.com Kelly Lester (Easy Lunchboxes)

    It not only blows me away how smart all this is, but especially that you are able to present it so succinctly and understandably Amy. Really wonderful post!!! Thank you.

  • Elaine

    Thanks Amy!  Very helpful.

  • http://www.3dollargigs.com ruby

    Cool post. What would you recommend for our new site 
    http://www.3dollargigs.com to market it to the clients ?

  • Ank90

    very nice. I also desperately need the fans to learn more about our work. If you are interested visit http://www.facebook.com/pages/Team-di-Sviluppo-Joomlartit/309116540386 thanks

  • http://www.ranashahbaz.com/ Rana Shahbaz

    Amy, Thank you for the detailed reply, 

    I was sure that you meant what you said in your reply but I thought people could take the following point other way around. 

    “When posting to your Facebook page, 80% of the time focus on your business, and 20% of the time mix things up and show your fans and followers a different side of you—the personal side.”

    Thanks

  • http://blake.co.za/blog/ Rochelle

    Great strategies. Thanks for these :-)

  • Emily

    This is a great post! I especially like your tip #2. Being a “content king” is so important! Social media users pay attention when there is a piece of valuable information or an incentive for them. Posting valuable information and content often will help you gather a loyal following. At Grass Roots Marketing, we aim to offer useful industry articles, blog posts and tidbits of our company’s daily workings through our social media pages (Like Facebook: http://www.facebook.com/grootsmarketing) Social media’s a great way to communicate with our target audience!

  • Preferred Insurance Service MN

    I love the advice to give your page a human touch. It’s so easy to forget that that’s what people really want to see! 

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  • Pkinna17

    How is this different than using the North Social apps to build your fan base.

  • Amanda

    Great article!  We are recommending a Facebook facelift to one of our clients and these key points in the article are right in line with what we have been recommending.  Good thing to see we are on the right track!  :)

  • http://DrEsteche.com Fernando

    Oh God! I totaly loved your article! Is the first one that I read something from you guys and It’s amazing, so many things sometimes you can miss.. woow
    Thank you pretty much for your help

  • http://www.blackbeardesign.com Joel Black

    Thanks for the article. I’m going to give the fan of the week idea a shot.

  • http://buyrealfacebookfans.com Gracearreza2007

    this is super effective im sure.. I’m going to do this :)

  • http://www.kooldesignmaker.com custom logo design

    from last 2 months am running my facebook fan page but don’t get good figure of likes, i was upset, but now after read your post i feel that my strategy was not good and i was not going on right way, i should change my strategy according to your guidelines. Now i will review my strategy about facebook fan page and i hope i will get good results.

  • http://pulse.yahoo.com/_B5344MYI6BXUL36ADKK3JBTPJA GJPinks

    Amy, great post. I am getting ready for our weekly “New Media” meeting for our TV station and will be sharing your points, not because we need to start following, but because we have been doing this for the last year.  How effective are these ideas? The first of 2011 our facebook aggregate fans were about 30,000 in market 138. Our first goal was Facebook 50,000. Unfortunately we hit that number before we could even have a station meeting, so we changed to Facebook 100,000 which we have already passed. Next is Facebook 100% for 180,000 households and then Facebook everyone where our goal is 382,000. 
    Does this help viewership? Our early morning (6-7AM) news has more homes than the 10 pm news for the NBC and ABC stations combined…
    Thanks for the backup…

  • http://www.cmsearchmarketing.com Caitlin Evvard

    Very informative! Applying all 9 of these strategies together is the best way to achieve your Facebook marketing goals. Great post, thanks Amy!

  • Newhall Klein

    Good stuff. I posted this article and my two cents on our blog: http://blog.newhallklein.com/2011/09/if-you-build-it-social-marketing-strategies/

    - Nauman, Newhall Klein, Inc.

  • Cheryl

    I really like how actionable these items are. Thanks for the great content!

  • http://www.myindustry.ir Myindustry

    This article was great. Thank you for it Amy. I was looking for
    something like this for weeks. If there is no problem i want to
    translate it into my own language, and for sure with a backlink to
    original article. thanks again.

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  • LoraAroy

    Amy, I daily reader of your blog. As always, you have great information to share. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now.
    r4 card

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  • Kfountain

    You have to personally friend them to @mention them correct?  I’ve not been able to @mention those you are just fans.

  • http://twitter.com/PopularFacebook Popular Facebook

    That truly is a great and thorough article. I’m going to try some of these tactics on my fan page. Encouraging fan-to-fan interaction in particular would be very beneficial.

  • http://www.lifemarkchinatown.ca Steve

    Thanks for great info.  I’m going to integrate more Call to Actions on our Facebook page to get more traffic back to our site with a consistent and familiar design on our website: http://www.lifemarkchinatown.ca

  • http://www.urbanoptique.ca Ron

    Thanks for putting this article together….All 9 Tips will be very useful.  This will be a great resource to reference in the future when trying to optimize our facebook page for our fans.

    Ron
    http://www.urbanoptique.ca

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  • Teresa Qualtrough

    A really excellent article – thank you for all the practical tips!

  • http://www.seoxcell.com/link-building-packages Link Building Packages

    Absolute information about facebook marketing strategies. I have used some other great points. It really helpful for us.

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  • http://www.clifhaley.com/ Clif Haley

    All good points, indeed.  I’m particularly fond of #3.  People on Facebook love to express themselves and get involved in things, so give them the chance by asking for input or for participation in topics.

  • Asuka Ayanami

    Nice post!

  • http://www.internetmarketingchicagoland.com/chicago-social-media-marketing Rohan Beata

    Social media is indeed a powerful marketing too. But to fully harness that power, you need to learn the ins and outs of it. I especially like the first one, which tells your potential customers that you are a human and you care about them. Great article!

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  • Stupidgirl45

    Really liked this post – very handy indeed!

  • Jenny

    How should a business with many employees work? Our company is a distributor of many brand of products but cater to a specific group of customers.

  • http://www.AmyPorterfield.com Amy Porterfield

    If you have many employees, I would suggest you have a pretty detailed guide to how you want them to use social media in terms of your business.  The “be more personal” model does not necessarily need to apply to everyone in your business, but it’s important for the people who are your voices on your social media sites to be approachable.

  • Jessmlara

    This was just about the best article I have read yet for social marketing on Facebook. It is clear and concise and am happy to have found you. Thank you!

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  • http://www.reproductionartgallery.com Stellarvu

    Very nice post Amy. I already bookmarked for later use. I just have a very small question. I think your techniques apply very well for established businesses who want to keep their fans rather than a new business to build up fans. How can you physically build up fans from scratch? Thank you very much.
    ———————-

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  • http://www.techiesindiainc.com zend framework team

    Nowadays it is hot issue to learn about social media marketing that how we can increase our influence on social media and your post is very helpful and informative regarding it, but the main and important thing is that you should make your facebook page attractive and effective for your visitors and viewers. 

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  • Debbie

    Great Article.  What is your opinion in regards to companies creating a fan page that no longer resembles facebook’s normal design?  My opinion is that you would not want to change it too much because many may tend to avoid your site because it is not familiar to them.  What is your opinion?

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  • http://www.facebook.com/people/Ahmed-Socciguy/100002385530392 Ahmed Socciguy

    i agree with all your points specially number6 fan to fan conversation but after managing your blog and writing content it becomes too much to work even on social site so I got this friend who help getting real fans for facebook pages at least she worked for me. and there are many other people who work on this. she offer her services at this linkhttp://fiverr.com/lorena122/get-you-500-real-facebook-fanpage-likesfans

  • Andrew Smith

    The secret of running a successful business is to communicate. Add personal data to your communication and interact with potential clients on a daily business – make yourself known and promote your products at the same time by advocating a user friendly atmosphere – gain future contacts confidence by making them feel important – after all man is a social animal who wants to be notice and seeks attention all the time – this is done by the type of clothes you wear, your car, your lifestyle , sports you love and being acknowledged/attention seeker. Communicate, at all times, entertain your audience, try to find out what activities they enjoy -music, art, and books. 

  • Guest

    These are very good points. I’ve been telling people about the human touch for awhile now. Don’t just share link after link after link. 

  • http://twitter.com/easyreadsystem easyreadsystem

    So glad I found you guys! Thanks for the tips…

  • http://www.mizmoozboots.com/ Kira

    This is exactly what I’ve been looking for a long time. Glad to find this great website!

  • http://www.volvant.com/ Margaret Esme

    Thank you for these useful tips! Very helpful marketing strategies. :)

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  • http://davida-yemi-akanle.com/ Davida Yemi-Akanle

    Very interesting, and comprehensive article.. It’s help pull things together for me. Thank you!

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  • Duncan Sadleir

    Wow. What a great site. Although I am a marketer myself it is fretting to come across a site that puts things in plain english. Your articles are succinct and easy to understand! Thanks for this.  On a personal note I would be interested to know if you have any articles or can point me in the right direction to get information on using social media to recruit tertiary students and strategies for the same? I have been spending the weekend on lions looking for these. I am in New Zealand and work for http://www.qrc.ac.nz  Looking forward to any guidance you can provide. Love your work!! 

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  • http://www.tisindia.com/ Andrew watson

    So the post tells all about how to promote your product through facebook because this is the time of social media and most of the people loves to have the product which is much popular on the social media and this opens a new way to explore the world of sales.

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  • http://elizabethhorlemann.com Elizabeth Horlemann

    Hi Amy,
    I found the article very information particularly the aspect on “the word of mouth advocacy” which I previously never really took seriously!

  • http://dynamitemarketingonline.com/ Joe Karl

    I will try to implement all points on my niece Facebook pages as well as my Dynamite Marketing Online face book page and I am sure fans will follow. thanks

  • uchendutalks

    Thanks. This was really worth the read. Do you know where I could get some good directions on starting a career as a Social Media Marketer?

  • Jenifer Harrod

    I googles this subject and I am glad I found your post. i just tried the asking question thing to draw in a conversation adn it worked really well. Thanks! Come by and see me I am your newest fan.

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  • http://www.facebook.com/kuyafanclub Kuya Manzano

    I just started answering all my messages on FB and Twitter personally after reading this article. TY. Lets see how it works. So far I feel so much more engaged and I got a retweet already :-)

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  • http://twitter.com/bigwealth29 Ors Veress

    I like it haven’t tried it but i like it. I feel like internet marketing is a tough gig i need to get organized and get a certain plan of action like facebook or seo!!! LIKE SOON!! Anyways great post great site love the information……

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  • http://www.praverb.net/ Praverb

    Wow I definitely appreciate the this blog post. I think that a lot of brands forget to interact with their fans. Interaction, in my opinion, sets brands apart. All the strategies are awesome. I am learning so much about this site. I actually started doing Twitter Interviews once I figured out how to embed the whole conversation. 

    Thank you,
    Patrick 

  • http://www.clippingpathindia.com/clipping-path-service.html Bijutoha

    Got some extraordinary ideas that are helping to improve my pages . Thanks and nice to meet you 

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  • kimberly

    I have wanted to do this for my company page, but how is the best way to do this. Do you just mention them in a post? I tried to tag them but their name doesn’t always come up if I personally haven’t friended them.

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  • Jenny

    Very helpful. Thanks for sharing :)

  • Deep Tarkase

    I just launched a page, Miss Amy, but am not able to get likes. My posts are creative, entertaining and original and I know this because I do get likes from the followers of my page. But, I have just about 90 likes and my fan base isn’t increasing. I have tried stuff like advertising in the comments’ section but the likes rate seems to go nowhere. What should I do?

  • Abubaker

    Hello, Amy

    I have a product that is specifically for kids with age group 4-14. This age group is a very small portion of total facebook users. My product is localized to it will be for only one specific country which makes the audience even less. How can I use these strategies or what will be the strategy to target this age group.

    We can also consider indirect marketing, because kids parents use facebook and definitely get the idea behind the product and can use it for their kids.

    please guide.

  • Kattie

    Nice article! Thanks for all your efforts Amy!







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